Luxury Brand Advertising in Tre-gagle

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Luxury Brand Marketing in Tre-gagle

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Tre-gagle

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NP25 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Tre-gagle

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Tre-gagle

True luxury need not be directly communicated but instead experienced.

Consumers in Tre-gagle like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Tre-gagle

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Llanllowell / Llanllywel Llanteems Michaelston-y-Fedw Mamhilad Garn-yr-erw Werngifford Dingestow Llangovan Newbridge on Usk Pwllmeyric / Pwllmeurig Llangattock Lingoed St Brides Wentlooge / Llansanffraid Gwynllŵg Newchurch Bettws Wern-y-cwrt Cotland East Bank Pontymister Llanvetherine / Llanwytherin Onen Risca / Rhisga Pentrepiod / Pentre-Piod Michaelstone Bridge Garden City Draethen Whitelye Skenfrith May Hill Coed-y-paen Alway Peterstone Wentlooge / Llanbedr Gwynllwg Christchurch Oakfield Garndiffaith Hardwick Mardy Cross Markham Llancayo / Llancaeo Denscombe Freehold Land Bulwark Llanfrechfa St Bride's Netherwent Manson Llanfaenor Penpedairheol Lower Machen Mornington Meadows New Inn Brockwells Chapel of Ease Norton Maesycwmmer Rockfield Pontymoel Argoed Coedcae Nant-y-derry The Village Manorside Whitson Cwm Nant-gam Crossways Penybryn Llanfoist / Llanffwyst Pochin Houses St Arvans Croespenmaen / Croes-pen-maen Pont-y-felin Newbridge / Trecceln Cefn Hengoed Ridgeway Talywain Old Cwmbran Cefn-y-Crib Itton Common Stow Park Cwmcarvan / Cwmcarfan Craig-y-Rhacca Coed-y-caerau Clydach Llanelly Hill High Cross Lowlands Mountain Air Trecenydd Llanbadoc Hoop Slough Tredomen Marshes Llantilio Pertholey / Llandeilo Bertholau Llansoy Scwrfa Pontlottyn New-Mills Lower Race Blaenau Gwent Pantside Abertillery / Abertyleri Pontllanfraith Garn Fach Coedkernew / Coedcernyw Rogerstone Llanfable / Llanvapley Fleur-de-lis Llanfach Hollybush Lansbury Park Llanvair-Discoed Caggle Street Pwllypant Shirenewton Bishpool Newton Green Varteg Gelligaer Grosmont Llandevaud New Tredegar Great Oak Cwmfelinfach Maypole Gelligroes Mount Pleasant Tredunnock Hendredenny Glenside Kingcoed / Cyncoed Briery Hill Botany Bay Kilgwrrwg Common Wilcrick Devauden Glenfield Estate Tre-gagle St Julians Aberbeeg / Aber-big Troedrhiwgwair / Troed Rhiw Gwair Lydart Llandenny Walks Upper Ochrwyth Chippenham Wainfelin Pit Cwm-corrwg Llanddewi Fach Gilfach Kemeys Commander Croes y pant Mynydd-bach Ringland 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Trevethin Hengoed Kendon Twyn Cynhordy Ebbw Vale / Glyn Ebwy Trosnant Hendredenny Park Llanhennock Treadam Glan-y-nant Knollbury Upper Coedcae West Pontnewydd Dixton Llwyn-du British Gelli-hâf Pontypool / Pont-y-pŵl Kymin Monmouth / Trefynwy Lower New Inn New Inn Buckholt Pen-clawdd Over Monnow Rock Gwehelog Broadstone Whitewall Common Pantygasseg Caerleon / Caerllion Groes-wen Rudry / Rhydri Caldicot / Cil-y-coed Cefn Fforest Bedwellty / Bedwellte Penyrheol Hafodyrynys Mount Ballan Two Locks Sowhill Penhow Cwmbrân Bargod / Bargoed Aberbargoed / Aberbargod Trethomas Millbrook Treworgan Common Coed-y-fedw Bedwas Caerau Park Phillip's Town Georgetown Cefn Golau Thornhill Abertysswg Osbaston Bondfield Park Tafarnaubach Saltmarsh Star Hill Cwmnantyrodyn Llanddewi Rhydderch Ty Coch Baneswell Grofield Tredegar Nash Waterloo Brynglas Cwmcelyn Blaina / Y Blaenau Llechryd Rhiw-lâs Charlesville Penallt Pen-y-bank Newport / Casnewydd Abergavenny / Y Fenni The Cot Upper Redbrook Croesyceiliog Blacktown Newchurch Brynithel Wonastow Somerton Magor / Magwyr Marshfield Gaer Trefil Thornhill Cobbler's Plain Churchill Park Cwmavon Troedrhiwfuwch Tai'r-heol Cwm-dows Llanwenarth St Maughans Green Tir-y-berth Sirhowy / Sirhywi Whitebrook Newcastle Nant-y-ceisiad Gellifelen Forge Side Griffithstown Llanvihangel Crucorney Rogiet Snatchwood Mynyddislwyn Cross Ash Abertridwr Penbidwal Gwehelog Common Wyllie Creigau Black Rock Broadstreet Common Crumlin / Crymlyn Gaer-fawr Pen-twyn Gold Tops Carrow Hill Penrhiw Glasllwch Llantilio Crossenny / Llandeilo Gresynni Llanover High Meadow Prospect Place Bryn Vinegar Hill Crick Tirphil Duke's Meadow Abercarn Penllwyn Upper Race Pen-y-Pound St Martins Caerwent Brook Pandy Common Cefn-llwyn Pen-y-cae-mawr Cwm Siôn Mathew Hilltop Lower Common Clytha Park Beaufort Hill Oakdale Bullyhole Bottom Cleppa Park Gilwern Pont-y-Gôf Ty-fry Deri Llanvihangel Pontymoel Monmouth Cap Parc-Seymour Treowen Glandwr Cicelyford Wolvesnewton / Llanwynell Henllys Vale East Usk West End Tirphill Machen Garnlydan Highmoor Hill Woodfieldside Ystrad Mynach Penygarn Allt-yr-yn Coed Eva Cwmcarn Willowtown Gwernesney / Gwernesni Rifle Green Llanvihangel-Ystern-Llewern Cuckoo's Row Merthyr Tewdrig Malpas Pen-yr-Heol Llangwm Cwm Fields Pantygelli Coed Morgan Leechpool Little Mill Llanwern Catbrook St Woolos Cwmynyscoy Wayne Green Berllan-gollen Five Lanes Forest Coal Pit Cleddon Llangua Cantref Cwmsyfiog Abersychan Penpergym Pen-y-lan Mitchel Troy Portskewett / Porthsgiwed Coldra Penmaen Pentref-y-groes Gwyddon Llangibby / Llangybi Twyn-y-Sheriff / Twynysheriff Nantyglo Henllys Usk / Brynbuga Llandegveth Daren-felen Gwrhay Senghenydd Blaenavon Junction Cwm Llanellen Cupid's Hill Waundeg Llwyncelyn Penpergwm Cwmtillery / Cwmtyleri Coed Cwnwr Pontywaun Caerphilly / Caerffili Rassau Pant-glas Summerleaze Wernrheolydd Earlswood St Illtyd / Llanhiledd Llancaiach Pontnewynydd Llanhilleth / Llanhiledd Ton Tynewydd Manmoel Brynygwenin Crosskeys Caer-went / Caerwent Llam-march Tintern / Tyndyrn Underwood Upper Fedw Llanfihangel Tor y Mynydd Bishton The Narth Greenmeadow Llanfair Kilgeddin Maes-glas Blaenavon Bedwellty Pits Cwm Gelli Llanddewi Skirrid Tyla Melin Caiach St Dials Pentre-waun Penyrheol Llangattock Nigh Usk / Llangatwg Dyffryn Wysg Pen-pedair-heol Worthybrook Hayes Gate Maindee Troearhiwgwair Deepweir Five Locks Llantrisant Brynawel Old Treowen Llan-dafal Croes-Hywel Barnardtown Lower Ochrwyth Bettws Langstone Llanishen Llantarnam Pye Corner Llanvihangel Gobion Raglan / Rhaglan Twyn Shôn-Ifan Level of Mendalgief Middle Coedcae Waterloo Brynmawr Beechwood Beili-glas Elliot's Town Waun Lwyd Ponthir Upper Common Rhyd-y-meirch Rhiwderin Wattsville Coalbrookvale Pen-y-bont Itton Pentwyn-mawr Began Watford Park Mounton Gatlas Llanarth / Llannarth Castleton Jingle Street Pengam Black Vein Pentrapeod Pen-y-fan Cat's Ash Northville Llangeview Hollybush Llandogo Llanfabon Bont Goldcliff Trinant Fairwater Llanyrafon Duffryn Panteg Llanbeder Pen-yr-heol Castle Park Castell-y-bŵch Ty Canol West Side Penrhiwgarreg Penrhos Parc Penallta Country Park Forge Hammer Llanvaches Glascoed Cwm-nant-gwynt Winchestown Maesygwartha Pen-y-Bont Rhymney / Rhymni Bryngwyn Llanfihangel near Rogiet St Maughans / Llanfocha Victoria Barrack Hill Celynen Swffryd Broadstreet Common Blackwood / Y Coed Duon Southbrook Common-y-coed Van