Luxury Brand Advertising in Great Easton

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Luxury Brand Marketing in Great Easton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Great Easton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CM6 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Great Easton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Great Easton

True luxury need not be directly communicated but instead experienced.

Consumers in Great Easton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Great Easton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Mayland Horsley Cross Smith's Green Bradwell Wick Boreham Stisted Waterhales Great Bardfield Rawreth Shot Mallows Green Heybridge Nether Street Rivenhall Courtsend Dewes Green Tilbury Upper Green Howe Street Cross End Chelmer Village Manwood Green Brookend Basildon Fobbing Roundbush Green Toot Hill Brandy Hole Starling's Green Messing Tye Green Claverhambury Abridge Hare Green Cripplegate Whiteash Green Sturmer Totham Plains Chatter End Saffron Walden Steventon End Nazeing Gate Ardleigh Heath Cock Clarks Boose's Green Great Yeldham Cobbler's Green Gamble's Green Belchamp Otten Bowers Gifford Monkey Street Sewardstonebury The Ryes Brock Hill Prittlewell Chigwell Roydon Glen Faba Meadowend Stambourne Green Suttons Linford Little Baddow Great Horkesley Aldham Northend Chigwell Row Bradwell Feering Fuller's End Toppesfield Lindsell Bonhunt Water Buttsbury Little Braxted Epping Green Stanford Rivers Wakes Colne Little Leighs Butt's Green Upper Dovercourt Springfield Lucking Street Clay Hills Great Totham Little Walden Laindon Bustard Green Howe Green Purleigh North Weald Bassett Reader's Corner North End Lexden Twinstead Hadstock Little Horkesley Causeway End Hullbridge Lower Green Stagden Cross Woodham Mortimer South Stifford Lippitts Hill Bocking's Elm Hutton Clacton-on-Sea Rank's Green Tillingham Broad's Green Broomfield Thorpe Green Hastingwood Clifftown Fordham Thornwood Common Belchamp Walter High Park Corner Stoneyhills Shalford Heybridge Newney Green North Fambridge Stapleford Tawney Bush End Braintree Howlett End West Hanningfield Easthorpe East Gores Hartford End Twinstead Green Woodhill Level's Green Little Mascalls Mount Bures Bishop's Green Kelvedon Hatch Gubbion's Green Sucksted Green Layer Breton Stondon Massey Pitsea Hawkin's Hill Manuden Bocking Churchstreet Norton Heath Debden Frinton-on-Sea Henham Lamb Corner South Green Rayleigh Mundon Bumble's Green Rushley Green North Benfleet Canewdon Ingatestone Canvey Village Handley Green Fiddlers Hamlet Childerditch Bulmer Tye Leaden Roding Crawley End Oaker Hill Wyatt's Green Kirkby-le-Soken Pentlow Street Kirby-le-Soken Aingers Green Robinhood End Long Green Panfield Bobbingworth Roxwell Galleywood Broad Green Pigstye Green Waltham's Cross Rotchfords Hook End Stanford-le-Hope Fuller Street Surrex Sunken Marsh South Ockendon Tilekiln Green Silver End Butts Green Great Burstead Coopersale Street Bell Common Long Gardens Tylerscross Stapleford Abbotts Holder's Green Liston Gardens East Mersea Bicknacre Sand Hill Birchanger Wakes Colne Green Hobbs Cross Little Common Galley's Corner Coggeshall Ford End Latchmore Bank Mile End Stocks Green High Beech Keeres Green Horndon on the Hill Folly Green Queen's Park Hutton Mount West Tilbury Little Parndon Padham's Green Pledgdon Green Little Sampford Sandon Hare Street Fairstead Baddow Park Horseman Side Noak Bridge Bigods Little Dunmow Orsett Stock Wix Green Tiptree Great Maplestead Southfields Woodgates End Corringham Mill Green Rochford Stow Maries Park Green West Horndon Upper Pond Street Harrowcross Stroud Green Cornish Hall End Catmere End Samuel's Corner Temple Fields Totham Hill Cannon's Green Ballards Gore Shoeburyness Lower Green Buckhurst Hill Great Parndon Aimes Green Little Clacton Gore Pit Brays Grove Gallows Green Row Heath Willingale Young's End Woodend Mill End Water End Chapel End Wiggens Green Birdbrook Hare Street Crow Green Elsenham Crow's Green Stafford's Corner Great Claydons Stanbrook Watton's Green Bardfield End Green Pentlow Langham Moor Coalhill Broad Street Green Tiptree Heath Galleyend Holland-on-Sea Rowhedge Lambourne Bradfield Heath Ardleigh Sewards End Hickford Hill Bath Side Old Heath Long Green Stonebridge Brentwood Norton End Stockstreet Fryerning Little Oxney Green Morris Green Greenstead Green Creeksea Duck End Fordstreet Mill Green Mount Bovers Tindon End Smith's Green Liston Lee-over-Sands Miller's Green Fox Hatch Copford Tye Green Hardy's Green Bradwell Waterside Tinkers Green Maggots End Langham Wick Harknett's Gate Bedlar's Green High Street Green Wivenhoe Lower Green Steeple Weeley Chignall Smealy Broxted Jasper's Green Knowl Green Foxearth Kingsmoor Building End Sumners Battlesbridge Fingringhoe Rettendon Tilegate Green Great Sampford Nazeing Long Green Great Leighs Eastend Bulphan Chafford Hundred Dry Street Sibley's Green Lower Nazeing Stewards Great Waltham Richmond's Green Threshers Bush High Ongar Mowden Eastwood Little Hallingbury Frogs' Green Potter Street Crockleford Heath Salmon's Corner Great Canney Chrishall Dobb's Weir Passmores Kelvedon High Garrett Mulberry Green Tolleshunt Major Thaxted Horsleycross Street Tendring Heath Little Chesterford Woodham Ferrers Great Stambridge Pharisee Green Chalkwell Tye Common Harlow Common Doddinghurst Common Tendring Green Porters Town Taverners Green Paternoster Heath Elkins Green Ardley End White Colne South Woodham Ferrers Sewardstone Theydon Mount Littlebury Green Fryerns Rivenhall End Church End Chickney Clatterford End Pig Street Bentley Lower Bobbingworth Green North Stifford Raven's Green Gainsford End Vange Woodham Walter Chatham Green South Benfleet Audley End Thorrington Strethall Chalvedon Cobbs Fenn Thorpe Bay Peldon Chignall St James Churchend Colchester Great Bentley Helions Bumpstead Hawkspur Green South Fambridge Brook Street Philpot End Outer Part of Town Eastward Ugley Green Aveley Purfleet Frating Green Oxley Green Marden Ash Coxtie Green Broadley Common Maylandsea Theydon Bois Great Saling Mill End Green Tye Green Daw's Cross Henny Street Nevendon Barnston Burnham-on-Crouch Ovington Tye Green Hawbush Green Shalford Green Little Totham Foxash Estate Ost End Horne Row Hempstead Billericay Coryton Beauchamp Roding Bradfield Downhall Beach Estate Ashdon Bromley Cross Duddenhoe End Carter's Green Shenfield Bentfield Green Clavering Baconend Green Little Tey Tumbler's Green West Mersea Great Malgraves Deer's Green Parkeston Puttock's End Mountnessing St Vincent's Hamlet Belchamp St Paul Little Bentley Nounsley Smythe's Green Uppend Brick House End Green Street Birch Green Tyler's Green Countess Cross Perry Green Danbury Common Bran End Chalk End Howe Green Little Laver Temple End Hope End Green Little Wakering Grange Hill Lane End Lamarsh Leigh Beck Roundbush Tye Green Wickford Eversley Jack's Hatch Bovinger Ingrave Willows Green Salcott-cum-Virley Brick End Great Oakley Burrsville Park Ridgewell Pond Street Nazeing Mead Ivy Chimneys Greensted Green Loyter's Green Margaretting Wormingford Dedham The Green Hadleigh Orsett Heath Birch Lower Sheering Bradwell on Sea Takeley Needham Green Earls Colne Burton's Green Borley Green Thundersley Thurrock Park Abberton Little Canfield Montsale School Green Writtle Farmbridge End Mill End Leigh-on-Sea Chipping Ongar Audley End Hallsford Bridge Tolleshunt D'Arcy Warley Cooksmill Green Rickling Green Armigers Heybridge Basin Church End Mott's Green High Roding Kingswood Katherines Foster Street Bocking Gaston Green Monk Street Cupid's Corner The Common Old Mead Little Easton Epping Blackmore End Brightlingsea Paslow Wood Common Churchgate Street Fox Street Thorpe-le-Soken Manningtree Greenhill Onslow Green Church Langley Great Dunmow Swan Street Steward's Green Kirby Cross Little Thurrock Great Baddow Man's Cross Radwinter End Hockley Great Wigborough Braiswick Burnt Mills Keelars Tye Biggin Cressing Colne Engaine Noak Hill Molehill Green Lee Chapel North Great Braxted Barstable Little London Pedlars End Tilbury Green Ostend Clatterford End Steeple Bumpstead Netteswell Lanham Green Stocking Green Breeds Copford Green Little Yeldham Southchurch Tolleshunt Knights East Tilbury Greenstead Braintree Corner Littley Green St Osyth Hawkwell Beggar Hill High Easter Shelley Molehill Green New England Chipping Hill Bentfield Bury Rowney Corner Southminster Frenches Green Welshwood Park St Osyth Heath Four Wantz Woodend Green Asheldham Dutch Village Rudley Green Keysers Estate South Heath West Bergholt Walton-on-the-Naze Felsted Lee Chapel Gooseberry Green Elmstead Heath Crockleford Hill Loves Green Lawford Gestingthorpe Cranes Powers Hall End Pale Green Berden Rush Green Upshire Far Thorpe Green White Roding Nazeing Hatfield Peverel Killem's Green Tip's Cross Parson's Heath Wix Langenhoe Boyton End Boxted Cross Chappel East Hanningfield Fanner's Green Rawreth Wickham St Paul Abbey Field Flack's Green Paglesham Eastend Shellow Bowells Latton Bush Abbess End Margaretting Tye Gay Bowers Herongate Woodside Green Thorpe Cross Farnham Woodhatch Havering's Grove Little Henny Debden Green Cock Green Bridge End Row Green Brewer's End Tollesbury Stambourne Matching Pleshey Greensted Hemp's Green Heckfordbridge Curtismill Green Newtown Grass Green Cambridge Town Daws Heath Navestock Common Forrey Green Doddinghurst Further Ford End Widford Langham Terling Wimbish Ramsden Bellhouse Rose Green Cowey Green Navestock Side Black Horse Corner Jaywick Maple End Radwinter King Street Rook End Langley Elder Street Pilgrims' Hatch Hornestreet Point Clear Bardfield Saling Ramsey Island Rickling Barling Good Easter Eight Ash Green Rayne Duton Hill West Thurrock Ashen Halls Green Wendens Ambo Castle Hedingham Bamber's Green Gernon Bushes Langford Abbess Roding Malting Green Littlebury Widdington Greenwoods Finkle Green Tilty Newlands The Birches Chadwell St Mary Quendon Dyer's End Outer Part of Town Westward Little Bardfield Arkesden Layer Marney Ashingdon Little Cambridge Stickling Green Birchhall Corner Southend-on-Sea Ulting Little Oakley Minnow End Little Burstead Little Henham Weeley Heath Epping Upland Horkesley Heath Swallows Cross Elmdon Cole End Windmill Hill Dovercourt White Notley Wesley End Farnham Green Waltham Abbey Hazeleigh Baythorne End Roydon Hamlet Howegreen Boxted Roost End Mark Hall North Little Warley Hyde Chase Runsell Green Ugley Colliers Hatch Burnt Heath Gallows Green Watch House Green Wellstye Green Gilwell Park Housham Tye Mount End Don Johns Little Wigborough Beacon Hill Blasford Hill Sheering Moulsham Bunting's Green Matching Green Ramsden Heath Farther Howegreen Chitts Hills Althorne Canvey Island Baker Street Maldon Latchingdon Dedham Heath Faulkbourne Pattiswick Tarpots Friars Mead Westcliff-on-Sea Church End Passingford Bridge Start Hill Great Chesterford Norwood End Stondon Green Berners Roding Burton End Cutlers Green Holyfield Low Street Mistley Heath Bournes Green Wrabness Mistley Rotten End Frating East Horndon Ramsey Beacon End Hobbs Cross High Beach Brookend South Hanningfield Brickkiln Green Goose Green Tilbury Juxta Clare Almshouse Green Hornells Corner Langdon Hills Osea Island Newman's End Pebmarsh Pipps Hill Gransmore Green Elmstead Market Wickham Bishops Green Street Bulmer Tendring Hatfield Heath Sible Hedingham Layer-de-la-Haye Hamperden End Hatfield Broad Oak Mark Hall South Olmstead Green Netteswell Cross Stansted Mountfitchet Hope's Green Milch Hill Westley Heights Great Tey Howe Street Peartree Green Newport Campions New Thundersley Great Notley Aythorpe Roding Winter Gardens Norton Mandeville Cobler's Green Blackcat Blackheath Gosfield Nine Ashes Delvin End Gaunt's End St Lawrence Purton End Curling Tye Green Duck End Mashbury Harlow Northend Beaumont Paglesham Churchend Landermere Clapdog Green Takeley Street High Laver Duckend Green Purfleet-on-Thames Nuper's Hatch Upper Green Alphamstone Tye Green Roast Green Matching Tye Elsenham Sta Marks Tey Cherry Green Breach Barns Parney Heath Wicken Bonhunt Alresford Stebbing Mucking North End Tye Green Bannister Green The High Fyfield Chapelend Loughton Balstonia Workhouse Hill Blake End Harwich Debden Green Lower Pond Street Sabine's Green Black Notley Ringtail Green Borley Coopersale Boyton Cross Bridge Green Seawick Magdalen Laver Skye Green Great Warley New Mistley Dengie Great Easton Grays Great Wakering Piercing Hill Southey Green Fordham Heath Ghyllgrove Blackmore Theydon Garnon Shrub End Downham Tilkey Goose Green Berechurch Great Clacton South Weald Garnetts Oxen End Wethersfield Shotgate Lambourne End Stanway Mount Pleasant The Hythe Great Hallingbury Margaret Roding Sunnymede Cripple Corner Church End Hill Green Edney Common Bartholomew Green Clatterford End Navestock Heath Great Oxney Green North Shoebury Oak Corner Old Harlow Great Berry Crays Hill Steeple View Janke's Green Broad Green Hallingbury Street Little London Finchingfield Mill End Felmore Wimbish Green Moreton Great Henny Barrow Hill Brookstreet Ford End Witham Little Maplestead Craig's End Southfields Cooper's End Radley Green Danbury Hellman's Cross Goldhanger Beazley End Great Bromley Runwell Great Canfield Coopersale Common High Houses Pinnacles Middleton Hazel End Stebbing Green Broad Green Chelmsford Cold Norton Little Bromley Little End Pannel's Ash Stones Green Pepper's Green Great Holland Halstead Clapgate Bacon End Inworth Copthall Green Lee Chapel South Coggeshall Hamlet Puttock End Seven Star Green Little Waltham