Luxury Brand Advertising in Kilnwick

Get in touch

Luxury Brand Marketing in Kilnwick

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Kilnwick

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in YO25 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Kilnwick

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Kilnwick

True luxury need not be directly communicated but instead experienced.

Consumers in Kilnwick like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Kilnwick

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Kilnwick (East Riding of Yorkshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Sunk Island Breighton Portington Laxton Wawne Scalby Dunnington Lelley Burton Constable West End Bridlington Garrison Side Wansford Holme on the Wolds Anlaby Skirpenbeck Cottingham Grindale Menthorpe Tophill Low Hornsea Burton Newland Low Catton Fraisthorpe Kirk Ella Pockthorpe Burton Pidsea Rimswell Valley Cranswick Bielby Burton Agnes Bursea Reedness Dairycoates Airmyn Hempholme Arram Leven South End Bennetland Easton Thorngumbald Wolfreton Sproatley Hull Bridge Withernwick Garton Gilberdyke Burstwick Brigham Bilton Bishop Wilton Weeton Great Kelk Spaldington Ellerton North End Welwick Asselby Harlthorpe West End Staddlethorpe Kirkburn Barmby Moor Painsthorpe Cawkeld Welton North Ella Little Airmyn Harpham Great Kendale Lockington Holme-on-Spalding-Moor Tollingham Rawcliffe Bridge Great Hatfield Marton Aughton Skeffling Elstronwick Marton East Cottingwith Londesborough Wressle North Landing Blacktoft Little Kelk Danthorpe East Cowick Cheapsides Pollington Gardham Goole Kelleythorpe Preston Mile House Kilpin North Ferriby Withernsea Salt End Yokefleet West Carr Cottam Warren Water End Warter Keyingham Rowley Kilpin Pike Fitling Out Newton West End Dunswell Yapham Southburn Boynton Gribthorpe Beeford Kingswood Eastburn Wetwang Old Ellerby Skerne Sandfield Thwing Everingham Great Field Bessingby Foston on the Wolds Great Cowden Leconfield North Marine Estate Brantingham Barmston Rascal Moor Stepney Kilnsea High Catton Waxholme Hollym Thornton Owstwick Nunkeeling Upton Rolston Thornholme Brandesburton Routh Lissett Sancton Beverley Rudston Ousefleet Garton-on-the-Wolds Low Field South Dalton Hayton Gipsyville Langtoft Ross Moor Pocklington Sutton on Hull Anlaby Park Wyton Elloughton Seaton Ross Sledmere Ganstead Ottringham Bentley Newsholme West End Patrington Tunstall Fridaythorpe Easington Bewholme Summergangs Molescroft Flinton Sculcoates Wilmington South Field Cowlam Carnaby Canal Head Whitgift Garrowby Gembling Arnold Adlingfleet Beswick Harswell Gowthorpe Bainton Willitoft Goodmanham Roos Elmswell Sand Hole Little Reedness New Village Sandholme Midmeredales Staddlethorpe Meaux Rotsea Anlaby Common North Frodingham Youlthorpe New Ellerby Greenoak Sigglesthorne Marfleet Oubrough Bellasize Bishop Burton Fimber Swanland East Ella Hornsea Lisle Court Raywell Atwick Newton upon Derwent Haisthorpe Coniston Long Riston Halsham Watton Scamland The Crofts High Hunsley Patrington Haven Skipsea Brough Hessle Tibthorpe Drypool Grimston Howden Westfield Skelton North Dalton North Cliffe Newland Park Holme upon Spalding Moor Hessle Cliff Nunburnholme Kirby Underdale West Ella Paull Lund Hutton Weel Buckton Great Givendale Foggathorpe Kingston upon Hull Kilham Huggate Dringhoe Eight and Forty Willerby Bottom Swinefleet Walkington Melbourne Hedon Wilberfoss Cherry Burton Moor End Uncleby Thorpe le Street Sutton Ings Inglemire Brind Howdendyke Bolton Kilnwick Percy Emmotland Thearne Hutton Cranswick Boothferry Berrygate Hill West Hill Low Caythorpe Balkholme Trinity Court Storwood Broomfleet Kilnwick Victoria Dock Village Middleton-on-the-Wolds Bempton Stoneferry Winestead Rise Seaton Everthorpe Bugthorpe Lowthorpe Booth Hay Marsh Hotham Melton South Cave Gransmoor Thirtleby Barmby on the Marsh Little Hatfield Shiptonthorpe Skidby Cottam Faxfleet Highfield Brough Riplingham Sewerby Eastrington Bubwith Eppleworth Fangfoss Humbleton North Cave Wilsthorpe Hive Ellerker Burton Fleming Medieval Village of Towthorpe Scorborough Rawcliffe Saltmarshe Goxhill Little Leven Owthorne Knedlington Fordon Aldbrough Millington Swine Ryehill Gowdall Newport Old Town Flamborough Northfield Octon Laytham Burnby Meltonby Hook Bransholme Whitedale Rimswell Mappleton Driffield New Arram Burshill West Newton West Cowick Little Driffield Little Catwick Aike West Hill South Newbald Snaith Catwick Wold Newton North Newbald Allerthorpe Hilston Newland Drewton Willerby Woodmansey Hilderthorpe Little Weighton South Cliffe Welham Bridge Camerton Sutton upon Derwent Holmpton Full Sutton East End Etton North Howden Market Weighton Broad Ings Old Goole Skirlaugh Stamford Bridge Grey Legs Neat Marsh Lakeside Cottages Skipsea Nafferton Ruston Parva High Garth Ulrome Tickton