Luxury Brand Advertising in Viney Hill

Get in touch

Luxury Brand Marketing in Viney Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Viney Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GL15 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Viney Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Viney Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Viney Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Viney Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Viney Hill (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Beverston Swineford Footbridge Oldland Redinhorne Bulley Taddington Jack's Green Chedworth Baker's Hill Tilsdown Chargrove Little Barrington Ruardean Woodside Tetbury Upton Puckshole Oakley Rudford Marshfield Thornbury Halmore Littledean Hill Moorslade High Woolaston Woodmancote Saul Gloucester Charfield West Littleton Wymans Brook Upper Slaughter Abbotside Cerney Wick Barnsley North Common Withington Little Haresfield Hagloe Todenham Ryton Yanworth The Camp Almondsbury Joyford Huntley Eastington Nethercote Green Bottom Highfield Brookend Parkfield Culkerton Fiddler's Green Siddington Sundayshill Cambridge Pool Meadow Clements End High Orchard Bamfurlong North Corner Cooper's Hill Shapridge Kilcot Hyde Frampton Court Bromesberrow Heath Poolway The Mythe Upper Rissington Wicks Green Box Nibley Green Hidcote Bartrim Harry Stoke Apperley Vinney Green Down Hatherley Picklenash Bencombe Farmington Baunton Hailes Whitecroft Quedgeley Charlton Kings Hill Paganhill Dodington Pancakehill Nailsworth Green Street Sling The Park Little Shurdington Aston Subedge Norcote Coltham Fields Oldbury on the Hill Buckover Ashley Pullens Green Frampton on Severn Toddington Deerhurst Walton Egypt Brimpsfield Boxwell Walkleywood Charingworth Shipton Moyne Tuffley Winterbourne Wallow Green Willis Elm Ready Token Littleford Coomb's End Littleton-upon-Severn Hawling Oxlynch The Folly Murrell's End Oldend Aston Cross Newent Theescombe Milkwall Cainscross Uplands Upleadon Court Bitton Tortworth Green Preston Huntingford Frogland Cross Morton Longford Chalford Hill Park End Leonard Stanley Wick Rocks Aston Magna Littleworth Lynworth Whitminster Twyning Stumps Cross Brockworth Barton Forest Green Hazleton Little London Nupend Hanham Green Tunley Elmbridge Upthorpe Nibley Green Tockington Little London The Hacket Foss Cross Ebley Chipping Sodbury Ruardean Hill Hillesley Homedowns Grovesend Over Hillend Green Lechlade-on-Thames Upper Wick Anthony's Cross Overton Gaunt's Earthcott Oldcroft Pope's Hill Hucclecote The Rangers Ganders Green Patchway Gatcombe Frampton Cotterell Salperton Holbrook Common Milbury Heath Prior's Norton Ruspidge Westrip Maisemore The Reddings Upper Coberley Hallwood Green Minchinhampton Blaisdon Codrington Whittington Kineton Upper Dowdeswell Castletump The Butts Kempley Ruscombe Sibland Whelford Doynton Hewelsfield Common Beeches Green Wickridge Street Woodbridge Weston-sub-Edge Preston Cross Parkend Townsend Tutshill Cribbs Causeway Lower Soudley Northfield Newton Hambrook Knockdown Triangle Gretton Lower Slaughter Elberton Staverton Stow-on-the-Wold Leckhampton Bagstone Bream's Meend Kempley Green Sandhurst Sandpits Upper Up Gotherington Drybrook Longwell Green Leddington Falfield Fiddington Farfield Broadwell Saintbridge Nag's Head Breadstone Cashes Green Greet Harleywood Elmore Wallsworth Duckhole Blackhorse Lowbands Everlands Ford Stowell Cold Aston Kemble Wick Highnam Green Arlebrook Northwick The Pludds Andoversford Paxford Mickleton Westend Duntisbourne Rouse Colt's Green Wortley Stratton Synwell Ablington Rudgeway Upton Cheyney Southrop Brockweir Westonbirt Framilode Bradley Green Ampney Crucis Clanna Lower Common Wapley Hester's Way Brookthorpe Old Bishton Wood Stanway Blakeney Hill Newington Bagpath Ewen Iron Acton Abenhall Daglingworth The Tynings Warmley Hill Crackstone Lower Redbrook Bussage Sudgrove Woolridge Stroud Green Shepperdine Warden Hill Sheepscombe Brookend Hawkesbury Upton Hallen Three Ashes Hopewell Hill Cutsdean Taynton Neds Top Hewelsfield Innsworth Gorsley Whaddon Tumpy Green Long Newnton Wotton Forwood Lower Stone Aston on Carrant Prestbury Pitchcombe Up Hatherley Greenway Upper Oddington Brimscombe Chedworth Laines Stone Hill Alderton Stinchcombe Ryeford Viney Hill Worrall Hill Little Rissington Shurdington The Scarr Botloe's Green Hook Street Cockadilly Hanham Rodborough Duntisbourne Abbots Badminton New Town Chipmans Platt Miserden St Paul's Netherton Stowe Green Cadbury Heath Alstone Newerne Dixton Uckington Over Wishanger Berkeley Road Battledown Bournstream Puckrup Bubblewell Britain Bottom Edge Lydney Randwick Bledisloe Gatwick Shipton Oliffe Sunhill Farmcote Holywell Wanswell Brockhampton East End Pillows Green Little Sodbury End Lower Swell Newland Batsford Upper Common Staunton Ampney St Peter Shipton Solers Epney Little Witcombe Tillers' Green South Woodchester Winchcombe Upper Lydbrook Birdlip Painswick Gretton Fields Leighterton Lower Lemington Coates Ebrington Joy's Green Tetbury Churchdown Througham Tortworth Frenchay North Cerney Moreton-in-Marsh Netherend Woolaston Slade Tickshill The Rocks Berwick Easter Compton Rangeworthy Cassey Compton Cowhorn Hill Rodford Siston Chaceley Hole Stanton Brockhollands Hempsted Lower Soundwell Watledge Matson Far Oakridge Cross Hill Talbot's End Lower Rea Bafford Mitton Pillowell Bishop's Norton Maugersbury Ingst Great Barrington Primrose Hill Bilson Green Bartlett's Green Downend The Haw Brand Green Chaceley Stock Ashchurch Hampton Fields Tidenham Nibley Hardwicke Dunfield Lasborough Awre Engine Common Hethelpit Cross Old Passage The Moat Gossington Abwell Four Oaks Harescombe Ball's Green Sandy Lane Purton Littledean Chipping Campden Berkeley Lower Kilcott Betty's Grave Cherington Twyning Green Wormington Wyndbrook Rendcomb Ram Hill Upper Ley Earthcott Green Town Street Newtown Harnhill Collafield Abson Moorend Kingswood Hawkesbury Yate Rocks Yorkley East End Highfield Far Green Stockend Northway Duntisbourne Leer Lassington Montpellier The Twittocks Whiteway Forthay Milbury Heath Cockshoot Donnington Horsley Kington Cirencester Staunton Plusterrwine Upper Siddington Broom's Green Lower Morton Hinton Itchington Uley Stroat Bath Street Coalpit Heath Sapperton Bisley Brown's End Caudle Green Eastleach Turville Lower Lode Horton Cheltenham Bowling Green Malswick Rowanfield Walham Plusterwine West End Berry Hill Upper Morton Newmarket Cromhall Linden Hamwell Leaze Staple Hill Double View Tickmorend Harrow Hill Coaley Coney Hill Itlay Barton Bowbridge Doughton Woodmancote Oridge Street Ashmead Green Charlton Abbots Glasshouse Laverton Damery Warmley Tower Christchurch New Passage Amberley Knave-in-hole Churchend Quarhouse Great Stoke Horcott North Nibley Kempsford Whitfield Woodfield Dudbridge Broadrock Chaceley Coombe Hill Kent's Green Wibdon Playley Green Arlingham Hasfield Swanley Swindon Oakle Street Marston Hill Standish Lower Apperley Hinton Cress Green Kingshill Nimlet Fairmead Lower Ley Shadwell Upper Cam Avening Cleeve Hill Tredington Cold Elm Burnt Ash Redwick Totteroak Woolaston Bradley Watermead Shortwood Sherborne Meysey Hampton Pilning Syde Longney Palmer's Flat Old Down Middle Street Rodmarton Leathern Bottle Lower Dowdeswell Little Sodbury Hudnalls Beach Coln St Aldwyns Mile End Kingsholm The Island Whitecliff Farleys End Stroud Potterswood Pamington Pilley Clifford's Mesne Winterbourne Down Shortstanding Knightsbridge Great Rissington The Barton Stanway Little Washbourne Bibury Shab Hill Stonehouse Stoke Orchard Mount Pleasant Phipps Bottom Poole Keynes Nether Westcote Petty France Stidcot Watley's End The Heath Houndscroft Chase Hill Windrush Lower Oddington Cannop The Quarry Syreford Daylesford Slimbridge Oxenhall Inchbrook Norton Bays Hill Cold Ashton Aust Sharpness Naunton Prescott Blakeney Snowshill Townwell Symonds Yat East Etloe Lower Meend Leckhampton Hill Whiteway Ham Pinfarthings Oakridge Lynch Stoke Gifford Lightpill Carterspiece Hilcot End Westbury-on-Severn Birdwood Edge End Bournes Green Chaxhill Seven Springs Hinchwick Horsepools Longborough Lower Hazel Mount Hill Nastend Kenton Green Plump Hill Brierley Shaw Common Stratfordbridge Waterlane Littleworth Priding Upper Kilcott Broadwell Flaxley Woodcroft Daneway Willersey Robinswood Owlpen Postlip Longridge End Driffield Kings Hill Filton Ruddle Battlescombe Nupdown Heath End Bournside Jeffries Hill Highfields Fretherne Calcot Smart's Green Westerleigh Shuthonger Abbeydale Warmley Bledington Henley Shepherd's Patch Fromebridge Westington Didbrook Coberley Crossways Sedbury Chavenage Green Slad The Fence Northwood Green Milton End Adlestrop Noverton Aylburton Lintridge Marle Hill Heathfield Stanley Middle Wick The Eaves Middle Duntisbourne Coleford Bromley Heath Charfield Hill Cinderford Woodford Cowhill Hampen Hatherley Lower Cam Ashleworth Five Acres Kemble Boxbush New Mills Natton Tibberton Winstone Mitcheldean Golden Valley Far Thrupp Bagpath Hampnett Cockleford Windsoredge Middleyard St Briavels Prior's Park Mork Hill End Church End Soundwell Hamshill Ozleworth Netherhope Oldland Common Pennsylvania Little Bristol Elmore Back Hayden Severn Beach Upleadon Selsley West Westerleigh Hill Longridge Guiting Power Draycott Foxcote Kingscote Alveston Down Redmarley D'Abitot Silver Street Dunkirk Woodmancote Ketford Aylworth Naas Great Witcombe Marsh Lane Shorncote Bridgend Stanley Pontlarge English Bicknor Rockhampton Chesterton Eastleach Martin Berkeley Heath Brimps Hill Tytherington Cranham Bagpath Alvington Newtown Perrott's Brook Hillersland Elcombe Sezincote Badgeworth Hardwicke Colethrop Rockstowes Shipton France Lynch Dyrham Newport Stanley Downton Stantway Dursley Cross Coln St Dennis Willsbridge Sevenhampton Colesbourne Calcott's Green Poolhill Boughspring Bradley Stoke Scowles Winson Tutnalls Dymock Wotton-under-Edge Twigworth Trow Green Tirley Knowle Orange End Charfield Green Broad Campden Broadoak New Cheltenham Olveston Kingswood Piff's Elm Siston Common Starveall Fyfield High Nash Homestead Woolstone Moreton Valence Tresham Bevington Burleigh Bullo Teddington Boulsdon Cromhall Common Eggs Tump Howley Bibstone Oldbury-on-Severn High Brotheridge Hardeicke Smart's Green Allaston Pitt Court Badbrook Blackwells End Green St Briavels Common Barrow Bream Crawley Coaley Peak Rockness Mayshill Acton Turville Smallbrook Dumbleton Emerson's Green Lower Chedworth Arlington Elmstone Hardwicke Southam Ham Kingsditch Putloe Coombe Watermoor Evenlode Blockley Stowe Hatherop Little Badminton May Hill Village Cranham Corner Icomb Lower Tuffley Upper Soudley Evington Marsh Common Bourton-on-the-Hill Lower Lydbrook Gillingstool Naunton Park Four Mile Elm Stroud Hill Okle Green Bentham Hystfield Hidcote Boyce Woodhouse Down Wheatenhurst Whiteshill The Flat Catbrain Awkley Preston Walton Cardiff King's Stanley Steam Mills Grange Village Rooksmoor Highnam Newtown Whiteshill Purton Mangotsfield Kendleshire Upton St Leonards Overton Park Buckland Bengrove Northleach Frampton End Ampney St Mary Calmsden Bishop's Cleeve Elton Lynch St Chloe Wyck Rissington Butterrow Poulton Lower Hamswell Eastington Ellwood Oakhunger Woodchester Stanfields Little Drybrook Turkdean Lower Berry Hill Great Washbourne Coldharbour Hunt's Grave Didmarton Paradise Alderley Moor End Readings Upper Hill Fossebridge Benhall Little Herbert's Chatterley Tredworth Woodstock The Purlieu Fairford Notgrove Nuppend Condicote Park Hill South Cerney Yorkley Slade Avening Green Chalford Upper Soundwell St Mark's North Woodchester Highfield Longhope Somerford Keynes Clearwell Pucklechurch Woolaston Woodside Cowley Tivoli Brockhampton Upper Framilode Central Lydbrook Nympsfield Ganborough Bread Street Tarlton Sladbrook Alstone Arle Dursley Bromesberrow Bownham Newnham Tormarton Haresfield Stancombe Newleaze Fishpool Edgeworth Thames Head St Peter's Wyegate Green Cam Oldbury Naite Yate Moor End Ruardean Tidenham Chase Frampton Mansell The Pound Churchend Cleevemount Shakesfield Selsley Mobley Lower Cockleford Brain's Green Ayleford Temple Guiting Norman Hill Hilcot Fairfields Rodley Highleadon Quenington Alveston Boddington Whaddon Wick Aldsworth Compton Abdale Worley Church Westcote Cobb's Cross Brownshill Lower Wick Longridge Salperton Park Draycott Barrow Wake Compton Greenfield Parkend Eastcombe Hartpury Coalway Clapton Fairview Mount Pleasant Tirley Bridge Yate Nailbridge Deerhurst Claypits Thrupp Compton Green Beachley Henfield Oxenton The Beeches Charlton Park Clapton-on-the-Hill Hawcross Latteridge Dorn Wickwar Churcham Pittville Upper Swell Kitlye Saintbury Coln Rogers Down Ampney Corse Alderton Fields Forthampton Minsterworth Southend Shortwood Aylburton Common Bourton-on-the-Water King's Green St Paul's Barnwood Snig's End Bagendon Summerhayes Barton End Hampton Green Kingscourt Northville Woolaston Common Longlevens Stone Crossways Horwood Riding Podsmead Ryeworth Dyer's Common Tewkesbury Springbank Frocester Tiltups End Millbottom Old Sodbury The Leigh Elkstone