Luxury Brand Advertising in Elton

Get in touch

Luxury Brand Marketing in Elton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Elton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in SY8 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Elton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Elton

True luxury need not be directly communicated but instead experienced.

Consumers in Elton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Elton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Elton (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Marston Welsh Bicknor Much Dewchurch Portway West Town Moreton Shenmore Woodbrook Elms Green Ham Green Baron's Cross Urishay Common Swinmore Common Preston on Wye Dilwyn Brierley Allensmore Lower Breinton Hinton Welsh Newton Common Priory Wood Llanveynoe Upper Hardwick Almeley Wootton Callowside Wayend Street Much Marcle Lower Buckenhill Adforton Beggars Ash Sunset King's Acre Parkway Hereford The Forge Lower Harpton High Lane Turkey Tump Sutton St Nicholas Ocle Pychard Birchall Weobley Madley Dodmarsh Ongar Street Ballingham Hill Burmarsh Bellamore Didley Huntington Rodd Poolmill Hopley's Green Meadow Green Aylton Coldharbour Strangford Bodenham Bank Monnington on Wye Newton Upper Hamnish Westhide Ebnall Walford Moorfields Great Doward Eardisland Pen-allt Stapleton Upper Dormington Brinsop Peterstow Deerfold Peterchurch Lower Town Millhalf Norbridge Green Crize Lower Bearwood Hildersley Grendon Green Upper Town Knill Pontshill Marsh Upton Crews The Cleaver Bosbury Tidnor Batchfields Upper Wootton Upper Wellington Aulden Pencombe Vowchurch Common Nash Wilson Bishon Common Bodenham Monmarsh Thornbury Dorstone Crossway Orleton Stanford Bishop Munderfield Row Welshman's Lane Saffron's Cross Whitchurch Buckcastle Hill Brampton Abbotts Panks Bridge Bacton Wellington Heath Broadway Lands Glewstone Newtown Linley Green Merbach Gorsley Common Llanrothal Rodd Hurst Longtown Merrivale Crow Hill Whyle Weston under Penyard Edwyn Ralph Chance's Pitch Holmer Widemarsh Pipe and Lyde Haven Little Cowarne Goodrich West Lydiatt Shelwick Portway Mahollam Treaddow Ridgeway Cross Kinton Whitechurch Maund Michaelchurch Escley Downton on the Rock Callow Marsh Phocle Green Kingswood Hawkersland Cross Old Wharf Cobhall Common Byford Common Bobblestock Clouds Monkland Larport Eastnor Pen-pwll-sond Ruxton Belmont Brockhampton Cophill Weobley Marsh Kimbolton Brockmanton Sugwas Pool Marlas Pontrilas Middleton on the Hill Acton Green Sollers Dilwyn Ruxton Green Linton Bredward Pen-y-Park Foy Foxley New Town Bridge Sollers Rudhall Withington Marsh Greenhill Stony Cross Tillington Common Logaston The Marsh Bailey Lane End Willersley Marlbrook Netherton Common Hill The Knapp Wormelow Tump Ballsgate Common Munsley Green Leysters Lyde Cross Lower Southfield Hartleton Byton Hand Bearwood Dulas Colwall Stone Portfields Parkway Falcon Rushall Goodrich Cross Lower Kinsham Eaton Bishop Clodock Winnal Common The Parks Little London Weston Beggard Hungerstone Pentre-Jack Aymestrey Nutfield Kington Fine Street Ryelands Pool Head Brimfield Venn's Green Humber Bleak Acre Fromington Edvin Loach Chickward Orleton Common Combe Wormsley Cock Gate Perrystone Hill Wellington Marsh Sapey Bridge Shucknall Stoke Edith Upper Welson Newman's Place Sellack Cornett Wormbridge Common Stowfield Garway Hill Little Marcle Clencher's Mill Stockton Amberley Crossway Collington Newton Farm Trereece Dorstone Colwall Green Yarpole Common Bach King's Pyon Todding Cockyard Burrington Michaelchurch Grittlesend Yarsop Canon Pyon Shirl Heath Winforton Ewyas Harold Putson Hyde Ash Eardisley Brilley Mountain Acton Beauchamp Wigmore Broomy Hill Thruxton Brimfieldcross Stansbatch White Stone Ballingham Pencoyd Barrelhill Green Cradley Newtown Lower Burton Ladyridge Llancloudy Little Hereford Garway Lower Todding Kerry's Gate Trelough Durlow Common Clock Mills Ledicot Hill-field Munstone Eau Withington Stoke Prior Penrhos Cobnash Hurstley Lower Welson Bycross Llangarron Ridge Hill Hendre Marston Stannett Pencraig Elmdale Mortimer's Cross Vowchurch Trumpet Blakemere Enmore Field Crizeley Horseway Head Hamnish Clifford Little Garway Staplow Floodgates Gilfach Grafton Wynn's Green Elton's Marsh Little Common Kentchurch Bowley Lane Holywell Lulham Hunderton Almeley Lewis Wych Yarkhill Old Country Headbrook Crumpton Hill Swainshill Streamford Luntley Little Doward Pixley Trewen Bromsash Waller's Green Nupton Tyberton Franklands Gate Bromyard Downs Pembridge Woonton Westmoor Easthampton The Bage Tedstone Wafer Mathon Kenchester Hales Bank Colwall Wacton White Cross Harewood End Ashfield Dinedor Camp Upper Hill Upperton Comberton Orcop Hill Byford Putley Crick's Green Urdimarsh Brelston Green Stoneyard Green Holme Marsh Litmarsh Sollers Hope Dancing Green Wofferwood Common Bush Bank Little Birch Lucton Tretire Lower Hergest Ryeford Arrow Green Woolhope Cockshoot Brilley Maund Bryan Shutton Lyne Down Poolpardon Kivernoll Beavan's Hill Ailscroft Wootton Uphampton Steen's Bridge Stretford Sapey Common Biddlestone Lower Grove Common Aconbury Pow Green Lower Maes-coed Portway Preston Marsh Rhydspence Leysters Pole Huntington Tillington Newton Lingen Birley Upper Lyde Fromes Hill Adley Moor Broadmoor Common Whitney-on-Wye Newton Netherton Walterstone Common Golder Field Hill Hole Grendon Bishop Brick End Covender Rotherwas Brookfield Kynaston Snodhill Leintwardine Lower Green Cholstrey Stoke Lacy Castle Frome Bridstow Bringsty Common Marlow Cabal Wetmore Barton Court Three Crosses Whitton Tupsley Bircher Haven Bromyard Bartonsham Upper Buckenhill Hill Gate Halmond's Frome Sutton Lakes Staunton on Wye Stretton Grandison Stanley Hill Preston Wynne Tumpy Lakes Clehonger Yazor Docklow King's Caple Byton Woonton Ash Blackmarstone Sellack Boat Even Pits Isle of Rhea Richards Castle Aston Ingham Upper Kinsham Hales Wood Headland Hom Green The Heath Little Dewchurch Stowe Dinedor Cross Donnington Westfields Calver Hill Canon Frome Rushock Moorend Cross Tedstone Delamere Hope's Rough Lower Wootton Turnastone Crocker's Ash Upper Broxwood Bolstone Newlands Sutton St Michael Ross-on-Wye Titley Marden Burcher Grantsfield Breinton Common West Hill Munderfield Stocks Putley Common Stretford Court Fiddler's Green Upper Egleton Munsley Jug's Green Pikestye Nokelane Head Evesbatch Stocking The Wymm Linton Hill Ruckhall Old Gore Fownhope Hegdon Hill Westfield Sarnesfield Rowlestone Brinsop Common Putley Green Pict's Cross Nunnington Stockingfield Hillhampton Scotland Bank Ullingswick Moorhampton Eaton Norton Canon Aston Crews Stoke Cross Archenfield Eastwood Sutton Marsh Woolhope Upper Maes-coed Nextend Kilpeck Much Cowarne The Weaven Llanwarne Shobdon Combe Moor Veldo Ledbury Lugg Green Hope Mansell Leominster Little Hill Ledgemoor Buckton Flaggoners Green Hardwicke New Street Aylestone Hill Wolferlow Bull's Hill Flintsham Welsh Newton Lower Bullingham Mansel Lacy Upton Bishop Llandinabo Wharton Becknell Fawley Chapel College Hill Lyonshall Storridge Little Tarrington Stagbatch Wynds Point Wylde Little Gorsley Yatton Risbury Kingsfield Weston Bartestree Waterloo Hill of Eaton Hole-in-the Wall Kerne Bridge Lower Egleton Abbey Dore Little Merthyr Holme Lacy Orcop Moreton on Lugg Winter's Cross Stony Cross Letton Walker's Green Upper Sapey Newton Park Gate Upper Marston Trolway Birchend Prior's Frome Ryelands Felton White Rocks Kingstone Bredenbury Pontshill Tudorville Bowley Letton Moreton Jeffries Cusop Staunton on Arrow Wormbridge Evendine Mordiford Much Birch Kymin Coddington Symonds Yat Woonton Great Brampton Dormington Upper Grove Common Portway Goose Pool Cross Llyde Three Ashes The Leys Newton The Moors Perton Stoke Lane Westhope Kinnersley The Hundred Crozen Red Hill Limebrook Craswall Llangrove St Owen's Cross Upper Breinton Wellington How Caple Ludstock Bishopstone Field's Place Lower Broxwood Bicton Leinthall Earls St Margarets Bowley Town Totnor Claytons Brampton Bryan Ganarew Upper Lye Symonds Yat West Green Lane Bishops Frome Tarrington Common Rowland's Green Whitbourne Twyford Common Newtown Westbrook Moccas Bredwardine Loxter Eyton Ashley Moor Lower Lye Crowmoor Winnal Hatfield Clifford Meer Common Ivington Penguithal Tarrington Canon Bridge The Fording Aston Cold Green Altbough Upcott Sallys Broad Green Kingstone Lea Line Coughton Lugwardine Withington Walford Bradlow Elton Howle Hill The Broad Hagley The Vauld Ashperton Kingsland Five Bridges Alder's End Leys Hill Lawton Dinedor Shelwick Green Middle Maes-coed Luston Upper Hergest Pudleston Carey Lower Hardwick Norton Wood Ashton Knapton Green Archenfield Baysham Lea Bringewood Forge Llanrosser Marstow / Llanmartin Woods Eaves Greytree Brobury Stretton Sugwas Wyson Mansell Gamage Birtley Moor Park Bagwyllydiart The Riddle Broad Oak Brinkley Hill Bullinghope King's Thorn Wilton Monkhide Upper Colwall Lower Rabber Checkley Catley Southfield Hoarwithy Dukes Stretford Burghill Callow Moorcot Bradnor Green Bodenham Moor Walterstone Little Brampton Ford Hope under Dinmore Auberrow Eign Hill Hampton Bishop Shawl Credenhill Old Forge Weirend Red Rail Stony Cross Middleton Pipe Aston Sandyway Burley Gate Coxall Howton Wood End Overross Leinthall Starkes St Weonards