Luxury Brand Advertising in Building End

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Luxury Brand Marketing in Building End

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Building End

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SG8 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Building End

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Building End

True luxury need not be directly communicated but instead experienced.

Consumers in Building End like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Building End

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Armigers Paslow Wood Common Thorrington Waltham Abbey High Ongar High Houses Great Canfield Porters Town Takeley Street Kirkby-le-Soken Eversley Great Stambridge Strethall Little Wigborough East Mersea South Green Water End Beggar Hill Blackcat Bulphan Hatfield Heath Parkeston Great Sampford Cobbler's Green Oak Corner Cooksmill Green Willows Green Brewer's End Ovington Queen's Park White Colne Southey Green Lower Nazeing Stebbing Green Cutlers Green Chadwell St Mary High Roding Broad's Green Mill End Morris Green Crow Green Little Easton Robinhood End Wickham St Paul Braintree Corner Great Maplestead North End Beacon Hill Roundbush Green Bartholomew Green Hallsford Bridge West Thurrock Ford End Beauchamp Roding Woodend Henny Street Bradfield Heath Newport The High Little Sampford Easthorpe Hope End Green Balstonia St Lawrence Barstable Meadowend Little Oxney Green Latchingdon Basildon South Hanningfield Brightlingsea Little Warley Fryerns Oxen End Bradwell Wick Ardleigh Heath Mashbury Great Holland Little Hallingbury Hartford End Kirby-le-Soken Greenstead Green Nazeing Gate Lower Pond Street Chatter End Great Malgraves Wicken Bonhunt Foster Street Aldham Barrow Hill Weeley Heath Roundbush Colchester Tumbler's Green Olmstead Green Pilgrims' Hatch Bacon End Bradfield Great Bentley Baker Street Writtle Wix Green Aingers Green Dovercourt Nevendon Sewards End South Benfleet Brays Grove West Bergholt Little London East Gores South Weald Wyatt's Green Almshouse Green Brookstreet Bulmer Great Bardfield Beaumont Starling's Green The Hythe Panfield Woodham Ferrers Langenhoe Layer Marney Doddinghurst Common Mount Bures Jasper's Green Oaker Hill Taverners Green Springfield Buckhurst Hill Layer-de-la-Haye Little Henny Boxted Great Berry Ashdon Point Clear Hockley Causeway End Curtismill Green Fordham Rochford Butts Green Boyton End Marden Ash Gooseberry Green Fiddlers Hamlet Blackmore Newlands Horsley Cross Epping Upland Stapleford Abbotts Rickling Green Hawbush Green Navestock Side Little Oakley Ugley Green Copthall Green Nazeing Mead Birch Duckend Green Raven's Green Upper Green Great Baddow Broad Green Carter's Green Ulting Garnetts Chatham Green Stafford's Corner Harknett's Gate Rettendon Hatfield Broad Oak Debden Matching Tye Thurrock Park Long Green Clavering Clatterford End Brandy Hole Goldhanger Boxted Cross Littley Green Burton End Greensted Rawreth Dengie Pattiswick Paternoster Heath Goose Green Bath Side Mill Green Hyde Chase Burton's Green Chalkwell Stones Green Bobbingworth Rowney Corner Welshwood Park Fox Hatch Stonebridge Baythorne End Surrex Watch House Green Reader's Corner Althorne Fobbing Rank's Green Castle Hedingham Bonhunt Water Ugley Tilbury Green Tilbury Juxta Clare Padham's Green Elkins Green Leaden Roding Curling Tye Green Grass Green Wiggens Green Paglesham Churchend Purfleet-on-Thames Fordstreet Alresford Roydon Tilkey Gaston Green Chipping Ongar Crockleford Hill Bannister Green Little Burstead Little Horkesley King Street Bournes Green Tye Green Lucking Street The Birches Milch Hill Stewards Thorpe Bay Level's Green Tye Green Broxted Epping Green Bunting's Green Greenwoods Great Chesterford Silver End Ford End Chipping Hill Tye Green Little Totham Richmond's Green Lane End Biggin Belchamp St Paul Gilwell Park Twinstead Green School Green Young's End Parney Heath Campions Faulkbourne Eight Ash Green Church End Watton's Green Mount Pleasant Shellow Bowells Cobbs Fenn Roydon Hamlet Tye Green St Osyth Rayne St Osyth Heath Smith's Green Gernon Bushes Bamber's Green Stanway Oxley Green Hallingbury Street Mill End Gosfield Wormingford Bocking Swallows Cross New England Craig's End Tyler's Green Prittlewell Upper Dovercourt Steventon End Thorpe Cross Dry Street Kingsmoor Cobler's Green Chrishall Hazeleigh Kingswood Ramsden Heath Little Leighs Ramsey Twinstead Churchend Nazeing Shrub End Ghyllgrove Thundersley Farther Howegreen Alphamstone North Weald Bassett Thornwood Common South Heath Lambourne End Puttock End Littlebury Boose's Green Margaretting Osea Island Lower Sheering Howe Street Nether Street Mill End Lippitts Hill Onslow Green Pentlow Pebmarsh Warley Cold Norton Bran End Courtsend Folly Green Mott's Green Hobbs Cross Fyfield Swan Street Fryerning Chelmsford Ardleigh High Easter Steward's Green Stroud Green Bardfield End Green White Notley Brookend Langham Wick Hadleigh Grange Hill Felmore Margaretting Tye Fuller's End St Vincent's Hamlet Clifftown Tolleshunt Knights East Hanningfield Lower Bobbingworth Green Childerditch Maggots End Forrey Green Crow's Green Linford Roast Green South Stifford High Street Green Black Horse Corner Outer Part of Town Westward Dobb's Weir Lower Green Uppend Needham Green Copford Quendon Parson's Heath Rush Green Four Wantz Southminster Low Street Sewardstone Ardley End Stoneyhills Mount End Gore Pit Coggeshall Hamlet Rushley Green Langley Orsett Kelvedon Broomfield Woodhatch Suttons Clay Hills Broad Street Green Peartree Green Howe Green Langdon Hills Potter Street Church Langley Totham Plains Bentley Hope's Green The Green Norwood End Dewes Green Cole End Norton Mandeville Great Braxted Mill Green Halls Green Little Walden Mistley Horsleycross Street New Thundersley Pitsea Bush End Bridge Green Glen Faba Temple Fields Galleywood Chitts Hills Bustard Green Heybridge Coopersale High Garrett Vange Steeple Little Clacton Chignall St James Greenstead Tye Common Long Gardens Clatterford End Upper Green Ridgewell Crockleford Heath Church End Little Common Steeple View Northend Howegreen Breeds Gubbion's Green East Horndon Stansted Mountfitchet Hickford Hill Tendring Green Toot Hill Tylerscross Tilegate Green Finkle Green Great Dunmow Heybridge Upshire Gestingthorpe Cripple Corner High Beech Feering Southfields Felsted Wakes Colne Green The Ryes West Mersea Finchingfield Eastwood Bovinger Toppesfield Beazley End Church End Little Waltham Henham Copford Green Downhall Beach Estate Howlett End Langham Moor Great Canney Cornish Hall End Braintree Horseman Side Harlow Loughton Sibley's Green Brentwood North Shoebury Bumble's Green Rawreth Shot Wimbish Green Great Leighs Little Cambridge Belchamp Otten Great Wakering Waterhales Radwinter End Threshers Bush Hadstock Stagden Cross Stockstreet Hare Street Langford Hawkin's Hill Birchanger Aveley Tollesbury Galley's Corner Stocking Green Little Henham Chignall Smealy Tip's Cross Pannel's Ash Terling Mulberry Green Harrowcross Chapel End Paglesham Eastend Mountnessing Debden Green Shalford Long Green Nazeing Long Green Howe Street Walton-on-the-Naze Sand Hill Roost End Mayland Old Heath Ingatestone Wellstye Green Little Thurrock Pigstye Green Bowers Gifford South Woodham Ferrers Samuel's Corner Friars Mead Wendens Ambo Aythorpe Roding Tilekiln Green Seawick South Fambridge Layer Breton Bentfield Bury Mill End Green Pedlars End Winter Gardens Sewardstonebury Edney Common Lamarsh Abbess End Dyer's End Housham Tye Great Burstead Fuller Street Coopersale Street Radwinter Howe Green Goose Green Lower Green Mallows Green Cock Green Perry Green Brookend Thaxted Great Bromley North Stifford Canvey Village Boyton Cross Canewdon Brook Street Wickham Bishops Netteswell Frating Shelley Leigh Beck Crawley End Breach Barns Great Henny Southend-on-Sea Moulsham Wethersfield Broad Green Catmere End Tye Green Hazel End Wickford Hatfield Peverel Grays Elmstead Market Woodhill Runsell Green Stow Maries Clapdog Green Little Mascalls Colne Engaine Peldon Mistley Heath Old Harlow Tilty Southchurch Liston Bocking's Elm Stocks Green Foxash Estate Berners Roding Windmill Hill Sumners Further Ford End Rook End Upper Pond Street Fairstead Gallows Green Widdington Miller's Green Borley Green Lower Green Passmores Coggeshall Woodgates End Ringtail Green Puttock's End Brickkiln Green Messing Stondon Massey Stondon Green Coryton Pleshey Northend Matching Baddow Park Salcott-cum-Virley Broad Green High Park Corner Frenches Green Chigwell Monk Street Coalhill West Hanningfield Green Street Hastingwood Magdalen Laver Arkesden Moreton White Roding The Common Clapgate Holland-on-Sea Ramsey Island Fox Street Countess Cross Hobbs Cross Tarpots Hook End Danbury Common Great Easton Bridge End Horndon on the Hill Doddinghurst Church End Lamb Corner Little End Landermere Far Thorpe Green Bradwell Waterside Farnham Green Hutton Lambourne Little London Little Canfield Ivy Chimneys Galleyend Tillingham Chickney Navestock Common Cupid's Corner Duck End Janke's Green Gay Bowers Maple End Salmon's Corner Nuper's Hatch Southfields Jaywick Pepper's Green Purton End Park Green Great Waltham Rowhedge Purleigh Ballards Gore Wivenhoe Gaunt's End Pipps Hill Pharisee Green Sturmer Frinton-on-Sea Elmdon Clatterford End Handley Green Sible Hedingham Rudley Green Crays Hill Asheldham Stambourne Green Hill Green Dutch Village Blackmore End Rose Green Cranes Cock Clarks Montsale Elsenham Chalk End Burnt Heath Don Johns Horne Row Deer's Green Keeres Green Berechurch Waltham's Cross Molehill Green Holyfield Great Saling Greensted Green Keelars Tye Epping Hornestreet Abbey Field Old Mead Pale Green Duck End West Horndon Bradwell on Sea Hare Green Westley Heights Row Heath Manwood Green Elmstead Heath Woodside Green Hare Street Sunken Marsh Radley Green Jack's Hatch Helions Bumpstead Churchgate Street Man's Cross Gallows Green Tendring Seven Star Green Sucksted Green Heybridge Basin Beacon End Hempstead Shenfield Wakes Colne Lee Chapel Little Tey Farmbridge End Bishop's Green Rayleigh Little Baddow Hemp's Green Great Wigborough Eastend Great Horkesley Ramsden Bellhouse Cressing Rivenhall Willingale Good Easter Clacton-on-Sea Loves Green Danbury Netteswell Cross Thorpe Green Great Oakley Fingringhoe Ost End Margaret Roding Blake End Battlesbridge Killem's Green Creeksea Elsenham Sta Mount Bovers Temple End Horkesley Heath Chafford Hundred Audley End Nounsley Stanford-le-Hope Little Bentley Philpot End Havering's Grove Harlow Common Woodham Walter North End Brick End Theydon Mount Bromley Cross Molehill Green Leigh-on-Sea Mark Hall North Billericay Sabine's Green Brock Hill Brick House End Foxearth Cowey Green Rickling Cooper's End Monkey Street Stisted Pig Street Westcliff-on-Sea Barnston Kelvedon Hatch Saffron Walden Corringham Minnow End Wrabness Lee Chapel South Widford Halstead Matching Green Kirby Cross Bicknacre Hullbridge Daws Heath Burnt Mills Rotten End Tiptree Heath Knowl Green High Laver Takeley Little Laver Mile End Smith's Green Elder Street Latchmore Bank Holder's Green Middleton Lawford Newtown Hamperden End Aimes Green Runwell Great Oxney Green Stambourne Mundon Piercing Hill Lindsell Sheering Wix Chapelend Purfleet Navestock Heath Hutton Mount Keysers Estate Buttsbury North Benfleet Woodham Mortimer Great Parndon Shoeburyness Duddenhoe End Theydon Bois Little Wakering Lanham Green Chigwell Row Great Yeldham Great Claydons Claverhambury Tinkers Green Witham Canvey Island Little Yeldham Tiptree Latton Bush Inworth Little Parndon Frating Green Thorpe-le-Soken Little Braxted Shalford Green Gransmore Green Mark Hall South Norton Heath Abbess Roding Delvin End Theydon Garnon Start Hill Mucking Little Dunmow Earls Colne Birch Green Bell Common Ingrave Braiswick Debden Green Nine Ashes Gamble's Green Loyter's Green Bedlar's Green Little Chesterford Frogs' Green Bulmer Tye Sunnymede Newman's End Dedham Heath Hawkspur Green Heckfordbridge Chalvedon Blackheath Manningtree Birdbrook Great Totham Pond Street Littlebury Green Powers Hall End Orsett Heath Workhouse Hill Burnham-on-Crouch Blasford Hill Birchhall Corner Bocking Churchstreet Great Hallingbury South Ockendon Liston Gardens Cannon's Green Malting Green Dedham Tolleshunt Major East Tilbury Fanner's Green Flack's Green Noak Bridge Borley Building End Little Maplestead Maylandsea Noak Hill Wimbish Bigods Lexden Duton Hill Tindon End Abberton Rivenhall End Skye Green Stapleford Tawney New Mistley Herongate Burrsville Park Maldon Chelmer Village Passingford Bridge North Fambridge Stebbing Chappel Great Clacton Outer Part of Town Eastward Hornells Corner Wesley End Butt's Green Steeple Bumpstead Marks Tey Belchamp Walter Downham Stock Coxtie Green Fordham Heath Pentlow Street Gainsford End Cherry Green Mowden Whiteash Green Katherines Cambridge Town Broadley Common High Beach West Tilbury Cripplegate Daw's Cross Totham Hill Ostend Stanford Rivers Sandon Green Street Great Warley Coopersale Common Colliers Hatch Tilbury Hardy's Green Tendring Heath Woodend Green Audley End Cross End Ashingdon Tolleshunt D'Arcy Barling Pledgdon Green Little Bromley Norton End Shotgate Black Notley Newney Green Stickling Green Stanbrook Roxwell Farnham Berden Langham Rotchfords Harwich Row Green Boreham Bradwell Great Notley Manuden Baconend Green Hellman's Cross Weeley Great Tey Greenhill Bentfield Green Laindon Lee-over-Sands Tye Green Hawkwell Abridge Pinnacles Smythe's Green Little Bardfield Bardfield Saling Tye Green Lee Chapel North Ashen