Luxury Brand Advertising in Berner's Hill

Get in touch

Luxury Brand Marketing in Berner's Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Berner's Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TN5 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Berner's Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Berner's Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Berner's Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Berner's Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Berner's Hill (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Caldbec Hill Hangleton Chilley Green Westmeston Whitehill Canadia Burgh Hill Flimwell Tompset's Bank Halton Davis's Town Watermill Udimore Starr's Green Sparrow's Green Dale Hill Peacehaven Heights Exceat Sleeches Cross Furner's Green Willingdon Bexhill Tolhurst Broomgrove Bells Yew Green Mount Pleasant Blackboys Frant Heathfield Jarvis Brook South Heighton Best Beech Hill Laughton Houghton Green Cowbeech Tidebrook Withdean Portslade-by-Sea Tilsmore Laughton Common Cogger's Cross Westdene Upper Hartfield Langney Village Bodiam Poundfield Pevensey Bay Brighton Newbury's Budlett's Common Willard's Hill Westdean Wellbrook Nash Street East Chiltington Norton Sweethaws Rushlake Green Fisher's Gate Riseden Highgate Founthill Rusher's Cross Cade Street Hankham Duddleswell Three Leg Cross Chilsham Southern Cross Rottingdean Bardown Broadstreet Green Polegate Westfield Broomsgrove Winchelsea Beach Hastings Church Wood Beckley Fairlight Cove Brownbread Street Maynard's Green Bishopstone Park Corner Blackness Kemp Town Whitesmith Battle Lower Cousley Wood Pell Green Wivelsfield Norlington Bohemia Thunder's Hill Oxley's Green North Chailey Ovingdean North Corner Hooe Common Churches Green Primmers Green Rye Blacklands Marsh Green Five Ashes Horam Upper Wellingham Eason's Green Carter's Corner Little London Crowhurst Normans' Bay Iford Danegate St Anthony's Hill Mile Oak North Moulsecoomb Green Street Chalvington Glyne Gap Barcombe Buckham Hill Goatham Green Heighton Street Rushy Green Broadland Row Clayhill Little Horsted Firle Stunts Green Lewes Ore Burnt Oak Caneheath Poundford Uckfield Mutton Hall Crowborough Warren John's Cross Ewhurst Green Flackley Ash Eridge Green The Pound Dallington Boarshead Hale Green Lunsford's Cross Wallands Park Danehill Hamsey Burwash Weald Wood's Green Mark Street Castle Hill Crowlink Mott's Mill High Wickham Stonegate Milton Street Cuilfail Tarring Neville The Platt Ginger's Green Birchden Ticehurst Sheffield Green Halland Holtye Wood's Corner Jury's Gap Downside Palehouse Common Swiftsden Lower Horsebridge Quabrook Maresfield Portslade Village Broyle Side Waterhall Little Bayham Silver Hill Arlington Dodd's Hill Hollington Filching Rodmell Blackness Mark Cross Winton Roedean Offham Litlington North End Little Norlington Balcombe Green Guestling Thorn Earl's Down Bowlers Town Bachelor's Bump Lower Willingdon Northease Coggins Mill Chelwood Gate Beckley Furnace Three Cups Corner Witherenden Hill Union Street Pestalozzi International Village Beachlands Fairwarp Rotherfield Alciston Shover's Green South Chailey Shortgate Upperton Cross in Hand South Street Newhaven Friday Street Plumpton New Town Catsfield Stream Marle Green Broad Oak Potter's Green Chelwood Common Streat Waldron Broad Oak Foxhunt Green Cackle Street Vines Cross Seaford Beddingham Cripp's Corner Pett Level Town Row Burlow Piddinghoe West Firle Friston Bevendean Playden Fairlight Beacon Down St Helen's Wood Tile Hurst Groombridge Godleys Green Balls Green Grove Hill West Marina Eckington Corner Horney Common Millbrook Hampden Park Peacehaven East Saltdean Woolbridge Horsted Green Trull's Hatch Mark Cross West Blatchington Chailey Chapel Row St Helen's Ashton Green Jevington Wickstreet Hurst Green Wilmington Green Falmer Round Hill Etchingham Silverhill Park Terrible Down Three Oaks Skippers Hill Mountfield Hollingdean Glynde Brede Friar's Hill Meads Brightling Isfield Durgates Wannock Ripe Flowers Green Rockrobin Wych Cross Roselands Foul Mile Moulsecomb Windmill Hill Northbridge Street Teasley Mead Trolliloes Stanmer Birling Gap Burwash Common Chapman's Town Punnett's Town Chuck Hatch Hollingrove Whatlington Rickney Salehurst Camber Peter's Green Coldean Roser's Cross Holton Hill Alderbrook Grisling Common Down Street Chiddingly Chapel Cross Berwick Hartwell St Leonards-on-Sea East Moulsecoomb Sedlescombe Little Common Northiam Rye Foreign Marden's Hill Chiltington Withyham East Dean Harbour Heights Southover Icklesham Steven's Crouch Old Town Plumpton Green Golden Cross Argos Hill Alfriston Wallcrouch Hailsham Red House Common Hollingbury Cottenden Pevensey Splayne's Green Heron's Ghyll Hartfield Pebsham Cliffe Bodle Street Green Crowborough Stone Cross Kingston near Lewes Maresfield Park Collier's Green Cock Marling Barcombe Cross Ponts Green Old Town Newbridge Warbleton Ashburnham Forge Hammerwood Snagshall Hadlow Down Baldslow Telscombe Berner's Hill Hazard's Green Rye Harbour Folkington Muddles Green Rose Hill Fletching Newick Stone Cross Butcher's Cross Winchelsea Staplecross Silverhill Twelve Oaks Jenkins' Green Sharpsbridge Wadhurst Black Rock Mill Corner Friar's Gate Mayfield Etchingwood Swaile's Green Cackle Street Four Oaks Peasmarsh Lyewood Common Lower Dicker The America Ground Honey's Green Darwell Hole Russell's Green Boreham Street Cliff End Penhurst Woodingdean Denton Horns Cross St Anne's Mount Pleasant Sidley Dukes Green Cooden Buxted Patcham Herstmonceux West Hill Preston Whydown Hall's Close Rocks Park Dodd's Bottom Clive Vale Langney Vinehall Street Netherfield Lions Green Jumper's Town Great Maxfield Cousley Wood Westham Hawkhurst Common Kent Street St Leonards Green Fletching Common Crumbles Iden Ditchling Mount Ephraim Saltdean St John's Cooksbridge Barcombe Mills Pett Upper Dicker Wivelsfield Green Catsfield Burwash Broomham Southease Bulverhythe Cornwell's Bank Shortbridge Framfield Ringmer Ninfield Telham Blackham Cooper's Corner Lunce's Common Ditchling Common Henley's Down Cackle Street Broad Street Dittons Wartling Sutton Gallypot Street Glenleigh Park Bexhill-on-Sea Town Littleworth Hooe High Cross Moulsecoomb Lidham Hill Coleman's Hatch Birchett's Green Aldrington Brighton and Hove Sharp's Corner Hellingly Five Ash Down Chitcombe Waldron Down East Blatchington Holmes's Hill East Hoathly Pounsley Telscombe Cliffs Wilmington High Hurstwood Harley Shute Ratton Village Selmeston Cowbeech Hill Poundgate Upper Horsebridge Ely Grange Forest Row Nutley Ringles Cross Ridgewood Pound Green Hove Steel Cross Old Heathfield Guestling Green Whitehawk Foulride Green Spithurst Glyndebourne Gun Hill Piltdown Golden Cross Eastbourne Belmont South Malling Landport East Guldeford Robertsbridge Magham Down Hollington Park