Luxury Brand Advertising in Llwyn

Get in touch

Luxury Brand Marketing in Llwyn

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Llwyn

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LL36 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Llwyn

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Llwyn

True luxury need not be directly communicated but instead experienced.

Consumers in Llwyn like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Llwyn

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Llwyn (Gwynedd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Llanbedr Llanfihangel-y-pennant Goferydd Rhos Isaf Pant Eidal Waen-pentir Coed Mawr Llanbadrig Rhosneigr Bron Ogwen Llanuwchllyn Llangwnnadl Llanbabo Llanenddwyn Carmel Llanarmon Hên-durnpike Llanberis Bwlchyllyn Waterloo Port Garth Rhiwlas Morfa Llanallgo Rhosgoch Llwyngwril Morfa Bychan Llwyndyrys Edern Penbodlas Llangoed Dolbenmaen Llangwyllog Caerdeon Garnfadryn Rhos-ddû Bont Newydd Prenteg Pontllyfni Carmel Sarnau Bryn-coed-Ifor Pen-y-groeslon Trefor Dinas Rhosgadfan Borth-y-Gest Penrhos Clipiau Menai Bridge / Porthaethwy Llanidan Gaerwen Aberdesach Llangaffo Llwyn-hudol Penrhyn Ceint Rhostrehwfa Llanddwywe Porth Colmon Caernarfon Morfa Nefyn Pwllheli Ceidio Peniel Rhôs Lligwy Bontddu Llechcynfarwy Upper Bangor / Bangor Uchaf Rhos-fawr Eisingrug Tal-y-bont Engedi Dothan Penisa'r Waun Tryfil Rhoscolyn / Llangwenfaen Bachau Cemaes Rhos-y-gwaliau Malltraeth Llanddaniel Fab Rhoslefain Moelfre Llanfihangel-y-traethau Tre'r-Llan Llanddeusant Cil-geraint Wenallt Penmaenpool / Llyn Penmaen Dinas Pandy Holyhead / Caergybi Penygraigwen Rhiwen Llanwnda Gwalchmai Uchaf Porth Dinllaen Bronaber Hawddamor Glan-y-wern Braichmelyn Pen-gilfach Pont Hwfa Caeathro Pen-Lôn Nantgwynant Y Felinheli Pen-y-bryn Nantlle Tyn-y-gongl Bryngwran Rhoscefnhir Penrhos Tudweiliog Y Fron Abergynolwyn Tremadog Llangelynin Gryn Goch Penysarn Groesffordd Maen-Offeren Mynydd Mechell Penmon Aberllefenni Llanddeiniolen Ynys Llangybi Dolgoch Llanfrothen Bontuchaf Fryars Bay Efailnewydd Uwchmynydd Rhostryfan Tan-y-maes Blaenau Ffestiniog Capel Gwyn Bethania Kingsland Maesgeirchen Llaneilian Bodffordd Aber-Tafol Trearddur Brynglas Mynydd Gilan Maenaddwyn Llan Ffestiniog Parc Nannau Tyn-lon Garth Trefeini Bethel Sling Llanfair Seion Coed-y-parc Talsarnau Benllech Tywyn Pant Glâs Pen-llyn Llanystumdwy Gwastadgoed Llangelynnin Pen-Iôn Llangefni Cwmtirmynach Brynteg Pennal Glan-Adda Llanfairynghornwy Llanfaes Mochras / Shell Island Gellilydan Dolydd Caerhun Bryn-Llwyd Penrhyndeudraeth Bethesda Bach Pen-sarn Felin-hên Arthog Aberdovey / Aberdyfi Talysarn Dyffryn Ardudwy Croesor Trefaes Llanllechid Llangristiolus Bodermid Llanfair Pwllgwyngyll Pentraeth Mariandyrys Glan-yr-afon Minffordd Stryd y Facsen Afon Wen Penrallt Rhyd-uchaf Llynfaes Penhelig Llanfachreth Bethesda Llanfaglan Bryn-y-mor Marian-glas Congl-y-wal Llansadwrn Y Bala Croesywaun Aberdaron Glan Gors Tonfanau Rhyd-yr-onen Abererch Tregarth Amlwch Port / Porth Amlwch Llangadwaladr Bryncroes Penrhydlyniog Llanfaelog Rhyd-y-clafdy Maentwrog Tyddyn Dai Llwyn Mynytho Llanengan Pentreuchaf Hafan y Mor Gwredog Rachub Bwlch-derwin Denio Barmouth / Abermaw Tan-y-bwlch Rhôs-porth-ychain Llechfraith Bodedern Bryn Bwbach Capel Parc Pentrefelin Llanfihangel-y-pennant Rhydymain Cilan Sarn Bach Minffordd Abertrinant Criccieth / Cricieth R Efail Estate Penhwnllys Lower Harlech Golan Coed Ystumgwern Myndd Llandegai Tanysgafell Cutiau Pont-rug Manod Cenin Glan Dwyfach Bodewryd Bethania Penyffridd Minllyn Saron Llanfachraeth Bwlch Harlech Pantperthog Dolgellau Bro Rhythallt Amlwch Caergeiliog City Dulas Nantmor Anelog Lôn Tan-lan Pencarnisiog Ceidio Carreg y Gath Glasinfryn Dinorwic Llanfihangel yn Nhowyn Fachwen Dinorwig Hen Bentref Llandegfan Betws Llanddona Gyrn Goch Friog Cwm-Cewydd Bethel Llanllyfni Dwyran Trefor Saron Aber Pwll Porth Swtan Paradwys Llanaber Corris Llanfor Gwalchmai Isaf Glanypwll Y Wern Garndolbenmaen Llandegfan Nebo Aberangell Abergeirw Isallt Bach West End Llanelltyd Bryn Du Frongoch Gadfa Ganllwyd Llanedwen Clynnog-fawr Penrhos Garnedd Bryn Eglwys Glan-yr-afon Llanegryn Heneglwys Talwrn Stryd Capel Uchaf Brynglas Sta Aber-Cywarch Corris Uchaf Mynydd Llandegai Tan-y-coed Porthmadog Rhiwbryfdir Rhoslan Llantrisant Llanfwrog Penrhyd Lastra Nasareth Rhyd Black Bridge Caim Fairbourne Betws Garmon Garreg Dinas Dinlle Rhyd-y-sarn Fedw Fawr Bwlchtocyn Pentir Oakeley Square / Sgwar Oakeley Llandwrog Llaingoch Burwen Rhiwlas Bryncir Llannor Deiniolen Tregele Llaneuddog Trawsfynydd Waunfawr Dinas Mawddwy Bontnewydd Nebo Botwnnog Cilfodan Rhyd-wyn Gerlan Tal-y-waenydd Rhydlios Four Mile Bridge Brynrefail Rhyd-Ddu Twr Newlands Park Machroes Brynsiencyn Llaniestyn Penygroes Môrawelon Gerddi Bluog Penmorfa Nefyn Dol-ffanog Pont-Rhythallt Pen-y-graig Portmeirion Llanaelhaearn Pentrefelin Beddgelert Red Wharf Bay / Traeth Coch Vaynol Hall Tai-morfa Pendre Terfyn Bryncrug Llandyfrydog Pentre Berw Cwmystradllyn Waun Tregaian Llanrug Penllech Llecheiddior Llanrhuddlad Llandygai Gallt-y-foel Penrhosfeilw Brynrefail Bangor Llanbedrog Parciau Capel-y-graig Llandderfel Hirael Rhoshirwaun Llangian Groeslon Llanynghenedl Pengorffwysfa Drws-y-coed Beaumaris Tregaean Cilgwyn Tywyn Fferam Cefn-ddwysarn Waen-wen Llanrhyddlad Dolhendre Wern y Wylan Rhôs-y-llan Tanygrisiau Glan-yr-afon Chwilog Llanfechell Nant Peris Pen-y-garnedd Sling Capel Coch Tai'n-Iôn Penlan Penycaerau Marian-y-mor Capel Mawr Tan-y-mynydd Bethel Llandanwg Gwernydd Llidiardau Cerrigceinwen Gwalchmai Pennant Trefdraeth Llanfaethlu Rhosdylluan Mona Llanfigael Llandegwning Moel Tryfan Llanfairyneubwll Porth-y-felin Rhos-meirch Tal-y-bont Trefgraig Llanycil Llanymawddwy Cerrig-mân Star Penmynydd Ceunant Llangower Llanfaelrhys Valley / Y Fali Groeslon Elim Pant Ty Croes Braich-talog Carreglefn Hermon Penybryn Pen y Bryn Rhos Llaniestyn Crymlyn Rhyd-y-gwystl Mynydd Bodafon Pencaenewydd Cwm-y-glo Cae Clŷd Bryn-mawr Pentre Gwynfryn Llanfflewyn Minffordd Aberffraw Llanfair-yng-Nghornwy Llanbedrgoch Gwastadnant Sarn Mellteyrn Bull Bay / Porthllechog Talardd Tabor South Beach / Marian-y-de Soar Clwt-y-bont Soar Glan-yr-afon Llandecwyn Llanerchymedd Newborough / Niwbwrch Abersoch Y Ffôr Abergwyngregyn Rhos-y-bol Brithdir Mallwyd Rhosgyll Fachell Pistyll Rhiw Cwrt Boduan Llithfaen Tal-y-llyn