Luxury Brand Advertising in Jenkins' Green

Get in touch

Luxury Brand Marketing in Jenkins' Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Jenkins' Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BN24 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Jenkins' Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Jenkins' Green

True luxury need not be directly communicated but instead experienced.

Consumers in Jenkins' Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Jenkins' Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Jenkins' Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Poundgate Maresfield Park Poundford Clive Vale Poundfield Glenleigh Park The Platt Cripp's Corner Netherfield Ovingdean Vines Cross Ringles Cross Jenkins' Green Ringmer Ridgewood Nash Street Telscombe Cliffs Chapel Row Rickney Rodmell Mountfield Mutton Hall Ewhurst Green Highgate East Moulsecoomb Upper Hartfield Lunce's Common Beacon Down Eckington Corner Ashton Green Blackness Ripe Fletching Common Park Corner Selmeston Coldean Whitehill Framfield Cock Marling Burnt Oak Duddleswell Heathfield Watermill Dale Hill Broomham Nutley Broomsgrove Wilmington Horney Common Holton Hill Alderbrook Coleman's Hatch Offham Harbour Heights Burgh Hill Dodd's Hill Broomgrove Jarvis Brook The Pound Norton Palehouse Common Roedean Camber Fairlight East Hoathly Horns Cross Portslade Village Telscombe St Helen's Westham Hastings Glyne Gap Hall's Close Hawkhurst Common Barcombe Cross Cross in Hand Primmers Green Polegate West Marina Brede Cousley Wood Broadstreet Green Ponts Green Peacehaven Heights Twelve Oaks Friar's Gate Quabrook Litlington Waterhall Cackle Street Friar's Hill Battle Playden Whitehawk Chapman's Town Pevensey Hadlow Down Hartwell Sparrow's Green Carter's Corner Hellingly Wych Cross Castle Hill Hollingdean Plumpton Green Brownbread Street Broad Oak Lower Cousley Wood Little Norlington High Hurstwood Riseden Three Leg Cross Best Beech Hill Bishopstone Shortgate Staplecross Gun Hill Mile Oak Tidebrook Hammerwood South Heighton Aldrington Blacklands Dukes Green Holmes's Hill Woolbridge Winchelsea Beach Grove Hill Hurst Green Tarring Neville Round Hill Langney Icklesham Old Heathfield St Helen's Wood Balls Green Kingston near Lewes Wood's Corner Cooden Brightling South Malling Fairlight Cove Westfield Wadhurst Groombridge Hangleton Waldron West Blatchington Hailsham Stanmer Friston Churches Green Rushy Green Guestling Thorn Sidley Cowbeech Chiltington Beckley Wallcrouch Mott's Mill Rushlake Green Piltdown Hazard's Green Laughton Common Norlington Rye Harbour Glyndebourne Beachlands Burwash Collier's Green Pebsham Portslade-by-Sea Furner's Green Punnett's Town Catsfield Stream Beckley Furnace Cogger's Cross Halland Cooksbridge Northiam High Cross Houghton Green Crumbles Belmont Burwash Common Lunsford's Cross Stone Cross Horsted Green Trolliloes Ninfield Mark Cross Rocks Park Godleys Green Laughton Friday Street Lower Horsebridge Grisling Common Lidham Hill Catsfield Down Street Chelwood Gate Sharpsbridge Muddles Green Danehill Lower Dicker Folkington Guestling Green Withdean Rusher's Cross Moulsecoomb Coggins Mill Argos Hill Stonegate Chalvington Cliffe South Street Golden Cross Cornwell's Bank Brighton and Hove Ditchling Trull's Hatch Danegate Westdene Exceat Tompset's Bank Horam Northbridge Street Starr's Green Lions Green Mount Ephraim St Leonards Green Lewes Canadia Little Bayham Maynard's Green Uckfield Rose Hill Northease Warbleton Wannock Glynde Henley's Down St Anne's Normans' Bay Rotherfield Chailey Three Oaks Roser's Cross Withyham Clayhill Marden's Hill Heighton Street Millbrook Kent Street Cottenden Cade Street Stone Cross South Chailey Upper Dicker Golden Cross Tile Hurst Marsh Green Winchelsea Russell's Green Wivelsfield Green Three Cups Corner Isfield Bardown Iden Etchingham Balcombe Green Ticehurst Meads St Anthony's Hill Founthill Bodle Street Green Silver Hill Telham Milton Street Herstmonceux Eridge Green Blackness Skippers Hill Broad Street Budlett's Common Swaile's Green Berner's Hill Mark Street Waldron Down Newick Penhurst Rockrobin Willingdon Lyewood Common Chiddingly Shover's Green Upperton Harley Shute East Chiltington Hartfield Wivelsfield Mayfield Little Horsted Seaford Little London Streat Whatlington Arlington Vinehall Street Peacehaven Snagshall Ditchling Common Black Rock Westmeston Honey's Green Jumper's Town Southern Cross Sheffield Green Southease Broadland Row Crowlink Darwell Hole Great Maxfield Lower Willingdon Silverhill Park Steel Cross Spithurst Marle Green Five Ashes Splayne's Green Southover Bodiam Hove The America Ground Westdean Cliff End Chapel Cross Flowers Green Hollingrove Church Wood Upper Wellingham Saltdean Newhaven Pett Level Wickstreet Bevendean Rye Silverhill Potter's Green Burlow Four Oaks Cackle Street Windmill Hill East Blatchington Hollington Park Crowborough Winton Blackboys Fisher's Gate Pell Green Broyle Side Bells Yew Green Hooe Red House Common West Hill Jury's Gap Buxted Hooe Common Caldbec Hill Bohemia East Dean Mark Cross Chilley Green Kemp Town Eastbourne Halton Pett Hollington Beddingham Dittons Ely Grange St Leonards-on-Sea Pestalozzi International Village Upper Horsebridge Terrible Down Five Ash Down Ore Stunts Green Goatham Green Woodingdean Chitcombe Sharp's Corner Baldslow Wilmington Green Alciston Hollingbury Town Row Burwash Weald Gallypot Street Jevington Birling Gap Ashburnham Forge Bexhill Fletching Berwick Piddinghoe Holtye Chelwood Common Swiftsden John's Cross Hamsey North Corner Barcombe Mills Heron's Ghyll Thunder's Hill Little Common Foul Mile Mill Corner Landport Union Street Butcher's Cross Whitesmith Preston Steven's Crouch Tolhurst Iford New Town Shortbridge Broad Oak Mount Pleasant Langney Village Whydown Alfriston Cuilfail North Moulsecoomb Town Littleworth Foxhunt Green North Chailey Bowlers Town Hale Green Oxley's Green Robertsbridge East Saltdean Udimore Ratton Village St John's Brighton Magham Down Bexhill-on-Sea Green Street Sleeches Cross Teasley Mead Denton East Guldeford Moulsecomb Tilsmore Ginger's Green Blackham Pevensey Bay Dodd's Bottom Rye Foreign High Wickham Frant Birchden Cooper's Corner Birchett's Green Hampden Park Sweethaws Maresfield Chilsham Boarshead Eason's Green Wellbrook Cackle Street Chuck Hatch Old Town Caneheath Wartling Etchingwood Salehurst Firle Willard's Hill Crowhurst Durgates Old Town Bachelor's Bump Buckham Hill Newbury's Rottingdean Dallington Earl's Down Flackley Ash Witherenden Hill Plumpton Downside North End Davis's Town Fairwarp Bulverhythe Peasmarsh Patcham Pounsley Filching Sutton Falmer Mount Pleasant Flimwell Sedlescombe Roselands Cowbeech Hill Barcombe Foulride Green Hankham West Firle Peter's Green Pound Green Newbridge Wallands Park Boreham Street Forest Row Crowborough Warren Wood's Green