Luxury Brand Advertising in Portslade Village

Get in touch

Luxury Brand Marketing in Portslade Village

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Portslade Village

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in BN41 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Portslade Village

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Portslade Village

True luxury need not be directly communicated but instead experienced.

Consumers in Portslade Village like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Portslade Village

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Portslade Village (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Waterhall Friday Street Wych Cross Lunce's Common East Saltdean Budlett's Common Cooksbridge Norton Riseden Lower Willingdon Best Beech Hill Rodmell Splayne's Green Pound Green Fletching Playden Ringmer Lower Horsebridge Portslade Village Five Ashes Hankham Newbridge Seaford Canadia Broyle Side Litlington Westdean Terrible Down Mile Oak Broomham Friston Langney Cottenden Maresfield Warbleton North Moulsecoomb Round Hill Holmes's Hill St Helen's Wood's Corner Roedean St Helen's Wood Falmer Jenkins' Green Ticehurst Skippers Hill South Chailey Herstmonceux Pett Three Oaks Hazard's Green Fairlight Cove Whatlington Golden Cross Earl's Down Westfield Whitehawk Heron's Ghyll Davis's Town Ringles Cross Rockrobin The Pound Quabrook Burwash Common Meads Ashton Green Guestling Thorn Northiam Russell's Green Glynde Bexhill-on-Sea Westmeston Little Bayham Ashburnham Forge Henley's Down Cackle Street Roser's Cross Polegate Rye Muddles Green Danehill Broomgrove Chelwood Gate Forest Row High Cross Bardown Hangleton Battle Great Maxfield Bexhill Founthill Town Row Birchden Hartfield Pebsham Upper Hartfield Potter's Green Red House Common East Guldeford Tilsmore West Firle Selmeston St John's Halton Chapman's Town Mutton Hall Arlington Bachelor's Bump Flimwell West Marina Dukes Green Hollingbury Blackness Chiltington Upper Horsebridge Mount Pleasant Hartwell Peasmarsh Offham Dodd's Bottom Sweethaws Northbridge Street Flackley Ash East Dean Butcher's Cross Peter's Green Whitehill Burnt Oak Buckham Hill Mount Ephraim Harley Shute Cowbeech Hill Etchingwood Mott's Mill Holtye East Blatchington Mark Cross Southover Bevendean Crumbles Dale Hill High Hurstwood Tolhurst Hollingdean Streat Clive Vale Cowbeech Lidham Hill East Hoathly Chalvington Cackle Street Hamsey Uckfield Beacon Down Newhaven Withyham Pell Green Belmont Grove Hill Fairwarp Telscombe Cliffs Crowborough Gallypot Street Old Town Lower Cousley Wood Furner's Green Fisher's Gate Cross in Hand Church Wood Broad Oak Mill Corner Peacehaven Heights Beckley Silverhill Park Trull's Hatch Stonegate Wannock Kent Street Friar's Hill Black Rock Swiftsden Wellbrook Cogger's Cross Darwell Hole Exceat Coggins Mill Mark Street Stunts Green Hurst Green Durgates Pestalozzi International Village Sharp's Corner Beachlands Grisling Common North Corner Burwash Vinehall Street Broad Oak Bulverhythe Lions Green Winchelsea Beach Carter's Corner Sidley Lower Dicker Collier's Green Rose Hill Northease Barcombe Little London Blackham Whydown Bodle Street Green Cripp's Corner Langney Village The America Ground Pounsley Rye Foreign Ewhurst Green Magham Down Brighton and Hove Fairlight Little Horsted Cock Marling Heighton Street Foulride Green Ponts Green Peacehaven Bohemia Cooden Oxley's Green Park Corner Tidebrook Houghton Green Wartling Jumper's Town Dallington South Heighton Westdene Iden Union Street Udimore Dodd's Hill Fletching Common Plumpton Green Chilley Green Marden's Hill Sedlescombe Hammerwood Rushlake Green Groombridge Upperton South Street Wilmington Green Newbury's Birchett's Green Chitcombe Shortgate Rottingdean Hollington Icklesham Willard's Hill Bowlers Town Coleman's Hatch Witherenden Hill Caldbec Hill Mayfield Nash Street Hailsham Danegate Foxhunt Green Ditchling Common Stone Cross Camber Rushy Green Chapel Cross Salehurst Ridgewood Hollington Park Eason's Green Honey's Green Hastings Chilsham Burwash Weald Brightling Cliffe Maynard's Green Old Heathfield Beddingham Mountfield Ore Baldslow Wickstreet Churches Green Crowborough Warren Norlington Goatham Green Barcombe Cross Rye Harbour Dittons Crowlink John's Cross Blacklands Highgate Vines Cross Telham Horns Cross Barcombe Mills Snagshall Ginger's Green Primmers Green Little Common Blackness Jarvis Brook Bells Yew Green Sleeches Cross Poundgate Eridge Green Sharpsbridge Isfield Glyne Gap Silverhill High Wickham Buxted Jury's Gap Chiddingly Cackle Street Catsfield Stream Swaile's Green Etchingham Broadstreet Green Cuilfail Denton Brede West Blatchington Wood's Green Four Oaks Chailey Woodingdean Poundford Argos Hill Three Leg Cross Kemp Town Berwick Folkington Filching Downside West Hill Balcombe Green Waldron Down Mark Cross Robertsbridge Twelve Oaks St Anne's Westham Town Littleworth Landport Sparrow's Green Ninfield Flowers Green Hollingrove East Chiltington Gun Hill Marsh Green Ditchling Wivelsfield Green Roselands Watermill Hooe Common Portslade-by-Sea Teasley Mead Brownbread Street Halland Harbour Heights Rocks Park Eastbourne Tompset's Bank Piddinghoe Wadhurst Thunder's Hill Beckley Furnace Little Norlington Berner's Hill Cousley Wood Coldean Golden Cross Framfield St Leonards Green Caneheath Plumpton Ratton Village Broadland Row Kingston near Lewes Moulsecomb Winton Hove Aldrington Waldron Hampden Park Withdean Stanmer Chapel Row Palehouse Common Heathfield Chelwood Common Down Street Upper Wellingham Eckington Corner East Moulsecoomb Stone Cross Woolbridge Broomsgrove Jevington Shover's Green Normans' Bay Ely Grange Green Street Southern Cross Steven's Crouch Castle Hill Cooper's Corner Iford Catsfield Telscombe Spithurst Rotherfield Brighton Horam Chuck Hatch Balls Green Glyndebourne North Chailey Blackboys Burgh Hill Ovingdean Wilmington Piltdown Rickney Silver Hill Southease Whitesmith Laughton Horsted Green Ripe Wallcrouch Milton Street Crowhurst Firle Hale Green Poundfield Penhurst Pett Level Hall's Close Hooe Bodiam Nutley Friar's Gate Willingdon North End Pevensey Bay Birling Gap The Platt Lyewood Common Pevensey Moulsecoomb Bishopstone Clayhill Cornwell's Bank Hellingly Laughton Common Shortbridge Millbrook Duddleswell Hadlow Down New Town Wivelsfield Alderbrook Holton Hill Tile Hurst Netherfield Upper Dicker Saltdean Sutton South Malling St Leonards-on-Sea Tarring Neville Alciston Burlow Hawkhurst Common Marle Green Broad Street Wallands Park Rusher's Cross Steel Cross Newick Godleys Green Patcham Boreham Street Preston Boarshead Winchelsea Mount Pleasant Alfriston Punnett's Town Windmill Hill Cliff End Glenleigh Park Maresfield Park Trolliloes Old Town Lunsford's Cross Starr's Green St Anthony's Hill Staplecross Five Ash Down Lewes Sheffield Green Foul Mile Horney Common Frant Cade Street Three Cups Corner Guestling Green