Luxury Brand Advertising in North Cerney

Get in touch

Luxury Brand Marketing in North Cerney

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in North Cerney

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GL7 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in North Cerney

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in North Cerney

True luxury need not be directly communicated but instead experienced.

Consumers in North Cerney like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in North Cerney

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Lower Lydbrook Sudgrove Talbot's End Redinhorne Upton St Leonards Highfield Churchdown Chipping Sodbury Brownshill Kempley The Rangers Cowhorn Hill Burleigh Compton Abdale Hook Street Ashmead Green Horsepools Harnhill Amberley Totteroak Starveall Pope's Hill Knightsbridge Mitcheldean Paxford Frampton End Wishanger Aylburton Tiltups End Mitton Pullens Green Netherhope Bibstone Aust Saintbury The Moat Pilley Whiteway Little Sodbury End Whelford Colt's Green Stratfordbridge Leathern Bottle Oxlynch Poolway Prescott Upleadon Blakeney Shadwell Nether Westcote Longborough Lower Meend Ruardean Hill Syreford Driffield Foxcote Vinney Green High Woolaston Chaceley Stock Withington Stroat Lassington Painswick Woodmancote Mount Pleasant Rockstowes Woodchester Anthony's Cross Readings Moorslade Blackhorse The Pound Shuthonger Broadwell Warmley Tower Rockhampton Shipton Moyne Tickmorend Elkstone Windsoredge Wick Rocks Saul Hidcote Bartrim Ingst Hallwood Green Itlay France Lynch Plusterrwine Clifford's Mesne Oridge Street Aston Subedge Shipton Mobley Brockhampton Homestead Little Haresfield Churcham Clearwell Barnsley Tarlton Upper Kilcott Charlton Park Acton Turville Cross Hill Gotherington Great Stoke Daneway Hampen New Mills Little Barrington Plump Hill Hawling Boddington Malswick Stanley Downton Knockdown Naas Berkeley Heath Hethelpit Cross Over Drybrook The Hacket Boulsdon Theescombe Whiteway Alstone Longridge Thrupp Sheepscombe Teddington Hardwicke Fairfields South Woodchester Shipton Oliffe Houndscroft Plusterwine Cassey Compton Buckover Benhall Ruardean Woodside Standish Northwick Minchinhampton Aston Cross Lower Tuffley Three Ashes Earthcott Green Moor End Ryeford Tortworth Green Clanna Highnam Green Ham Pitchcombe Clements End Watledge Tockington Norton Hewelsfield Common The Twittocks Lower Wick Kingswood Watley's End Wallsworth Nupend Temple Guiting The Fence Stowe Green Aylworth Walton Cardiff Broadoak Crawley Eggs Tump Kemble Dunfield Siddington Dunkirk Dodington Cockadilly Salperton Park Up Hatherley Wyegate Green Holbrook Common Lower Swell Bisley Engine Common Toddington Staple Hill Olveston Fishpool Hatherop Siston Common Fyfield Nethercote The Purlieu Lower Ley Hillend Green Lechlade-on-Thames Downend High Nash Wormington Stockend Walkleywood Putloe Upper Dowdeswell May Hill Village Stantway Wapley Chargrove Draycott Hamwell Leaze Stumps Cross Betty's Grave Fiddler's Green Upper Common Neds Top Berkeley Hagloe Henley Kitlye Chaxhill Whaddon Berry Hill Evenlode Horton Gossington Wood Stanway Mickleton Hyde Poolhill Brockhampton Northfield Winstone Hartpury The Butts Netherton Snig's End Shurdington Swanley Brown's End Upper Hill Everlands Coalway Joyford Cerney Wick Adlestrop Hailes Pancakehill Collafield Bamfurlong Stratton Triangle Bream's Meend Kington Farfield Broadrock Cam Yate Rocks Daglingworth Woodbridge Bournstream Charlton Abbots Chaceley Ryeworth Huntingford Forwood Eastcombe Oldbury-on-Severn Sharpness Stow-on-the-Wold Hawkesbury Upton Soundwell Woodford Ford Ganders Green Town Street Corse Aldsworth Duntisbourne Leer Old Down Little Shurdington Upper Rissington Heathfield Whiteshill Mayshill Oakle Street Naunton Park Westend Bournside Sladbrook Longhope Etloe Stowe Noverton Bussage Frampton Cotterell Harrow Hill Stidcot The Barton Lower Morton Coleford The Camp Duntisbourne Rouse Overton Park Lower Oddington Cherington Twyning Green Warmley Dymock Cirencester Hambrook Ashley Pinfarthings Bownham Robinswood Turkdean Lower Lode Central Lydbrook Bledington Uley Swindon Chesterton Bentham Bitton Oakley Netherend Lower Redbrook Marston Hill Haresfield Barton End Greet Shakesfield Innsworth Littleton-upon-Severn Great Washbourne Worley Beach Far Green Bubblewell Slimbridge Purton Hempsted Knave-in-hole Northleach Great Witcombe Tunley Allaston Harescombe Wanswell St Peter's Stroud Hill Arlington Bibury Ablington Nailsworth Alderton Fields Charfield Hill Church End Kempley Green Pillowell Coln St Dennis Forest Green Hanham Green Kingswood Alstone Claypits Cranham Corner Awkley Bowling Green Bourton-on-the-Water Mile End Howley Westbury-on-Severn Townwell Quedgeley Little London Duntisbourne Abbots Lower Soudley Laverton Kings Hill Greenway Montpellier Iron Acton Woolridge West End Down Ampney Oakhunger Whitecliff Upper Framilode South Cerney Frogland Cross Slad Inchbrook Baunton Pucklechurch Podsmead Rudgeway Calcott's Green Selsley Berwick Maisemore Charlton Kings Duckhole Willersey Ball's Green Lydney Woodmancote Chase Hill Picklenash Whiteshill Hazleton Upper Soundwell Ebley Golden Valley Abenhall Prestbury Hillesley Cobb's Cross Redwick Battlescombe Nastend Hucclecote Shipton Solers Westrip Hanham Tirley Knowle Gillingstool Patchway Ruardean Newtown Summerhayes Kingsditch Wortley Frocester Leckhampton Hill The Pludds Stanley Pontlarge Nuppend Elmore Hinton Chipping Campden Naunton Crossways Cheltenham Hawkesbury Northwood Green Jeffries Hill Lynch Elmore Back Epney Gatwick Egypt Kendleshire Upper Slaughter Culkerton Coltham Fields Abbeydale Blackwells End Green Todenham Staverton Lower Common Mangotsfield Harry Stoke Bourton-on-the-Hill Brookend Alveston Down Fiddington Little Bristol Nibley Green Emerson's Green Hunt's Grave Tidenham Cribbs Causeway Stonehouse Kilcot Cleeve Hill Four Mile Elm Sedbury Little London Whitfield Leonard Stanley Barrow Nailbridge Brookend Woolaston Woodside Little Witcombe Gatcombe Syde Newtown Caudle Green Shapridge Upper Siddington Badminton Badbrook Horsley Longridge End Tetbury Alvington Ayleford Coalpit Heath Yorkley Milbury Heath Calcot Rockness Cockleford Bullo Coberley Lintridge Compton Greenfield Littleworth Farmcote Poole Keynes St Paul's Tillers' Green Little Rissington Ruddle Foss Cross Upton Cheyney Hill Castletump Uckington Butterrow Edgeworth Cannop Calmsden Bishop's Cleeve Four Oaks Yanworth Winterbourne Ham Walham Upper Wick Cadbury Heath Eastington Redmarley D'Abitot Lasborough Bowbridge The Flat Woolstone Taynton Little Washbourne The Rocks Tilsdown Twigworth Purton Green Street North Common Randwick Pamington Bledisloe Rendcomb Highfield Bagpath Easter Compton Dorn Coln Rogers Boxwell Ampney St Peter Parkend Bagendon Hampton Green Newington Bagpath Windrush Box Littleford Rangeworthy Upper Cam Bromesberrow Heath Nympsfield Coombe Hill Blockley Bartlett's Green Bishop's Norton Willsbridge Lowbands Siston Wickridge Street Trow Green Moorend Saintbridge Cranham Orange End Abbotside Dursley Cross Oldbury Naite Stinchcombe High Orchard Didmarton Ampney St Mary Evington Elmbridge Fretherne Bread Street Dudbridge Upleadon Court Gretton Upper Up Paganhill Upper Morton Yorkley Slade High Brotheridge Ozleworth Kingscote Highfields Hamshill Millbottom Moor End Hilcot End Fairview Clapton-on-the-Hill Smart's Green St Paul's Elcombe Wallow Green Notgrove Hester's Way Selsley West Tutnalls Hinchwick Dumbleton Abson Moreton Valence Elberton Alveston King's Green Synwell Lower Chedworth Hardeicke Rodley Hallen Brimscombe Tormarton Somerford Keynes Church Westcote Pillows Green Tortworth Northway Chaceley Hole Fossebridge Norman Hill Puckshole Upper Lydbrook Damery Shorncote Flaxley Seven Springs Symonds Yat East Newmarket Dyer's Common Bilson Green Staunton Coldharbour New Cheltenham Beachley Fairmead Chatterley Cold Aston Icomb English Bicknor Southrop Brain's Green Hawcross Nimlet Eastington Waterlane Hampnett Thornbury Bromley Heath Westington Harleywood Oldland Bagpath Tewkesbury Warmley Hill Donnington St Briavels Woodmancote Boxbush Kingshill Stroud Woodcroft Leddington Forthay Hinton Guiting Power The Tynings Marsh Lane Boughspring Longney Viney Hill Eastleach Martin Woolaston Slade Birdwood Codrington Thames Head Five Acres Sunhill Buckland New Town Deerhurst The Beeches East End Poulton Apperley Southam Chalford Condicote Breadstone Piff's Elm Taddington Lightpill Huntley Far Thrupp Aston Magna Avening Green Park Hill Eastleach Turville Sevenhampton Lower Dowdeswell Lower Rea Steam Mills Preston Marsh Common Pittville Hampton Fields Fromebridge The Island Salperton Lower Slaughter Shepherd's Patch Burnt Ash Townsend Farmington Wyck Rissington Norcote New Passage Holywell Lower Apperley Bagstone Chipmans Platt Double View Gorsley Whitecroft Tytherington Sibland Stanton Sandy Lane Coomb's End Heath End Oldend Barton Coaley Peak Dursley Bays Hill Newland Brockweir Cold Ashton Kempsford Bradley Stoke Park End Bradley Middle Duntisbourne Winterbourne Down Westerleigh Hill Highleadon Shortstanding Blakeney Hill Miserden Tirley Potterswood Mount Hill Cromhall Common Rodmarton Green Bottom Little Badminton Shortwood Rodford Brimps Hill Britain Bottom Aylburton Common Gretton Fields Chedworth Stanley Stoke Gifford The Quarry Churchend Ampney Crucis Hill End Wotton-under-Edge Cashes Green The Scarr Westonbirt Primrose Hill Gaunt's Earthcott Upper Soudley Great Rissington Bournes Green Crossways Broom's Green Watermead Edge Ketford Paradise Edge End Tickshill Draycott Lower Kilcott Perrott's Brook Upper Swell Arlebrook Newent Oldbury on the Hill Brierley Hayden Palmer's Flat Kent's Green Barnwood Gloucester Churchend Halmore Hilcot Pool Meadow Owlpen Phipps Bottom Dixton Abwell Oakridge Lynch Ellwood St Mark's Shortwood Cowley Littleworth St Briavels Common Horwood Riding Crackstone Tredworth Frenchay Hardwicke Doynton Badgeworth Filton Newton Preston Colesbourne Longridge Cowhill Broadwell Deerhurst Walton Coln St Aldwyns Bulley Bream Longlevens Hatherley Upper Ley Matson Bengrove Coney Hill Smart's Green Middle Street Upthorpe Hopewell Hill Stone Frampton Court Marle Hill Glasshouse Daylesford Cress Green Middleyard Tumpy Green Old Sodbury Hillersland Fairford Petty France Old Bishton Sherborne Leckhampton Chavenage Green Tetbury Upton Frampton Mansell Clapton Sling Newnham Lower Soundwell Cromhall Brookthorpe Cinderford Cockshoot Lower Berry Hill Pilning Kingscourt Aston on Carrant The Eaves Silver Street The Leigh Nupdown Brockworth Quenington Okle Green Winchcombe Alderton Rooksmoor Dyrham Meysey Hampton Playley Green Awre Wyndbrook Woodfield Little Drybrook King's Stanley Lower Cockleford Homedowns Ruspidge Minsterworth Coates Stanfields Pitt Court Highfield Christchurch The Mythe Middle Wick Sapperton Carterspiece Grange Village Prior's Norton Tutshill Littledean Staunton Oxenhall Stroud Green The Heath Mount Pleasant Itchington The Haw Charfield Green North Cerney Whitminster Great Barrington Wick Elmstone Hardwicke Henfield Highnam Ready Token Wicks Green Ashleworth Cambridge Nibley Green Leighterton Battledown Hystfield Snowshill Broad Campden Ryton Littledean Hill Blaisdon Sandpits Springbank Cooper's Hill Tivoli Murrell's End Down Hatherley Wymans Brook Cold Elm Watermoor Birdlip Tuffley Horcott Almondsbury Barton Sandhurst Doughton Brockhollands Linden Over Baker's Hill Lower Lemington Swineford Brand Green Woolaston Common Woodhouse Down East End Whittington Hudnalls Morton Tibberton Farleys End Cleevemount Longford Hasfield Winson Frampton on Severn Framilode Hewelsfield Oldcroft Wibdon Compton Green Cutsdean Kemble Wick West Littleton Northville The Reddings Maugersbury Colethrop Tresham Bridge Yate Alderley Througham Chedworth Laines Oxenton Berkeley Road Arlingham Mork The Folly Weston-sub-Edge Natton Lower Stone Latteridge Marshfield Bencombe Uplands Andoversford Beverston Milkwall Lynworth Woodstock Whaddon Old Passage Arle Newleaze Far Oakridge Overton Willis Elm Woolaston Forthampton Bridgend Priding Lower Hazel Beeches Green Jack's Green Puckrup Yate Scowles Severn Beach Southend Parkend North Corner Parkfield Newerne Stancombe Little Herbert's Ewen Oldland Common Nibley Newtown Milbury Heath Upper Coberley Grovesend Charfield Tidenham Chase Stowell Bradley Green Milton End Postlip Newport Nag's Head Twyning Stanway Rudford Stone Hill Westerleigh Avening Moreton-in-Marsh Shepperdine Bevington Hidcote Boyce Sezincote Sundayshill North Woodchester Batsford Pennsylvania Tredington Wheatenhurst Rowanfield Ganborough Didbrook Barrow Wake Coombe Kineton Chalford Hill Bafford Prior's Park Charingworth Catbrain Ashchurch The Park Lower Hamswell Longwell Green Little Sodbury Ebrington Joy's Green Preston Cross Falfield Upper Oddington Kingsholm Cainscross Wotton North Nibley Warden Hill Wickwar Shaw Common Ram Hill Brimpsfield St Chloe Rodborough Stoke Orchard Long Newnton Bath Street Ruscombe Shab Hill Smallbrook Botloe's Green Bromesberrow Quarhouse Coaley Elton Lower Cam Kenton Green Worrall Hill Footbridge