Luxury Brand Advertising in Armigers

Get in touch

Luxury Brand Marketing in Armigers

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Armigers

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CM6 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Armigers

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Armigers

True luxury need not be directly communicated but instead experienced.

Consumers in Armigers like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Armigers

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Armigers (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Lamb Corner Little Easton Thornwood Common Chipping Ongar Kelvedon Hatch Twinstead Green Great Oxney Green Rush Green Mount End Bulmer Littlebury Liston Wendens Ambo Butt's Green Tinkers Green Pig Street Nazeing Mead South Woodham Ferrers Daw's Cross Courtsend Bicknacre Felsted Little Tey Roxwell Farther Howegreen Outer Part of Town Eastward Roydon Middleton Lower Green Horkesley Heath Matching Rowney Corner Abbess Roding Brookend Lower Green Eversley Tye Green Low Street Canvey Island Lee Chapel South Broad Green Jasper's Green Salcott-cum-Virley Horndon on the Hill Layer Breton Clifftown Little Wigborough Wickham Bishops Northend Havering's Grove Abbey Field Little Walden Queen's Park Rawreth Shot Dobb's Weir Theydon Bois Black Horse Corner Mount Pleasant Hardy's Green Rawreth Fox Hatch Manwood Green Roydon Hamlet Panfield Kirby-le-Soken Stebbing Manningtree Little Baddow Beacon End Navestock Side Hempstead Stondon Green Tilbury Juxta Clare Sewards End Little Bardfield Kelvedon Great Totham Wellstye Green Park Green Church End St Osyth Heath Howe Street Duckend Green Baconend Green Little Leighs Nazeing Gate Clatterford End Pebmarsh Rickling Roundbush Lower Green Bournes Green Chafford Hundred Goldhanger Thaxted Lamarsh Nounsley Tye Green Lindsell Galleywood Lee Chapel North Mucking Heybridge Dedham Heath Campions Willingale Dedham Colchester Elmstead Market Bush End Rayleigh Whiteash Green Nevendon Aingers Green Great Hallingbury Waltham Abbey Gestingthorpe Brock Hill Crow Green Morris Green Bedlar's Green Tylerscross Church Langley Farmbridge End High Roding Epping Upland Mistley Bocking's Elm Navestock Common Bridge Green Broomfield Hadleigh Buttsbury Grange Hill Woodham Walter Debden Green Takeley Bradfield Cannon's Green Gore Pit Great Clacton Bradwell Wick Farnham Green Shalford Green Berners Roding Ivy Chimneys Littlebury Green Gallows Green Hornells Corner Lee Chapel Bocking Churchstreet Horsleycross Street Ashen Hawkwell Cherry Green Halstead Mill End Green Creeksea Shalford Housham Tye Southend-on-Sea Loves Green Janke's Green Temple Fields Little Thurrock Hare Green Ardley End Claverhambury Woodgates End Takeley Street Buckhurst Hill Miller's Green Philpot End Langham Bentley Bath Side Parson's Heath Langham Wick Little Bentley Debden Gooseberry Green West Hanningfield Manuden Howe Green Bonhunt Water Abridge Greenstead Green Finchingfield Folly Green Thorpe Cross Ardleigh Heath Rickling Green Ingrave Willows Green Monk Street Coopersale Runwell Little Laver Watch House Green Woodend Green Tollesbury Stanford Rivers Ostend West Horndon Netteswell Tye Green Saffron Walden Heybridge Greensted Deer's Green Baddow Park Cross End Chigwell Row Tye Common Cambridge Town Smith's Green Clacton-on-Sea Little Canfield Leigh-on-Sea Church End Stewards Walton-on-the-Naze Beauchamp Roding Chipping Hill Cutlers Green Smythe's Green Hutton Mount Chigwell The Green Margaretting Stroud Green Stock Rettendon Southfields The Common Tiptree Writtle Oak Corner Norton Heath Rudley Green Flack's Green South Stifford Ramsden Heath Corringham Boxted Cross Purfleet Colne Engaine Meadowend Billericay Newlands Gubbion's Green Berechurch Frating Green Stocking Green Latchingdon Stafford's Corner Danbury Bigods Hawkin's Hill Audley End Powers Hall End Chatter End Henny Street Cobler's Green West Tilbury Wix Ballards Gore Ardleigh Molehill Green Great Canfield Thundersley New Thundersley Water End High Beech Hallsford Bridge Bartholomew Green Elkins Green Woodham Ferrers Bridge End Sheering Tolleshunt D'Arcy Thorrington Rochford Little Wakering Duck End Purleigh East Gores Burnt Heath Finkle Green Steventon End Elmstead Heath Wix Green North Benfleet Man's Cross Bromley Cross Aveley Margaret Roding Arkesden Margaretting Tye High Houses Great Tey Hemp's Green Moreton Craig's End Paglesham Eastend Lower Sheering Sunnymede Copford Green Newtown Borley Green Breeds Molehill Green Pond Street West Thurrock Great Wigborough Hockley Rotten End The Birches Surrex Stoneyhills Foxash Estate High Garrett Bumble's Green Little Warley Workhouse Hill Weeley Heath Steward's Green Gernon Bushes Hatfield Heath Little End Dovercourt Blackmore Gosfield Theydon Garnon Great Sampford Seven Star Green Sibley's Green Grass Green Hastingwood Sabine's Green Chappel Fox Street Glen Faba Newport Stanway The Ryes Bishop's Green Blackheath Hobbs Cross Loyter's Green Howegreen Great Berry Castle Hedingham Bentfield Bury Chalvedon Little Yeldham Radley Green Forrey Green Gaston Green Church End Langham Moor South Hanningfield Brookend Netteswell Cross Elsenham Sta Chitts Hills North End Langenhoe Rank's Green Copthall Green Great Leighs Woodhill Grays Little Maplestead Stambourne Green Barling Lower Nazeing Mill End Faulkbourne Mill Green Berden Broad's Green Braintree Corner Woodhatch Brandy Hole Rayne Pigstye Green Althorne Braintree Moulsham Perry Green Old Mead Swallows Cross Fingringhoe Outer Part of Town Westward Widdington Pannel's Ash Earls Colne Aldham Steeple View Matching Green Loughton Abbess End Childerditch Wethersfield Mill Green Countess Cross Fuller Street Great Notley Fobbing Sunken Marsh Silver End Cold Norton Blackmore End Coggeshall Hamlet Stanbrook Southminster Leigh Beck Stansted Mountfitchet Great Horkesley Eastwood Ford End Theydon Mount Monkey Street Mundon Clatterford End Terling Chapel End Green Street Goose Green Sible Hedingham Keelars Tye Old Heath Crays Hill South Green Alphamstone Belchamp Otten Bacon End Cooper's End Pentlow Street Elmdon Duck End Mile End Thorpe Green Little Parndon Harlow Common Bradfield Heath Tendring High Easter Pleshey Raven's Green Steeple Liston Gardens White Colne Fuller's End Great Waltham Sewardstone Felmore Birch Green Tarpots Paslow Wood Common Causeway End Great Oakley Boxted Barstable King Street Hallingbury Street Broad Street Green Wakes Colne Birchhall Corner Cobbs Fenn The High Broadley Common Coopersale Street Chalk End Frating Chatham Green Great Stambridge Wiggens Green Daws Heath Upper Dovercourt Brick House End Welshwood Park Hellman's Cross Oaker Hill Roast Green Stambourne Hazeleigh Dyer's End Birch Borley Keeres Green Knowl Green Burnham-on-Crouch Reader's Corner Young's End Kirby Cross Lower Pond Street Westley Heights Little Oxney Green Gallows Green Goose Green Rushley Green Stapleford Tawney East Tilbury Kingsmoor Churchgate Street Chickney Hullbridge Holyfield Eastend Cripple Corner Greensted Green South Ockendon South Benfleet Long Green Ugley South Heath Parney Heath Gay Bowers Uppend Hawbush Green Paglesham Churchend Peldon Shellow Bowells Beacon Hill Ugley Green Catmere End Hope End Green Churchend Henham Stapleford Abbotts High Laver Weeley Good Easter Tilbury Navestock Heath Laindon Ramsey Little Waltham Holder's Green Thorpe-le-Soken Almshouse Green Row Green Boose's Green Point Clear Cupid's Corner Epping Great Warley New England Waltham's Cross Eight Ash Green Alresford Bardfield End Green Horseman Side Mill End Katherines Needham Green Stonebridge Stebbing Green Littley Green Steeple Bumpstead Norwood End Hartford End Stisted Great Wakering Puttock's End The Hythe Stocks Green Epping Green Debden Green Edney Common Sumners Rook End North Stifford Wormingford Great Bromley West Bergholt Horsley Cross Lippitts Hill Wimbish Green Mill End Great Canney Howlett End Lucking Street Stondon Massey Burton's Green North End Pedlars End Broad Green Danbury Common Old Harlow Crockleford Heath New Mistley Bocking Brays Grove Nether Street Harrowcross Tye Green Roundbush Green Frinton-on-Sea Birchanger Downhall Beach Estate Westcliff-on-Sea Long Green Ramsden Bellhouse Little Hallingbury Mount Bovers Little Dunmow Linford Greenstead Lambourne End Great Malgraves Tendring Green Warley Doddinghurst Radwinter Tillingham Noak Bridge Witham Pattiswick Great Burstead Upshire Tiptree Heath Belchamp Walter Dewes Green Oxen End Fordham Hook End Bovinger Brewer's End Harknett's Gate Cole End Breach Barns Cressing Holland-on-Sea Blasford Hill High Park Corner Cripplegate Dry Street Olmstead Green Hatfield Peverel St Osyth Coopersale Common Coggeshall Woodend Brookstreet Twinstead Heckfordbridge Passingford Bridge Mayland Long Gardens Upper Green Stow Maries White Roding Smith's Green Bell Common High Ongar Taverners Green Coryton Broad Green Further Ford End Crawley End Bulphan Beazley End Salmon's Corner Wimbish Tendring Heath High Beach Curtismill Green Tilegate Green Little Horkesley Winter Gardens Horne Row Little Burstead Curling Tye Green Duddenhoe End Asheldham Friars Mead Duton Hill Bowers Gifford Parkeston Bradwell Tye Green Minnow End Stagden Cross Ghyllgrove Great Henny Hare Street Pinnacles Little Henny Aythorpe Roding Little Braxted Toot Hill Butts Green Pharisee Green Little Sampford Southey Green Newman's End Hatfield Broad Oak Helions Bumpstead Suttons Beaumont Tilkey Tye Green Biggin Clavering Ridgewell Ashdon Don Johns Woodside Green Tumbler's Green Chadwell St Mary Bunting's Green Doddinghurst Common Hornestreet Upper Pond Street Braiswick Malting Green Wakes Colne Green Greenwoods Far Thorpe Green Orsett Sturmer Oxley Green Nine Ashes Osea Island Brentwood Shotgate Feering Clapdog Green Waterhales Gaunt's End Hope's Green Blake End Copford Hare Street Quendon Chrishall Lower Bobbingworth Green East Horndon Building End Landermere Wickham St Paul Fryerning Tolleshunt Knights Widford Great Braxted Padham's Green Great Saling Little Clacton Delvin End Rowhedge Heybridge Basin Lambourne Little Bromley Wesley End Pepper's Green Handley Green Broxted Watton's Green North Fambridge Southchurch Brickkiln Green Bran End Magdalen Laver Marden Ash Hutton Fordham Heath Carter's Green Jaywick Aimes Green Mark Hall North Elsenham Ovington Little Cambridge Mistley Heath Tindon End Wicken Bonhunt West Mersea Mount Bures Church End Matching Tye Pilgrims' Hatch Mott's Green South Weald Great Parndon Gransmore Green Maldon Messing Orsett Heath Little Totham Kingswood Richmond's Green Tolleshunt Major Beggar Hill Lawford Belchamp St Paul Passmores Ringtail Green Lanham Green Green Street Boyton End Ramsey Island St Vincent's Hamlet Sucksted Green Layer Marney Wrabness Herongate Canvey Village Montsale Pentlow South Fambridge Norton End Chelmsford Baker Street White Notley Rivenhall End Hawkspur Green Cooksmill Green Great Baddow Galley's Corner Woodham Mortimer Maple End Mallows Green Hobbs Cross Ford End Upper Green Bradwell Waterside Hazel End Purfleet-on-Thames Prittlewell Newney Green Keysers Estate Noak Hill Colliers Hatch Rotchfords Barnston Temple End Little Mascalls Fairstead Clay Hills Threshers Bush Strethall Rivenhall Potter Street Maylandsea Mark Hall South Lane End Mountnessing Great Maplestead Easthorpe Coalhill Wyatt's Green Vange Clapgate Seawick Harlow Bentfield Green Thorpe Bay Hamperden End Brick End Langford Row Heath Four Wantz Norton Mandeville Swan Street Little London Coxtie Green High Street Green Gilwell Park Fiddlers Hamlet Windmill Hill Thurrock Park Shelley Wickford Tip's Cross Cornish Hall End Downham Nazeing Long Green Shoeburyness Radwinter End Langley Mowden Pledgdon Green Nazeing Springfield Great Holland Shenfield Puttock End Bannister Green Blackcat Little Henham Great Bardfield Bobbingworth Hill Green Starling's Green Stanford-le-Hope Little Chesterford Frenches Green Great Claydons Frogs' Green Marks Tey Cock Green Burton End Chignall Smealy North Weald Bassett Gamble's Green Chapelend Tye Green Sewardstonebury Greenhill Brightlingsea Bustard Green Ashingdon Canewdon Tilty Leaden Roding Stickling Green Battlesbridge Boyton Cross Onslow Green Shrub End Cranes Howe Green East Hanningfield Milch Hill Lee-over-Sands Rose Green Armigers Roost End Chelmer Village Fordstreet Nuper's Hatch Farnham Piercing Hill Dutch Village Tilekiln Green Fanner's Green Latton Bush Fryerns Southfields Tilbury Green Great Dunmow Totham Plains Jack's Hatch Robinhood End Level's Green Cock Clarks Ost End Latchmore Bank Bulmer Tye Birdbrook Kirkby-le-Soken Purton End Clatterford End Mashbury Chalkwell Stockstreet Hyde Chase Start Hill Galleyend Bamber's Green North Shoebury Abberton Porters Town Balstonia Little Common Mulberry Green Bradwell on Sea Inworth Dengie Burrsville Park Burnt Mills Baythorne End Skye Green Hickford Hill School Green Great Chesterford Howe Street Great Yeldham Langdon Hills Pitsea Elder Street St Lawrence Peartree Green Fyfield Gainsford End Barrow Hill Samuel's Corner Hadstock Black Notley Paternoster Heath Tyler's Green Chignall St James Foster Street Crockleford Hill Killem's Green Great Easton Crow's Green Lexden Stones Green Totham Hill Little Oakley Northend Sand Hill Pipps Hill Sandon Little London Runsell Green Bardfield Saling Harwich Cowey Green Layer-de-la-Haye Maggots End Audley End Cobbler's Green Toppesfield East Mersea Pale Green Halls Green Great Bentley Ulting Basildon Brook Street Wivenhoe Boreham Garnetts Foxearth Ingatestone