Luxury Brand Advertising in Pont-yr-hafod

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Luxury Brand Marketing in Pont-yr-hafod

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Pont-yr-hafod

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SA62 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Pont-yr-hafod

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Pont-yr-hafod

True luxury need not be directly communicated but instead experienced.

Consumers in Pont-yr-hafod like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Pont-yr-hafod

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Little Newcastle / Castell-newydd-bach Weston Talog Bont Fawr Llandysul Parc-y-rhôs The Valley Llansadwrn Landshipping Llundain-fach Pemberton Marloes Heol-ddu Roch Gate Laugharne / Talacharn Hawen Penplas Cynwyl Elfed Llandyfaelog Glanpwllafon Guilford Llanbadarn Fawr Robeston Cross Bontnewydd Dole Furnace Dyffryn Cwmffrwd Llanteg Coxlake Llanfallteg Ffos-y-ffîn Burry Port / Porth Tywyn Blaengeuffordd Rhydlewis Llwyndrain Cefncaeau Crugybar Lampeter Velfrey Llanfarian Milo St Ishmael Glan-dŵr Hubberston Tavernspite Rhydargaeau Bethesda Glasgoed Musselwick Castlemartin Cyffredin Llanddinog Upper Nash Llanelli Mydroilyn Llanybri Trefgarn Owen Foelgastell Aberffrwd Cilycwm Poyston Cross Llanegwad Croes-lan Bateman's Hill Trefasser Pibwrlŵyd Ferryside Broadway St Ishmael's Pont-rhyd-y-groes Llanfyrnach Bronant / Bronnant Sardis Ffarmers Pelcomb Llansteffan Clarbeston Mayeston Kingsmoor Rhodiad-y-Brenin Middle Mill Newcastle Emlyn / Castell Newydd Emlyn Kingsbridge Kete Caerwedros Maes Ilyn Cold Blow Skyfog Treffgarne Brechfa Maes-bangor Llanerch Abergwili Penmorfa Troedyraur Cwmfelin-boeth Seaside Henllan Neyland Vale Tyrfran Gwbert Pentrecagal Stackpole Pen-y-Bont Pont Henri Cwmwdig Water Llanilar Broom Letterston / Treletert Tiers Cross Cilwendeg Pont-Siân Carreg-wen Tangiers Cross Inn Cae-gors Travellers' Rest Black Tar Ffynnon-ddrain Cilrhedyn Neuadd Cross Whitehill Rhosyn-coch Gwyddgrug Carew / Caeriw Morfa Felingwmuchaf Borth Little Haven Llandeloy Scleddau Birkenhead Street Kings Wood Myddfai Llanfynydd Rhydygele Glanrafon Welsh Hook St Davids / Tyddewi Penuwch Pen-y-garn Parcllyn Pen-Lan-mabws Llwyn-y-groes Rhydyfelin Greynor-isaf Caledrhydiau Y Ferwig Grove Pembrey / Pen-bre Llanpumsaint Goodwick / Wdig Backe Bentlass Golden Hill Coed y Garth Tal-sarn Pen-bont Rhydybeddau Salem Bronwydd Pen-y-bont Waun y Clyn Hill Johnstown Capel Sain Silin Horeb Dolypandy Bethania Saron Southgate Manorbier Newton Peniel Hopkinstown Wiston Gwastad Eglwyswrw Nantcwnlle Gorrig Granston / Treopert Hebron Stop-and-Call Broad Oak Efailwen Cwrtnewydd Castlebythe Llanddarog Bancyfford Abergorlech Talyclun Cwm-yr-Eglwys Llanfair-Nant-Gwyn Nant-y-ffîn Cwmcoednerth Dyffryn Castell Steynton Trefechan Llys-y-frân Sarnau Cilgerran Blaenannerch St Nicholas / Tremarchog Pontantwn Carew Newton Walwyn's Castle Glan-y-môr Court Henry Llandilo-yr-ynys Glanaman Pontarsais Penbryn Haroldston West Maen-y-groes Llandyfriog Glynarthen Tre'r-ddôl Coed Cae St Brides Ystradowen Danyrhelyg Trapp The Gate / Castell-y-rhingyll Manordeilo Wenallt Nanternis Nantycaws East Williamston Deerland Haysford Waunclunda Pentre Morgan Waungilwen Neuadd Moreton Hendy Hebron Dihewyd Jameston Llywernog Myrtle Hill Rhydywrach Llanarthne Four Roads Hook Llandygwydd Plas Gogerddan Llangathen Lamphey / Llandyfai Cwm-pîb Pont-ar-gothi Monington Tyn'reithin Clunderwen Great Honeyborough Llancynfelyn Penrhiw-pâl Cei-bach Ffynnon Gron Llygadywawr Pen-y-groes Rhydypennau Bryn Iwan Pontbren Araeth Pont-yr-hafod Pontamman / Pontaman Waterloo Rose Valley Glyn-teg Summerhill Idole Pant-y-crûg Glogue Penyraber Gumfreston Llanrhystud Penyfeidr Sutton Llangynin Llandyfan Saron Aber-Arad Sardis The Marsh Boulston Trefin / Trevine New Moat Mount Pleasant Eglwys Fach Treffynnon Cross Hands Clegyr-Boia Bryngwyn Penrhiwgoch Rhos-y-garth Aber-Giâr Twy Cross Tresaith Brynamman Broadmoor Rhos-y-llyn Trostre Plashett Hundleton Ford Crymych Freshwater East Twynmynydd Penybedd Burton Abermagwr Blaenffos Poyston Cross Inn Guildford Pentregat Llanfair Clydogau Talley / Talyllychau Halfway Nantyronen Station Horeb Pentowin Sealyham Rosebush Cwm Cefn Llwyd Llanrhian Wolfsdale Porthyrhyd Ponterwyd Capel-y-Groes Pelcomb Cross Capel Vicar Tyle Burton Ferry Cynghordy Maesymeillion Rhydowen Tumble / Y Tymbl Cwm-miles Rhosygadair Newydd Mesur-y-dorth Twynllanan Dinas Cross Newton Mountain Gignog Waterston Cwrt-y-cadno Wolf's Castle / Cas-blaidd Sageston Troed-y-rhiw New Inn Troed-y-rhiw-Siôn Ysbyty Cynfyn Llanon / Llannon Llanfihangel-ar-arth Llanllawddog Cwm / Lower Town Albro Castle Blaen-pant Dôl-y-Bont Llanllwch Llwyn-yr-hwrdd Rhippinllwyd Cnwcau Gethsemane Boncath Pont-Tyweli Nevern / Nanhyfer Capel Dewi Llanddeusant New Bridge Newport / Trefdraeth Aber Eiddy Llangwm Liddeston Pentre'r-felin Whitchurch Llan-mill Wooden Druidston Pentre-bâch Tanglwst Llaingarreglwyd Redberth Llansadurnen Staylittle Blaencelyn Pentre-bach Pontyates / Pont-iets Llangloffan Herbrandston Glandwr Felindre Whitland / Hendy-Gwyn Llandruidion Woods Cross Drefâch Harbour Village Waun Beddau Llanwnda Dolgerdd Devil's Bridge / Pontarfynach Square and Compass / Y Sgwâr Broadfield Penally / Penalum Llandeilo Pen-y-fan Landshipping Quay Felinfach Thomas Chapel Cwm-byr Bynea Dudwells Trecwn Loveston Brongwyn Llanwnnen Minwear Trevaughan Iet-y-bwlch Cynheidre Llandre / Llanfihangel-geneu'r-glyn Pen-y-mynydd Broadlay Penallt Pentre-Poeth Capel Dewi Pendre Bancyffordd Rhos Capel Cynon Newchapel / Capel Newydd Rhos Haminiog Hafodiwan Lake Pendine / Pentywyn Hasguard Golden Grove Capel Tygwydd Pen-sarn Hillblock Bridgend Felindre Farchog Cwmdwyfran Brynhyfryd Llanedi Stackpole Elidor Rhosygilwen Croesyceiliog Tan-y-groes Lledrod Cwm-cou Llandissilio Martletwy Gors-goch Orange Gardens Pencader Clarbeston Road Rosemarket Twyn Pont-y-Fenni Treginnis Tufton Cilau Rhosycaerau Prendergast Blaenbedw Fawr Fishguard / Abergwaun Rhosmaen Derlwyn Pencarreg Meinciau Cwmifor Llanion Ffairfach Pantyffynnon Amroth Llangybi Church Lake Cefn-bryn-brain Aber Pant-y-llyn Llanstadwell Banc y Darren Carmarthen / Caerfyrddin Pentre-cwrt Ffynnon Trelerw Llidiad-Nenog Haverfordwest / Hwlffordd New Hedges Old Goginan Bwlch-y-groes Cilgwyn Bangor Teifi Camp Hill Llanboidy Cwmfelin Mynach Port Lion Crosswood / Trawsgoed Elerch / Bont-goch Pwllhobi Beulah Joppa Rhyd Blaen-Cil-Llech Lower Kingheriot Cwmann Llanwinio Morfa Borth Ty-Mawr Triffleton Cwmbach Morfa Bach Dre-fach Broginin Tycroes Pope Hill Capel Dewi Green Plains Ludchurch Trefilan Sandy Haven Myddyn-fych Cilsan Capel Hendre Rhydroser Trisant Marros Cilcennin Dollwen Penrhyn Castle Uzmaston Mount Pleasant Penllwyn Carew Mountain Bwlchnewydd Llanfihangel-uwch-Gwili Pennar Bancyfelin Tre-gynwr Pelcomb Bridge Cwmdu Bigyn Fforest Pisgah Llandilo Llangyndeyrn / Llangendeirne Nantgaredig Brynafan Penboyr Pontiago Pentrellwyn Llangadog Golden Hill Swiss Valley West Denant Greynor Blaenpennal Rhyd-y-Brown Aberarth Gelli Rhandirmwyn Cwrt-henri Bosherston Slebech Manorowen Llanfihangel-y-Creuddyn Llwyndafydd Lochvane Derwydd Llandovery / Llanymddyfri Leweston Siloh Llwyncelyn Adams Street Maenclochog Penycwm Pwll Pisgah Pentre-rhew Capel-Gwynfe Llandyry Wolfsdale Hill Maesycrugiau Robeston West Penceiliogi White Mill / Felin-wen Pen-cae Fferws Hill New Row / Rhes Newydd Glanrhyd Henfynyw Blaenwaun Mathry / Mathri Churchton Ty-isaf Coed-y-bryn Little Milford Princes Gate Pentre-llyn Cwmcych The Rhos Merlin's Bridge Carnhedryn Uchaf Ponthirwaun Albert Town Penparc Strata Florida Cuffern Bancycapel Spittal The Green Halfpenny Furze Capel Seion Pont-ar-llechau Llanddeiniol Pill Lower Solva / Solfach Isaf Hill Mountain New Cross / Y Gors Crinow Panteg Dre-fach Trimsaran Little Honeyborough Brook Glanrhyd Cae'r-bryn Gilfachreda Shipping Sardis Dinefwr Park Abernant Llanycefn Cross Inn Hermon Craig-y-penrhyn Blaenau Pant-y-Caws Furnace / Ffwrnais Dale Angle Caemorgan Gorsgoch Lawrenny Llannon Pont-Ceri Halfway Ffaldybrenin Middle Hill Milford Haven / Aberdaugleddau Bengal Cloigyn Cardigan / Aberteifi Kidwelly / Cydweli Treglemais Bronwydd Arms Neyland Felin-pandy Gwrhyd Mawr Brynhoffnant Tafarn-y-bwlch Comins Coch Porth Mawr / Whitesands Bay Pentrisil Upper Borth Llwynduris St Petrox Parrog Cross Hands Llandybie Pumsaint Ynys Tachwedd Blaenporth Felinfoel Ambleston Wern Goginan Felinwynt Drefach Llanfallteg West Felindre Martletwy Cross Rhoscrowther Tir-y-dail Green St Ann's Head Newgale Cosheston Pennar Park Lambston Bethlehem Babel Pentre-ty-gwyn Clarach Carmel Sylen Halfway Pontgarreg Nebo Trooper's Inn Caeffynnon Merrion Cribyn Pen-bedw Merthyr Treherbert Llangeler Hodgeston Chancery / Rhydgaled Llangorwen Dyffryn-bern Nine Wells Templeton Silian Glandyfi Walton West Llangennech Llanwenog Llanllwni Cwmerfyn Plwmp Coopers Five Roads / Pum Heol Y Ffald Trevaughan Esgairdawe Porthyrhyd Narberth Bridge Pentre-Gwenlais Caeo / Caio Yerbeston Glenowen Hiraeth Capel Bangor Pembroke Dock / Doc Penfro Dryslwyn Drefelin Bwlch-Llan Rhydowen Simpson Cross Abercastle Portfield Gate Ashfield Vachelich Abermeurig Pinged Lydstep Hayscastle Cross Felin-Wnda Ciliau Aeron Llanarth Cwm Plysgog Cellan Cwm-y-glo Penny Bridge Bletherston Pleasant Valley Penglais Drefach Pentlepoir Llansantffraed / Llansantffraid Walton East Moylgrove / Trewyddel Synod Inn / Post-Mawr Llansawel West Marsh Pontfaen Llwyncelyn Troedrhiwffenyd Alltwalis Dolgran Cippyn Llanychaer Bow Street Drefach Castlemorris / Casmorys St Florence Colston Pisgah Llangynog Tal-y-bont Penlan Llanmiloe Trefenter Tyncelyn Tanerdy Aberystwyth Meidrim Garth Stepaside Hermon Manian-fawr Gorslas Capel Iwan Bridell Robeston Back Penrhiw-llan Freystrop Pontrhydyceirt Temple Bar Llettyrychen Pontyblodau Penparcau Bwlchygroes Llanreath Ystradmeurig Stonyford Solva / Solfach Cwmhiraeth Llanafan Hayscastle Betws Bledrws Hafod Grove Woodstock Noyadd Wilym Llanybydder / Llanybyther Trelech Alltyblaca Tregroes Llangain Hakin Penybanc Newchurch Bethlehem Crosswell / Ffynnongroes Ysbyty Ystwyth Glandy Cross Caermeini Pontyberem Tre Taliesin Reynalton Red Roses / Rhos-gosh Rhuddlan Ystumtuen Withybush Bryn Rhosaman Pen-y-bryn Cwmgwili Carew Cheriton Orlandon Broadway Millin Cross Johnston Treleidr Llandawke Temple Bar Cenarth Saundersfoot Stags Head Llanglydwen Penrhyn-coch Penffordd Upper Brynamman Gellywen Llangrannog Kilgetty / Cilgeti Llechryd Rhyd-y-saint Llwyn-y-brain Llanddewi Velfrey / Llanddewi Felffre Sandy Cwmsychbant High Street Penbontrhydyfothau Wood Eglwyswen Broadway Maesybont Llanycrwys Cerbid Cwmdwr Bancffosfelen Treleddyd-fawr Mynachlog-ddu Maes llyn Box Dreenhill Esgair Crundale Cwmystwyth Pwllcrochan Cwmpengraig The Clôs Brynberian Rusheylake Talgarreg Cockshead Glandwr Cefn-y-pant Yspitty Ffynnon-oer Llanon Lanesend St Dogmaels / Llandudoch Skerryford Llangolman Cwmcarnhywel Pen-y-banc Dyfatty Llangoedmor Adpar Llawhaden Rhydcymerau Henllan Amgoed Camrose Swyddffynnon Capel Capel Isaac Tregaron Brimaston Llanwrda Ystrad Aeron Thornton Furnace Aber-banc Star Llanhowel Harmony Carway / Carwe Priory Cwm-mawr Rhosfach Cwmsymlog Waun Baglam Ammanford / Rhydaman Merlin's Cross Cwmduad Penrherber Llangeitho Blaen-y-coed Jordanston / Trefwrdan Newbridge Pembroke / Penfro West Williamston Maesgwynne Manorbier / Maenorbyr Graig Ty Mawr Pwll-trap Pontrhydfendigaid Mynydd Cerrig Abercych Chapel Hill Pentrebach Bryn-henllan Cefneithin Bolahaul Fm Pont Lanio / Blaenplwyf Mascle Bridge Cresselly Pen-rhiw-newydd Capel Betws Lleucu Pant yr Athro Llangwyryfon Sardis Felindre Broad Haven Carnhedryn Johns' Terrace / Teras John Coomb Pontyglasier Aberporth Crosshands Milton Maddox Moor Caerfarchell Brawdy Llanddowror Garnant Henry's Moat Tremain Clareston Jeffreyston Narberth / Arberth Aberlerry Pen-y-Bont New Quay / Ceinewydd Ffostrasol Aberaeron Brongest Rushacre Porthgain Berea Lower Freystrop Pentre Galar Robeston Wathen Cwmisfael Ynyslas Roch Trevinert Rudbaxton Pen-y-garn Llwyn-têg Felindre Talbenny Upper Solva / Solfach Uchaf Dafen Maiden Wells Betws Bryn Myrddin Neuadd-Lwyd Moriah Llangunnor Llansaint Cwmtydu Keeston Allt Noyadd Trefawr Oakford / Derwen Gam Trawsnant Llangadog Betws Ifan Rhosson Crwbin Gartheli Achddu St Clears / Sanclêr Llanio Cwmorgan Casmael Nant-y-Bai East Trewent Plain Dealings Tregyddulan Llantood Wallis Pennant Llwynhendy Tynygraig Tenby / Dinbych-y-Pysgod Slade Begelly / Begeli Maenllegwaun Cwmbrwyno Llanddewi Brefi Lawrenny Quay Warren Cnwch Coch Croes-goch Glanwern Morfa Waun Fawr Pren-gwyn Hazelbeach Buarth Mawr Melinau Mynyddygarreg Cwm-oernant Tegryn Brithdir Cippin Stone Monkton Gwernogle Ffair-Rhos Nolton Haven Pembroke Ferry Houghton Glan-Duar St Twynnells Tir Syr Walter Nolton Newton Cross Cwm Capel Tretio Glanafon Dinas Lampeter / Llanbedr Pont Steffan Llansadwrnen Login Machynys Portheiddy Ram Cold Inn Leonardston Felingwmisaf Cuttybridge