Luxury Brand Advertising in Highgate

Get in touch

Luxury Brand Marketing in Highgate

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Highgate

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in RH18 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Highgate

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Highgate

True luxury need not be directly communicated but instead experienced.

Consumers in Highgate like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Highgate

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Highgate (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Glenleigh Park Peter's Green Balls Green Fisher's Gate Playden Berwick Dodd's Bottom Falmer Broad Street Darwell Hole Fletching Common Marle Green New Town John's Cross Marden's Hill Etchingham Pevensey Bay Boreham Street Northease Mount Ephraim Halton Pell Green Canadia Palehouse Common Withyham Poundgate Etchingwood Argos Hill Landport Watermill Foulride Green Forest Row Hove Boarshead Lyewood Common The Platt Ditchling Cliffe Pett Level Coggins Mill Hooe Common Newick Moulsecoomb Hartwell North Moulsecoomb Friday Street Ore Ticehurst Nash Street Beachlands Carter's Corner Waldron Down Winchelsea Beach Mutton Hall Cackle Street Old Town Ovingdean Moulsecomb Firle Town Row Iden Silverhill Park Beckley Lunce's Common Mark Cross Westmeston Broomsgrove South Street Starr's Green Chapel Cross Polegate Netherfield Ewhurst Green Old Town Twelve Oaks Stone Cross Sharpsbridge Telscombe Cliffs Grisling Common Blackboys Southern Cross North Corner Lions Green Seaford Whitehill Wivelsfield Snagshall Plumpton Fairlight Litlington The America Ground Bardown Udimore Bulverhythe Herstmonceux Alfriston Brightling Ratton Village Hurst Green Stanmer Red House Common Splayne's Green Cowbeech St John's Baldslow St Anthony's Hill Brighton and Hove Broad Oak Maresfield Peasmarsh Woolbridge St Leonards Green St Helen's Lower Willingdon Goatham Green Quabrook Hooe Mark Street Russell's Green Bodle Street Green Caneheath Fairlight Cove Millbrook Mile Oak Lower Cousley Wood Sleeches Cross Whitehawk Wannock Alciston Oxley's Green Hawkhurst Common Catsfield Stream Silver Hill Rotherfield Beacon Down Swaile's Green Green Street Catsfield Alderbrook Glyndebourne Round Hill Friar's Gate Langney Village Saltdean Union Street Danegate Hadlow Down Little Common Shortbridge Riseden Birling Gap Vinehall Street Beddingham Ditchling Common Ridgewood Hollington Park Windmill Hill Crowborough Whydown Lower Horsebridge Iford East Moulsecoomb Bachelor's Bump Harley Shute Wallands Park Witherenden Hill Chilley Green St Anne's High Wickham Holton Hill Norton Little Bayham Ashburnham Forge Hangleton Stunts Green Tilsmore Houghton Green Harbour Heights Waldron Eridge Green Upperton Isfield Best Beech Hill Little London Brede Robertsbridge Foxhunt Green Rickney Bells Yew Green Winton Upper Horsebridge Park Corner Burgh Hill Jevington High Cross Cooden Dittons Ginger's Green Newbridge Cowbeech Hill Marsh Green Earl's Down Hammerwood Birchden Bishopstone Southease Flackley Ash Silverhill Friston Highgate Henley's Down Burlow Four Oaks Chuck Hatch Cripp's Corner Roedean Pounsley Coldean Brownbread Street Roselands Downside Hamsey Cliff End Ringmer Tidebrook Chapel Row Barcombe Cross Foul Mile Blackham Heathfield Burwash Common Cackle Street South Heighton Collier's Green Wilmington Crowhurst Guestling Green Sparrow's Green Burwash Down Street Muddles Green Little Horsted Wallcrouch Rye Foreign Sutton Little Norlington Norlington Cornwell's Bank Willingdon Lewes Ponts Green Mill Corner Ringles Cross Bodiam Poundfield Heron's Ghyll Wood's Green Cackle Street Hankham Broomgrove Barcombe Hastings Westfield Vines Cross Peacehaven Heights Exceat Chailey Cousley Wood Uckfield Steven's Crouch Pound Green Lidham Hill Rocks Park St Leonards-on-Sea Crumbles West Blatchington Blackness Sheffield Green Pebsham Hollingrove Flimwell West Hill Rusher's Cross Hailsham Nutley Dukes Green Dallington Berner's Hill Portslade Village Town Littleworth St Helen's Wood Penhurst Church Wood Wadhurst Blackness Crowlink Maynard's Green East Hoathly Buxted Cock Marling Framfield Eason's Green Hall's Close Newbury's Preston Folkington Westdene Aldrington Cooksbridge Wych Cross Piddinghoe Kent Street Hartfield Rottingdean Chelwood Common Horam Halland Buckham Hill Normans' Bay Heighton Street Wivelsfield Green Magham Down Balcombe Green Flowers Green Camber Milton Street Denton Punnett's Town Northiam Holmes's Hill Upper Wellingham Ashton Green West Firle Primmers Green Godleys Green Barcombe Mills Arlington Honey's Green Offham Winchelsea Castle Hill Birchett's Green Trull's Hatch Southover East Blatchington Battle Mark Cross Chitcombe Teasley Mead Chiltington Skippers Hill Plumpton Green Broomham Ripe Whatlington Broad Oak Mount Pleasant Mount Pleasant Icklesham Jury's Gap Beckley Furnace Woodingdean Chalvington Caldbec Hill Wood's Corner Five Ashes Horns Cross Rose Hill Brighton Davis's Town Pestalozzi International Village Great Maxfield Shover's Green Fairwarp Bohemia Holtye North End Five Ash Down Salehurst Northbridge Street Eckington Corner Broadland Row Chelwood Gate Kemp Town Laughton Waterhall Newhaven Peacehaven Streat Steel Cross Kingston near Lewes Blacklands Rushy Green Bexhill-on-Sea Golden Cross Danehill Patcham Broyle Side Chapman's Town Sharp's Corner Bevendean Cottenden Grove Hill Rodmell Wickstreet Eastbourne Trolliloes Frant The Pound South Malling Wilmington Green Mott's Mill Butcher's Cross Telham Jarvis Brook Budlett's Common Durgates Glyne Gap Lower Dicker Golden Cross Pett Burwash Weald Bexhill Filching Stonegate Rye Harbour Rye Westdean Potter's Green Groombridge Upper Hartfield Dale Hill Pevensey East Guldeford Furner's Green Old Heathfield Hazard's Green Fletching East Chiltington Hale Green Cooper's Corner Glynde Hellingly Guestling Thorn Three Cups Corner Lunsford's Cross Sedlescombe Cuilfail Langney North Chailey Rushlake Green East Dean Crowborough Warren Bowlers Town Dodd's Hill Withdean Poundford Hollingdean Spithurst Ninfield Broadstreet Green Three Leg Cross Terrible Down Roser's Cross Founthill Telscombe Tompset's Bank Horsted Green Tarring Neville Wartling Westham High Hurstwood Cross in Hand Horney Common Rockrobin Chiddingly Ely Grange Black Rock Hampden Park Sidley Tile Hurst Wellbrook Shortgate Stone Cross Belmont Upper Dicker Three Oaks Burnt Oak Staplecross Warbleton Maresfield Park Coleman's Hatch West Marina Chilsham Laughton Common Selmeston East Saltdean Sweethaws Clayhill Whitesmith Swiftsden Mayfield Cogger's Cross Jumper's Town Jenkins' Green Mountfield Churches Green Piltdown Willard's Hill South Chailey Clive Vale Gun Hill Thunder's Hill Duddleswell Friar's Hill Gallypot Street Hollington Hollingbury Meads Tolhurst Portslade-by-Sea Cade Street