Luxury Brand Advertising in Upper Farringdon

Get in touch

Luxury Brand Marketing in Upper Farringdon

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Upper Farringdon

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in GU34 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Upper Farringdon

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Upper Farringdon

True luxury need not be directly communicated but instead experienced.

Consumers in Upper Farringdon like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Upper Farringdon

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
North Town Lower Slackstead West Heath Tilly Down Harefield Landport North Poulner Ashley North Oakley East End St Austins Botley Ashford Hill Blacknest North Ripley Quidhampton Hedge End Sherborne St John Spanish Green Highclere Chilcomb North End Gilbury Hard Funtley Cupernham Furzley Headley Montgomery Lines Nately Scures Ower Swanwick East Tisted Mead End Bashley Park Plaitford Green Portswood South Baddesley Anmore Freefolk Silchester Shirley holms Titchfield Common West End Downton Petersfield Merry Oak Overton West Tisted Fritham North Stoneham Crux Easton Kings Worthy North Baddesley St John's Church West Common Bedenham Nutburn Portsea Island Swampton Exbury Beckley Sway Old Shirley Dilton Heath End Hook North End Sandy Down West Meon Woodlands Bradley Axmansford Turgis Green Newgrounds Selsmore Ridgeway Parade Netherton Blackfield Somers Town Park Leigh Park Brook Pitt Testwood Shortheath Lee-on-the-Solent Warblington Kentsboro Cowplain Fair Oak Hazeley Lea Hythe Brockbridge Sherfield English Woodington Stratfield Turgis Bisterne Close East Worldham Hartley Mauditt Hatchet Green Redbridge Foxdown East Meon Bentworth Woodley Lower Daggons Frost Hill Anstey Bisterne Ashe Bagnum Foxcotte Waterditch Bedford Place Hightown Bridgemary Whitsbury Eastleigh Redenham South Town Lee Ground Stubbington Soberton Heath Seafield Badger Farm North Boarhunt Appleshaw Colemore Ower Custards Andwell Anthill Common Outwick Pilley Bailey Mengham Palestine Duck Street Mullenspond Little London Durley Street Ewshot Allbrook Sandleheath Middleton Knights Enham Viables Hatch Bottom Lower Green Ann's Hill Barton on Sea West Heath Weeke Godshill Pound Street West Meon Lepe Finchdean Bassett Green Quarley Nob's Crook Monxton Keyhaven Well Pamber End Mockbeggar Bishop's Waltham Four Marks The Hummicks Hursley Langrish Farnborough Park Bitterne Harbridge Pucknall The Frenches Emery Down Pardown Stony Heath Hawkley Brook New Town Old Netley Hartley Wintney Lee North Charford Crookhorn Enham Alamein Harbridge Green Foxhall Newtown Rake Common Basingstoke Frenchmoor Upper Wootton Hoe Battramsley Cross Anchorage Park Timsbury Brockenhurst Dogmersfield Blackmoor Turmer Langley Southend Bleak Hill Darby Green New Alresford Hipley Pilley Headley Thornhill Park Frogmore Pooksgreen Fleetlands Waterlooville St Cross North Sydmonton Otterwood Fox Lane Andover Down Upper Clatford Hannington Roughdown Little Holbury Lord's Hill Linkenholt Everton Beech Hill Denmead Holt Pound East Boldre Grateley Abbotts Ann Linwood Woodcot Burley Lawn Netley Marsh Langstone Charlton Bishopstoke Foulford Wolverton Penton Grafton Boorley Green Lower Bullington Hammond's Green Hazeley Upper Ratley Buckskin Gundleton Leagreen Whale Island The Mint Upper Canterton Tadley Fareham Passfield Lower Upham Lower Buckland Upper Slackstead Halterworth Newfound Boldre Hoe Gate Pondtail Ampfield Bossington Bailey Green Ringwood Soberton Wittensford Upper Pennington Purbrook Heath Littleton North Street Pamber Heath Easton Red Rice Alton Church Crookham Vernham Bank Penwood Woodmancott Wintershill Bursledon Totford Elson Dora's Green Beaulieu Cold Ash Hill Ecchinswell Southington East Aston Weston Corbett North Warnborough Peel Common Blissford Burley Street Lane End Popham Tufton Michelmersh Stroud Eling Kingsland Place North Gorley Rye Common Abshot North Camp Furze Hill Wharf Hill Winchfield Hurst Causeway Pikeshill Burley Beacon Wallington Stony Batter Freemantle Walton Heath Newton Stacey Worlds End Hangersley Salters Heath Lovedean Chilworth Old Village Little Somborne Frogmore Newnham Upper Swanmore East Cholderton West End Green Newbridge Springvale Hale Netley Hill Rafborough Blackhill Hill Hambledon Hyde Cadnam Row Ash South Farnborough Baughurst Chalton Shirley Park Thorns Beach Lymington Lower Common Bishop's Sutton Upper Common Walhampton Bramley Filmore Hill Pound Green Lower Brook Weston Colley Critchell's Green Applemore Upper Burgate Sleepers' Hill Wellow Wood Buttsash Durley Litchfield Weston Patrick Milford on Sea Ramsdell Oakridge Ibworth Westfield Sparsholt Shirley Warren Vernham Street Horseport Houndmills Old Portsmouth Lyde Green Forton Upper Kingston Potbridge Bransbury Abbotstone Latchmere Green Fratton Hatch Sholing Common St Mary's Kingsmead Lower Canterton Mill Lane West Tytherley Hillstreet South Wonston East Anton Titchfield Park Hillhead Pamber Green Adbury Yateley Lower Froyle Purbrook South Warnborough Buriton Bashley Brown Candover Lockerley Woodlands Monkwood Middle Wallop Hollington Mattingley Durrants Bulbery New Cheriton Farlington Old Alresford Whitehill Ovington Southwick Lynch Hill Northney Broad Layings Wheatley Newtown Bucks Horn Oak Bedhampton Baffins Winslade Fleetend Greywell Portsmouth High Cross Little Ann Stoke Ball Hill Bordon Spitalhatch Penton Mewsey Ashford Upper Shirley Hill Grove Shobley Heathfield Wootton Goodworth Clatford Deane Lyndhurst Lower Swanwick Bartley Newtown Shamblehurst Sherfield on Loddon Horris Hill Hatch Warren Stanmore Golden Pot Hampton Park Liss Forest Gunville Alverstoke King's Somborne Ridge Common Godshill Wood Mortimer West End Hardley Mislingford Stonyford Northam Lower Burgate Mount Pleasant Upper Wield Wickham Common Broadgate Havant Hensting Park Gate Brown Heath Butlocks Heath Bowling Alley Ragged Appleshaw Whitchurch Sydmonton Oliver's Battery West Dean Waltham Chase Northbrook East Woodhay Balmerlawn Maybush Axford Kingsley Weston Picket Piece Little Posbrook Rockford Lower Bordean Bickton Bishop's Green Oak Hill Cosham Upper Bullington Woodlands Great Shoddesden Drayton Swaythling Liphook Broughton Corhampton Avington Woodcott Harefield Bagmore Old Burghclere Canada Common Steep Marsh Upper Froyle Ropley Dean Houghton Shedfield East Liss Brockhurst Canada Fawley The Butts Brock's Green Poulner North Waltham Hinton Ampner Bitterne Manor Southampton Beech Murrell Green Ashe Warren Highbridge Wickham Hawley Lane Compton Lower Common Dunley Shalden Green Spearywell Martin Picket Hill Gore End Winsor Standford Ashurst Bellevue St Giles's Hill Furzedown Privett Lindford Hollywater South Weirs Earlstone Common Dean Fulflood Woodfalls Bramley Corner Wootton St Lawrence Sprat's Down Newtown Common Highbury Micheldever Lower Wield Bramley Green Keeping Copnor Kingsclere Woodlands Bramshott Elvetham Marchwood Hartley Wespall Sutton Scotney Bramshill Faccombe Old Milton Kingsclere Millbrook Fair Oak Green Newton Valence Owslebury Hearn Little Down Bentley Holybourne Empshott Green Crow The Holdings Crockerhill Rowner Bevois Valley Chidden Godwinscroft Winklebury Toothill Hazeley Bottom Crowdhill Redlands Oakley Whiteley Hawthorn Shawford Wecock Tot Hill Burghclere Battramsley Furzey Lodge Ashton Gilbert Street Nursling Highways Curbridge North Hayling Neacroft Griggs Green Oakhanger Colden Common Whitenap Southrope Goose Hill Neatham Segensworth Liss Lymore Upham Woolston Foxhills Blounce Cufaude Curdridge Hill Head Danebury Thornhill Hocombe Calmore Bank Wyck Lower Ratley Brighton Hill Kitwood Hundred Acres Stoke Common Froxfield Green Barton Stacey Townsend The Withies Tote Hill Blendworth Long Sutton Woodend Knapp Monk Sherborne Penton Corner Cuckoo's Corner Polhampton Newtown Pheonix Green Crawley Dean Leckford Gritnam Tunworth Broadmere Mill Green Cheriton Ellisfield Compton End Blackwater Heckfield Newtown Glebe Chandlers Green Northfields Setley Binley Ibsley Sea View Aldershot Copythorne Braishfield North Kingston Kingston Barford Kent Cliddesden Farnborough Green Hawley Stratfield Saye Bidden Sandford Greatham Lasham Winchfield Portchester The Common Hound Tichborne Mellishes Bottom North End Boyatt Wood Fyfield Hook Park Brockhampton Burridge Empshott Camdentown Farleigh Wallop Deadwater Ratlake Holbury Ladwell Southwood Birchy Hill Hatherden Isington Ibthorpe Up Nately Kempshott Crookham Village Clanville Downend Belbins Stonymarsh Ogdens Hattingley Dunbridge Bunstead Eversley Cross Droxford Coombe Ropley Soke Hound Green Moortown Regents Park Hunton Eversley Centre Wheat Hold Crondall Shipton Bellinger Widley Romsey Port Solent Phoenix Green West Ham Stockheath Woodside Forton Ramridge Park Wilsom Breamore Upper Farringdon Fordingbridge Stanswood Lower Exbury Preston Candover Swarraton Shalden Warborne Fair Cross Tye Titchfield Buckland Ramsdean Lord's Wood The Soke Forest Corner Worting Tipner Lordswood Fair Oak Morestead Holt Newtown Hungerford Up Somborne East Wellow Tapnage Court Corner Dundridge Headbourne Worthy Shirrell Heath Criddlestyle Kimpton Lower Green Hartfordbridge Thruxton Popley Dowd's Farm Sarisbury Tadley Hill Fleet Longstock Bighton Horndean Cricket Hill Racedown Bramdean Sheet West Hill Kilmeston Hightown Soake Charlwood Abbots Worthy Dibden Turkey Island Kent's Oak Brambridge Redbrook Stoke Charity West End Stone Highcliffe Clatford Oakcuts Chandler's Ford Hinton Up Green Arford Hounsdown Wolverton Common Northbrook Burley Newtown New Milton Hatchet Gate Picket Post Water End Hill Park Bevois Town Woodgreen Black Dam Inhurst Eastland Gate Street End Little Shoddesden Crampmoor West Green Fairdown Ashmansworth Tiptoe Clanfield Chilbolton Down Smannell Bransgore Warnford Gosport Frogham Elvetham Heath Prince's Marsh Wildmoor Abbotswood Cocksford Down Privett South Ham Bassett Bull Hill Tangley Clayhall Goose Green Westwood Park Netley Itchen Abbas South View Emsworth Church End Harestock Sopley Little Hoddington East Stratton Wadwick Little London Burkham Nutley Cuckoo Bushes Rotherwick Durns Town Westley Hamble-le-Rice Bucket Corner Lowford Hook Park Estate Highfield Valley Park Standon Minley Broad Oak Wildern Beauworth Eastoke Steventon Upton Charter Alley Daneshill Colt Hill Martyr Worthy Ashurst Bridge East Dean Hilsea Chawton Newtown East End Gobley Hole Lopcombe Midanbury Blashford Sladen Green Newtown Winnall Buckland Wivelrod Frithend Peartree Green Hyde Ashley Moulsham Green Chapel Stonehills Wishanger Common Shorley The Hangers Egypt Lynch West Stratton Wymering Nether Wallop Summerlug Woolton Hill Dummer Vernham Row East Hill Warren Corner Chineham Headley Down Baybridge Bailey's Hard Bitterne Park Cove Powntley Copse Steep Weavers Down Cottonworth Fisher's Pond Dibden Purlieu Couch Green Malshanger Upton Fryern Hill Rockbourne Stuckton West Worldham Holt End Martin Drove End Eastney Tinkers Cross Ossemsley Twyford New Brighton Laverstoke Heath End Flood Street Grayshott Townhill Park Thorney Hill Bar End Carter's Clay Hill Brow Calshot Chilworth Swanmore Upton Grey Lower Farringdon North End Northington Chilbolton North Weirs East Oakley Denvilles Anna Valley Bucklers Hard Stamshaw Pennington Furzeley Corner West End Wonston Gable Head Avon Ellingham South Down Meon Conford Hurstbourne Priors Tadley Bottom Ropley Binsted Stoner Hill Newtown Woodside North Fareham Lower Turmer Burgates Fleet Warren Corner St Denys Horton Heath Hurstbourne Tarrant Rowlands Castle Dipley West Liss Totton Nashes Green Colbury Soldridge Hatt Hill South Hayling North Houghton Rotten Green East Martin Eastrop Worthy Down Paulsgrove Hillpound Horsebridge Fullerton Sholing Hammer Bottom Sandy Balls Wherwell Newtown Winchester Old Basing Hollington Cross West Town Brokenford Vernham Dean Egbury Ripley St Mary Bourne Rownhams Odiham Upper Enham Over Wallop Clarken Green Catherington Lower Pennington Three Ashes Itchen Aldermoor Hook Nichols Town Little Basing South Gorley Linford Stockbridge Farnborough Longparish Weston Allum Green Sleaford Hazeley Heath Warnborough Green Wigley Park Corner Meonstoke Herriard Minstead Plastow Green Brook Hill Selborne Stakes Baughurst Common Kimbridge Otterbourne Itchen Stoke Exton Heathfield Swelling Hill Medstead Weyhill Andover Kings Furlong Southsea Cole Henley West Wellow Warsash Ashfield Hillyfields Kingston Milton Mount Pleasant Portmore East Tytherley Shootash West Leigh Bramshott Chase Tidpit Banister's Park Whitway Stoke Bowyer's Common Wimpson Norleywood Ocean Village Ashlett Boarhunt Amport Abbotts Barton Wimble Hill Stoney Cross Frostlane North Street Oakshott Heather Row Farnborough Street Polygon Burghclere Common Drayton Damerham Portsea Thedden Silkstead Shirley Chilton Candover Hordle Church Oakley London Minstead Compton The Close Upper Street Bramshaw Hill Top Mottisfont Rushington Browninghill Green Newtown Mapledurwell Coxford Catisfield Buddle Awbridge Wildhern Hiltingbury Crosshouse Locks Heath Brickhill Knowle Bevois Mount