Luxury Brand Advertising in Aconbury

Get in touch

Luxury Brand Marketing in Aconbury

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Aconbury

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR2 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Aconbury

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Aconbury

True luxury need not be directly communicated but instead experienced.

Consumers in Aconbury like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Aconbury

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Aconbury (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Combe Marlbrook Ballingham Hill Edwyn Ralph Breinton Common Kynaston Old Wharf Stony Cross Moreton Jeffries Lower Bullingham Five Bridges Rudhall Symonds Yat West Pen-y-Park Upper Lyde Clodock Easthampton Green Crize Ewyas Harold Waller's Green Wormbridge Common Upper Town Dorstone Weston Whitchurch Richards Castle College Hill Hegdon Hill Withington The Bage Crowmoor Cobnash Stretton Sugwas Poolmill Yarkhill Bobblestock Norton Canon Veldo Tudorville Lower Hergest Marden Turkey Tump Harewood End Lower Buckenhill Weobley Marsh Turnastone Munsley Green Upper Hergest Golder Field Stony Cross Sugwas Pool Leysters Pole Old Gore Deerfold Hill of Eaton Steen's Bridge Westfields Bellamore Crossway Ballsgate Common Clehonger Ford Rodd Hurst Hopley's Green Tupsley St Margarets Woolhope Cockshoot Weston Beggard Haven Bowley Orcop Cradley Westbrook Stoke Prior Little Birch Becknell Arrow Green Moorfields Upperton Holme Lacy Pipe Aston Lingen Pow Green Chickward Shobdon Aston Jug's Green Orleton Common Bull's Hill Lawton Welsh Newton The Moors Calver Hill Newton Holywell Upper Hardwick Welshman's Lane Hinton Downton on the Rock Dulas Llangarron Nash Upcott Ullingswick Prior's Frome Leinthall Earls Brelston Green Twyford Common Fiddler's Green Little Hereford Wood End Letton Halmond's Frome Wormbridge King's Acre Ruxton Eau Withington Ryeford Pencraig Stanford Bishop Mansell Gamage Goodrich Waterloo Moccas Lower Welson Peterstow Winforton Welsh Bicknor Brinsop Common Coddington Greytree Three Crosses Crizeley Sapey Bridge Dancing Green Stocking Crumpton Hill Upper Hamnish Norbridge Pontrilas Humber Whitbourne Broomy Hill Ashley Moor Portway Lower Harpton Hereford Linton Hill Stretford Court Lea Line Willersley Logaston Rhydspence Altbough Dinedor Stoke Cross Pudleston Pentre-Jack Bradlow Woolhope Kingstone Rodd Bodenham Moor Tidnor Welsh Newton Common Evendine Sandyway Munsley The Fording Dinedor Camp Wayend Street Portway High Lane Haven Tedstone Wafer Colwall Stone Hope's Rough Shenmore Stretford Winter's Cross Leysters Grendon Bishop St Weonards Stowe Fine Street Mansel Lacy Little Garway Sapey Common Catley Southfield Crocker's Ash Brockhampton Moorend Cross Brobury Llanwarne Brinkley Hill White Stone Longtown Maund Bryan Chance's Pitch Hendre Bromyard Downs Uphampton Upper Welson Bircher Westfield West Lydiatt Birchend Llandinabo Bredward Hagley Newtown Wyson Eyton New Street Wilson Much Marcle Meadow Green Ludstock Trewen Newtown Canon Pyon Callowside Old Country Canon Frome Garway Hill Clifford West Town Nokelane Head Ledbury Dukes Bringsty Common Lucton Kingsfield Clencher's Mill Combe Moor Elms Green Abbey Dore Pembridge Weston under Penyard Bromyard Falcon Lower Lye Lower Todding Ivington Lower Hardwick Headland Ruxton Green Eardisland Parkway Woods Eaves Merbach Michaelchurch Escley Lower Green Stretton Grandison Archenfield Brampton Abbotts Risbury Bacton Bishopstone Todding Pipe and Lyde Holmer Much Cowarne Penrhos Munderfield Stocks Horseway Head Hatfield Wacton Hope under Dinmore Bowley Town Flaggoners Green Craswall Shirl Heath Linton Nunnington Burmarsh Moreton Tarrington Birchall Brierley Coxall Urdimarsh Westmoor Preston on Wye Red Hill The Marsh Marstow / Llanmartin Eign Hill Alder's End Clouds Stagbatch Little Hill Perton The Heath Bodenham Bank Little Marcle Brinsop Venn's Green Baron's Cross Titley Walterstone Newton Penguithal Newtown Nutfield Knapton Green Lower Egleton Brookfield Eardisley Madley Upper Lye Kimbolton Swainshill Llanrothal Hoarwithy Loxter The Forge Fownhope Common Hill The Knapp Llancloudy Buckton Bringewood Forge Little Merthyr Bartestree Lower Town Lower Rabber Lewis Wych Amberley Wofferwood Common Yarpole Moor Park Lower Broxwood Dodmarsh Howle Hill Yazor Tillington Newton Panks Bridge Marston Putley Green Lulham Winnal Ailscroft Dorstone Callow Marsh Tumpy Lakes Colwall Bleak Acre Byford Bush Bank Upper Marston Phocle Green Great Brampton Widemarsh Lower Grove Common Shucknall Wellington Heath Whyle Kivernoll Peterchurch Cockyard The Parks Ebnall Wellington King's Pyon Bredenbury Pontshill Elton's Marsh Lower Maes-coed Green Lane Pool Head Great Doward Cold Green Marlow Lyne Down Dinedor Cross Trelough Perrystone Hill Burghill Upper Sapey How Caple Cabal Ashfield Rowland's Green Pixley Ashperton Stoke Edith Pen-pwll-sond Brockmanton Upper Egleton Hartleton Burrington Little London Tyberton Withington Marsh Hildersley Stowfield Bartonsham Collington Headbrook Auberrow Portway The Vauld New Town Bowley Lane Archenfield Credenhill Gilfach Brimfield Totnor Upper Dormington Birley Middle Maes-coed Holme Marsh Lugg Green Linley Green Pikestye Walford The Broad Tillington Common Goose Pool Hampton Bishop Comberton Wynds Point Crick's Green Thruxton King's Caple Saffron's Cross Rotherwas Byton Ganarew Newton Farm Grittlesend Ledicot Trolway Eaton Snodhill The Cleaver Burcher Kerry's Gate Streamford Wootton Aconbury Aston Ingham Wormsley Allensmore Carey Wetmore Upper Kinsham Leintwardine Symonds Yat Checkley Thornbury Westhide Lower Wootton Clock Mills Knill Ridge Hill Walker's Green Sollers Hope Hamnish Clifford Hom Green Ryelands Brimfieldcross Hope Mansell Goodrich Cross Grantsfield Orleton Kenchester Whitechurch Maund Stapleton Stoneyard Green Treaddow Wolferlow Adley Moor Much Birch Whitton Hurstley Trereece Strangford Kilpeck Weirend Bridstow Sellack Tretire Cophill Bailey Lane End Urishay Common Bicton Stanley Hill Sunset Bishon Common Meer Common Walford Aylton Hales Wood Monkland Woonton St Owen's Cross Bishops Frome Preston Wynne Wylde The Weaven Aymestrey Little Brampton Luston Felton Westhope Floodgates Huntington Middleton Crozen Munstone Limebrook Hole-in-the Wall Netherton Brick End Red Rail Bullinghope Millhalf Newman's Place Broadway Lands Brilley Mountain Mathon Stockingfield West Hill Upper Buckenhill Yatton Eastwood Sutton St Michael Mahollam Kington Sutton St Nicholas Hales Bank Brampton Bryan Broad Green Nupton Llanveynoe Sarnesfield Newlands Claytons Lower Kinsham Lower Bearwood Tedstone Delamere Fromes Hill Batchfields Howton Stansbatch Leys Hill Norton Wood Lower Breinton The Wymm Ruckhall Michaelchurch Broad Oak Kentchurch Greenhill Winnal Common Upper Colwall Shawl Upper Wootton The Hundred Colwall Green Almeley Fawley Chapel Barrelhill Green Lower Southfield Cross Llyde Cock Gate Priory Wood Huntington King's Thorn Moorcot Enmore Field Bagwyllydiart Glewstone Field's Place Canon Bridge Middleton on the Hill Wormelow Tump Vowchurch Common Preston Marsh Coughton Marston Stannett Merrivale Putson Upton Crews Kerne Bridge Blakemere Durlow Common Scotland Bank Weobley Monmarsh Flintsham Moorhampton Blackmarstone Hill Hole Kymin Hawkersland Cross Overross Tarrington Common Bearwood Ross-on-Wye Bromsash Bycross Burley Gate Letton Eaton Bishop Staunton on Wye Nextend Lyonshall Belmont Upton Bishop Little Gorsley Pontshill Marsh Woonton Aston Crews Grendon Green Docklow Stony Cross Vowchurch Llanrosser Pict's Cross Ladyridge Wynn's Green Three Ashes Old Forge Monnington on Wye Pencoyd Luntley Woodbrook Buckcastle Hill Cholstrey Wilton Newton Ham Green White Rocks Kinnersley Lugwardine Common Bach Ryelands Poolpardon Rushock Shelwick Foxley Ridgeway Cross Little Doward Putley Common Ongar Street Newton Isle of Rhea Monkhide Byton Hand Didley Llangrove Marlas Cobhall Common Munderfield Row Rowlestone Donnington Birtley Crossway Stockton Biddlestone Storridge Crow Hill Sollers Dilwyn Franklands Gate Aylestone Hill Parkway Grafton Foy Much Dewchurch Walterstone Common Hungerstone Almeley Wootton Beavan's Hill Beggars Ash Upper Wellington Kingsland Whitney-on-Wye Elton Kingswood Edvin Loach Aulden Adforton Lower Burton Hill-field Elmdale Putley Lyde Cross Hunderton Stoke Lacy Larport Ledgemoor Gorsley Common Ocle Pychard Hillhampton Coldharbour Upper Broxwood Leominster Woonton Ash Kingstone Bodenham Lea Wellington Marsh Hill Gate Dormington Sutton Marsh Covender Wigmore Mortimer's Cross Sellack Boat The Leys Even Pits Ashton Staunton on Arrow Bolstone Bridge Sollers Cornett White Cross Portfields Park Gate Acton Beauchamp Fromington Upper Maes-coed Mordiford Acton Green Portway Little Tarrington Shelwick Green Hyde Ash Hardwicke Netherton Upper Breinton Upper Grove Common Litmarsh Dilwyn Pencombe Cusop Trumpet Staplow Little Dewchurch Stoke Lane Upper Hill Barton Court Eastnor Brilley Broadmoor Common Swinmore Common Evesbatch Sutton Lakes Bredwardine Bosbury Baysham Pen-allt Orcop Hill Rushall Sallys Kinton Ballingham Little Cowarne Byford Common The Riddle Wharton Callow Stretford Little Common Shutton Moreton on Lugg Bradnor Green Garway Castle Frome Yarsop Leinthall Starkes