Luxury Brand Advertising in Checkley

Get in touch

Luxury Brand Marketing in Checkley

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Checkley

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR1 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Checkley

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Checkley

True luxury need not be directly communicated but instead experienced.

Consumers in Checkley like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Checkley

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Checkley (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Lower Hardwick Barton Court Moreton Little Marcle Edwyn Ralph Upper Hardwick Much Cowarne Preston on Wye Birtley Dorstone Portway Broadmoor Common Canon Pyon Three Ashes Winforton Ross-on-Wye Fownhope Norton Canon Linley Green Enmore Field Upper Buckenhill Ledbury Abbey Dore Ailscroft Canon Frome Pipe Aston Clehonger Upper Marston Upper Dormington Wood End Pencombe Rodd Pontshill Marsh Goose Pool Upper Breinton Wofferwood Common Combe Ashperton Newtown Peterchurch Hill of Eaton King's Acre Trelough Ballingham Eastnor Little Hereford The Parks Broad Green Moorfields The Moors Stanley Hill Wynds Point Pikestye Urishay Common Grendon Bishop Hales Bank Wynn's Green Hartleton Stretford Putley Common Perrystone Hill Nextend Kinnersley Humber Bobblestock Willersley Cold Green The Riddle Burley Gate Ryelands Stretton Grandison Brinsop Common Symonds Yat West Llanrothal Upper Kinsham Tidnor Tillington Shobdon Knill Trereece Whitechurch Maund Bridge Sollers Burcher Cobhall Common Easthampton Kimbolton White Rocks Aston Crews Orleton Kymin King's Thorn Michaelchurch Eardisland Hinton Norton Wood Welsh Newton Fawley Chapel Thruxton Kerry's Gate Larport Wolferlow Crowmoor Eign Hill Elton Clodock High Lane Belmont Brockhampton Luntley Llandinabo Hampton Bishop Phocle Green Amberley Whitney-on-Wye Hunderton Hagley Bleak Acre Bircher Dinedor Cross Staunton on Arrow Newton Parkway Callow Marsh Symonds Yat Crick's Green Richards Castle Shenmore Staplow Newton Little Gorsley Marlow Yarsop Colwall Orleton Common Priory Wood Wyson Dinedor Bailey Lane End Ledgemoor Marlbrook Kingstone Breinton Common Donnington Felton Bosbury Brockmanton Cholstrey Stoke Lane Weirend Wetmore Headbrook Lower Harpton Bringsty Common Callow Coxall Leinthall Earls Pixley Garway Chickward Ashley Moor Ridgeway Cross Birchall Hatfield Common Hill Madley Turnastone Westhide Bartestree Lower Bullingham Biddlestone Wayend Street Winnal Dodmarsh Urdimarsh Tillington Common Whitbourne Whitton Leominster Stapleton Clencher's Mill Walford Stockton Widemarsh Blakemere Lower Bearwood Foxley Callowside Even Pits Walterstone Swinmore Common Marlas Buckcastle Hill Westfield Bowley Strangford Baron's Cross Aston Rodd Hurst Dulas Coldharbour Llangrove Newton Upper Broxwood Hegdon Hill Sutton Lakes Lugwardine The Vauld Cross Llyde Upper Hamnish Checkley Loxter Vowchurch Common Netherton New Town Walterstone Common Stoke Cross Dormington Parkway Stockingfield Linton Hill Baysham Peterstow Woonton Bearwood Nupton Pentre-Jack Garway Hill Sarnesfield Munstone Cusop Linton Kynaston Woonton Waller's Green Crossway Hillhampton Cradley Storridge Staunton on Wye Meadow Green Shelwick Green Bull's Hill Stansbatch Marston Lower Grove Common Pencoyd Wellington Red Rail Almeley Ford Tudorville Dilwyn Pen-allt Stony Cross Portfields Kingswood Crocker's Ash Franklands Gate Lower Rabber Marden Claytons Hyde Ash Little Brampton Pencraig Tumpy Lakes Lea Line Risbury Lyde Cross Ryelands Uphampton Lower Southfield Stretford Court Lucton Weobley Marsh Credenhill Upper Hergest Tretire Munsley Batchfields Birchend Saffron's Cross Wigmore Putley Green Hill-field Wharton Red Hill Tyberton Stanford Bishop Cornett Hildersley Grendon Green Stocking Trewen Bowley Town King's Pyon Llanrosser Withington Marsh Woolhope Cockshoot Durlow Common Flintsham Portway Ryeford Canon Bridge Little Merthyr Lulham Kerne Bridge Hawkersland Cross Crozen Burmarsh Hill Hole Walker's Green Yarpole Wilson Llanveynoe Coughton Kenchester Horseway Head Stowfield Treaddow Upper Grove Common Aulden Mortimer's Cross Harewood End Kinton Brinkley Hill Lower Maes-coed Weston Weobley Moor Park Stony Cross Rotherwas Bromyard Downs Rhydspence Poolmill Old Forge Mathon West Lydiatt Howton Crow Hill Sellack Stoke Lacy Wylde Upper Colwall Bullinghope Hoarwithy Didley Cobnash Pudleston Archenfield Brilley Tedstone Wafer Broadway Lands Much Birch Letton Mordiford Westbrook Holmer Turkey Tump Westhope Shutton Stretton Sugwas Overross Hungerstone Prior's Frome Halmond's Frome Ham Green Comberton Bromsash Evendine Brinsop Knapton Green Fiddler's Green Litmarsh Brimfield Middleton Beggars Ash Kingsfield Lower Green Bacton Bartonsham Stoneyard Green Woonton Ash Colwall Green Putson Floodgates Crumpton Hill Falcon Shawl Stowe Mahollam Sutton St Michael Woodbrook Broomy Hill Brobury Eardisley Rowlestone Pontshill Park Gate White Stone Kilpeck Five Bridges Maund Bryan Kingstone West Town Moreton on Lugg Lower Welson Newton Woolhope Tedstone Delamere Merbach Stretford Monnington on Wye Hom Green Moorhampton Beavan's Hill Combe Moor Greytree Lower Town Sollers Dilwyn Nunnington Wormbridge Goodrich Cross Ridge Hill Aylton Goodrich Newlands Adforton Pen-pwll-sond Lower Broxwood Upper Wootton Bolstone Bishopstone Eaton Ivington Little Birch Grittlesend Ganarew Bodenham Bank Luston Sugwas Pool Sellack Boat Hurstley Fromes Hill Welsh Newton Common Kingsland Brilley Mountain Little Doward Brampton Abbotts Whyle Middle Maes-coed Little Garway Stony Cross Bredward St Owen's Cross Almeley Wootton Holywell The Knapp Yarkhill Pen-y-Park Penrhos Cabal Fine Street Great Doward Twyford Common Withington Elms Green Waterloo Moorend Cross Wootton Elmdale The Fording Stoke Prior Lugg Green Upper Sapey West Hill Calver Hill Upper Lyde Munderfield Stocks Gorsley Common Bowley Lane Burrington Moccas Rushall Letton Lingen Llanwarne Deerfold Buckton Middleton on the Hill Upper Hill Much Marcle Allensmore Moorcot Upton Crews Venn's Green Sandyway Wilton Lower Breinton Stoke Edith Bridstow Edvin Loach Ruckhall Monmarsh Byford Common Wormelow Tump Leysters Brimfieldcross Lawton Nokelane Head Upton Bishop Pipe and Lyde Crossway The Bage Yatton Hopley's Green Lower Burton Holme Lacy The Hundred Perton Newtown Eau Withington Hill Gate Howle Hill Old Wharf Chance's Pitch Green Lane Wormsley Ashton The Cleaver Putley Tupsley Leinthall Starkes Limebrook Titley Welshman's Lane Evesbatch Burghill Bradnor Green White Cross Lower Egleton Lower Kinsham Newton Farm Grantsfield Haven Birley Bycross Sollers Hope Millhalf Penguithal Preston Wynne Clouds Catley Southfield Green Crize Tarrington Common Lower Todding Wellington Marsh Hope's Rough Golder Field Pool Head Rudhall Little Cowarne Moreton Jeffries Upper Town Common Bach Ballsgate Common Nutfield Trumpet Lewis Wych Wacton Coddington Woods Eaves Ebnall Brampton Bryan Adley Moor Westmoor Kivernoll Great Brampton Sallys Ruxton Much Dewchurch Upper Lye Ledicot Little Dewchurch Nash Brookfield Shelwick Byford Newtown Thornbury Shucknall Old Country The Marsh Crizeley Headland Eyton Bromyard Trolway Dorstone Greenhill Gilfach Welsh Bicknor Lower Buckenhill Ewyas Harold Hereford Leys Hill Yazor Portway Collington Mansell Gamage Veldo Panks Bridge Archenfield Westfields Sunset Flaggoners Green Ballingham Hill Ocle Pychard Old Gore Acton Beauchamp Weston under Penyard Cophill Preston Marsh Michaelchurch Escley Hole-in-the Wall Newton Field's Place Downton on the Rock Weston Beggard Orcop Hill Todding Longtown Little Tarrington Becknell Pontrilas Lyonshall Pembridge Huntington Little Hill Aymestrey Sapey Common Bringewood Forge Vowchurch Upper Wellington Cock Gate Craswall St Margarets Bodenham Moor Huntington Three Crosses Sutton Marsh Scotland Bank Fromington Lower Hergest Mansel Lacy Cockyard Wormbridge Common Upper Maes-coed Leintwardine Marstow / Llanmartin Winter's Cross Hope Mansell Arrow Green Lea Upcott Munsley Green Eaton Bishop Covender Aston Ingham Meer Common Brierley Walford Holme Marsh Elton's Marsh Dancing Green Winnal Common Sutton St Nicholas Stagbatch Haven Little London Brelston Green Netherton College Hill Hendre Lower Lye The Heath Munderfield Row The Leys Colwall Stone Byton Hand Pict's Cross Isle of Rhea Monkland Broad Oak Hamnish Clifford Upper Egleton Grafton Bishops Frome Upperton Bush Bank Poolpardon The Wymm Kentchurch Bellamore Llancloudy Shirl Heath Rushock Ruxton Green Wellington Heath Newman's Place Bicton Clifford Bagwyllydiart Ludstock Leysters Pole Dukes The Weaven Docklow The Broad King's Caple Llangarron Dinedor Camp Little Common Merrivale Logaston Steen's Bridge Portway Hales Wood The Forge Whitchurch Rowland's Green Marston Stannett Castle Frome Aylestone Hill Alder's End Eastwood Sapey Bridge Monkhide Ashfield Bredenbury Streamford Bradlow Hope under Dinmore Lower Wootton Lyne Down Brick End Bodenham Orcop Totnor Hardwicke How Caple Blackmarstone Byton Pow Green Altbough Aconbury Barrelhill Green Snodhill Bredwardine Acton Green Swainshill Clock Mills St Weonards Ullingswick New Street Ladyridge Foy Bishon Common Norbridge Ongar Street Tarrington Kington Glewstone Carey Auberrow Jug's Green Upper Welson