Luxury Brand Advertising in The Close

Get in touch

Luxury Brand Marketing in The Close

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in The Close

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SO23 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in The Close

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in The Close

True luxury need not be directly communicated but instead experienced.

Consumers in The Close like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in The Close

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover The Close (Hampshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Lower Exbury Kitwood Sheet Goose Green Blacknest South View Itchen Abbas North End Wolverton Common Littleton Upper Swanmore Lower Bordean West Green Elson Old Burghclere Harefield Bramshott Chase Hearn Langrish Pucknall Lovedean Botley Wildmoor Amport Ogdens Chilbolton Down Pitt Woolston Buriton Clarken Green Farleigh Wallop Petersfield Buttsash Brockbridge Fulflood Stubbington Racedown Lord's Wood Denvilles Montgomery Lines Portsea Island Ashurst Horton Heath East End Wintershill Shalden Green Upper Common Street End Plaitford Green Hilsea Ibthorpe Stanswood Bisterne Bulbery Kentsboro Hatherden Rockford Newnham Northfields Upton Elvetham Heath New Milton Malshanger Lower Swanwick Popham Fyfield Kimbridge Southwick Lower Daggons Longstock Darby Green Worthy Down Itchen Stoke Hatchet Gate Newgrounds Pikeshill Fox Lane Stamshaw Hatch Bitterne Manor West Ham Bitterne Park Townhill Park Clatford Oakcuts Ball Hill Harbridge Green Mapledurwell Sea View Frithend Summerlug Woodfalls Lower Pennington East Dean Lymington South Hayling Testwood Thorney Hill Tufton Newton Stacey Redenham Foulford Lyde Green Warren Corner Penton Corner Red Rice North Street Stone Totford Sydmonton North Weirs Salters Heath Winslade Tangley Chilcomb Newfound Milton Otterbourne Colbury Middle Wallop Lower Common Halterworth Weston Corbett Blackwater Dibden Purlieu Colden Common West Meon Woodlands Picket Piece Canada Three Ashes Horsebridge Blounce Chineham Forest Corner Frogmore Freemantle Knapp Lowford Weston The Holdings Little London Avon Stoke Fawley Gunville Tilly Down Lower Froyle Colemore Pooksgreen Oakridge Southington Merry Oak Frenchmoor Woodington The Soke Sherborne St John Ramridge Park Linford Axford Rownhams Hollington King's Somborne Burley Beacon Lower Green Kingston Hill Kingsley Burley Lawn Holt Seafield Stoner Hill Coxford West Meon Rushington Soldridge Ropley Soke Mengham Hillyfields Newtown Four Marks Preston Candover Soberton St Austins Lymore Colt Hill Fisher's Pond Freefolk Plastow Green Ringwood Cadnam Black Dam Somers Town Ashley Liphook Wolverton Laverstoke Newtown Old Milton Bucks Horn Oak Long Sutton Lee Ground Catisfield Boarhunt Hounsdown Netley Walhampton Park Gate Church Crookham Westley Bartley Ridgeway Parade Arford The Frenches Broughton Sparsholt Burley Blackhill Ragged Appleshaw Bleak Hill North Poulner Bossington North Fareham Keyhaven Oakhanger Dean Pondtail Swanwick Banister's Park Andover Bellevue Landport Swanmore Tadley Hill North End Ashmansworth Ibsley Sprat's Down Southampton Barford Sarisbury Upham Rotten Green Bransbury Netley Marsh Abbotswood Wyck Buddle Dowd's Farm Wymering Purbrook Daneshill Durley Street Little Somborne New Alresford Elvetham Stoke Northington Dora's Green West Hill Old Portsmouth Neacroft Meonstoke Fleet Wharf Hill Ashford Hill Holybourne Eastoke Barton on Sea The Common West Worldham Marchwood Silchester Stuckton Copythorne Upper Burgate Clanfield Pardown Bramley Green Totton Dibden Gundleton Allum Green Hedge End Ripley Burgates Crowdhill West Town Fair Oak Newtown Stony Heath Turkey Island Hundred Acres Standon Tote Hill Burkham Mullenspond Midanbury Fryern Hill Upper Canterton Anna Valley Hattingley Redbrook Chalton Fair Cross East Worldham Swampton Hangersley Curbridge Corhampton Cottonworth Winsor Baughurst Common Eling Langley Finchdean Hoe Weston Broad Layings Liss Forest Mislingford North Camp Thorns Beach Hillpound Crookham Village Newtown Burley Street Kingston Mattingley Fair Oak Green Langstone Leagreen Selsmore Catherington Steventon Appleshaw Worting Bramshaw Mill Green Stonehills Newton Valence Golden Pot Minstead Upper Pennington Hook Park Wheatley Burghclere Common Sandy Down South Weirs Nether Wallop Dogmersfield Fritham Sway Shorley Newtown Farnborough Street Standford Headbourne Worthy Shedfield Stonymarsh Lower Green Kempshott Ossemsley West Tytherley North Hayling Keeping Headley Awbridge Lower Turmer Rye Common Upper Wield Bramdean Breamore Cliddesden Paulsgrove Clayhall Stonyford Peel Common Blackmoor Bramley Portswood Hillhead Heath End Cupernham Steep Marsh Whitway Fleetend Lower Slackstead Broadmere Hawley Tichborne Alton Westfield Ewshot Warborne Meon Sopley Portchester Frogmore Lasham Durrants West Heath Chilbolton Weavers Down Buckskin Broadgate Swaythling West End West Dean Clanville Hyde Vernham Dean Curdridge Murrell Green Vernham Street Shootash Lower Upham Oakshott Stockbridge Badger Farm Bickton Pilley Bailey Wickham Common Forton Compton Tye Brock's Green Gritnam Warsash Timsbury North Street Stanmore Bevois Mount Hawkley Compton Harestock Downton Newtown Cheriton Little Basing St John's Church Fullerton St Mary's Quarley Hartley Wespall Fareham Emsworth Hurstbourne Tarrant North Sydmonton Swarraton Lower Burgate Empshott Green Shirley holms Ocean Village Ashfield Southrope Wishanger Common Aldermoor Kingsclere Whitchurch Exbury Stoke Common East Anton Abbotts Ann Lyndhurst Titchfield Common Lockerley Redbridge Little London Spanish Green Durns Town Binley South Down Downend East Boldre Blendworth Fordingbridge Soake Fairdown Chilton Candover Linwood Little Posbrook Applemore Conford Abbotstone Moulsham Green Tinkers Cross Buckland Thornhill Park Bighton Chandlers Green Tidpit Yateley Lee-on-the-Solent Nob's Crook South Wonston Shortheath Oakley Birchy Hill North Houghton Holt Pound Michelmersh Northney Forton Netherton Upper Farringdon Regents Park Tunworth Brown Candover Crux Easton Eastleigh Chandler's Ford Phoenix Green Weyhill St Giles's Hill Cufaude Duck Street West Heath Pound Street Farnborough Park Owslebury Anchorage Park Hammond's Green Bishopstoke Wadwick Foxcotte Up Green Cuckoo Bushes Crookhorn Braishfield Springvale East Cholderton Hatch Bottom Newbridge Wallington Hensting Bishop's Sutton Crosshouse Hollington Cross Rowlands Castle South Warnborough Blissford Chilworth Old Village Setley Ower Kent's Oak Highbridge Gobley Hole Eversley Cross Brook Hill Newtown Boldre Ashford Ashe Warren Andwell Basingstoke Couch Green Gosport Earlstone Common Hound Green Bagmore Picket Post Hatt Hill Sholing Common Bucklers Hard Eastney Sandleheath Lynch Upper Wootton Balmerlawn Bassett Green Nichols Town Shalden Knowle Baybridge Church End Woodcott Frostlane Cole Henley St Mary Bourne Shawford Mockbeggar Foxhills Hightown The Withies Lord's Hill Blashford Up Somborne Northbrook Pheonix Green Rowner Bashley Water End Turmer Bank London Minstead Hoe Gate Baffins St Denys Kingsmead Upper Enham Whale Island Critchell's Green Anstey Lower Ratley Griggs Green East Hill Frogham Bradley East Aston Waterditch Soberton Heath Woodside Ecchinswell Houndmills Gore End Winklebury Kilmeston Abshot South Town Hampton Park Ashton Blackfield Hawley Lane West Liss Woodley Shirley Warren Newtown Eversley Centre Park Heath End Southsea Anmore Hill Grove West Stratton Penwood North Warnborough Abbotts Barton Gilbert Street Houghton Bowling Alley Egypt Liss Godwinscroft Ampfield Pamber Heath Cove Sandford Hill Top Beech Hill Northbrook Horris Hill Brockhampton Horndean Upper Clatford Lindford Little Hoddington Brickhill North Stoneham Frost Hill Hook Knights Enham Herriard Weston Patrick Ratlake Ashurst Bridge Wonston Camdentown South Gorley Hammer Bottom Bisterne Close Upper Street Milford on Sea Headley Down Bassett Hatch Warren Hazeley Heath Upton Grey Bull Hill Kent Mill Lane Anthill Common St Cross East Woodhay Overton Poulner Wheat Hold Lopcombe Otterwood Court Corner Bashley Park Emery Down Row Ash North Town Highcliffe Cocksford Down Pennington Drayton Walton Heath Polygon Millbrook Old Alresford Winchester Brockhurst Hocombe Cosham Polhampton Hazeley Lea Baughurst Andover Down Charlton Ellisfield Woodlands North End Little Holbury Highbury Bramshott Newtown Ibworth Neatham Wellow Wood Woodmancott Allbrook Hound Ower Privett Upper Froyle Sherfield English Faccombe Lower Bullington Prince's Marsh Tadley Bottom Warblington Moortown Stroud Penton Grafton Leigh Park Newtown Flood Street Copnor Bramley Corner Crockerhill Hartley Wintney Crondall New Brighton Mount Pleasant Headley Upper Bullington Barton Stacey Beaulieu Selborne West Common Crawley Shobley Peartree Green Furzedown Hythe Norleywood Farnborough Green North Boarhunt Bentley Wherwell Up Nately Rafborough Ann's Hill Stockheath East Martin Monk Sherborne Ropley Dean Brown Heath Bentworth Townsend Wickham Dummer Bedenham Danebury Beech Hawthorn Newtown Common Bowyer's Common Hinton Ampner Redlands Spearywell Woodlands Calmore Woodgreen Deadwater Outwick Vernham Row Battramsley Worlds End Cold Ash Hill Ellingham Vernham Bank Sholing Picket Hill North Charford Grayshott North Gorley Stakes Valley Park Little Shoddesden Mortimer West End Highclere Hyde Bramshill Little Ann Warren Corner North Oakley Compton End Mottisfont Powntley Copse Viables Sutton Scotney Litchfield Tot Hill South Farnborough Privett Damerham Lordswood Boyatt Wood Potbridge Ashlett Goose Hill Kimpton Wildhern Woodside The Mint Ropley Minley Longparish Heather Row Toothill Hook Park Estate Brook Shamblehurst Hurstbourne Priors Kingsland Place Great Shoddesden Binsted The Close Rotherwick Titchfield Wimble Hill Hannington Brockenhurst Filmore Hill Brook Enham Alamein Little Down Holbury Thruxton Wootton Sladen Green Hartley Mauditt Ladwell Winnall East Oakley Charlwood Brambridge Chilworth Greywell Old Netley Beauworth Dunley Hursley Froxfield Green Monxton Hordle Tiptoe Carter's Clay Sherfield on Loddon Upper Shirley Sandy Balls Dipley Everton Upton Axmansford Hungerford Funtley Stratfield Saye Rockbourne Hazeley Winchfield Warnborough Green Wimpson West Wellow South Ham Whiteley Hartfordbridge Stony Batter Bitterne West Leigh Wecock Avington Steep Lane End Hazeley Bottom Goodworth Clatford Belbins Chapel Twyford Wootton St Lawrence Heathfield Beckley Furzley Titchfield Park Portsea Widley Cricket Hill Lee Hiltingbury Hill Brow Sleepers' Hill Mellishes Bottom Warnford East Liss The Butts Oliver's Battery Waltham Chase Eastland Gate West End Kingsclere Woodlands Broad Oak Foxhall Monkwood New Cheriton Bunstead Burghclere Martyr Worthy Abbots Worthy Hinton Bevois Town Portsmouth Brighton Hill Hamble-le-Rice Crampmoor Lower Common Dilton Canada Common The Hummicks Wittensford Godshill Wood North Kingston Well Ramsdell Egbury North Ripley Kings Furlong Swelling Hill Hambledon Havant Grateley Weeke Quidhampton Hardley Lower Farringdon Hill Park Nately Scures Glebe Latchmere Green Odiham Foxdown Lower Wield Upper Kingston Empshott Nursling Pamber Green Stoney Cross Charter Alley Wigley Ramsdean Woodcot Roughdown Spitalhatch Shipton Bellinger Godshill Palestine Pound Green Wildern Shirrell Heath Droxford Hook Harbridge Whitenap Ashley Stratfield Turgis Highfield Buckland North Waltham Bagnum West End Green Tapnage Fratton Horseport Pamber End Hillstreet Boorley Green Bishop's Waltham Chidden Ovington Silkstead Penton Mewsey Durley Hightown East Meon Lepe Old Shirley Ridge Common Gilbury Hard Hale Bidden Nutburn East Wellow Dean Harefield Bridgemary Popley Westwood Park Hollywater Alverstoke Woodend Turgis Green Heckfield North Baddesley Pilley Martin Drove End Bailey Green Morestead Fleetlands Calshot Upper Ratley Lower Buckland Wivelrod Newtown Martin Hipley Bedhampton East End Crow Leckford The Hangers Easton Battramsley Cross Farnborough Shirley Park Drayton Deane Southwood Over Wallop Rake Common Fleet Thornhill High Cross Medstead Locks Heath Church Oakley Netley Hill Dundridge Gable Head Bar End Furzey Lodge Newtown Causeway Bishop's Green Port Solent West End Custards Eastrop Stoke Charity New Town Park Corner Hill Head North End Smannell Bevois Valley Portmore Greatham Aldershot Wilsom Hatchet Green Maybush Cowplain Brokenford Winchfield Hurst Exton Woolton Hill Linkenholt Burridge Passfield Highways Cuckoo's Corner Mead End Micheldever East Tytherley Bordon Upper Slackstead East Stratton Denmead Bailey's Hard Kings Worthy Old Basing Bucket Corner Holt End Lynch Hill Inhurst Waterlooville Criddlestyle West Tisted Thedden Middleton East Tisted Northam Romsey Bursledon Nashes Green Chawton Coombe Nutley Segensworth Whitsbury Mount Pleasant Southend Isington Furzeley Corner Tadley Weston Colley Shirley Bedford Place Bransgore Furze Hill Whitehill Heathfield Dunbridge Lower Canterton Browninghill Green Itchen Butlocks Heath Lower Brook Adbury Ashe Oak Hill Sleaford Tipner Hunton South Baddesley Farlington Purbrook Heath Fair Oak