Luxury Brand Advertising in Rhuddlan

Get in touch

Luxury Brand Marketing in Rhuddlan

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Rhuddlan

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SA40 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Rhuddlan

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Rhuddlan

True luxury need not be directly communicated but instead experienced.

Consumers in Rhuddlan like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Rhuddlan

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Martletwy Pill Blaenbedw Fawr Aberffrwd Glan-y-môr Bow Street Wolfsdale Trawsnant Pennant Cresselly Robeston Back Glandyfi Thornton Brynamman Pen-bedw Guildford Castlemartin Saundersfoot Llanerch Boulston Maesycrugiau Llanfynydd Bwlch-y-groes Llandeloy Pelcomb Cross Robeston West Maiden Wells Bontnewydd Thomas Chapel Pant-y-Caws Poyston Bryngwyn Pentregat Tanglwst Tre'r-ddôl Cynwyl Elfed Ambleston Coopers Clareston Cwmwdig Water Coomb Capel Iwan Cei-bach Rhydargaeau Upper Nash Cwm-byr Skerryford Ponthirwaun Felindre Martletwy Cross Waun Fawr Caeo / Caio Stackpole Pont Henri Pen-y-Bont Llangybi Ystrad Aeron Bronant / Bronnant Newton Mountain Cosheston Kingsmoor Temple Bar Llanllwch Coed-y-bryn Nine Wells Gorrig Carway / Carwe Llangolman Bigyn Little Milford Pontgarreg Llanon / Llannon Caermeini Llanllawddog Llwynduris Crugybar Five Roads / Pum Heol Penrhiw-pâl Waun Baglam Dolypandy Cwm Capel Pontiago Llanllwni Great Honeyborough Llys-y-frân Cnwch Coch Reynalton Brynhyfryd Hendy Llanglydwen Cwm Plysgog Pinged Cefn-y-pant Alltwalis Chancery / Rhydgaled Pontfaen Pentrisil Parcllyn Clarbeston Road Rhyd-y-saint Dafen Freystrop Capel-y-Groes Jordanston / Trefwrdan Birkenhead Street Cilcennin Cwmorgan Maesybont Llettyrychen Penybanc Cwrt-y-cadno Stop-and-Call Llansadwrn Llanarth Dinas Cross East Trewent Crwbin West Marsh Llanelli Wiston Caerwedros Tal-y-bont Cwmcych Penycwm Cippin Stone Crosswell / Ffynnongroes Ponterwyd Llansadurnen Woods Cross Manorowen Glandwr Rhosaman Llanrhian Ford Talley / Talyllychau Cefn Llwyd Blaenau Golden Hill Portfield Gate St Davids / Tyddewi Neyland Twyn Llanon Llansadwrnen Llandyfaelog Horeb Capel Bangor Dyffryn Kilgetty / Cilgeti New Quay / Ceinewydd Pen-y-garn Garth Aber-Arad Broad Oak New Inn Llywernog Bwlchnewydd Stags Head Cockshead Lampeter Velfrey Sarnau Leonardston Maes llyn Court Henry Mydroilyn Cuttybridge Meinciau Penrhiw-llan Bancffosfelen Broadfield Twy Cross Borth Pontarsais Mynyddygarreg Little Haven Gors-goch Iet-y-bwlch Trecwn Templeton The Rhos Pontyberem Old Goginan Glandy Cross Cwmbach Newchurch Tan-y-groes Llangain Pwll Dôl-y-Bont Waterston Pentlepoir Twynllanan Maenclochog Rhydowen Cyffredin Y Ferwig Derlwyn Nanternis Cefneithin Tre-gynwr West Williamston Hawen Square and Compass / Y Sgwâr Brook Furnace Llundain-fach Slebech Abergorlech Rhydowen Mesur-y-dorth Gwyddgrug Parrog Mascle Bridge Cross Inn Aberystwyth Slade Roch Gate Capel Sain Silin Llanwnda Red Roses / Rhos-gosh Wern Hebron Hook Pentre-Poeth Llanfarian Blaenannerch Hayscastle Cross Southgate Myddfai Withybush Llandilo-yr-ynys Llan-mill Tumble / Y Tymbl Glyn-teg Abercych Manorbier Newton Dihewyd Albert Town Pwllcrochan Ciliau Aeron Porthyrhyd St Ishmael's Derwydd Hazelbeach Llansteffan Cwmisfael The Green Jameston Porth Mawr / Whitesands Bay Four Roads Llanddewi Velfrey / Llanddewi Felffre Woodstock Llanio Trefgarn Owen Sandy Pont Lanio / Blaenplwyf Dre-fach Cwmcarnhywel Capel Llwyn-têg Penparcau Trefilan Melinau Laugharne / Talacharn Druidston Pen-y-banc Broadlay Carmel Lower Kingheriot Manorbier / Maenorbyr Angle Rhosycaerau Pembrey / Pen-bre Newbridge Cwm-miles Bryn Mount Pleasant Pen-y-bryn Betws Sutton Pope Hill White Mill / Felin-wen Monkton Gwastad Llanychaer Nebo Ysbyty Ystwyth Tal-sarn Cwmffrwd Pendre Pentre-rhew Pwll-trap Maes-bangor Tegryn Pemberton Skyfog Ynyslas Maenllegwaun Pont-ar-gothi Glan-dŵr Trefenter Cilgwyn Penplas Rose Valley Hill Mountain Llangrannog Wood Churchton Crosshands Tyrfran St Brides Milford Haven / Aberdaugleddau Glanrhyd Fishguard / Abergwaun Cilrhedyn Halfway Walton East Cwmerfyn Begelly / Begeli Pencarreg Pant-y-crûg Capel Vicar Liddeston Blaen-Cil-Llech Kingsbridge Silian Trevaughan Pen-y-groes Penallt Black Tar Penyraber Bancyfford Newgale Graig Treffynnon Caemorgan Rhosfach Cae'r-bryn Llanwnnen Hakin Trefechan Drefach Simpson Cross Cwmfelin Mynach Llandyfriog Halfpenny Furze Llangloffan Drefâch Haroldston West Rusheylake Tangiers Pen-y-Bont Mount Pleasant Marros St Petrox Rhydypennau Clunderwen Rhosygadair Newydd Treginnis Upper Borth Cwmdwyfran Rhodiad-y-Brenin Rhoscrowther Cross Hands Strata Florida Hebron Camrose Fforest Lambston Aber-banc West Denant Ystradmeurig Orlandon Glanrhyd Loveston Treglemais Lydstep Star Hopkinstown Brynhoffnant Glogue Dolgerdd Dinas Cynheidre Cwmgwili Hayscastle Tynygraig Bynea Manordeilo Solva / Solfach Penmorfa Bryn Iwan Rhosyn-coch Troed-y-rhiw-Siôn Pantyffynnon Llansaint Dale Cribyn East Williamston Felingwmuchaf Hasguard Musselwick Caledrhydiau The Marsh Rushacre Kings Wood Orange Gardens Llangynog Felinfoel Llangeitho Glanwern Llanreath Tyncelyn Cwmann Bancycapel Castlemorris / Casmorys Henllan Amgoed Llangathen Nant-y-Bai Trimsaran Croes-lan Comins Coch Penally / Penalum Carnhedryn Uchaf Blaenpennal Penboyr Cilycwm Machynys Drefach Waun y Clyn Felinfach Pisgah Stonyford Penlan Babel Ffarmers Henfynyw Pisgah Llanddarog Caerfarchell Pembroke Ferry Cuffern Llanstadwell Scleddau Llansantffraed / Llansantffraid Llandawke Banc y Darren Capel Dewi Eglwys Fach Cloigyn Welsh Hook Brithdir Harmony Tenby / Dinbych-y-Pysgod Whitchurch Cwmsymlog Cnwcau Bethesda Brynberian Boncath Pen-Lan-mabws Cippyn Plashett Llandeilo Gilfachreda Middle Hill Penrhiwgoch Rosebush Robeston Wathen Blaenwaun Cwm-mawr Llangynin Blaengeuffordd Treffgarne Llandre / Llanfihangel-geneu'r-glyn Rhos Porthyrhyd Pentrellwyn Pembroke Dock / Doc Penfro Llanboidy Bentlass Bethlehem Eglwyswrw Sardis Pontyglasier Felinwynt Llawhaden Cwmfelin-boeth Vachelich Cwrtnewydd Llangwyryfon Drefelin Abermeurig Carreg-wen Ysbyty Cynfyn Llanycrwys Aber-Giâr Nevern / Nanhyfer Llanfihangel-ar-arth Gethsemane Dinefwr Park Rhydroser Pendine / Pentywyn Tre Taliesin Ludchurch Hermon Rhydywrach Cwmdwr Bronwydd Arms Cross Inn Bengal Carmarthen / Caerfyrddin Blaenffos Steynton Llangoedmor Troedyraur Port Lion Merrion Foelgastell Temple Bar Backe Clarbeston Staylittle Hafod Grove Capel Cynon Bridgend Summerhill Broadway Seaside Llanedi Narberth / Arberth Twynmynydd Hermon Trevinert Lochvane Neuadd Swyddffynnon Llandissilio Crosswood / Trawsgoed Broadway Pont-y-Fenni Felindre Gwbert Camp Hill Cae-gors Warren Halfway Neyland Vale Achddu Llangadog Brechfa Esgair Tyn'reithin Sandy Haven Trefin / Trevine Milo Llangennech Whitehill Llanrhystud Aberporth Efailwen Coed Cae Pont-Ceri Weston Walwyn's Castle Pentre-Gwenlais Waungilwen Sageston Llanegwad Pen-rhiw-newydd Rosemarket Middle Mill Pont-Tyweli Burry Port / Porth Tywyn Rhos Haminiog Merthyr Goginan Allt Llwyn-y-brain Nant-y-ffîn Ty Mawr Felin-Wnda Llanfallteg West Betws Bledrws Pen-y-bont Llannon Carew Cheriton Danyrhelyg Tanerdy Tretio Eglwyswen Aber Eiddy Rhydcymerau Penny Bridge Aberlerry Llancynfelyn Marloes Bletherston Bryn Myrddin Hillblock Shipping Broad Haven Pen-y-garn Llandyfan Ffynnon Gron Bethania Rhosygilwen Pentre Galar Trooper's Inn Salem Hubberston Cenarth Maes Ilyn Ram Deerland Brynafan Rhydlewis Elerch / Bont-goch Cwm-pîb Y Ffald Llanwinio Johns' Terrace / Teras John Talbenny Trelerw The Clôs Broom Gelli Craig-y-penrhyn Brongest Saron Cwm Little Newcastle / Castell-newydd-bach Ystradowen Cwmpengraig Chapel Hill Glanpwllafon Heol-ddu Broadmoor Castlebythe Pentre-ty-gwyn Pentre'r-felin Harbour Village Cynghordy Pant yr Athro Devil's Bridge / Pontarfynach Ammanford / Rhydaman Aberaeron Llanhowel The Gate / Castell-y-rhingyll Pwllhobi Cilau Green Cardigan / Aberteifi Ffostrasol Dollwen Granston / Treopert Cwmdu Trisant Greynor-isaf Church Lake Cwm-y-glo Saron Trapp Joppa Tyle Coxlake Ferryside New Hedges St Nicholas / Tremarchog Panteg Tafarn-y-bwlch Horeb Dyfatty Pentre-llyn Cwm / Lower Town Llanafan Felindre Neuadd Cross Gorsgoch Llanddeusant Colston Abergwili Llanfihangel-uwch-Gwili Newchapel / Capel Newydd Buarth Mawr Capel Dewi Rhosson Glenowen Rhosmaen Lawrenny Quay Gorslas Llanarthne Lampeter / Llanbedr Pont Steffan Lower Solva / Solfach Isaf Tufton Cold Blow Herbrandston Penbontrhydyfothau Johnstown Prendergast Ffynnon-ddrain St Florence Keeston Halfway Jeffreyston Penrherber Dudwells Ynys Tachwedd Cwmduad Newcastle Emlyn / Castell Newydd Emlyn Carew Mountain Pentowin St Dogmaels / Llandudoch Bont Fawr Stackpole Elidor Trostre Carew / Caeriw Bateman's Hill Gwernogle Capel Isaac Burton Neuadd-Lwyd Penceiliogi Blaencelyn Manian-fawr Rhyd-y-Brown Llaingarreglwyd Pentre-bâch Lawrenny Furnace Walton West Llanddinog Cwmystwyth Houghton Brongwyn Mayeston Tir-y-dail Croesyceiliog Tregyddulan Noyadd Trefawr Carew Newton Bwlchygroes Llanddowror Treleidr Lake Parc-y-rhôs Robeston Cross Cwrt-henri Landshipping Felingwmisaf St Twynnells Llidiad-Nenog Pembroke / Penfro Bosherston Cross Inn Penuwch Green Plains Hundleton Morfa Bronwydd Goodwick / Wdig Capel-Gwynfe Trelech The Valley Fferws Hill Newton Cross Llandybie Cwmbrwyno Llangunnor Caeffynnon Henllan Sardis Pont-yr-hafod Cilgerran Llwyncelyn Llangwm Pisgah Blaenporth Penyfeidr Dyffryn Castell Ffairfach Felin-pandy Llanybri Llangeler Talog Beulah Glandwr Wolf's Castle / Cas-blaidd Merlin's Bridge Blaen-pant Cwmsychbant Pen-sarn Priory Croes-goch Greynor Henry's Moat Hiraeth Hafodiwan Clarach Tremain Poyston Cross Tregroes Llygadywawr Rhippinllwyd Ffaldybrenin Troed-y-rhiw Pentre-bach Llanion Felindre Adpar Uzmaston Gignog Plas Gogerddan Capel Hendre Llandyry Freshwater East Tavernspite Llangadog Cilsan St Ann's Head Trefasser Coed y Garth Llanddeiniol Triffleton Grove Tregaron Penybedd Crinow Abernant Leweston Llanfyrnach Berea Yerbeston Talyclun Upper Solva / Solfach Uchaf Whitland / Hendy-Gwyn Llandovery / Llanymddyfri Burton Ferry Pencader Llanfair Clydogau Bancyffordd Llanfihangel-y-Creuddyn Monington Ffair-Rhos Plain Dealings Pontantwn Furnace / Ffwrnais Ffynnon-oer Sardis Pentrebach Capel Tygwydd Ty-Mawr Bridell Wooden Rhuddlan Pontbren Araeth Esgairdawe Nolton Llanilar Morfa Bach Amroth Kidwelly / Cydweli Llandruidion Guilford Rhandirmwyn Sardis Llanfallteg Upper Brynamman Penrhyn Castle Llwyndrain Bolahaul Fm Nantyronen Station Hill Cefn-bryn-brain Abermagwr Pen-y-fan Pentre Morgan Glanrafon Maen-y-groes Ystumtuen Nolton Haven Golden Hill Maesymeillion Oakford / Derwen Gam Llanddewi Brefi Waun Beddau Carnhedryn Llanybydder / Llanybyther Ashfield New Row / Rhes Newydd Dyffryn-bern Pleasant Valley Lamphey / Llandyfai Llanfair-Nant-Gwyn Gellywen Glanafon St Ishmael Dreenhill Penrhyn-coch Cwmifor Ty-isaf Llanmiloe High Street Albro Castle Gwrhyd Mawr Pen-y-mynydd Synod Inn / Post-Mawr Rudbaxton Peniel Siloh Lanesend Meidrim Cross Hands Letterston / Treletert Adams Street Rhydygele Llechryd Swiss Valley Abercastle Treherbert Felindre Farchog Troedrhiwffenyd Tycroes Idole Cwmtydu Glynarthen Roch Mathry / Mathri Haverfordwest / Hwlffordd Lower Freystrop Alltyblaca Sylen Llandilo Llwyncelyn Crundale Betws Ifan Wolfsdale Hill Drefach Maddox Moor Llanbadarn Fawr Johnston Pont-Siân Millin Cross Moylgrove / Trewyddel Maesgwynne Llanwenog Portheiddy Trevaughan Plwmp Morfa Borth Dryslwyn Milton Pumsaint New Moat Capel Seion New Bridge Pontamman / Pontaman Minwear Llwyn-yr-hwrdd Rhyd Mynachlog-ddu Llwynhendy Stepaside Wenallt Hodgeston Bryn-henllan Myrtle Hill Llangorwen Llwyn-y-groes Ffynnon Brawdy Glanaman Broginin Bwlch-Llan Cwm-yr-Eglwys Pentre-cwrt Garnant Pennar Park Clegyr-Boia Morfa Waunclunda Bancyfelin Little Honeyborough Rhos-y-garth Cold Inn Tresaith Bethlehem Pelcomb Llanpumsaint Llangyndeyrn / Llangendeirne Capel Dewi Aber Wallis Llanteg Llansawel Cefncaeau Penllwyn Pen-cae Llantood Pontrhydfendigaid Waterloo Llanwrda Lledrod Dolgran Gumfreston Princes Gate Nantycaws Merlin's Cross Cilwendeg Pant-y-llyn Cellan Glasgoed Ffos-y-ffîn Sealyham Penglais Moreton Tir Syr Walter Cwmcoednerth Narberth Bridge Golden Grove Pontyates / Pont-iets Pen-bont Rhydybeddau Llandygwydd Dole Pont-rhyd-y-groes Crymych Penffordd Pontrhydyceirt Dre-fach Llanycefn Cerbid Kete Llandysul Casmael Pelcomb Bridge Aberarth Newport / Trefdraeth Login Myddyn-fych Glan-Duar Treleddyd-fawr Blaen-y-coed New Cross / Y Gors Spittal Mynydd Cerrig Brimaston Talgarreg Travellers' Rest Yspitty Porthgain Cwm-oernant Haysford Penparc Rhydyfelin Nantcwnlle Redberth Pren-gwyn Capel Betws Lleucu Moriah Noyadd Wilym Cwmhiraeth Pentrecagal Pibwrlŵyd Broadway Nantgaredig Cwm-cou Box Penbryn Landshipping Quay Pennar Llwyndafydd Pont-ar-llechau St Clears / Sanclêr Pontyblodau Tiers Cross Gartheli Rhos-y-llyn Bangor Teifi