Luxury Brand Advertising in Burwash Weald

Get in touch

Luxury Brand Marketing in Burwash Weald

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Burwash Weald

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TN19 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Burwash Weald

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Burwash Weald

True luxury need not be directly communicated but instead experienced.

Consumers in Burwash Weald like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Burwash Weald

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Burwash Weald (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Ridgewood East Moulsecoomb Halton Telham Cade Street Little Common Millbrook Bells Yew Green Jury's Gap Roedean Bodiam Whatlington Chelwood Common East Dean Playden Cooksbridge Dodd's Bottom Houghton Green Upper Wellingham Hollingrove Hooe Common St Leonards Green Alderbrook Wickstreet Winton Lidham Hill Rye Little London Peter's Green Oxley's Green Etchingwood Ewhurst Green Bishopstone Fletching Splayne's Green Hammerwood Cowbeech Spithurst Hangleton Glyne Gap Stone Cross Stanmer Waldron Down Iford Holton Hill Pounsley Southover Snagshall Piddinghoe Cogger's Cross Dittons Exceat Wivelsfield Chilley Green Chapman's Town Chilsham Wallcrouch Foul Mile Sweethaws Grisling Common St John's Ore Crowborough Warren Founthill Rye Harbour Newhaven Chiddingly Filching Beckley Seaford Four Oaks Guestling Green Quabrook Marsh Green Tompset's Bank Beckley Furnace Pell Green Robertsbridge Roselands Ditchling Common Henley's Down Bodle Street Green Herstmonceux Coleman's Hatch Chuck Hatch Caldbec Hill Mutton Hall Gallypot Street Roser's Cross East Guldeford Three Oaks Waterhall Beacon Down Telscombe Frant Bulverhythe Hollington New Town Three Leg Cross Ringles Cross Blackness Vines Cross Harbour Heights Great Maxfield Westdene Whitehawk Ditchling St Anne's Pound Green Fisher's Gate Burwash Weald Golden Cross Cooden Norlington Chiltington Berner's Hill Birling Gap Little Horsted High Hurstwood Westfield Mark Cross Hampden Park Poundford Waldron Witherenden Hill Kingston near Lewes Mark Street Rye Foreign Landport Swiftsden Streat Jumper's Town Cottenden Five Ash Down Belmont Rottingdean Round Hill Portslade-by-Sea Maynard's Green Punnett's Town Balcombe Green Thunder's Hill Warbleton Holmes's Hill Broyle Side Northbridge Street Penhurst Foxhunt Green Jevington Duddleswell Ovingdean Beddingham Hartwell Darwell Hole Pett Mount Pleasant Little Bayham Downside Davis's Town Wilmington Green Berwick Iden Blackness Hadlow Down Furner's Green Eastbourne Starr's Green Sharp's Corner Broomsgrove Pett Level Marden's Hill Brede Collier's Green Fairlight South Street Budlett's Common Horam Green Street Staplecross Carter's Corner Sutton West Hill Hall's Close Rotherfield Old Town Forest Row Kemp Town Ninfield Shover's Green Lower Dicker Grove Hill Birchett's Green Fairlight Cove South Malling Wadhurst Earl's Down Woolbridge Terrible Down North Corner Moulsecoomb Crowborough Upper Horsebridge Hale Green Poundfield Southern Cross Bexhill Palehouse Common Maresfield Fletching Common Bevendean Rockrobin Rushy Green Goatham Green Cackle Street Sparrow's Green Magham Down The Platt John's Cross Stunts Green Hollingbury Netherfield Watermill Swaile's Green Danegate Alfriston Broad Oak Highgate Old Town Upperton North End Broadland Row Norton Bardown North Chailey Tilsmore Burwash Battle Isfield Windmill Hill Chapel Cross Piltdown Churches Green Pebsham Friston Portslade Village Tidebrook Crowhurst Hankham Upper Hartfield Barcombe Cross Heathfield Offham Chapel Row Foulride Green Mott's Mill Butcher's Cross Meads The America Ground Harley Shute Burwash Common Northease Birchden Newick Rusher's Cross Horsted Green Crumbles Wannock Langney Balls Green Eridge Green Dale Hill West Firle Cooper's Corner Catsfield Stream Groombridge Brightling Town Row Shortbridge Mount Ephraim Folkington Hastings Little Norlington Lunce's Common Potter's Green Nutley Withyham The Pound Cousley Wood Steel Cross Horney Common Cornwell's Bank Blackboys Ashburnham Forge Three Cups Corner Barcombe Mills Marle Green Westdean Broomham Cowbeech Hill Mountfield Holtye Lions Green Polegate Shortgate Rocks Park Hellingly Lower Cousley Wood Guestling Thorn Hove Selmeston Hazard's Green Durgates Ponts Green Cock Marling Barcombe Hooe Heighton Street Coggins Mill Cuilfail Flackley Ash Mark Cross Denton Union Street Gun Hill Peacehaven Wood's Green Sharpsbridge Caneheath Bohemia Friar's Hill Northiam Glenleigh Park Wellbrook Glyndebourne Westmeston Cackle Street Skippers Hill Clive Vale Pevensey Bay Russell's Green Muddles Green Jenkins' Green Kent Street Woodingdean Hailsham Hollingdean Laughton Wallands Park Baldslow Southease Upper Dicker Friday Street Honey's Green Camber Lower Willingdon Five Ashes Burlow St Helen's Bowlers Town East Hoathly Sheffield Green Mile Oak Newbury's Chailey Brighton Mount Pleasant Glynde Aldrington Lunsford's Cross Danehill Arlington Blackham Boreham Street Trolliloes Peacehaven Heights Pevensey Ashton Green Winchelsea Beach Peasmarsh Etchingham Winchelsea Primmers Green Cripp's Corner Bexhill-on-Sea West Marina Silverhill Whydown Twelve Oaks Hollington Park Chitcombe Riseden Old Heathfield Rodmell Moulsecomb Tile Hurst Eckington Corner Laughton Common Telscombe Cliffs Willingdon Nash Street Plumpton Flowers Green Plumpton Green St Anthony's Hill Rushlake Green Wivelsfield Green Flimwell Park Corner Wartling Preston Fairwarp Cackle Street Newbridge Coldean Sedlescombe Castle Hill Patcham Dallington Silver Hill Sleeches Cross Litlington Silverhill Park Udimore Uckfield Ginger's Green Icklesham High Wickham Friar's Gate Alciston Stone Cross Buckham Hill Down Street Godleys Green Broad Oak St Leonards-on-Sea Burgh Hill St Helen's Wood Chelwood Gate Rose Hill Brownbread Street Langney Village Horns Cross Hawkhurst Common Ticehurst Vinehall Street Buxted Broomgrove Church Wood East Blatchington Best Beech Hill Ratton Village Salehurst North Moulsecoomb Blacklands Lewes Withdean Dodd's Hill Steven's Crouch Cliff End Broad Street Ripe Ringmer Whitesmith Bachelor's Bump Dukes Green Tolhurst Milton Street Halland Whitehill West Blatchington Clayhill Beachlands Burnt Oak Broadstreet Green South Heighton Falmer Red House Common Brighton and Hove Lyewood Common Chalvington Heron's Ghyll Cross in Hand Cliffe Firle Wood's Corner Wilmington Hurst Green Canadia Mayfield Golden Cross Wych Cross Saltdean Lower Horsebridge Rickney Hamsey Tarring Neville Stonegate Sidley Maresfield Park Hartfield East Saltdean Ely Grange High Cross Teasley Mead Pestalozzi International Village Poundgate Normans' Bay Willard's Hill South Chailey Trull's Hatch Black Rock Crowlink Westham Catsfield Town Littleworth Eason's Green Mill Corner East Chiltington Boarshead Jarvis Brook Argos Hill Framfield