Luxury Brand Advertising in Penyffridd

Get in touch

Luxury Brand Marketing in Penyffridd

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Penyffridd

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LL54 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Penyffridd

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Penyffridd

True luxury need not be directly communicated but instead experienced.

Consumers in Penyffridd like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Penyffridd

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Penyffridd (Gwynedd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Llangelynin Penygroes Penmynydd Gerddi Bluog Rhiwbryfdir Ceidio Rhyd-wyn Pen-llyn Llanllechid Pen-Iôn Vaynol Hall Bronaber Cerrig-mân Penllech Rhôs-porth-ychain Moelfre Bontuchaf Morfa Arthog Mynydd Mechell Penrhos Aber-Tafol Llanfor Dolydd Penrhosfeilw Fachwen Hawddamor Llithfaen Rhyd-uchaf Mynydd Gilan Llangwnnadl Llanelltyd Llanbedrog Llanddaniel Fab Llandegwning Congl-y-wal Brynrefail Tal-y-bont Minffordd Abergynolwyn Llanddwywe Ynys Newlands Park Llanfair Gellilydan Croesor Llaneilian Lôn Llangoed Gwastadnant Llanbedr Llanllyfni Pentre Berw Abergeirw Tyn-y-gongl Rhyd-y-sarn Ty Croes Heneglwys Y Bala Felin-hên Bethesda Bach Groesffordd Bryn-Llwyd Caim Llanfechell R Efail Estate Hafan y Mor Garth Glan-yr-afon Llandyfrydog Minffordd Pencaenewydd Pendre Bodermid Parc Dothan Brynglas Bryn-coed-Ifor Waen-pentir Fryars Bay Frongoch Bryncrug Llandanwg Saron Bwlchtocyn Gaerwen Cerrigceinwen Mona Coed Mawr Cwrt Tryfil Trefaes Soar Llangelynnin Blaenau Ffestiniog Penmon Soar Gwastadgoed Penrallt Rachub Pentir Tonfanau Morfa Nefyn Pen-gilfach Wenallt Pen-y-garnedd Garth Tregaian Pen-sarn Tai-morfa Afon Wen Glasinfryn Friog Groeslon Pistyll Croesywaun Myndd Llandegai Llanfihangel-y-pennant Rhos-y-gwaliau Tregaean Glan-y-wern Pant Glâs Tanygrisiau Llanfairynghornwy Nebo Rhos Llaniestyn Penhelig Rhyd-Ddu Beaumaris Tai'n-Iôn Bodffordd Bryn Du Llanfaes Dolgoch Morfa Bychan Talysarn Bron Ogwen Maesgeirchen Paradwys Llandwrog Llanberis Trefeini Trefgraig Nannau Tan-y-maes Penisa'r Waun Mynytho Rhostrehwfa Rhyd-y-gwystl Talsarnau Minllyn Llantrisant Bro Rhythallt Llidiardau Rhostryfan Tabor Penycaerau Llynfaes Porth-y-felin West End Aber Pwll Tan-y-coed Llangybi Rhôs-y-llan Llaniestyn Gwalchmai Isaf Carreglefn Môrawelon Glan-yr-afon Pennant Marian-glas Four Mile Bridge Rhyd-yr-onen Porth Dinllaen Gadfa Cil-geraint Porth Swtan Llangaffo Burwen Llanedwen Pentraeth Dinas Llanbabo Penrhos Garnedd Pen y Bryn Mariandyrys Mallwyd Rhiwen Bethania Bwlch-derwin Caernarfon Trefdraeth Llangadwaladr Dolhendre Bachau Bethesda Llanarmon Penlan Llanaelhaearn Aberffraw Y Ffôr Rhos-meirch Cilgwyn Tregele Llanfachraeth Pantperthog Coed-y-parc Porth Colmon Llwyn Llan Ffestiniog Glan Dwyfach Tregarth Prenteg Capel Parc Penbodlas Denio Seion Criccieth / Cricieth Penyffridd Waunfawr Sarn Mellteyrn Rhôs Lligwy South Beach / Marian-y-de Bryncir Tan-y-bwlch Llanddeusant Malltraeth Brynglas Sta Goferydd Cilfodan Pandy Cwm-y-glo Brynteg Coed Ystumgwern Llanymawddwy Glan-yr-afon Llwyn-hudol Benllech Bryn-y-mor Portmeirion Dinorwic Pennal Porthmadog Llangristiolus Waterloo Port Llanynghenedl Hirael Tre'r-Llan Caeathro Stryd Barmouth / Abermaw Capel Mawr Manod Rhoslan Y Wern Saron Golan Abergwyngregyn Clipiau Llanfihangel yn Nhowyn Tudweiliog Betws Garmon Penygraigwen Llanallgo Harlech Ceidio Aberangell Pont Hwfa Cwmtirmynach Llanrhuddlad Pen-y-groeslon Kingsland Amlwch Penmorfa Rhosdylluan Pencarnisiog Maen-Offeren Pentrefelin Nebo Bryncroes Ceint Bontddu Gwredog Penhwnllys Caerdeon Oakeley Square / Sgwar Oakeley Marian-y-mor Llanuwchllyn Llanfihangel-y-pennant Llanfaethlu Bodewryd Dol-ffanog Aberdaron Minffordd Nantgwynant Llanfihangel-y-traethau Mynydd Bodafon Penysarn Star Rhoshirwaun Carreg y Gath Bethel Trefor Tanysgafell Sling Llanfflewyn Nasareth Hermon Garnfadryn Llannor Pengorffwysfa Dinas Dinlle Sling Pentrefelin Llechcynfarwy Betws Pant Talwrn Dolbenmaen Penrhyd Lastra Fairbourne Ceunant Abererch Llanfrothen Llanycil Pant Eidal Llangefni Brithdir Tal-y-bont Uwchmynydd Talardd Cilan Aber-Cywarch Dyffryn Ardudwy Tan-lan Tywyn Fferam Llanfair Pwllgwyngyll Capel Coch Cenin Rhos-y-bol Garndolbenmaen Llanrug Gwalchmai Uchaf Rhoscefnhir Llanbadrig Llansadwrn Botwnnog Capel Uchaf Drws-y-coed Rhosneigr Penrhyndeudraeth Llanfigael Penrhos Gwalchmai Cemaes Mynydd Llandegai Bryn-mawr Y Fron Sarnau Penrhyn Lower Harlech Clwt-y-bont Bryn Bwbach Boduan Cutiau Holyhead / Caergybi Corris Uchaf Capel Gwyn Braich-talog Carmel Tan-y-mynydd Llanbedrgoch Pont-Rhythallt Bontnewydd Llandegfan Carmel Hên-durnpike Bryngwran Pwllheli Upper Bangor / Bangor Uchaf Trawsfynydd Cwm-Cewydd Caergeiliog Cwmystradllyn Dwyran Rhos-fawr Elim Bethel Bangor Dinas Glan-Adda Groeslon Tremadog Black Bridge Menai Bridge / Porthaethwy Bodedern Bethania Stryd y Facsen Gerlan Gyrn Goch Borth-y-Gest Y Felinheli Llandderfel Llangower Rhydlios Llanengan Rhoscolyn / Llangwenfaen Hen Bentref Llandegfan Rhiwlas Llanfair-yng-Nghornwy Mochras / Shell Island Fedw Fawr Llanfaelog Terfyn Wern y Wylan Rhosgoch Llandecwyn Bryn Eglwys Rhiwlas Abersoch Llanddeiniolen Deiniolen Dinorwig Waen-wen Llanaber Tywyn Brynrefail Bwlchyllyn Llechfraith Engedi Tal-y-llyn Bont Newydd Llanfairyneubwll Penmaenpool / Llyn Penmaen Penybryn Llanegryn Glan Gors Rhos Isaf Pen-y-graig Llanfwrog Llanrhyddlad Clynnog-fawr Cefn-ddwysarn Rhydymain Rhyd Dinas Mawddwy Llwyndyrys Pontllyfni Llanwnda Beddgelert Llanidan Ganllwyd Trearddur Llanerchymedd Aberdovey / Aberdyfi Moel Tryfan Rhyd-y-clafdy Tyddyn Dai Nant Peris Llaingoch Crymlyn Sarn Bach Llanddona Abertrinant Chwilog Bwlch Gallt-y-foel Penrhydlyniog Tal-y-waenydd Pont-rug Maenaddwyn Rhiw Caerhun Fachell Llangwyllog Amlwch Port / Porth Amlwch Aberdesach Pentre Gwynfryn Isallt Bach Bethel Aberllefenni Llecheiddior Nefyn Braichmelyn Nantlle Capel-y-graig Eisingrug Pen-y-bryn Llanfaelrhys Nantmor Twr Peniel Pentreuchaf Glanypwll Brynsiencyn City Dulas Llangian Rhoslefain Bull Bay / Porthllechog Tyn-lon Llanfaglan Anelog Red Wharf Bay / Traeth Coch Efailnewydd Llandygai Edern Newborough / Niwbwrch Rhos-ddû Waun Gryn Goch Valley / Y Fali Pen-Lôn Maentwrog Corris Machroes Gwernydd Parciau Dolgellau Glan-yr-afon Rhosgadfan Rhosgyll Trefor Garreg Llanenddwyn Llanfachreth Llaneuddog Llwyngwril Cae Clŷd Llanystumdwy