Luxury Brand Advertising in Tollesbury

Get in touch

Luxury Brand Marketing in Tollesbury

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Tollesbury

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in CM9 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Tollesbury

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Tollesbury

True luxury need not be directly communicated but instead experienced.

Consumers in Tollesbury like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Tollesbury

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Tollesbury (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Great Totham Frating Chalkwell North Weald Bassett Nether Street Mistley Heath Ramsden Bellhouse Thorpe Bay Newman's End East Hanningfield Broad Green Hatfield Heath Armigers Old Heath Tye Green Great Canfield Abbess Roding Stanway Gaston Green Little London Blackcat Lower Green Rose Green Little Waltham Aveley Bocking's Elm Widford Roydon Bentley Oxen End Bartholomew Green Stroud Green Elmstead Heath Mundon Great Notley Smith's Green Mount Pleasant Tilbury Green Brookstreet Ulting Far Thorpe Green Toppesfield Billericay Folly Green Greenhill Grange Hill Southey Green Audley End Stoneyhills Ramsey Island Bournes Green Little Mascalls Chapel End Dedham Lower Green Southchurch King Street Perry Green Ringtail Green Osea Island Morris Green Black Notley St Lawrence Little Laver Lawford Little Thurrock Pleshey Monkey Street Goldhanger Pale Green Walton-on-the-Naze Rowhedge Lambourne End Thorrington Sheering Bocking Rotchfords Pedlars End Little Chesterford Tolleshunt D'Arcy Corringham Littlebury Green Brewer's End Green Street Coopersale Common Little Braxted Herongate Baythorne End Elsenham Sta Arkesden Woodside Green Jaywick Boyton End Birchanger Great Tey Bell Common Tye Green Monk Street Southfields Cressing Howegreen Tiptree Heath Salcott-cum-Virley Fordham Heath Foxearth Fyfield Peartree Green Puttock's End Garnetts Hawbush Green Chipping Hill Fanner's Green Gosfield Runsell Green Harlow Common Mill Green Bromley Cross Church End Shotgate Fiddlers Hamlet Sand Hill Blackheath Katherines Shenfield Netteswell Frinton-on-Sea Fryerns Greenstead Green Great Horkesley Birch Green South Ockendon Bradwell Waterside Belchamp Otten Margaretting Tye Friars Mead Mark Hall South Row Green South Woodham Ferrers Mowden Nazeing Mead South Hanningfield Layer Breton Little Bentley Hawkin's Hill Willows Green Messing Heckfordbridge Woodend Pannel's Ash Roydon Hamlet Pentlow Street Newport Craig's End Great Stambridge Galleywood Ugley Elmstead Market Lower Bobbingworth Green Clay Hills Hadstock Fox Hatch Bardfield End Green West Tilbury Tyler's Green Smith's Green Blackmore End Burnt Heath Silver End Manwood Green The Birches Brightlingsea Radwinter Nounsley Belchamp Walter Clacton-on-Sea Wakes Colne Green Landermere Doddinghurst Little Tey Hadleigh New Thundersley Leaden Roding Gore Pit Steeple View Horsleycross Street Eversley Canewdon Thorpe Cross Potter Street Sewardstone Mill End West Bergholt Mile End Doddinghurst Common Thaxted Moreton Great Yeldham Faulkbourne Marks Tey Littlebury Hazel End Wormingford Ostend Ingatestone Coalhill Crockleford Heath Maylandsea High Roding Milch Hill High Laver Colliers Hatch Temple Fields Baker Street Gooseberry Green Langham Moor Pitsea Stagden Cross South Benfleet Finkle Green Helions Bumpstead Norton Mandeville Baconend Green Foster Street Tip's Cross Cobbs Fenn Sewardstonebury St Vincent's Hamlet Westcliff-on-Sea Langford Little Henham Start Hill Campions Sible Hedingham Little Bardfield Greensted Green Norton Heath Horne Row Onslow Green Hill Green Duck End Brandy Hole Frogs' Green Cannon's Green White Colne Wesley End Sewards End Hemp's Green Cross End Great Bentley Woodgates End Bocking Churchstreet Maldon Harwich Grass Green Stondon Green Cooksmill Green Terling Goose Green Epping Green Holland-on-Sea Tye Green Loves Green Hazeleigh Roast Green Alresford Thundersley Great Burstead Great Canney Magdalen Laver Lee Chapel South Marden Ash Surrex Great Berry High Ongar Bedlar's Green Powers Hall End Daw's Cross The Common Tarpots Uppend Kelvedon Hatch Holyfield Stanford Rivers Four Wantz White Roding Needham Green Hallingbury Street South Green Abberton Pattiswick Ashen Ghyllgrove Manuden Montsale Countess Cross Causeway End Eight Ash Green Manningtree Eastwood Upper Dovercourt Tye Green Dedham Heath Wivenhoe Castle Hedingham Leigh-on-Sea Ugley Green Wix Chappel Shoeburyness Warley Rotten End Roundbush Epping South Fambridge Horndon on the Hill North Shoebury Great Chesterford Ballards Gore Woodham Mortimer Takeley Street Debden Green Further Ford End Cambridge Town Lee Chapel North Nazeing Gate Leigh Beck Great Bardfield Coopersale Street Wickford High Easter Bradfield Parson's Heath Ramsden Heath Watch House Green Rayne Little Baddow Heybridge Basin Matching Green Hope End Green Church End Peldon Bradfield Heath Downham Stebbing Howe Green Woodham Walter Bannister Green Earls Colne Westley Heights Childerditch Mountnessing Burton's Green Gilwell Park Cooper's End Cole End Handley Green Great Hallingbury Inworth Cock Clarks Roost End Pig Street Ford End Long Gardens Mill Green Tiptree Mill End Berden Malting Green Great Holland Kelvedon Keysers Estate Howe Green Hickford Hill Rayleigh Copthall Green Brookend Cobbler's Green The Ryes Norwood End Theydon Mount Deer's Green Eastend Felsted Tendring Heath Berners Roding Farmbridge End Oak Corner Coopersale Bonhunt Water Langham Fingringhoe Stapleford Abbotts Goose Green Totham Hill Minnow End Curling Tye Green Welshwood Park Layer Marney Abbess End Chatham Green Keelars Tye Aldham Fuller's End Janke's Green Stafford's Corner Gestingthorpe Curtismill Green Outer Part of Town Eastward Tye Green Downhall Beach Estate Burnt Mills Boyton Cross Ingrave Bradwell Wick Latton Bush Lower Nazeing Horsley Cross Upper Green Lambourne Epping Upland Stocking Green Chrishall Audley End Witham Noak Bridge Cripplegate Southfields Braintree Corner Park Green Chitts Hills Pond Street Woodham Ferrers Great Parndon Newtown Birchhall Corner Clapdog Green Burrsville Park Debden Cranes Don Johns Tilekiln Green Moulsham Little Maplestead Brookend Tendring Rank's Green Clavering Heybridge Dengie Lee-over-Sands Pentlow Barnston Barrow Hill Hornells Corner Purfleet Navestock Side Beauchamp Roding Hawkspur Green Dewes Green Noak Hill Runwell Loyter's Green Man's Cross Stonebridge Waltham Abbey Bradwell on Sea Farnham Green Ardleigh Heath Long Green Stondon Massey Boxted Brickkiln Green Birch Jasper's Green Great Bromley Paternoster Heath Great Baddow Bulmer Brick House End Richmond's Green Tye Green Harrowcross Wimbish Hobbs Cross Little Yeldham Little Walden Bumble's Green Chignall St James Steventon End Little Hallingbury Pilgrims' Hatch Broomfield Taverners Green Wrabness Althorne Wakes Colne Orsett Tollesbury Mount Bures Ardley End Borley Green Rawreth Shot Stanbrook Braiswick Clatterford End Fuller Street Building End Hastingwood Passingford Bridge Paslow Wood Common Workhouse Hill Brentwood Long Green Canvey Village Threshers Bush Keeres Green Fox Street Henny Street Duckend Green Sucksted Green Pepper's Green Frating Green Coryton Mashbury Hempstead Dry Street Farnham Debden Green Duton Hill Gamble's Green Margaret Roding Braintree Shalford New Mistley Saffron Walden Mark Hall North Widdington Lucking Street Old Harlow Old Mead Danbury Common Wickham St Paul Little Wigborough Temple End Ovington Oaker Hill West Hanningfield Dovercourt Nine Ashes Tilbury Tendring Green Whiteash Green Frenches Green Outer Part of Town Westward Gernon Bushes Pledgdon Green Clifftown Butt's Green Twinstead Green Newney Green Tye Green Broad Green Clapgate Basildon Broad Street Green Chipping Ongar Duck End Molehill Green Oxley Green Finchingfield Tindon End Sunnymede Mount End Tylerscross Olmstead Green Carter's Green Low Street Great Waltham Great Saling Kingswood Reader's Corner Lippitts Hill Ridgewell Bulphan High Street Green Level's Green Layer-de-la-Haye Springfield Greenwoods Tolleshunt Major Kingsmoor Baddow Park Great Sampford Wiggens Green Philpot End Felmore Ivy Chimneys Winter Gardens Northend Tumbler's Green Hellman's Cross Barling Ardleigh Stansted Mountfitchet Gubbion's Green Tinkers Green Kirby-le-Soken Great Dunmow Beaumont Fordstreet East Horndon Great Oakley Rickling Green Tilbury Juxta Clare North Fambridge Bentfield Green Horseman Side Forrey Green Blackmore Tilkey Crawley End Dutch Village Purfleet-on-Thames Rivenhall Black Horse Corner Beggar Hill White Notley Shelley Purton End Ramsey Beazley End Gainsford End Ford End Queen's Park Battlesbridge Wyatt's Green Piercing Hill Waterhales Roundbush Green Wix Green Great Easton Broxted Thornwood Common Hobbs Cross Samuel's Corner Young's End St Osyth Lower Green Clatterford End School Green Little Burstead Alphamstone Beacon End Church End Cornish Hall End Great Leighs Coggeshall Great Wigborough Steward's Green Hook End Wicken Bonhunt Linford Little Clacton Churchgate Street Rowney Corner Southend-on-Sea Canvey Island Grays Bunting's Green Birdbrook Norton End Galley's Corner Chapelend Pinnacles Mucking Bath Side Radley Green Kirby Cross Twinstead Chigwell Greenstead Ashingdon Great Braxted Woodhill Upper Green Claverhambury Lane End Smythe's Green Great Warley Buckhurst Hill Netteswell Cross Panfield Farther Howegreen Chickney Wendens Ambo Seven Star Green West Thurrock Holder's Green Waltham's Cross Purleigh The High Mayland The Hythe Pebmarsh Berechurch Lanham Green Bradwell Broad Green Padham's Green Galleyend Little Easton Quendon Rawreth Bran End Weeley Wickham Bishops Hatfield Broad Oak Orsett Heath Laindon Little Henny Tillingham Horkesley Heath Hutton Mount Hockley Bobbingworth Seawick Parney Heath Little End Great Wakering East Mersea Elsenham Hawkwell Stock Loughton Little Warley Harlow Mott's Green Water End Rudley Green Point Clear Copford Green Shrub End Rochford Hare Street South Weald Suttons Crays Hill Greensted Housham Tye Theydon Garnon Chalvedon Tilty Fairstead Woodhatch Matching Tye Wellstye Green Cock Green Halstead Upshire Margaretting Vange West Mersea Great Clacton Hope's Green Totham Plains New England Tye Common Molehill Green Abridge Pharisee Green Navestock Heath Littley Green Chelmer Village Copford Great Malgraves Brock Hill Stickling Green Miller's Green Bowers Gifford Little Oxney Green Chalk End Great Claydons Theydon Bois Strethall Takeley Churchend Weeley Heath Gaunt's End Gay Bowers Crockleford Hill Navestock Common Fryerning Little Wakering Bustard Green Lee Chapel Willingale Danbury Dyer's End High Garrett Parkeston Nuper's Hatch Langdon Hills Bovinger Cutlers Green Bulmer Tye Howe Street Brays Grove Lower Sheering North Stifford Butts Green Shellow Bowells Boose's Green Rickling Lower Pond Street Paglesham Churchend Ost End Little Totham Foxash Estate Bicknacre Coxtie Green Mulberry Green Ashdon Breeds Borley Hare Street Blake End Havering's Grove Latchingdon Swallows Cross Sandon High Beach Liston Gardens Henham Wethersfield Writtle High Park Corner Stewards Steeple Bumpstead Stapleford Tawney Rivenhall End Lamarsh Broadley Common Chelmsford Bardfield Saling Maggots End Little Leighs Church Langley Glen Faba Gallows Green Jack's Hatch Windmill Hill Clatterford End Burnham-on-Crouch Duddenhoe End Nazeing Long Green Blasford Hill East Gores Sabine's Green Mallows Green Cherry Green Harknett's Gate Mistley Stocks Green Rettendon Feering South Stifford Breach Barns Pipps Hill Cupid's Corner Bacon End Little Cambridge Stambourne Green Little Horkesley Sunken Marsh Boreham Great Oxney Green Swan Street Rush Green Tilegate Green Cold Norton Edney Common Wimbish Green Bamber's Green Catmere End Church End Little Parndon Aimes Green Newlands Howe Street Daws Heath Bridge End Prittlewell Hornestreet Great Maplestead Creeksea Chigwell Row Gallows Green Sturmer Biggin Hyde Chase Beacon Hill Barstable Stisted Rushley Green Sumners Thurrock Park Stones Green Langley Lindsell North End Great Henny Gransmore Green Good Easter South Heath Porters Town Mill End Green East Tilbury Hutton Paglesham Eastend Mill End Stambourne Howlett End Easthorpe Little London Knowl Green Langham Wick Dobb's Weir Chignall Smealy Liston Thorpe Green Pigstye Green Row Heath Delvin End Rook End Radwinter End High Houses Robinhood End The Green Watton's Green Hamperden End Langenhoe Hullbridge Little Canfield Lexden Flack's Green Burton End Brook Street Little Dunmow Belchamp St Paul Halls Green Shalford Green Nazeing Kirkby-le-Soken Bigods Crow's Green Hartford End Stow Maries Killem's Green Northend Chafford Hundred Starling's Green Crow Green Middleton North End Skye Green Asheldham Heybridge Cowey Green Little Sampford Brick End Hare Green Boxted Cross Cripple Corner Woodend Green Stockstreet High Beech Bridge Green Toot Hill Mount Bovers Meadowend Colchester Nevendon Stanford-le-Hope Almshouse Green Green Street Thorpe-le-Soken Balstonia Steeple Southminster Maple End St Osyth Heath Fobbing Bush End Hallsford Bridge Latchmore Bank Abbey Field Tolleshunt Knights Chadwell St Mary Lamb Corner Courtsend Little Common Hatfield Peverel Buttsbury Sibley's Green Coggeshall Hamlet Matching Colne Engaine Elder Street Chatter End Bentfield Bury North Benfleet Little Bromley Aythorpe Roding Little Oakley Aingers Green Upper Pond Street Puttock End West Horndon Fordham Elkins Green Passmores Salmon's Corner Roxwell Stebbing Green Bishop's Green Hardy's Green Raven's Green Elmdon Broad's Green Cobler's Green