Luxury Brand Advertising in Tortworth Green

Get in touch

Luxury Brand Marketing in Tortworth Green

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Tortworth Green

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GL12 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Tortworth Green

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Tortworth Green

True luxury need not be directly communicated but instead experienced.

Consumers in Tortworth Green like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Tortworth Green

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Tortworth Green (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Redinhorne Farfield Greet Shortwood Baker's Hill Gloucester Newent Edge Bibstone Stow-on-the-Wold Priding Willis Elm Elcombe Etloe Old Passage Lynworth Kingswood Millbottom Winchcombe High Brotheridge Littleworth Warden Hill Middle Duntisbourne Bays Hill Hempsted Wotton-under-Edge Colesbourne Teddington Chaxhill Lower Rea Golden Valley Synwell Barnsley Shortwood Playley Green Wotton Ham The Quarry Aylburton Common Stoke Orchard Woodbridge Longlevens Stanley Downton Phipps Bottom Upper Framilode Pucklechurch Pope's Hill Hallen Twyning Green Bevington The Eaves Upleadon Court Bromesberrow Heath Double View Leonard Stanley Hill End Mickleton Wortley Longridge End Ball's Green Whiteshill North Corner Rockness Hidcote Boyce Netherend Pilley Horcott Lower Soudley Icomb Lower Kilcott Brierley The Reddings Newmarket Tredington Tickshill The Leigh Hester's Way Upper Ley Elberton Newtown Lower Redbrook The Pound New Passage Ganborough Upper Slaughter Avening Bourton-on-the-Hill Batsford Little Bristol Poulton Wick Cold Aston Yate Nibley St Paul's Joy's Green Bournside Newport Sladbrook Sedbury Doynton Cold Elm Stancombe Brain's Green Newnham Hidcote Bartrim Far Oakridge Aldsworth Westbury-on-Severn Cold Ashton The Folly Coates Bagpath Ready Token Blackhorse Northwick Quarhouse Egypt Stanley Pontlarge Bradley Green Tarlton Berwick Huntley Deerhurst Wickridge Street Littleton-upon-Severn Calcot Ampney Crucis St Peter's Hillesley Overton Park Marston Hill Gorsley Thornbury Ruardean Hill Duckhole High Orchard Temple Guiting Cam Broadrock Little Washbourne Horsepools Charlton Abbots Bowling Green Winterbourne Down Burnt Ash Warmley Hill Almondsbury Central Lydbrook Barrow Cowhill Newtown Hampen Buckover Caudle Green Hill Fyfield Rooksmoor Theescombe Stanfields Brockhampton Notgrove Hunt's Grave Naunton Rockstowes Kingshill Clements End Hampnett Ruardean Woodside Whitecroft Murrell's End Leddington Farleys End Winson Cambridge Oakridge Lynch Prescott Parkend Park Hill Randwick Soundwell Lower Cam St Briavels Alvington St Briavels Common Stoke Gifford St Mark's Snig's End Forest Green Stowe Podsmead Nibley Green Stonehouse Hartpury Windsoredge Norton Hamshill Gotherington Mount Pleasant Steam Mills Oakley Hamwell Leaze Dymock Petty France Avening Green Newton Coldharbour Bishop's Norton Moor End Footbridge Forwood Woolaston Common Dumbleton Withington Awre Henfield Longney Ebley Lower Wick Noverton Longborough Shipton Moyne Tilsdown Tortworth Betty's Grave Stowell Lechlade-on-Thames Charlton Kings Arlingham Barton End Clearwell Kington Bradley Fromebridge Smallbrook Tormarton Cherington Sling Mitcheldean Barton Forthampton Mobley Staverton Swindon Gillingstool Whittington Marle Hill Moorend Badminton Cross Hill Staunton Kingsholm Ablington Naas Yorkley Slade The Rangers Elmstone Hardwicke Staple Hill Crackstone Nupend Bamfurlong Stone Hill Warmley Cerney Wick Kingscourt Crawley Hampton Green Brimscombe Abson Bartlett's Green Hazleton Okle Green Sudgrove Damery Itlay Abbeydale Nimlet Boxbush Windrush Andoversford Arlebrook Dunfield Winstone Tidenham Chase Littleworth Lower Slaughter Guiting Power Lowbands Brockhampton Chaceley Hole Oxenton Pitt Court Stanway Uplands Maisemore Ketford Tiltups End Olveston Foss Cross Silver Street Hagloe Lynch Birdwood Edge End Coaley Church End Condicote Lower Ley Little Witcombe Bagpath Jeffries Hill Palmer's Flat Bentham Patchway Longford Symonds Yat East Frenchay Malswick Newleaze Hawcross Little London Compton Greenfield Marsh Common Bitton Mile End Ashmead Green Talbot's End Wicks Green Tetbury Upton Plusterrwine Cleeve Hill Seven Springs Over Anthony's Cross The Twittocks Cowley Putloe Slimbridge Todenham Lintridge Shepperdine Chargrove Inchbrook Moor End Little Haresfield Whaddon Haresfield North Common Postlip Syreford Northway Cranham Ingst Selsley Newerne Upper Soundwell Coaley Peak Coomb's End Charfield Walton Cardiff Fairfields Ellwood Wishanger Selsley West Upton St Leonards Arlington Frampton Cotterell Coltham Fields Wick Rocks Aston Cross Bridge Yate Brimpsfield Pancakehill Edgeworth Hucclecote Waterlane Wormington Gatcombe The Barton Hawkesbury Stroud Green Barrow Wake Brown's End Coombe Hill Four Oaks Pillowell Wallsworth Glasshouse Down Hatherley St Chloe Saintbridge Hampton Fields Cockadilly Chipmans Platt Ram Hill Harleywood Stratfordbridge Mork Totteroak Clifford's Mesne Viney Hill Stowe Green Wheatenhurst Kineton Sibland Northfield Sandy Lane Emerson's Green Littledean Milton End Whitfield Oldbury on the Hill Upper Up The Camp Epney Rodmarton Eastington Chalford Hill Cheltenham Lower Common Woodhouse Down Tuffley Morton Eastington Naunton Park Triangle Stratton Ashley Slad Iron Acton Christchurch Churcham Thames Head Barton Coln St Dennis Mitton Houndscroft Pool Meadow Prior's Norton Thrupp Woodmancote Culkerton Woolaston Woodside Boulsdon Tresham Chavenage Green Tytherington Shortstanding Deerhurst Walton Starveall Puckshole Grange Village Ryeford Neds Top Harescombe Halmore Hanham Beeches Green Hanham Green Tortworth Green Great Barrington Woolaston Potterswood Upper Wick Draycott Snowshill Bishop's Cleeve Stanton Battlescombe Hewelsfield King's Green Tivoli Worrall Hill Southam Ruddle Meysey Hampton The Haw Elton Longridge Harry Stoke Wood Stanway Toddington Lower Berry Hill Ryeworth Upton Cheyney Boughspring Bromley Heath Cannop Hyde St Paul's Hayden Lower Cockleford Oldbury-on-Severn Old Down Bream's Meend Smart's Green Bagendon Compton Abdale Badbrook Hilcot Latteridge Berry Hill Taddington Ham Bullo Brimps Hill Shipton Oliffe Baunton Barnwood Pilning Horsley Moreton Valence Purton Kingswood Crossways New Mills West End Poole Keynes Donnington Longridge Whitminster Woodfield Rodford Earthcott Green Hewelsfield Common Upper Swell Summerhayes Woolstone Old Sodbury Bournstream Codrington Wickwar Knightsbridge Somerford Keynes Eastcombe Nuppend Rendcomb Little Sodbury End Colt's Green Boddington Sherborne Calmsden Dorn Willersey Upper Coberley Oxlynch Weston-sub-Edge Preston North Cerney Green Street Lower Stone Brockweir Southend Daneway Pillows Green Milbury Heath Lower Lemington Castletump Smart's Green Holbrook Common Broadwell Sunhill Shaw Common Linden Chipping Sodbury Middleyard Wyndbrook Oldcroft New Town Readings Charfield Green Severn Beach Leighterton Hallwood Green Cromhall Common Tutshill Badgeworth Gossington Ruspidge Lasborough Nether Westcote Maugersbury The Beeches Abwell Tredworth Parkfield Yanworth Hook Street Butterrow Highfield Duntisbourne Abbots Pitchcombe Up Hatherley Coln St Aldwyns Redwick Hethelpit Cross Bridgend Woolridge Coney Hill Battledown Catbrain Amberley Homedowns Sharpness Engine Common Tetbury Salperton Park Shipton Lower Soundwell Fairford Downend Townsend Oldland Common Kings Hill Abbotside King's Stanley South Cerney Cutsdean Upper Siddington Bilson Green Newington Bagpath Brookend Rodley Highnam Westend Minsterworth Netherton Lower Dowdeswell West Littleton Hardwicke Shadwell Ford Littledean Hill Duntisbourne Rouse East End Charfield Hill Drybrook Alveston Driffield Nupdown Hailes Broom's Green Forthay Miserden Botloe's Green Milkwall Daglingworth Sundayshill North Woodchester The Butts The Moat Springbank Wanswell Rodborough Northwood Green Joyford The Flat Knockdown Rudford Lower Chedworth Cooper's Hill Woodmancote Elmore Back Oakle Street English Bicknor Owlpen Woodchester Watledge Tillers' Green Shipton Solers Claypits Gaunt's Earthcott Northleach Prestbury Far Thrupp Bledington Townwell Three Ashes The Rocks Cainscross Jack's Green Lower Hazel Bowbridge South Woodchester The Fence Dyrham Oxenhall Willsbridge Churchend Broadoak Mangotsfield High Nash Alstone Didbrook Homestead Framilode Picklenash Duntisbourne Leer Bengrove Bafford Kingsditch Westerleigh Shuthonger Crossways Kilcot Cadbury Heath Quedgeley Nailsworth Pamington Upper Lydbrook Oldend Shorncote Moreton-in-Marsh Far Green Poolway Througham Carterspiece Lower Apperley Perrott's Brook Town Street Sezincote May Hill Village Tunley Highfields Buckland Kemble Cassey Compton Bournes Green Blackwells End Green Frogland Cross Ozleworth Broad Campden The Purlieu Sevenhampton Ampney St Peter Filton Rowanfield Lower Hamswell Preston Upper Common Whaddon Sandhurst Highnam Green Dunkirk Hasfield Adlestrop Wymans Brook Bagstone Innsworth Sandpits Frampton Mansell Clapton Hystfield Breadstone Mayshill Middle Wick Taynton Salperton Pennsylvania Stone Nympsfield Parkend Frocester Grovesend Shakesfield Arle Standish Allaston Berkeley Heath Alstone Ewen Primrose Hill Nag's Head Charlton Park Norcote Lower Oddington Bubblewell Stantway Greenway Trow Green Great Witcombe Shab Hill Rudgeway Highleadon Hatherop Stanley Eastleach Turville Berkeley Road Scowles Cress Green Cinderford Evington Tirley Lower Lydbrook Gretton Fields Tirley Knowle Little Rissington Puckrup Upper Soudley Chipping Campden Redmarley D'Abitot Blakeney Rockhampton Fiddington The Mythe Shapridge Apperley Little Drybrook Norman Hill Kitlye Daylesford Compton Green Aust Fairmead Ruscombe Hopewell Hill Coleford Minchinhampton Collafield Aylburton Leathern Bottle Lightpill Paradise Newtown Old Bishton Hatherley Beachley Beverston Dixton Coln Rogers Nailbridge Cowhorn Hill Swanley The Hacket Worley Kenton Green Fossebridge Blakeney Hill Netherhope Box Siston Marshfield Cockshoot Bledisloe Lower Tuffley Churchdown Tumpy Green Woodford Frampton Court Wibdon Poolhill Cockleford Draycott Fiddler's Green Awkley Beach Aston Magna Leckhampton Hill Little Sodbury Eastleach Martin High Woolaston Bencombe Alderley Cromhall Pittville Calcott's Green Coalpit Heath Upleadon Westerleigh Hill Whiteway Sapperton Paganhill Cribbs Causeway Pinfarthings Broadwell Alveston Down Bulley Little Shurdington Bisley Uley Longhope Lydney Winterbourne Vinney Green Down Ampney Coombe Cirencester Stroud Hill Dyer's Common Lower Meend Frampton End Wallow Green Newland Doughton Brand Green Uckington Hardwicke Hawkesbury Upton Whelford Syde Natton Lassington Preston Cross Hardeicke Huntingford Woolaston Slade Watermead Falfield Chaceley Harnhill Whiteshill Rangeworthy Upper Dowdeswell Park End Clanna Saul Upper Hill Charingworth Mount Hill Cleevemount The Park Chase Hill Tickmorend Lower Morton Easter Compton Great Rissington Laverton Plusterwine Flaxley Hillend Green Stroat Northville Ruardean Southrop Eggs Tump Over The Scarr Hinton Churchend Aston on Carrant Bownham Chalford Westonbirt Woodmancote Robinswood The Heath Benhall Pullens Green Whiteway Cranham Corner Prior's Park Yate Rocks France Lynch Little Herbert's Aston Subedge Highfield Walham Acton Turville Brookthorpe Alderton Lower Swell Hinchwick Nethercote Quenington Woodcroft Tewkesbury Hambrook Ashleworth Great Washbourne Brockhollands Great Stoke Cobb's Cross Kingscote Walkleywood Long Newnton Siddington Chedworth Laines Horton Bream Hinton Marsh Lane Elkstone Itchington Britain Bottom Tutnalls Plump Hill Coalway Leckhampton Bradley Stoke Brockworth Nibley Green Longwell Green Farmcote Upper Rissington Littleford Aylworth Tidenham Oldland Hilcot End Howley Burleigh Twigworth Swineford Upper Kilcott Sheepscombe The Pludds Kent's Green Elmore Paxford Berkeley Fretherne Church Westcote Dursley Cross Whitecliff Lower Lode Ganders Green Moorslade Stidcot New Cheltenham The Island Hillersland Cashes Green Little London Dudbridge Four Mile Elm Highfield Green Bottom Dursley Bibury Gatwick Stumps Cross Didmarton Clapton-on-the-Hill Ryton Painswick Mount Pleasant North Nibley Oakhunger Siston Common Knave-in-hole Chaceley Stock Upthorpe Foxcote Oldbury Naite Ebrington Alderton Fields Upper Cam Tockington Woodstock Blaisdon Shurdington Wyegate Green Oridge Street Henley Dodington Brownshill Nastend Saintbury Everlands Kendleshire Bromesberrow Heath End Stockend Bath Street Gretton Twyning Blockley Warmley Tower Middle Street Orange End Yorkley Farmington Five Acres Milbury Heath Wapley Stroud Westrip Hudnalls Hawling Chatterley Colethrop Turkdean Upper Oddington Harrow Hill Brookend Bourton-on-the-Water Ashchurch Frampton on Severn Heathfield Elmbridge Abenhall Upper Morton Westington Matson Bread Street Watley's End Little Badminton Montpellier Corse Stinchcombe Fishpool Birdlip Kempsford Coberley Staunton Bussage Piff's Elm Kemble Wick Tibberton Kempley Purton Chedworth Kempley Green Boxwell Fairview Watermoor Evenlode Horwood Riding Shepherd's Patch East End Overton The Tynings Ampney St Mary Ayleford Wyck Rissington Chesterton Little Barrington Holywell