Luxury Brand Advertising in Bell Common

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Luxury Brand Marketing in Bell Common

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Bell Common

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CM16 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Bell Common

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Bell Common

True luxury need not be directly communicated but instead experienced.

Consumers in Bell Common like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Bell Common

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
South Woodham Ferrers Purfleet Little Burstead Chipping Hill Stroud Green Mark Hall North Howe Green Cock Clarks Rawreth Brick House End Tindon End Bradfield Heath Little Laver Park Green Willingale Thornwood Common Langdon Hills Chadwell St Mary Abberton Canewdon Hare Street Fairstead Little Warley Castle Hedingham Brook Street Rettendon Pedlars End Dedham Nounsley Beaumont The Green Cooksmill Green Chappel Kingsmoor South Green Wormingford Tilekiln Green Brookstreet Broomfield Boyton Cross Waltham's Cross Rowhedge Boxted Cross Wivenhoe Dobb's Weir Stock East Mersea Little Bentley Clatterford End Great Wakering Hazeleigh Miller's Green Newman's End Clifftown Roydon Mill End Boxted Bocking's Elm Greenhill Newlands Sumners Goose Green Gallows Green Bentfield Bury Saffron Walden Rickling Green Further Ford End Cowey Green New Mistley Pentlow Street Ostend Bromley Cross Biggin Thorpe-le-Soken Boyton End Panfield St Osyth Pig Street Gernon Bushes Eversley New England Writtle Parney Heath Chrishall Beggar Hill Baddow Park Herongate Horsley Cross Springfield Horkesley Heath Grange Hill Breeds Seven Star Green Dewes Green Basildon Hatfield Peverel Tip's Cross Brentwood Widford West Mersea Robinhood End Killem's Green Hawkwell Duckend Green Duck End Cherry Green Borley Green Brightlingsea High Park Corner Tye Green Causeway End Foxash Estate Broxted Silver End Bigods Samuel's Corner Willows Green Elmstead Market Jasper's Green Breach Barns Chignall St James Lamb Corner Twinstead Green Blake End Corringham Audley End Lower Sheering Bran End Epping Upland Layer-de-la-Haye Lee Chapel Bocking Lindsell Linford Frating Manningtree Sturmer Ford End Little Bardfield Rotchfords Ramsey The Common Dengie Stambourne Green Tolleshunt Major Thundersley Greenstead Hawkspur Green Bush End Tilty Great Malgraves High Street Green Threshers Bush Asheldham Barrow Hill Upper Pond Street Mowden Debden Green Gallows Green Howe Street Little Leighs Bardfield Saling Great Totham Tendring Heath Gooseberry Green Langham Wick Great Chesterford Horseman Side Crockleford Heath Fuller Street Chigwell Surrex Shellow Bowells White Notley Greenwoods Thorpe Bay Mount End Crow Green Steward's Green Burton's Green Heybridge Middleton Sand Hill Deer's Green Mile End Nazeing Long Green Porters Town Copthall Green Whiteash Green Molehill Green Ashingdon Brookend Clavering Colne Engaine Bishop's Green Stanford-le-Hope Onslow Green Powers Hall End Barnston Runwell Sabine's Green Ugley Woodham Ferrers Nine Ashes Roundbush Green Nuper's Hatch Newney Green Wix Green Barstable Brewer's End Little London Hope End Green Man's Cross High Laver Great Baddow Lambourne End Hempstead Bonhunt Water Great Oakley Ugley Green Cooper's End Great Holland Wickford Heybridge Basin High Beach High Easter Bustard Green Reader's Corner Goldhanger Gubbion's Green Newtown Piercing Hill High Houses Waltham Abbey Laindon Start Hill Faulkbourne Wickham Bishops Aimes Green Fordham Heath Wrabness Rivenhall End Bentley Little Yeldham Bournes Green Hatfield Heath Hare Street Church End Hallsford Bridge Little End Meadowend Dovercourt Hornestreet School Green Young's End Southend-on-Sea Alphamstone Bradfield Elmdon Chelmsford Upper Green Tyler's Green Tendring Tolleshunt D'Arcy Fryerns Kirkby-le-Soken Little Cambridge Great Leighs Thurrock Park Purfleet-on-Thames Queen's Park Lippitts Hill Northend Magdalen Laver Great Saling Birch Green Blasford Hill Monk Street Galleyend Howlett End Monkey Street Kingswood Harlow Common Layer Marney Rank's Green Downhall Beach Estate Hellman's Cross Baythorne End Hill Green Duck End Bamber's Green South Stifford Wimbish Green Sewardstonebury Bardfield End Green Steeple Bumpstead Taverners Green Halls Green Elkins Green Temple End Smythe's Green Rickling Colliers Hatch Butts Green Noak Bridge Long Gardens Great Canfield Forrey Green Rushley Green Farmbridge End Pepper's Green Purleigh Woodham Mortimer Theydon Mount Margaret Roding Tilbury Juxta Clare Hallingbury Street North Shoebury Stebbing New Thundersley Workhouse Hill Greensted Steeple View Norwood End Nether Street Outer Part of Town Westward Smith's Green Norton Heath Pilgrims' Hatch Moulsham Lanham Green Abbess End Great Parndon Blackheath Perry Green Cornish Hall End Farther Howegreen Stansted Mountfitchet Howegreen Shoeburyness Jaywick Billericay Mott's Green High Ongar Great Bentley Great Sampford Pentlow Clapdog Green Potter Street Bradwell North End Ashdon Gilwell Park Rowney Corner Radwinter End Horne Row Ardley End Parson's Heath South Heath Rawreth Shot Hook End Holder's Green Bradwell Waterside Katherines Lamarsh Molehill Green Paglesham Churchend Danbury Cupid's Corner St Osyth Heath Harwich Chipping Ongar Wakes Colne Green Outer Part of Town Eastward Cressing Elmstead Heath Great Clacton Clapgate Steeple Langenhoe High Beech Tye Green Littlebury Great Claydons Sunnymede Stanford Rivers Great Yeldham Broad Green Tarpots Birch Messing Great Horkesley Tendring Green Brock Hill Cobbler's Green Navestock Common Cock Green Harknett's Gate Stambourne Little Wakering Runsell Green Wesley End Gransmore Green Winter Gardens Tye Green Woodend Crays Hill Howe Green Fox Street Hemp's Green Dry Street Little Mascalls Rivenhall Theydon Bois Bacon End Belchamp Otten Bicknacre Mill Green Woodhill Stocks Green Langham Moor Roydon Hamlet Hawbush Green Woodend Green Broadley Common Buckhurst Hill Rotten End Aveley Toppesfield Ridgewell Bannister Green Great Notley Stones Green Ghyllgrove Housham Tye Great Hallingbury Tollesbury Smith's Green Hadstock Carter's Green Mashbury Warley Cole End Crockleford Hill Frating Green Takeley Stafford's Corner Pipps Hill Coggeshall Hamlet Witham Chatter End Quendon Dedham Heath Dyer's End Glen Faba Oxen End Fobbing Curtismill Green Burrsville Park Radley Green Salmon's Corner Bulphan Colchester Burnt Mills Weeley Little Totham Cripplegate Chapelend Elsenham East Horndon Eight Ash Green Hardy's Green Claverhambury Mistley Level's Green West Tilbury Weeley Heath Richmond's Green Chigwell Row Chignall Smealy Braiswick Felmore Cranes Loves Green Ovington Pinnacles South Ockendon Grays Bentfield Green Felsted Bridge End Malting Green Navestock Side Flack's Green Olmstead Green Easthorpe Epping Orsett Finchingfield High Roding Fingringhoe Thorpe Green Beacon End Westcliff-on-Sea Brays Grove Ulting St Lawrence Pleshey Galley's Corner Landermere Lexden Goose Green Theydon Garnon Chatham Green Manwood Green Sewardstone Walton-on-the-Naze Woodside Green Curling Tye Green Great Bromley Henny Street Aingers Green Lambourne Ost End Mistley Heath Pond Street Matching Green Epping Green Little Chesterford Stanbrook Clay Hills Church End Cambridge Town Paglesham Eastend Wimbish Church Langley Fordham Wickham St Paul Pale Green Garnetts Navestock Heath North Weald Bassett South Benfleet Delvin End Handley Green West Bergholt Bartholomew Green Montsale Lucking Street Takeley Street Sheering Paslow Wood Common Ivy Chimneys Craig's End Stanway Little Baddow Roost End Greenstead Green Little Common West Thurrock Sandon Stondon Green Abridge Doddinghurst Common Braintree Corner Welshwood Park Langley Heckfordbridge Abbess Roding Seawick Great Warley Raven's Green Great Burstead Shenfield Pledgdon Green Passmores Hutton Mount Hickford Hill Broad's Green Tiptree Norton End Ramsden Heath Tilbury Green Great Tey Twinstead Fuller's End Little Walden Long Green Rochford Foxearth Mount Bovers Tye Green Great Bardfield Broad Green Danbury Common Gamble's Green Ardleigh Heath Knowl Green Fordstreet Coopersale Littley Green Tumbler's Green Hockley Lawford Farnham Green Maylandsea The Hythe Stow Maries Great Wigborough Churchgate Street Blackmore Wicken Bonhunt Starling's Green Roxwell North Fambridge Horndon on the Hill Little Clacton Hadleigh Broad Street Green Eastwood Coryton Manuden White Roding Debden Tinkers Green Temple Fields Tiptree Heath Fox Hatch Feering St Vincent's Hamlet Little Thurrock Passingford Bridge Little Oakley Little Horkesley Bulmer Downham Four Wantz Shalford Green Terling Watch House Green Hutton Birdbrook Duddenhoe End Butt's Green Little Canfield Beacon Hill Wiggens Green Daws Heath Lower Green Earls Colne Northend Rook End Kelvedon Hatch Buttsbury Bumble's Green Great Braxted Bedlar's Green Friars Mead Berners Roding Stewards Mill End Parkeston Vange Old Harlow Stoneyhills Little Henham Gaunt's End Lee Chapel North Bradwell on Sea Maple End Gosfield North Benfleet Nazeing Mead Philpot End Bocking Churchstreet Birchhall Corner Roundbush Tylerscross North Stifford South Hanningfield Hartford End Rayne Cross End Wyatt's Green Long Green Matching Tye Suttons Copford Harrowcross Southfields Hatfield Broad Oak Stocking Green Coalhill Southminster Latchmore Bank Mill Green Bridge Green Pigstye Green Foster Street Brandy Hole Galleywood Cripple Corner Maggots End Ford End Canvey Island Canvey Village Creeksea Campions Brookend Stapleford Abbotts Clatterford End Chelmer Village Wethersfield Black Horse Corner Halstead Brick End Steventon End Ashen Hare Green Salcott-cum-Virley Ingrave Little Henny Little London Audley End Pharisee Green Aythorpe Roding Grass Green Green Street Berden Sible Hedingham Marks Tey Elder Street Great Waltham Havering's Grove Nazeing Gate Hamperden End The High Milch Hill White Colne Kirby Cross Countess Cross Bowers Gifford Cutlers Green Latton Bush Janke's Green Coxtie Green Old Mead East Tilbury Frogs' Green Beazley End Old Heath Waterhales Purton End Mark Hall South Great Easton Rayleigh Pebmarsh Sewards End Rose Green Chickney Shelley Little Waltham Borley East Gores Leigh Beck Burnham-on-Crouch Upper Dovercourt Hastingwood Margaretting Tye Lower Green Almshouse Green Mallows Green Thaxted Good Easter Southchurch Padham's Green Crawley End Toot Hill Gore Pit Bradwell Wick Braintree Rush Green Pannel's Ash Crow's Green Great Dunmow Little Easton Chafford Hundred Black Notley Newport Building End Pitsea Nevendon Maldon Keelars Tye Clacton-on-Sea Layer Breton Tilegate Green Sucksted Green Great Oxney Green Coopersale Street Frenches Green Morris Green Beauchamp Roding Little Braxted Little Maplestead Thorpe Cross Tilkey Point Clear Mundon Cobbs Fenn Loyter's Green Totham Plains Mill End Chalvedon Great Canney Folly Green Wendens Ambo Totham Hill Keysers Estate Langford Gay Bowers Stisted Stonebridge Belchamp St Paul Oxley Green Upshire Henham Fyfield Southfields Baker Street Clatterford End Kelvedon Howe Street Keeres Green Low Street Catmere End Chitts Hills Nazeing Chalk End Broad Green Mill End Green Puttock End Hornells Corner Lower Nazeing Lower Green Bath Side Far Thorpe Green Loughton Abbey Field The Ryes Tye Common Windmill Hill Uppend Gaston Green Church End Norton Mandeville Woodhatch Copford Green Lower Bobbingworth Green Courtsend Armigers Aldham Stebbing Green Tye Green Little Wigborough Sibley's Green Wix Holyfield Baconend Green Chalkwell Edney Common Oaker Hill Stickling Green Duton Hill Liston Gardens Marden Ash Mucking Tilbury Needham Green Thorrington King Street Jack's Hatch Fanner's Green Green Street Wakes Colne Bulmer Tye Littlebury Green Hawkin's Hill Little Hallingbury Little Bromley Ardleigh Birchanger Orsett Heath Moreton Mulberry Green Belchamp Walter Church End West Hanningfield Chapel End Little Dunmow Swan Street Heybridge Peldon The Birches Hobbs Cross Childerditch Cobler's Green Harlow Woodgates End Daw's Cross Oak Corner Tye Green Bovinger Hullbridge Boreham South Fambridge Ballards Gore Kirby-le-Soken Mountnessing Churchend Stondon Massey Debden Green Ingatestone Shalford Fryerning Great Henny Farnham Brickkiln Green Tye Green Lane End Row Green Boose's Green Burton End Little Tey Sunken Marsh Tillingham Prittlewell Peartree Green Noak Hill Coopersale Common Coggeshall Great Stambridge Hyde Chase West Horndon Blackmore End Southey Green Ramsden Bellhouse Paternoster Heath Rudley Green North End Lower Pond Street Liston Gestingthorpe Barling Alresford Widdington Doddinghurst Latchingdon Ringtail Green Horsleycross Street Althorne Greensted Green Ramsey Island Margaretting Great Berry Hope's Green Hazel End Water End Pattiswick Bell Common Mayland Shrub End Minnow End Stagden Cross Osea Island Watton's Green Netteswell Cross Hobbs Cross Inworth Radwinter Burnt Heath East Hanningfield Eastend Lee-over-Sands Leigh-on-Sea Frinton-on-Sea Bunting's Green Gainsford End Skye Green Row Heath Stapleford Tawney Cannon's Green Woodham Walter Puttock's End Stockstreet Roast Green Cold Norton Battlesbridge Dutch Village Matching Mount Pleasant South Weald Strethall Little Sampford Westley Heights Langham Great Maplestead Berechurch Elsenham Sta Blackcat High Garrett Netteswell Little Oxney Green Tolleshunt Knights Little Parndon Upper Green Don Johns Arkesden Bobbingworth Holland-on-Sea Fiddlers Hamlet Mount Bures Leaden Roding Shotgate Helions Bumpstead Finkle Green Balstonia Lee Chapel South Swallows Cross Wellstye Green