Luxury Brand Advertising in Coed-y-paen

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Luxury Brand Marketing in Coed-y-paen

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Coed-y-paen

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NP4 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Coed-y-paen

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Coed-y-paen

True luxury need not be directly communicated but instead experienced.

Consumers in Coed-y-paen like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Coed-y-paen

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Penyrheol Croes-Hywel Llanddewi Rhydderch Garnlydan Llanvihangel Pontymoel Newtown Rhyd-y-meirch Pillgwenlly St Maughans / Llanfocha Manson Upper Common Oakdale Victoria Village Tre-wyn Willowtown Llanfabon Llam-march Highmoor Hill Hilltop Tal-y-coed Uskmouth Bettws Gelligaer Cicelyford Pen-y-cae-mawr Tregare / Tre'r-gaer Middle Coedcae Nash Llanvihangel-Ystern-Llewern Pen-y-fan Pontllanfraith Bulwark Llangattock-Vibon-Avel Llanfach Brynglas Trostrey Common Rassau Llanbadoc Llanbeder Prospect Place Stelvio Caerwent Brook Bishpool Hollybush Llanwern St Martins Pontywaun Nantyglo Pentwyn-mawr Duffryn Lydart Penmaen Draethen Worthybrook Fleur-de-lis Mountain Air Mounton Trelleck Grange Pontrhydyrun Waundeg Forge Side Shirenewton Risca / Rhisga Rhymney / Rhymni Wattsville Swffryd Ponthir Pen-twyn Mamhilad Whitelye Charlesville Cleddon Stow Park Penygarn Govilon Oldcastle Hendredenny Dixton Bute Town Crindau Llanddewi Fach Pen-y-Pound Cross Ash Groes-wen Mynydd-bach Coed-y-caerau Old Cwmbran Llanbradach Black Rock Llechryd Cwmnantyrodyn Kymin Maindee Peterstone Wentlooge / Llanbedr Gwynllwg Llangovan Caerleon / Caerllion Star Hill Lower Machen Garn-yr-erw Llwyn-du Pen-yr-heol Brynmawr Celynen Duke's Meadow Llansoy Hardwick Clydach Tre-gagle Wolvesnewton / Llanwynell Gilfach Waunllapria Carmeltown Gilwern Celtic Lakes Bassaleg Penllwyn Ty Coch Llanfaenor Black Vein Tredegar Troedrhiwfuwch St Arvans Maesygwartha Five Locks Wonastow Llancayo / Llancaeo Tai'r-heol Bettws Newydd Little Mill Glyncoed Raglan / Rhaglan Kendon Llanwenarth Llanfrechfa Llandenny Walks Coed-y-paen The Cot Broadstreet Common Llanvair-Discoed Bedwellty Pits Winchestown Croes-y-mwyalch Pontnewynydd Pengam Llanvaches Cwm-corrwg Cwm Siôn Mathew Newcastle Pentrapeod Pontymister Began Wern-y-cwrt Cefn-y-Crib Thornhill Mount Ballan Hoop Rhiwderin Troedrhiwgwair / Troed Rhiw Gwair Llanhilleth / Llanhiledd Parc-Seymour The Village Gwyddon Deepweir Cwm Gelli Botany Bay Wilcrick Pantygasseg Summerleaze Penrhos Cat's Ash Newchurch Danygraig Llantilio Crossenny / Llandeilo Gresynni Ashvale Hollybush Llangattock Lingoed Persondy Coed Cwnwr Ton-y-pistyll Cuckoo's Row Ty-fry Garden City Somerton Pontypool / Pont-y-pŵl St Brides Wentlooge / Llansanffraid Gwynllŵg Caerphilly / Caerffili Beaufort Llanvihangel Gobion Princetown Onen Catbrook Greenmeadow Parc Penallta Country Park Chapel of Ease Penbidwal Cwm Nant-gam Pen-tŵyn Tynewydd Five Lanes Mardy Bryngwyn Old Treowen Pentre-waun Marshes Llantrisant Llanfable / Llanvapley Churchill Park Treadam Llanteems Northville Llanellen Whitewall Common Gwernesney / Gwernesni High Meadow Freehold Land Llangibby / Llangybi Pit Pen-clawdd Rudry / Rhydri May Hill Gelligroes Penpergwm Liswerry Pontnewydd Cwmavon Gwehelog Common Cefn Hengoed Crosskeys Pwllmeyric / Pwllmeurig Hafodyrynys Common Cefn-llwyn Machen Cwm Ffrwd-oer Underwood Newport / Casnewydd Mitcheltroy Common Undy / Gwndy Whitebrook Nant-y-ceisiad Norton Griffithstown Merthyr Tewdrig Coldra Glandwr Llanarth / Llannarth Glenside Clytha Park Caer-went / Caerwent Varteg Twyn Wenallt Llandogo Grofield Carrow Hill Penallt Hendredenny Park New Inn Rockfield Abergavenny / Y Fenni Glascoed The Narth Rogiet Summerhill Pen-y-bank Castleton Llanvetherine / Llanwytherin Blaenavon Allt-yr-yn Pen-yr-Heol Henllys Vale Abertillery / Abertyleri Victoria Talywain Nant-y-derry Pentref-y-groes New Tredegar Caldicot / Cil-y-coed Whitson Tirphill Cwmynyscoy Cefn Fforest New Inn Leechpool Fairwater Wernrheolydd Pen-y-lan Coed Eva Penyrheol Itton Tredomen Buckholt Pont-y-Gôf Caerau Park Cleppa Park Broadstreet Common Cwm-dows Portskewett / Porthsgiwed Waterloo West Pontnewydd Southville Melin Caiach Cantref Pen-y-Bont Rifle Green Thornhill Llancaiach Llanvihangel Crucorney Twyn Shôn-Ifan Pen-twyn Llanelly Hill Gwehelog Monmouth / Trefynwy Trevethin Cupid's Hill Upper Cwmbran Glan-y-nant Sowhill Michaelston-y-Fedw Cwmyoy Pantygelli Pentrepiod / Pentre-Piod Woodfieldside Abercarn Saltmarsh Gaer Abersychan Wainfelin Crick Michaelstone Bridge Bryngwyn Llan-dafal Cefn Golau Crossway Garndiffaith Barrack Hill Level of Mendalgief Ridgeway Croes Llanfair Llanddewi Skirrid Twyn-y-Sheriff / Twynysheriff Gold Tops Cwmbrân Osbaston Monkswood Sebastopol Ty Canol Castell-y-bŵch St Julians Llanmartin Millbrook St Bride's Netherwent Glasllwch Llanelly / Llanelli Treowen Tirphil Coalbrookvale Troearhiwgwair Coed Morgan Llandevenny St Woolos Ty Llwyn Brynygwenin Tir-y-berth Upper Race Coedkernew / Coedcernyw Cwmtillery / Cwmtyleri Chepstow / Cas-Gwent Ton Redwick Pantside Walson Alway Glenfield Estate Goldcliff Castle Park Llanfoist / Llanffwyst Trellech Scwrfa Langstone Sirhowy / Sirhywi St Maughans Green Penhow Sudbrook East Usk Abertridwr Lower New Inn Monmouth Cap Tranch Llanfihangel Tor y Mynydd Llanllowell / Llanllywel Gaerllwyd Cotland Brynawel Dukestown Mynyddislwyn Trethomas Gaer-fawr Crumlin / Crymlyn Waun Lwyd Upper Fedw Newchurch Blaen-y-cwm Waterloo Bishton Crossways Coedcae Markham Llanyrafon Gwrhay Newbridge / Trecceln Pengam Southbrook Lowlands Mount Pleasant Cobbler's Plain Llangua Brockwells Kilgwrrwg Itton Common Elliot's Town Cwm Fields Cwmcarn Bullyhole Bottom Pye Corner Tafarnaubach Knollbury Newbridge on Usk Maesycwmmer Energlyn Devauden The North Forge Hammer Penybryn Vinegar Hill Upper Ochrwyth Skenfrith Llwyncelyn Treworgan Common Maryland Briery Hill Blacktown Penrhiwgarreg Panteg Maypole Twyn-Allws Hayes Gate Great Oak Mornington Meadows Lower Common Penperlleni Lower Ochrwyth Werngifford New-Mills Wayne Green Bryn Twyn Cynhordy Earlswood Bondfield Park Rock Usk / Brynbuga Marshfield Chippenham Pont-y-felin Grosmont Cross Brynithel Broadstone Common-y-coed Aberbeeg / Aber-big East Bank Pwllypant Kilgwrrwg Common Aberbargoed / Aberbargod Henllys Lansbury Park Trosnant Lower Race Llandenny Maes-glas Cwmfelinfach Croesyceiliog Llangattock Nigh Usk / Llangatwg Dyffryn Wysg Penrhiw British Parc Mawr St Dials Beechwood Cwm Blaenavon Junction Kingcoed / Cyncoed Cwmcarvan / Cwmcarfan Gelli-hâf Bedwellty / Bedwellte Rhiw Hengoed Pontymoel Slough Fochriw Blaenau Gwent Watford Park Cwm-nant-gwynt Daren-felen Wyesham The Hendre Oakfield Mitchel Troy Tintern / Tyndyrn Forest Coal Pit Kemeys Commander Argoed Llanhennock Llantilio Pertholey / Llandeilo Bertholau Pochin Houses Newton Green Pen-pedair-heol Upper Coedcae Manmoel Dingestow Trecenydd Ystrad Mynach West End Llandevaud Pencroesoped Llanthony / Llanddewi Nant Hodni Wyllie Goetre Nant-y-Bwch Abertysswg Cwmsyfiog Llanfihangel / Tor-y-Mynydd Ty-Sign Barnardtown Pant y Pwdyn Gatlas Blackwood / Y Coed Duon Creigau Phillip's Town Ynysddu Tredunnock Pandy Llanishen Croespenmaen / Croes-pen-maen Llandegveth Tyla Croes y pant Van Llangeview Bont Pontlottyn Llanfair Kilgeddin Manorside Deri Glyn Etwy Malpas Upper Redbrook Llanfihangel near Rogiet Over Monnow Christchurch Georgetown Ebbw Vale / Glyn Ebwy Trinant Six Bells Coed-y-fedw Cwmcelyn Rhadyr Ringland Garn Fach Gellifelen High Cross Bedwas Blaina / Y Blaenau Rogerstone Caggle Street Snatchwood Denscombe Beili-glas Bargod / Bargoed St Illtyd / Llanhiledd Magor / Magwyr Pant-glas Lawrence Hill Baneswell Senghenydd Nelson Berllan-gollen Rhiw-lâs Golynos Pen-y-bont Craig-y-Rhacca Trefil Beaufort Hill Penpergym Llangwm Two Locks Llantarnam Jingle Street Penpedairheol Bettws Llanover West Side