Luxury Brand Advertising in Frant

Get in touch

Luxury Brand Marketing in Frant

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Frant

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TN3 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Frant

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Frant

True luxury need not be directly communicated but instead experienced.

Consumers in Frant like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Frant

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Frant (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Selmeston Hangleton Tile Hurst Flackley Ash Groombridge Rye Harbour Cornwell's Bank Woolbridge Isfield Dodd's Bottom Aldrington Seaford Cripp's Corner Preston Hollingrove Harley Shute Red House Common Houghton Green Hollingdean Burlow Bohemia Waldron Down St Helen's Furner's Green Hollington Swiftsden Etchingham Jarvis Brook Dallington Willingdon Chilley Green Wallands Park Ore Gun Hill Lower Cousley Wood Falmer Maynard's Green Horney Common West Blatchington Whatlington Old Town East Hoathly Upper Horsebridge Portslade-by-Sea The Pound Starr's Green West Marina Church Wood Hall's Close Staplecross Alfriston Teasley Mead Meads Hurst Green Ashburnham Forge Cackle Street Broad Street Nutley Trolliloes Shortbridge St Anthony's Hill Ginger's Green Piltdown Clayhill Hollington Park Withdean Chapel Row Bulverhythe Friar's Hill New Town Sheffield Green Golden Cross Beddingham Ripe Highgate Rottingdean Rocks Park Harbour Heights Holton Hill Steel Cross Twelve Oaks Cogger's Cross Wallcrouch Stonegate Halland Rodmell Jenkins' Green Pell Green Shortgate Westdene Mill Corner Lower Willingdon Icklesham Ditchling Penhurst East Moulsecoomb Crowborough Warren Spithurst Friday Street Litlington Fletching Common Swaile's Green Broomgrove Ponts Green Fairwarp Westfield Brighton Broad Oak Flimwell Cackle Street Union Street Burwash Common Sutton Plumpton Green East Dean Ditchling Common Danegate Mount Pleasant Sedlescombe Jury's Gap Rushy Green Holtye Broadland Row Bexhill-on-Sea Riseden Alciston Durgates St Leonards-on-Sea Little Bayham Heathfield Lions Green Hankham Hale Green Godleys Green Wickstreet Clive Vale Moulsecoomb Fletching Tarring Neville Wood's Green Barcombe Old Heathfield Birling Gap Wivelsfield Mile Oak Birchden Cowbeech Hill Five Ashes Hamsey Kemp Town Little Horsted Langney Village Westmeston Guestling Green Crowlink Buxted Chalvington Norton High Wickham Cousley Wood Laughton Common Balcombe Green Beacon Down Rusher's Cross Baldslow Newick Fairlight Cove Coleman's Hatch Chiltington Ovingdean Silverhill East Blatchington Southease Sweethaws Duddleswell Patcham Muddles Green Wych Cross Barcombe Cross High Hurstwood Catsfield Stream Alderbrook Lower Horsebridge Broad Oak Dale Hill Bodiam Marsh Green Brightling Cross in Hand Eason's Green Iford Ely Grange South Chailey Chuck Hatch Maresfield Park Herstmonceux Collier's Green Peter's Green Hadlow Down Cliffe Sharpsbridge Hollingbury Roedean Oxley's Green Bachelor's Bump Pestalozzi International Village Waldron Rose Hill Argos Hill Best Beech Hill Four Oaks Blacklands Pounsley Telscombe Foxhunt Green Mount Pleasant St John's Wood's Corner Blackboys Hartwell Catsfield Playden Pett Level Peasmarsh Butcher's Cross Norlington Mayfield Cowbeech North Chailey Magham Down Bishopstone Belmont Green Street Broomham Churches Green Sparrow's Green Five Ash Down Coggins Mill Hove Cooksbridge Fairlight Flowers Green Dukes Green Marden's Hill High Cross Downside Newhaven Nash Street Chitcombe Chailey Grove Hill Three Leg Cross Stanmer Cooper's Corner Cliff End Burwash Rye Crumbles Whydown Glyne Gap Ridgewood Stone Cross Burgh Hill Rye Foreign West Firle South Malling Friar's Gate Mark Street Tompset's Bank Shover's Green Mutton Hall Snagshall Poundgate Steven's Crouch St Anne's Broadstreet Green Dodd's Hill Northiam Holmes's Hill Upper Dicker Lower Dicker Southern Cross Horam Friston Pevensey Bay Hawkhurst Common Tolhurst Hammerwood Dittons Henley's Down Ashton Green Warbleton Three Cups Corner Round Hill Eastbourne Little London Canadia Hooe Denton Cuilfail Mountfield Silverhill Park Quabrook Beckley Lewes Langney Ewhurst Green Iden Kingston near Lewes Firle North End Whitehawk Winchelsea Beach Terrible Down Little Common Wannock Salehurst Splayne's Green Jumper's Town Birchett's Green Broomsgrove Black Rock Burwash Weald South Heighton Newbridge Folkington Stunts Green Bowlers Town Streat Laughton Bexhill Wadhurst The Platt Foulride Green Russell's Green Hellingly Southover Camber Balls Green Exceat Boarshead East Saltdean Fisher's Gate Park Corner Honey's Green Crowborough Witherenden Hill Upperton Gallypot Street Ringles Cross Arlington Eckington Corner Newbury's Uckfield Old Town South Street Cottenden Chapman's Town Hailsham Glenleigh Park Kent Street Skippers Hill Three Oaks The America Ground Punnett's Town Lunsford's Cross Jevington Plumpton Chilsham Whitehill Watermill Trull's Hatch Hartfield Silver Hill Cackle Street Robertsbridge Sleeches Cross Pett St Helen's Wood Carter's Corner Tilsmore Whitesmith Burnt Oak Offham Forest Row West Hill Blackham Stone Cross Budlett's Common Rotherfield Coldean Brownbread Street Peacehaven Heights Goatham Green Wivelsfield Green Telham Down Street Piddinghoe Bardown Etchingwood Chelwood Gate Ratton Village East Guldeford Boreham Street Peacehaven Willard's Hill Telscombe Cliffs Foul Mile North Moulsecoomb Filching Hazard's Green Marle Green Ninfield Bells Yew Green Great Maxfield Northbridge Street East Chiltington Hampden Park Cock Marling Frant Tidebrook Moulsecomb Framfield Wilmington Green Heron's Ghyll Blackness Roselands Netherfield Blackness Broyle Side Normans' Bay Earl's Down Northease Bodle Street Green North Corner Rushlake Green Ringmer Roser's Cross Eridge Green Buckham Hill Portslade Village Horns Cross Wellbrook Poundford Battle Hooe Common Udimore Westham Withyham Brede Lunce's Common Sharp's Corner Rockrobin Founthill Mount Ephraim Chiddingly Berner's Hill Landport Caldbec Hill Grisling Common Heighton Street Davis's Town Caneheath Potter's Green Milton Street Westdean Waterhall Mott's Mill Pebsham Glyndebourne St Leonards Green Town Littleworth Poundfield Cade Street Lyewood Common Mark Cross Wartling Horsted Green Castle Hill Vines Cross Cooden Danehill Rickney Darwell Hole Upper Hartfield Woodingdean John's Cross Maresfield Little Norlington Chelwood Common Barcombe Mills Hastings Windmill Hill Pevensey Primmers Green Ticehurst Town Row Palehouse Common Bevendean Halton Beachlands Sidley Crowhurst Brighton and Hove Polegate Saltdean Golden Cross Beckley Furnace Vinehall Street Guestling Thorn Pound Green Glynde Upper Wellingham Millbrook Lidham Hill Wilmington Chapel Cross Winchelsea Berwick Winton Thunder's Hill Mark Cross