Luxury Brand Advertising in Ton-y-pistyll

Get in touch

Luxury Brand Marketing in Ton-y-pistyll

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ton-y-pistyll

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NP11 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ton-y-pistyll

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ton-y-pistyll

True luxury need not be directly communicated but instead experienced.

Consumers in Ton-y-pistyll like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ton-y-pistyll

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ton-y-pistyll (Gwent)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Cicelyford Hayes Gate Bryngwyn Tai'r-heol Raglan / Rhaglan Twyn-y-Sheriff / Twynysheriff Wonastow Deepweir Energlyn Newcastle Chapel of Ease Bettws Treowen Pen-y-Pound Abercarn Briery Hill Glan-y-nant Penallt Bishpool Nant-y-Bwch Llanvaches Pen-y-fan Broadstreet Common Caerau Park Coed-y-fedw Gellifelen Southbrook Dingestow Cwmynyscoy Tregare / Tre'r-gaer Slough Mamhilad Llanhennock Coedkernew / Coedcernyw Tirphil Southville Celynen Stow Park Castell-y-bŵch East Bank Common Cefn-llwyn Summerhill Ty-Sign Manorside St Julians Pillgwenlly Monkswood Fochriw Croespenmaen / Croes-pen-maen Beili-glas Trelleck Grange Lansbury Park Pantside Llantrisant Usk / Brynbuga Christchurch Newport / Casnewydd Northville Llanellen Bullyhole Bottom Van Coalbrookvale Llandenny Newbridge on Usk Gwehelog Common Bryn Pen-y-bont Vinegar Hill Gatlas Coldra Cross Ash Daren-felen Hendredenny Park Goldcliff Waterloo Rhiwderin New-Mills Middle Coedcae Upper Race Rogerstone Sowhill Watford Park Rogiet Pen-clawdd Pant-glas Croes y pant Cwm Siôn Mathew Rhiw Osbaston Hollybush High Meadow Caerphilly / Caerffili Scwrfa Llanmartin Forge Hammer Cat's Ash Level of Mendalgief Greenmeadow Pontnewydd Pontnewynydd Snatchwood Baneswell Wolvesnewton / Llanwynell Chippenham Pentre-waun Redwick Bedwas Pencroesoped Pont-y-felin Llanfaenor Tal-y-coed Cwmbrân Garn-yr-erw Crindau Phillip's Town Aberbeeg / Aber-big Llancaiach Risca / Rhisga Earlswood Llanfoist / Llanffwyst Brynygwenin Mount Pleasant Penrhiw Pwllmeyric / Pwllmeurig Treworgan Common Five Lanes Maesycwmmer Brynawel Rhiw-lâs Maesygwartha Llandegveth Oakfield Caerwent Brook Penybryn Panteg Kemeys Commander Bettws Newydd Summerleaze Mynydd-bach Mount Ballan Tynewydd Pwllypant Jingle Street Five Locks Cwm Ffrwd-oer Llangwm Llanelly / Llanelli Broadstreet Common Manmoel Upper Cwmbran Bassaleg Blaenavon Coedcae Henllys Wilcrick Fairwater Parc Penallta Country Park Penpergym Tre-gagle Ynysddu Black Rock Pen-yr-Heol Uskmouth Tredunnock Pen-pedair-heol Penmaen Llanbadoc Henllys Vale Pen-yr-heol Bedwellty / Bedwellte Croes Llanfair Old Cwmbran Llan-dafal Winchestown Llanddewi Fach Whitson Dixton Onen Shirenewton Peterstone Wentlooge / Llanbedr Gwynllwg Rudry / Rhydri Penyrheol Troedrhiwgwair / Troed Rhiw Gwair Beechwood Tredegar Aberbargoed / Aberbargod Draethen Devauden Twyn Shôn-Ifan Hollybush Kilgwrrwg Twyn Cynhordy Blaenavon Junction Barnardtown Catbrook Itton Common Blaenau Gwent Cwm-nant-gwynt Senghenydd Duke's Meadow Ty Canol St Arvans Clytha Park Llangattock Lingoed Lower Race Malpas Castle Park Victoria Village Pentrepiod / Pentre-Piod Hengoed Penrhos Llwyncelyn Kilgwrrwg Common Croes-y-mwyalch Freehold Land Pontrhydyrun Gilwern Penygarn Pantygelli Ebbw Vale / Glyn Ebwy Skenfrith Gold Tops Cwmcarvan / Cwmcarfan Golynos Caggle Street Llangattock-Vibon-Avel Oakdale Sudbrook West Side Glasllwch Llandevenny Llechryd Wayne Green Llanwern Berllan-gollen Llancayo / Llancaeo Llangua Lower Machen Whitebrook Ringland Trostrey Common Trevethin Newchurch Llansoy Little Mill Llantilio Crossenny / Llandeilo Gresynni Abertysswg Cwmcarn Broadstone Crumlin / Crymlyn Ystrad Mynach Cleppa Park Penhow Kendon Gaer Allt-yr-yn Monmouth Cap Gwrhay New Inn Cwmyoy Ponthir The Hendre St Maughans Green Lower New Inn Twyn-Allws Willowtown Trefil Celtic Lakes Persondy Pontllanfraith Grofield Old Treowen Upper Common Craig-y-Rhacca Goetre Ashvale Tir-y-berth Magor / Magwyr Llanfair Kilgeddin Blackwood / Y Coed Duon Hendredenny Nash Coed-y-caerau Cotland Trellech Brockwells Llantilio Pertholey / Llandeilo Bertholau Rassau Lydart Griffithstown Hilltop St Maughans / Llanfocha Great Oak Castleton Nant-y-derry Pengam Llanvihangel Pontymoel Crossways Llanbeder Bishton Crosskeys Llanfable / Llanvapley West Pontnewydd Wernrheolydd Cupid's Hill Llanthony / Llanddewi Nant Hodni Cleddon Pentref-y-groes Sirhowy / Sirhywi Treadam Deri Newchurch Waunllapria Waundeg Tranch Garn Fach Georgetown Thornhill Llanyrafon Gelli-hâf Abertridwr Clydach Llanishen Cobbler's Plain Croesyceiliog Nant-y-ceisiad Cwmavon Penpedairheol Mountain Air Rhymney / Rhymni St Martins Tirphill Llanbradach Rockfield Norton Ty Coch St Dials Maindee Glyncoed Cuckoo's Row Pochin Houses Llanhilleth / Llanhiledd Llanvetherine / Llanwytherin Rhadyr Llangovan Hardwick Pye Corner Mynyddislwyn Glenside Pontypool / Pont-y-pŵl Abergavenny / Y Fenni Gaerllwyd Star Hill Fleur-de-lis Woodfieldside Hafodyrynys Six Bells Llwyn-du Bargod / Bargoed Llanddewi Rhydderch Newtown Bondfield Park Mounton Manson Walson Tintern / Tyndyrn Marshes Twyn Wenallt Wainfelin Ton Machen The Narth St Illtyd / Llanhiledd High Cross Chepstow / Cas-Gwent Maes-glas Llanfihangel near Rogiet Caer-went / Caerwent Cwmcelyn Bulwark Brynithel Pen-y-lan Thornhill Elliot's Town Pen-y-bank Leechpool Carmeltown Black Vein Underwood Varteg Cwmnantyrodyn Wern-y-cwrt Pontymoel Upper Coedcae Millbrook Bettws Dukestown Llanarth / Llannarth Penyrheol Rhyd-y-meirch Kymin Wyllie Tredomen Stelvio Mitcheltroy Common Duffryn Cefn Hengoed May Hill Cwm Nant-gam Llanfabon Pentwyn-mawr Trosnant Ton-y-pistyll Llanfihangel Tor y Mynydd St Brides Wentlooge / Llansanffraid Gwynllŵg Ty-fry Llangattock Nigh Usk / Llangatwg Dyffryn Wysg West End Trinant Abersychan Cefn-y-Crib Forest Coal Pit Llanteems Portskewett / Porthsgiwed Brynglas Ty Llwyn Ridgeway Michaelston-y-Fedw Glascoed Penllwyn Llanfihangel / Tor-y-Mynydd Mardy Cantref Pentrapeod Upper Redbrook Marshfield Govilon East Usk Mitchel Troy Abertillery / Abertyleri Denscombe Somerton Pen-y-Bont Merthyr Tewdrig Cross Whitewall Common Crick Coed Cwnwr Coed Morgan Beaufort Glenfield Estate Worthybrook Markham Cwm Fields Tyla Botany Bay Pit Gwernesney / Gwernesni The North Maryland Gwyddon Pengam Groes-wen Sebastopol Kingcoed / Cyncoed Penpergwm Parc-Seymour Forge Side Nantyglo Michaelstone Bridge Whitelye Llangeview Croes-Hywel Llangibby / Llangybi Bute Town Itton Llanwenarth Mornington Meadows Blaen-y-cwm Knollbury Cwm Troearhiwgwair Princetown Langstone Monmouth / Trefynwy Creigau The Cot Cwmfelinfach Glandwr Lower Common Bryngwyn Rock Gelligaer Bedwellty Pits Llanvihangel Gobion Llanfach Llandogo Llanvihangel-Ystern-Llewern Barrack Hill Victoria Parc Mawr Alway Garndiffaith Grosmont Coed Eva Penbidwal Coed-y-paen Hoop Churchill Park Cefn Golau Caerleon / Caerllion Tre-wyn Pontymister Llandenny Walks Pontywaun Danygraig Cefn Fforest New Inn Newbridge / Trecceln Beaufort Hill Talywain Pen-tŵyn Cwmsyfiog Blacktown Pont-y-Gôf Nelson Lowlands Pontlottyn Over Monnow Llanvihangel Crucorney Pen-twyn Trethomas Rifle Green Bont British Undy / Gwndy Llanelly Hill Garden City St Woolos Two Locks Waterloo Lower Ochrwyth Pen-twyn Pantygasseg Werngifford Prospect Place St Bride's Netherwent Common-y-coed Llanvair-Discoed Swffryd Gwehelog Melin Caiach Cwm-dows Buckholt Charlesville Garnlydan Troedrhiwfuwch Cwmtillery / Cwmtyleri Pen-y-cae-mawr Llanllowell / Llanllywel The Village Gaer-fawr Upper Fedw Cwm-corrwg Caldicot / Cil-y-coed Trecenydd Llam-march New Tredegar Tafarnaubach Newton Green Llantarnam Wyesham Gilfach Lawrence Hill Waun Lwyd Llanover Cwm Gelli Pant y Pwdyn Maypole Liswerry Pandy Crossway Llanfrechfa Carrow Hill Oldcastle Penrhiwgarreg Llanddewi Skirrid Blaina / Y Blaenau Wattsville Highmoor Hill Llandevaud Argoed Began Penperlleni Gelligroes Upper Ochrwyth Glyn Etwy Brynmawr Saltmarsh