Luxury Brand Advertising in Aylburton Common

Get in touch

Luxury Brand Marketing in Aylburton Common

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Aylburton Common

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GL15 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Aylburton Common

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Aylburton Common

True luxury need not be directly communicated but instead experienced.

Consumers in Aylburton Common like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Aylburton Common

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Aylburton Common (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
High Orchard King's Stanley Hampton Fields Fairview Lower Lydbrook Aston Cross Lower Lode Ball's Green Middle Wick Willis Elm Patchway Awkley Eastleach Martin Bagstone Brookthorpe Morton Lassington Prior's Park Crawley The Scarr Siston Ryeford Winchcombe Lower Soundwell Wyegate Green Vinney Green Edgeworth Huntingford Jeffries Hill Oakle Street Bourton-on-the-Water Lower Redbrook Turkdean Sandy Lane Cinderford Dodington Over Bagpath Shadwell Playley Green Coates Brimscombe Saintbury Berry Hill Itlay North Nibley Hester's Way Stowe Green Lower Tuffley Norcote Woolaston Syreford Amberley Millbottom Tortworth Wick Rocks Calmsden Broadwell Ashmead Green Milbury Heath Meysey Hampton Farmcote Upleadon Old Sodbury Ruardean Woodside Aylburton Common Moorend Moreton Valence Wicks Green Sudgrove Cainscross Oakley Hallwood Green Parkfield Potterswood Harnhill Oldland Upper Lydbrook Ruscombe Laverton Elmore Upper Soundwell Smart's Green Frocester Cockleford Frampton Court Hill End Leighterton Ashley Slimbridge Far Green Paganhill Kenton Green Bussage Brimpsfield Mitton Clapton Springbank Blackwells End Green Rockstowes Upper Morton Churchend Palmer's Flat Newtown Purton Holbrook Common West End Moor End Woodmancote Bridgend Upper Hill Lower Common Salperton Hasfield Southend Dixton Shortstanding Duntisbourne Leer Cowley Hampton Green Evenlode Lower Berry Hill Henfield Tetbury Upton Benhall Stanley Pontlarge Silver Street Cribbs Causeway Cambridge Marsh Lane Preston Stone Hill Barnwood Shuthonger Parkend Barton Broadoak Gossington Heath End Chase Hill Hambrook Daglingworth Whitfield Ketford Four Oaks Wickwar Barton Tunley Littleton-upon-Severn Boddington Nimlet Montpellier Longborough Frampton Cotterell Tormarton Moreton-in-Marsh Didmarton Bream Triangle Shepperdine Ruddle Four Mile Elm Blakeney Hill Puckshole Coombe Battledown Gretton St Briavels Frampton on Severn Alderley Cowhill Shapridge Aylburton Church Westcote Compton Abdale Broom's Green Hidcote Boyce Duckhole Robinswood Siddington Stumps Cross New Mills Naunton Park Watley's End Lower Kilcott Shab Hill Barton End Mitcheldean Joy's Green Sling Rodmarton Pillows Green Brockhollands Whiteway Dumbleton The Park Anthony's Cross Cockadilly Emerson's Green Westerleigh Hill Steam Mills Upper Common High Nash Ewen Clearwell Westend Bartlett's Green Stroud Stroat Middle Duntisbourne Foxcote Newent Wyndbrook Culkerton Oakridge Lynch Hyde Longwell Green Berkeley Heath Bays Hill Nibley Green Andoversford Naunton Elmstone Hardwicke Icomb Pitchcombe Horton Blackhorse Coldharbour Upper Kilcott Shipton Moyne Flaxley Long Newnton Coleford Engine Common Burleigh Pucklechurch Brockweir Rangeworthy Pinfarthings Westington Beeches Green Hempsted Shortwood New Passage Tumpy Green Kilcot Milkwall Clanna Nailsworth Brownshill Dorn Lightpill Woodfield Evington Newerne Cherington The Eaves Upper Oddington Preston Cross Tirley Wyck Rissington Coln St Aldwyns Newport Alveston Neds Top Nailbridge The Rangers Jack's Green Pittville Lowbands Cross Hill Stone Stanley Fairfields Ozleworth Fromebridge Symonds Yat East Withington Cress Green Park Hill Compton Green Dyrham Bournside Horwood Riding Ruspidge Awre The Haw Hawcross Harry Stoke Catbrain Forest Green Dunfield Howley Three Ashes Cam Dursley Plusterrwine Stroud Hill Church End Brimps Hill Seven Springs Kingswood Forthampton Charlton Abbots Westrip Mayshill Acton Turville Grovesend Uckington Bilson Green Newtown Oldcroft Primrose Hill Far Oakridge Bromesberrow Heath Natton Saul Sapperton Apperley Severn Beach Avening Green Tarlton Knightsbridge Hailes The Moat Windrush Orange End Highleadon Wapley Greenway Gaunt's Earthcott Harrow Hill Leddington Farmington Chaxhill Sandpits Teddington Maisemore Tredington Ablington The Reddings Highnam Green Lower Swell Walton Cardiff Oldbury Naite Tredworth Lower Wick Tickmorend Coaley Peak Sunhill Redinhorne Worley Abson Whiteshill Everlands Quedgeley Whaddon Rendcomb Daylesford Chipping Campden Itchington Kings Hill Heathfield Downend Arlingham Horcott Newleaze Staunton Swanley Windsoredge Buckover Inchbrook Kempley Green Ellwood Tickshill Ford Highfields Hardeicke Cassey Compton Notgrove Hayden Stinchcombe Old Bishton Oridge Street Yate Theescombe Pope's Hill Littledean Hill South Cerney Up Hatherley The Island Stoke Orchard Upper Swell Lower Ley Great Witcombe Rudgeway Hatherley Paxford Salperton Park Saintbridge East End Bowbridge Stanley Downton Bullo Chedworth Laines Oxlynch Stroud Green Cranham Pitt Court Ashchurch Chalford Hill Hartpury Arlebrook Somerford Keynes Lydney Littleworth Upton Cheyney Hook Street Fairmead Little London Allaston Brierley Swineford Winterbourne Little Badminton Little Haresfield Hidcote Bartrim Charfield Hill Mount Pleasant Frampton Mansell Abenhall Bibstone Townwell Nastend Egypt Wickridge Street Berwick Adlestrop Kingsholm Ampney Crucis Britain Bottom Cashes Green Woodcroft Brookend Twyning Green Sladbrook Bentham Ryeworth Bread Street Netherhope Botloe's Green Hampen Alstone Brockhampton Coalway Perrott's Brook Woodstock Oldland Common Bownham Colesbourne Upper Framilode Coln Rogers The Heath Hilcot Pamington Wotton Hinton Woolridge St Peter's Badgeworth Badminton Haresfield Hazleton Drybrook Stowell Ebrington Bagpath Holywell Blockley Baunton Sherborne Murrell's End Shepherd's Patch Highnam Elberton Stanton Southrop Podsmead Ashleworth Poulton Preston Abbeydale Colethrop Upthorpe Bromley Heath Cleeve Hill Highfield Christchurch Owlpen Hucclecote Castletump Chedworth Longhope Whiteshill Lintridge Longridge Avening North Common Joyford Hawkesbury Upton Hamshill Wymans Brook Eastington Netherend Hatherop Wortley Cheltenham The Leigh Aston on Carrant Arlington The Beeches The Butts Guiting Power Hunt's Grave Fiddler's Green Bencombe Nupdown Sandhurst Hinchwick Mickleton Plump Hill Rodford Wibdon Kent's Green Hudnalls Birdwood Nympsfield Bevington Elmore Back Lower Stone Tillers' Green Harescombe Far Thrupp Longney Kemble Willersey Wishanger Bibury Claypits Glasshouse Newton Bath Street Leonard Stanley Knave-in-hole Frogland Cross Ruardean Alstone High Woolaston Marsh Common Oldbury-on-Severn Draycott Maugersbury Draycott English Bicknor Double View Eggs Tump Lower Cockleford Fishpool Hanham Shortwood Warden Hill St Paul's Bream's Meend Almondsbury Phipps Bottom West Littleton Thornbury Ham Longlevens Boxbush Middleyard Tidenham Chase Ebley Little Bristol Middle Street Alderton Fields Little Sodbury Milbury Heath Brockworth Viney Hill Overton Park Dursley Cross Woodmancote Coomb's End Lower Hamswell Upton St Leonards Newington Bagpath Upper Up Bournstream Little Barrington Daneway Dudbridge Forthay Scowles Northfield Toddington Hagloe Fossebridge Abbotside Redmarley D'Abitot Framilode Taddington Yorkley Rodborough Carterspiece Edge End Nibley Green Cadbury Heath Down Ampney Oldbury on the Hill Chaceley Stock Pilley Shurdington Todenham Synwell Frenchay Bisley Elton Malswick Butterrow Hystfield Walham Rudford Badbrook Lower Apperley Snig's End North Woodchester Edge Hanham Green Churchdown Matson Temple Guiting Stratfordbridge Milton End Farfield Hethelpit Cross Littleworth Lower Lemington New Cheltenham Buckland Kingscourt Putloe Longford Selsley West Mount Hill Chaceley Hole Stratton Tutshill Standish Ram Hill Norton Churcham Filton Talbot's End Fiddington Yanworth Kempsford Barrow Horsley Smart's Green Boughspring Barrow Wake Gorsley Bishop's Norton Stanfields Houndscroft The Hacket Alderton Stockend Cold Elm Sezincote Coberley Greet France Lynch Elmbridge Alvington Bamfurlong Broadwell Quarhouse Hilcot End Upper Wick Golden Valley Coaley Tresham Aston Subedge Bradley Stoke The Quarry New Town Snowshill Tewkesbury Postlip Willsbridge Fairford Breadstone Corse Netherton Waterlane Smallbrook Staverton Linden Bledington Newmarket Taynton Selsley Oldend Cranham Corner Uley Shaw Common Watledge Little Rissington Nethercote Lynworth Calcot Wanswell Abwell Nag's Head Oxenhall Cooper's Hill Brookend Whitecroft Starveall Hampnett Poole Keynes Whelford Gatcombe Staunton Warmley Doynton Shakesfield Hardwicke Upper Soudley High Brotheridge Farleys End Ready Token Readings Alveston Down Aust Elkstone Bledisloe Townsend Nupend Coalpit Heath Cirencester Painswick Eastcombe Sheepscombe Chavenage Green Cleevemount Tivoli Harleywood Swindon Hinton East End Upper Siddington Mile End Kineton Grange Village Berkeley Cold Ashton Park End Rooksmoor Poolway Old Down Central Lydbrook Twigworth Prestbury Olveston Beach Picklenash Pennsylvania Oakhunger Twyning Tidenham The Pound Wotton-under-Edge Pool Meadow Coltham Fields Walkleywood Fyfield Kington Kingsditch Shipton Bowling Green St Paul's Quenington Boxwell Bradley Green Churchend Bengrove Little Herbert's Minchinhampton Througham Ruardean Hill Blakeney Compton Greenfield Tockington Huntley Chesterton Eastleach Turville Kitlye Winstone Rodley St Mark's Kingscote Dunkirk Woolaston Woodside Tibberton Kingshill Winterbourne Down Overton Hewelsfield Etloe Woodbridge Littleford Woolaston Slade Northleach Charlton Kings Sundayshill Ham Crackstone Boulsdon Upper Slaughter Cromhall Common Upper Ley Tutnalls Deerhurst Walton Winson Hawling Whaddon Brown's End Five Acres Great Rissington Clapton-on-the-Hill Newtown Warmley Hill May Hill Village Tiltups End Little Drybrook Little London Lower Hazel Eastington Lasborough North Cerney Thames Head King's Green The Tynings Stancombe Easter Compton Thrupp The Twittocks Cerney Wick Watermead Dymock Warmley Tower Cannop Wormington Wheatenhurst Norman Hill Chaceley Marston Hill Longridge Hill Ganborough Lower Rea Hallen Damery Summerhayes Okle Green The Rocks Leckhampton Hill Northway Aldsworth Redwick Highfield Aylworth Footbridge Tortworth Green Priding Randwick Blaisdon Ayleford Lower Chedworth Lower Slaughter Green Bottom Whittington Hillersland Ganders Green Bishop's Cleeve Over Gotherington Cockshoot Totteroak Doughton Minsterworth Nibley Condicote Leathern Bottle Upleadon Court Wallow Green Siston Common Cromhall Gloucester Charfield Baker's Hill Uplands Lower Cam Sharpness Codrington Ampney St Mary Little Witcombe Mount Pleasant Latteridge Pancakehill Stoke Gifford Betty's Grave Stantway Bafford Whitminster Tilsdown Mork Hawkesbury Arle Iron Acton Plusterwine Marle Hill Foss Cross Epney Great Stoke The Pludds Bubblewell Little Washbourne Sedbury Woodhouse Down Gatwick Stonehouse Moor End Colt's Green Duntisbourne Abbots Staple Hill Homedowns Woodmancote Charingworth Birdlip Northwood Green Old Passage Kingswood Beachley Oxenton Broad Campden Lechlade-on-Thames Donnington Charlton Park Bulley Southam Tirley Knowle Gillingstool Henley Upper Rissington Didbrook Dyer's Common Stanway Syde Town Street Leckhampton Mobley Coln St Dennis South Woodchester Chipping Sodbury Brockhampton Earthcott Green Upper Cam Pullens Green Trow Green Little Shurdington Moorslade Lower Soudley St Briavels Common Caudle Green Nether Westcote Hopewell Hill Bournes Green Kemble Wick Rockhampton Westerleigh Forwood Paradise Tytherington Chipmans Platt Noverton Brand Green Nuppend Aston Magna Sibland Woodford Mangotsfield Westonbirt Horsepools Duntisbourne Rouse Bagendon Yate Rocks Rowanfield The Folly Longridge End Clifford's Mesne Woolstone Ryton Shipton Oliffe Hewelsfield Common Cowhorn Hill Woodchester Marshfield Coney Hill Knockdown Miserden Stowe Frampton End Falfield Whitecliff Down Hatherley Batsford Berkeley Road The Camp Bourton-on-the-Hill Piff's Elm Hardwicke Whiteway Cold Aston Poolhill Bridge Yate Deerhurst Ampney St Peter Green Street Westbury-on-Severn Halmore Little Sodbury End Crossways Burnt Ash Cutsdean Cobb's Cross The Purlieu Newnham Gretton Fields Pilning Petty France Wallsworth Fretherne Shipton Solers Brain's Green Purton Collafield Lynch Box The Barton Rockness Lower Oddington Puckrup Great Barrington Parkend Worrall Hill Innsworth Lower Dowdeswell Bradley Tetbury Wick Highfield Upper Coberley Pillowell Bromesberrow Charfield Green Slad Prior's Norton Kendleshire St Chloe Woolaston Common Tuffley Stidcot Hamwell Leaze Bitton Hillesley Great Washbourne Battlescombe Littledean North Corner Northville Yorkley Slade Driffield Clements End Newland The Flat Ingst Naas Northwick Barnsley Homestead Shorncote Watermoor Calcott's Green Upper Dowdeswell Elcombe Broadrock Wood Stanway Stow-on-the-Wold Soundwell Lower Morton Weston-sub-Edge Beverston Coombe Hill Sevenhampton Kempley The Fence Prescott Chargrove Hillend Green Crossways The Mythe Chalford Lower Meend Chatterley