Luxury Brand Advertising in Little Burstead

Get in touch

Luxury Brand Marketing in Little Burstead

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Little Burstead

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CM12 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here. 

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Little Burstead

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Little Burstead

True luxury need not be directly communicated but instead experienced.

Consumers in Little Burstead like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Little Burstead

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Little Burstead (Essex)

Get in touch

We aim to get back to you in 1 working day.

Skip to

  1. What is Luxury Marketing?
  2. Advertising a Luxury Brand in Little Burstead
  3. Marketing Which Effectively Appeals to a Luxury Brand Audience
  4. Luxury Branding Marketing Options
  5. Point of Purchase Marketing
  6. Luxury Good Events
  7. Flash Sales in Little Burstead
  8. Retail Press Ads
  9. Experimental Marketing in Little Burstead
  10. Frequently Asked Questions About Fashion Advertising in Little Burstead
  11. Summary
Other locations available for luxury brand advertising
Temple Fields Littley Green Navestock Side Lanham Green Tendring Heath Barstable Steeple View Aingers Green Little Warley Mark Hall South Greensted Green Jasper's Green Sandon Ostend Church End Felmore Fordham Heath Frogs' Green Housham Tye Matching Tye Tilbury Nazeing Long Green Little Thurrock Little Tey Creeksea Rawreth Shot Butts Green Dedham Heath Ardley End Maldon Birdbrook Mowden Frating Green Dovercourt Wickham Bishops Gaunt's End West Tilbury Nazeing Mead Galleywood New Thundersley Shelley Chigwell Mount End Baker Street Stapleford Abbotts Chapel End Leaden Roding Southey Green Little Totham Belchamp Otten Aythorpe Roding Countess Cross Thurrock Park Brick House End Mayland Holland-on-Sea Bradfield Heath Boxted Cross Gainsford End High Beach Little Chesterford Little Wigborough Danbury Coalhill Clatterford End Cobbs Fenn Wakes Colne Green Keeres Green Great Malgraves Bromley Cross Saffron Walden Shoeburyness Richmond's Green Shalford Brightlingsea Ashen Mill Green Wormingford Bridge Green Wicken Bonhunt Curtismill Green Buttsbury Bedlar's Green Shenfield Pale Green Finkle Green Eversley Copford Green Elsenham Chatter End Belchamp Walter Tyler's Green North Stifford Hare Green Fyfield Cowey Green Little Dunmow Shotgate Upshire Mile End Henham Chalvedon Tye Green Passmores Welshwood Park Magdalen Laver Great Waltham Coxtie Green Brookend High Laver Great Henny Osea Island Needham Green Little Cambridge Parson's Heath Dobb's Weir Burnt Mills Foxash Estate Stondon Green Oak Corner Liston Gardens Rayleigh Berden Mark Hall North Stondon Massey Skye Green Broad Green Sewardstonebury Further Ford End Lee Chapel North Chignall St James Sibley's Green Pitsea Jaywick Tilty Little Bardfield Cold Norton Stagden Cross Little Wakering Bradwell Wick Hope's Green Lamarsh Wiggens Green Hare Street Leigh Beck Taverners Green Nazeing Roxwell Abbess Roding Breach Barns Cupid's Corner Sucksted Green Sturmer Gernon Bushes Tye Green Navestock Common Stockstreet Warley Great Bromley Point Clear Man's Cross Grange Hill Pedlars End Tindon End Seawick Maylandsea Beacon Hill South Ockendon Coggeshall Rotchfords Swallows Cross Level's Green Churchgate Street Bigods Bardfield Saling Inworth Canewdon Deer's Green Glen Faba East Mersea Breeds Daws Heath Walton-on-the-Naze Bentfield Bury Catmere End Young's End St Osyth Heath Elsenham Sta Bustard Green Broadley Common Abridge Great Oakley Rochford Barling Toot Hill Swan Street Fuller Street Layer-de-la-Haye Pleshey Ramsden Heath Brays Grove Smith's Green Green Street Little Bromley Jack's Hatch Bannister Green Stow Maries Cross End Great Maplestead Hazel End Pebmarsh Tilegate Green Dengie Hadstock Clapgate Queen's Park Prittlewell North Fambridge Chignall Smealy Colliers Hatch Arkesden Bournes Green Norton Heath Braintree Corner Waterhales Suttons Fordham Castle Hedingham Tiptree Peldon Rivenhall End Goose Green Mount Bovers Berechurch Colne Engaine High Easter Stansted Mountfitchet Mill Green Coopersale Street Pond Street Powers Hall End Great Bentley Causeway End Borley Green Lower Green Little Yeldham Great Totham Loves Green Horseman Side Frinton-on-Sea Monk Street Heybridge Tolleshunt D'Arcy New Mistley Cripple Corner Theydon Garnon Wix Upper Dovercourt Halls Green Maple End Craig's End Lower Green Shrub End Watch House Green Bulmer Tye Grass Green Foxearth Langley Latchingdon Brookend Chipping Hill High Street Green Forrey Green Stonebridge Peartree Green Kirby-le-Soken Paslow Wood Common Bush End Latchmore Bank Great Horkesley Great Braxted Rose Green Pannel's Ash Great Tey Keysers Estate High Roding Reader's Corner Lee Chapel South Horkesley Heath Downham Norwood End Steeple The Birches Abberton Chelmsford Woodgates End Marden Ash Purfleet South Benfleet Burnham-on-Crouch Stock Purton End Tye Green Wivenhoe White Colne Roast Green Black Horse Corner Montsale Harlow Common Navestock Heath Heybridge Hook End Cherry Green Row Green Black Notley Canvey Village Laindon Northend Corringham Upper Green Olmstead Green Heybridge Basin Runwell Panfield Molehill Green Little Laver Curling Tye Green Southfields Pentlow Street Little Henny Blackmore Bulmer Tye Common Bovinger Thorrington Eastwood Uppend Langdon Hills Hullbridge Great Chesterford Janke's Green Borley Great Holland Long Gardens St Vincent's Hamlet South Weald Abbey Field Aldham Dedham Northend Little Waltham Tye Green Dyer's End Gilwell Park Southchurch Workhouse Hill Lower Green Crockleford Heath Bulphan Ford End Roundbush Green Tarpots Duddenhoe End Outer Part of Town Westward Great Saling Wix Green Doddinghurst South Green Woodham Walter Puttock End Samuel's Corner Park Green Oaker Hill Wrabness Matching Green Cobler's Green Dry Street Stanford-le-Hope Brock Hill Bocking's Elm Howe Street Great Canfield Eight Ash Green Rushley Green Stebbing Stickling Green Orsett Great Wakering Newtown East Tilbury Paglesham Eastend Purleigh Smythe's Green Noak Bridge Steeple Bumpstead Old Harlow Pattiswick Doddinghurst Common Lower Pond Street Great Leighs Fryerning Biggin Howe Green Clatterford End Burton's Green Daw's Cross Dutch Village Blackheath Friars Mead Kingswood Brook Street Landermere Tinkers Green Gestingthorpe Great Berry Langford Mashbury Barnston Bentfield Green Stisted West Bergholt Witham Twinstead Green High Ongar Wesley End Elder Street Strethall Crow Green Stafford's Corner Southminster Chalk End Takeley Broad Green Widford Tollesbury Brentwood Nuper's Hatch Lower Nazeing Gamble's Green Lambourne End Little Braxted Broxted Finchingfield Building End Great Warley Gubbion's Green Ingrave Langham Wick East Horndon Hatfield Peverel Quendon Nether Street Parney Heath Parkeston Audley End East Gores Ulting Raven's Green Horsley Cross Sunken Marsh Braiswick Shellow Bowells Barrow Hill Ugley Moulsham Hellman's Cross Church End Hemp's Green Courtsend Fanner's Green Woodhill Grays Stambourne Holder's Green Little Easton Boreham Knowl Green Boyton End Lee Chapel Hastingwood Great Baddow Wickford Gay Bowers Gooseberry Green Rook End Willingale Stanford Rivers Church End Cutlers Green Edney Common Roundbush Chafford Hundred Bentley Fordstreet Chapelend Horsleycross Street Rowhedge Langenhoe Steward's Green Far Thorpe Green Fingringhoe Greenhill Tilekiln Green Row Heath Church Langley Harwich Chipping Ongar Crow's Green High Garrett Stroud Green Tip's Cross Thaxted Tumbler's Green Coggeshall Hamlet Bradfield New England Rudley Green Hill Green Bell Common Tye Green Roydon Hamlet Mundon Easthorpe Cannon's Green The Hythe Little Hallingbury Handley Green Tillingham Mistley Heath Duck End Rank's Green Ghyllgrove Cooksmill Green Beazley End Radwinter Smith's Green Margaretting Chrishall Goose Green Takeley Street Asheldham Gore Pit Sewardstone Writtle Birchanger Copford Great Easton Braintree Rayne Baddow Park Ovington Paternoster Heath Margaretting Tye Threshers Bush Woodside Green Ivy Chimneys Fairstead Wethersfield Wendens Ambo Burton End Brick End Latton Bush Bardfield End Green Clifftown West Thurrock Wyatt's Green East Hanningfield Oxley Green Lucking Street Little Walden Elmdon Waltham Abbey Mallows Green Blake End Little Henham Brewer's End St Osyth Radley Green South Stifford Langham Broad Street Green Lambourne Epping Green Pigstye Green Cock Clarks Waltham's Cross Liston Twinstead Keelars Tye Lippitts Hill Weeley Cambridge Town Long Green Baythorne End Farnham Green Norton Mandeville Ringtail Green Brickkiln Green Almshouse Green Paglesham Churchend Good Easter Hornestreet Brandy Hole Whiteash Green Sheering Basildon Nevendon Bran End Chitts Hills Coryton Helions Bumpstead Pentlow Rivenhall Katherines Greenstead Green Folly Green Burnt Heath Bacon End Mill End Kelvedon Farmbridge End Woodham Mortimer Totham Plains Tiptree Heath Newport Ballards Gore North Weald Bassett Lower Sheering Cripplegate Bunting's Green Chickney Epping Milch Hill Carter's Green Langham Moor Manningtree Oxen End Monkey Street Clavering Chadwell St Mary Little Clacton Springfield White Roding Hobbs Cross Watton's Green Great Oxney Green Hartford End School Green Belchamp St Paul Blackmore End Lexden Potter Street Ramsey Cobbler's Green Kirkby-le-Soken Bocking Churchstreet Nounsley Piercing Hill Great Parndon Ardleigh Heath Onslow Green Meadowend Rush Green Harknett's Gate Malting Green Stewards Tye Green Newlands West Hanningfield Hawbush Green Porters Town Chalkwell Rawreth Little Burstead Newney Green Thorpe-le-Soken Stebbing Green Margaret Roding Kingsmoor Downhall Beach Estate Farnham North End Billericay Hare Street Thorpe Green Broad Green King Street Temple End Althorne Marks Tey Howegreen Ramsey Island Nazeing Gate Nine Ashes Hadleigh Little Sampford Feering Lane End High Park Corner Pilgrims' Hatch Terling Debden Silver End Great Stambridge White Notley Hazeleigh Pig Street Windmill Hill High Houses Start Hill Miller's Green Chelmer Village Berners Roding Clatterford End Fobbing Leigh-on-Sea Broomfield Bobbingworth Little Oakley North Benfleet Mill End Bradwell Waterside Outer Part of Town Eastward Birchhall Corner Hawkspur Green Bartholomew Green Southfields Starling's Green Roost End Hockley Hutton Mount Hobbs Cross Thundersley Tye Green North End Great Hallingbury Mount Bures Dewes Green Delvin End Lindsell Brookstreet Stanway Herongate Bath Side Ardleigh Elmstead Market Moreton Great Sampford Pepper's Green Rickling Green Gallows Green Great Notley Ramsden Bellhouse Stocking Green Crays Hill Claverhambury Ost End Upper Green Frating Great Claydons Theydon Bois Linford Coopersale Common Bridge End Mulberry Green Stanbrook Ridgewell Audley End Noak Hill Duckend Green South Fambridge Four Wantz Cock Green Hallsford Bridge Westcliff-on-Sea Gallows Green Mucking Hawkwell Boxted Campions Tendring Green Sumners Rettendon Burrsville Park Littlebury Great Yeldham Hatfield Heath Tilkey Loughton Havering's Grove Hickford Hill Water End Bamber's Green Messing Bradwell Ashingdon Little Oxney Green Lamb Corner Abbess End Mill End Mount Pleasant South Hanningfield Churchend Pinnacles Galley's Corner Hope End Green Henny Street Chappel Bonhunt Water Norton End Fryerns Greenwoods Netteswell Cross Lower Bobbingworth Green Southend-on-Sea Robinhood End Sand Hill Chigwell Row Great Wigborough Old Heath Kelvedon Hatch Goldhanger Wickham St Paul Broad's Green Beaumont Little Parndon Howe Green Sewards End Mill End Green Netteswell Bradwell on Sea Stambourne Green Faulkbourne Perry Green Ford End Tilbury Juxta Clare Hatfield Broad Oak Sabine's Green Don Johns Garnetts Heckfordbridge Salcott-cum-Virley Hyde Chase Ashdon Orsett Heath Cooper's End Vange Farther Howegreen Crockleford Hill Woodend Green Mistley Copthall Green Little Horkesley Newman's End Padham's Green Puttock's End Purfleet-on-Thames The Ryes Morris Green Totham Hill Philpot End Willows Green Butt's Green Hamperden End Harlow Beggar Hill Coopersale Sunnymede Radwinter End Birch Green Beauchamp Roding Seven Star Green Debden Green Pharisee Green Cressing Baconend Green The High Maggots End Aveley Hallingbury Street Stoneyhills Upper Pond Street Green Street Wimbish Green Eastend Blackcat High Beech Howlett End Fiddlers Hamlet Great Canney Loyter's Green Toppesfield Clacton-on-Sea Blasford Hill Little Canfield Church End Elmstead Heath Stocks Green Hempstead Wimbish Armigers Kirby Cross Holyfield Clay Hills Horne Row Littlebury Green Manuden Woodham Ferrers Alresford Woodhatch West Mersea St Lawrence Killem's Green Duton Hill Frenches Green Little Baddow Chatham Green Long Green Bicknacre Minnow End Harrowcross Winter Gardens Gaston Green Matching Pipps Hill Aimes Green Rowney Corner Thorpe Cross Duck End Crawley End Danbury Common Foster Street Birch Pledgdon Green Hardy's Green Fox Street Colchester Wakes Colne Layer Marney Great Bardfield Halstead South Woodham Ferrers Cole End Boyton Cross Fuller's End Balstonia Bumble's Green Lawford Alphamstone Stones Green Cranes Little Mascalls Hutton North Shoebury Buckhurst Hill Theydon Mount Fox Hatch Steventon End Childerditch Weeley Heath Great Clacton Bowers Gifford Gosfield Hawkin's Hill Tolleshunt Knights Low Street Gransmore Green Old Mead The Green Runsell Green Hornells Corner Ugley Green Elkins Green Epping Upland Thornwood Common Surrex Canvey Island Thorpe Bay Horndon on the Hill The Common Shalford Green Tendring Greensted Great Dunmow Molehill Green Battlesbridge South Heath Bocking Howe Street Great Burstead Little Bentley Clapdog Green Cornish Hall End Little End Stapleford Tawney Salmon's Corner Widdington Woodend Boose's Green Beacon End Sible Hedingham Westley Heights Earls Colne Passingford Bridge Tilbury Green Little Leighs Little Maplestead Roydon Mountnessing Manwood Green Wellstye Green Felsted Little London Ingatestone Rotten End Little London Rickling Tylerscross Galleyend Flack's Green Layer Breton West Horndon Lee-over-Sands Debden Green Bishop's Green Mott's Green Little Common Middleton Greenstead Tolleshunt Major

Pages

Facebook Twitter Pinterest YouTube Tumblr