Luxury Brand Advertising in Plumpton Green

Get in touch

Luxury Brand Marketing in Plumpton Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Plumpton Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BN7 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Plumpton Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Plumpton Green

True luxury need not be directly communicated but instead experienced.

Consumers in Plumpton Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Plumpton Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Plumpton Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Nash Street Hawkhurst Common Lower Willingdon Sidley Hooe Common Blackboys John's Cross Ginger's Green Framfield Uckfield Wivelsfield Green Mountfield Splayne's Green Balcombe Green Seaford Barcombe Mills Chiltington Little Common Cottenden West Marina Fletching Common Rye Harbour Crowhurst Battle Old Town Beddingham Rodmell Northbridge Street Palehouse Common Bells Yew Green Jevington Old Heathfield Cooksbridge Beckley Furnace Camber Barcombe East Dean Eason's Green West Firle Etchingwood Duddleswell Newick Horsted Green Etchingham Sharp's Corner Cuilfail High Cross Beckley Hangleton Ringles Cross High Wickham Friar's Gate Dodd's Hill Golden Cross Cowbeech Hill Bohemia Winchelsea Winton Wych Cross Park Corner Mile Oak North Moulsecoomb Ewhurst Green Glynde Mark Cross Coggins Mill Wannock Winchelsea Beach Vines Cross Belmont Chelwood Gate Hadlow Down Wilmington Green Tile Hurst Broomgrove Danehill Milton Street Woolbridge Falmer Laughton Stone Cross Telham Green Street Upper Horsebridge Willingdon Shover's Green Offham Plumpton Green Silver Hill Heighton Street Hollington Bodiam Whatlington Churches Green Grove Hill Alciston West Hill Cowbeech Arlington Penhurst Roser's Cross Aldrington Upperton Pett Udimore Hartwell Chuck Hatch Stanmer Eastbourne Highgate Withyham Little Horsted Flackley Ash The America Ground Town Littleworth Nutley Norlington Horney Common Kemp Town Rottingdean Hollingbury Broadstreet Green North Chailey East Saltdean Church Wood Brighton Godleys Green Grisling Common Holtye Peasmarsh Sharpsbridge Henley's Down Horam Broadland Row Cousley Wood Chitcombe Trolliloes Marden's Hill Alfriston Swiftsden Firle Harbour Heights Mount Ephraim Blacklands Westham Wickstreet West Blatchington Round Hill Dodd's Bottom Cogger's Cross Waterhall Hazard's Green Ovingdean Caneheath Stonegate Southern Cross Windmill Hill Canadia Broad Oak Collier's Green Watermill Coleman's Hatch Cornwell's Bank Rocks Park Davis's Town Norton Northease Roselands Houghton Green Hammerwood Kent Street Mount Pleasant Stunts Green Ratton Village Roedean Cackle Street Ripe Playden Bevendean Halton Foul Mile Birling Gap Friston Hartfield Portslade-by-Sea Exceat Buckham Hill Darwell Hole Telscombe Cliffs Mark Street Baldslow Normans' Bay Snagshall Hove Poundford Mayfield Mutton Hall Broomsgrove Westfield Horns Cross Lunce's Common Portslade Village Dale Hill Goatham Green Fairlight Furner's Green Rushy Green Quabrook Patcham Chilley Green Swaile's Green Cackle Street Thunder's Hill Robertsbridge Oxley's Green South Malling Selmeston Bexhill-on-Sea Lions Green Pett Level Brightling Willard's Hill Mill Corner Herstmonceux Staplecross Bulverhythe Pevensey Marsh Green Heathfield Broyle Side Bishopstone East Hoathly Warbleton Jenkins' Green Birchett's Green Cade Street Cock Marling Friday Street Eridge Green Moulsecoomb Iford St Helen's Barcombe Cross Hall's Close Hollington Park Laughton Common Beacon Down Berner's Hill Terrible Down Hale Green Rose Hill Steven's Crouch Guestling Green Riseden Rickney Mott's Mill Three Cups Corner Westdean Cackle Street Great Maxfield Ashburnham Forge Budlett's Common Lower Dicker Red House Common Bowlers Town Burlow Rockrobin Pebsham Cooper's Corner Upper Wellingham East Moulsecoomb Wallands Park Hankham Mount Pleasant Landport Denton Wilmington Holton Hill Bodle Street Green Cross in Hand Maynard's Green Ditchling Common East Guldeford Buxted Wivelsfield Newbury's Black Rock Meads North End Rye Foreign Fisher's Gate Burgh Hill Peacehaven Alderbrook Hellingly Poundgate Maresfield Park Rye Woodingdean Westdene Carter's Corner New Town Whitesmith Cliff End Shortgate Starr's Green Dallington Peacehaven Heights Salehurst Brede Muddles Green Chalvington St Leonards-on-Sea Ninfield Hampden Park Cooden Tidebrook Waldron Down Whitehill Hooe Lyewood Common Jury's Gap Ditchling Downside Skippers Hill Balls Green Three Leg Cross Chelwood Common Founthill Sheffield Green Clive Vale Sparrow's Green Withdean Plumpton Preston Heron's Ghyll Litlington Chilsham Steel Cross Wellbrook Glenleigh Park Silverhill Glyndebourne Sleeches Cross Streat Teasley Mead Three Oaks Chailey Westmeston South Heighton Chapman's Town St John's Caldbec Hill Honey's Green Sutton Crowborough Crumbles Pound Green Pestalozzi International Village Bexhill Upper Dicker Broad Street East Blatchington Eckington Corner Ore Clayhill Tarring Neville Burwash Ely Grange Rushlake Green Wood's Corner Wartling Rusher's Cross South Street The Platt Broad Oak Beachlands Ringmer Foulride Green Poundfield Cliffe Burwash Weald Wallcrouch Pounsley Russell's Green Coldean Pell Green Lunsford's Cross Fletching High Hurstwood Langney Village Butcher's Cross Northiam Boarshead Chiddingly Telscombe Saltdean Golden Cross Flowers Green Blackness Potter's Green Crowlink Foxhunt Green Tompset's Bank Hailsham Hollingrove Dittons Five Ashes Danegate Holmes's Hill Hurst Green Lidham Hill Ponts Green Durgates Groombridge Iden Town Row Down Street South Chailey Argos Hill St Helen's Wood Fairlight Cove St Anthony's Hill Crowborough Warren Silverhill Park Whitehawk Witherenden Hill Magham Down Pevensey Bay Icklesham Lewes Waldron Gallypot Street Bardown Harley Shute Frant Upper Hartfield Burnt Oak Wadhurst Old Town Peter's Green Punnett's Town Polegate Lower Cousley Wood Union Street Folkington Tilsmore Wood's Green Langney Glyne Gap Tolhurst Blackham Berwick Isfield Maresfield Guestling Thorn Ashton Green Five Ash Down St Anne's Earl's Down Sweethaws Marle Green Chapel Row Shortbridge Brownbread Street Catsfield Stream Kingston near Lewes Piddinghoe Hollingdean Lower Horsebridge Newbridge Sedlescombe Ridgewood Little London Fairwarp Hastings Little Norlington St Leonards Green Birchden Vinehall Street Castle Hill Chapel Cross The Pound Four Oaks Newhaven East Chiltington Bachelor's Bump Catsfield Jumper's Town Filching Southease Mark Cross Stone Cross Friar's Hill Millbrook Primmers Green Ticehurst Broomham Gun Hill Trull's Hatch Rotherfield Boreham Street Blackness Halland Cripp's Corner Burwash Common Hamsey Flimwell Moulsecomb Forest Row Southover Twelve Oaks Spithurst Netherfield Best Beech Hill Little Bayham Whydown Brighton and Hove Dukes Green Piltdown North Corner Jarvis Brook