Luxury Brand Advertising in Ford

Get in touch

Luxury Brand Marketing in Ford

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Ford

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR6 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Ford

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Ford

True luxury need not be directly communicated but instead experienced.

Consumers in Ford like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Ford

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Ford (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bringewood Forge Bishon Common Brilley Thornbury Stoke Lane Linley Green Little Tarrington Kerry's Gate Snodhill Turkey Tump Pikestye Swinmore Common Birchall Clifford Winforton Pow Green Tillington Brinsop Crowmoor Kingstone Sollers Hope Stoke Edith Marstow / Llanmartin Hunderton Bromsash Little Hill The Parks Catley Southfield The Wymm Wootton Ebnall Crow Hill Marston Holme Lacy Perrystone Hill Edvin Loach Holme Marsh Linton Wellington The Weaven Lower Grove Common Portway Ruckhall Whitney-on-Wye Five Bridges Marlas Maund Bryan Little Marcle Meer Common Shawl Perton Lower Buckenhill Moor Park Pontshill Marsh Cradley Withington Steen's Bridge Wofferwood Common Ledgemoor Wyson Lower Broxwood Callow Marsh Nupton Weston Upper Wootton Wharton Munsley Ivington Headbrook Franklands Gate Hildersley Lower Bullingham Flaggoners Green Rotherwas Orcop Hill Dorstone Priory Wood Wetmore Aston Sapey Bridge Edwyn Ralph Prior's Frome Llangrove Little Hereford Madley Holmer Pict's Cross Lower Breinton Aulden Stanley Hill Llanrosser Aylton Brierley Burrington Thruxton Lower Maes-coed Lyonshall Whitton Clehonger Brampton Abbotts Marlow Evesbatch Hamnish Clifford Coxall Winnal King's Pyon Colwall Stone Wynn's Green Upper Breinton Netherton Chance's Pitch Little Garway Burmarsh Brinkley Hill Saffron's Cross Bishopstone Llangarron West Town Elms Green Crizeley Preston Wynne Newton Kerne Bridge Jug's Green Whitbourne Munsley Green Moreton on Lugg Lower Egleton Combe Ryelands Woolhope Cockshoot Upper Broxwood St Margarets Abbey Dore Newton Farm Lower Bearwood Colwall Green Huntington Todding Lyne Down Bush Bank Wacton Fawley Chapel Lower Hergest Upper Hill Arrow Green Ford Bacton Penrhos Hagley Hatfield Huntington Mahollam Tudorville Sellack Boat Goodrich Cross Wormbridge Pudleston Wynds Point Ullingswick Tarrington Common Green Crize Nextend Orcop Elton's Marsh Wilson Beggars Ash Stretford Court White Rocks Buckcastle Hill Weston under Penyard Sutton Lakes Walterstone Peterchurch Pontrilas Shutton Stoke Lacy Belmont Floodgates High Lane Trolway Blackmarstone Little Cowarne Fiddler's Green Sutton St Michael Walterstone Common Lower Todding Ashton Linton Hill Common Bach Eyton Bringsty Common Tretire New Town Ballsgate Common Luston Longtown Newton Stowe Rowlestone Sallys Sapey Common Gilfach Lower Town Clodock Stapleton Fownhope Eastwood Bodenham St Owen's Cross Ballingham Hill Amberley Haven Upper Kinsham Hungerstone Llanrothal Kingswood Westhope Kinton Brockmanton Little Birch Ross-on-Wye Birchend Ashfield Bradlow Ganarew Biddlestone Kington Nunnington Monmarsh Wylde Tedstone Wafer Hurstley Larport Lower Burton Humber Middle Maes-coed Bircher Cockyard Weston Beggard Hales Wood Stretton Grandison Ailscroft Durlow Common Nokelane Head Orleton Common Flintsham Monnington on Wye Westfields Buckton Moreton Jeffries Pencraig Batchfields Parkway Crossway Kymin Turnastone Old Wharf Old Gore Hartleton Brimfield Titley Little Brampton Upper Town Bowley Town Wilton The Fording Lingen Ladyridge Barton Court Much Cowarne Tarrington Mordiford Logaston Hereford Brick End Woonton Ash Pontshill Dancing Green Hardwicke Upper Maes-coed Pool Head Ashperton Much Dewchurch Parkway Green Lane Pen-pwll-sond Shucknall Almeley Stanford Bishop Lewis Wych Byton Horseway Head Leysters Pole Bailey Lane End Bromyard Broad Green Monkland Hawkersland Cross Falcon Bredward Byton Hand Leinthall Starkes Headland Bagwyllydiart Walford Upper Egleton Stockton Woods Eaves Upper Dormington Ledicot Burghill Bradnor Green Calver Hill Combe Moor Stoke Prior Hole-in-the Wall Cusop Birtley Walford Welsh Newton Hopley's Green Brelston Green Crossway Little Doward Eign Hill Eardisley Lea Upper Buckenhill Ruxton Green Knapton Green Wormsley Wolferlow Cobhall Common Rodd Hurst Bodenham Moor Sollers Dilwyn Netherton Adforton Rushock Ryeford Becknell Coldharbour Easthampton Brockhampton Holywell Wigmore Whyle Old Forge Stockingfield Wellington Heath White Cross Sutton St Nicholas Bodenham Bank Baron's Cross Vowchurch Moorfields Crocker's Ash Norton Wood Hope's Rough Crick's Green Kivernoll Hill Hole Broadway Lands Barrelhill Green Lucton Newlands St Weonards Bowley Lane Lawton Kynaston Meadow Green Carey Clock Mills Swainshill Mansell Gamage Moreton Chickward Grafton Brampton Bryan Byford Common Harewood End Goose Pool Evendine Glewstone Kenchester Dinedor Cross King's Caple Tillington Common Stony Cross Comberton Urishay Common Poolpardon King's Thorn Lower Kinsham Munstone Cold Green Whitchurch Marden Vowchurch Common Symonds Yat West The Bage West Lydiatt Moorend Cross Downton on the Rock Coughton Bycross Lugwardine Poolmill Pencombe Little Gorsley Aymestrey Bridge Sollers The Knapp Llancloudy Yazor Stowfield Waterloo Eaton Upper Colwall Stansbatch Lower Welson Phocle Green Preston Marsh Weobley Marsh Covender Portway Ruxton Bridstow Deerfold Luntley Michaelchurch Llandinabo Welsh Bicknor Hope under Dinmore Staunton on Arrow Twyford Common Preston on Wye Pipe Aston Hope Mansell Dulas The Heath Brookfield Woonton Stony Cross Dilwyn Putley Green Dorstone Newtown Pencoyd Cobnash Welsh Newton Common Pixley Colwall Lugg Green Sutton Marsh Halmond's Frome Winter's Cross Broomy Hill Red Rail The Riddle Lyde Cross Checkley Garway Hill Three Crosses Michaelchurch Escley Wormelow Tump Urdimarsh Tupsley Claytons Stocking Bosbury Kilpeck Hegdon Hill Munderfield Row Brimfieldcross West Hill Winnal Common Cholstrey Upper Hamnish Lower Hardwick Hinton Stony Cross Cock Gate How Caple Great Brampton Yarsop Nutfield Mansel Lacy Rudhall Newtown Letton Portway Upperton Little Dewchurch Kinnersley Foy Fromes Hill The Broad Beavan's Hill Sellack Mathon College Hill Ongar Street Tumpy Lakes Ridge Hill Canon Frome Didley Norton Canon Leominster Sugwas Pool The Hundred Stoke Cross Leysters Hoarwithy Lea Line The Cleaver Bowley Aconbury Weobley Scotland Bank Golder Field Staplow Millhalf Birley Putley Withington Marsh Streamford The Leys Woolhope Shelwick Green Kingstone Veldo Ballingham Brilley Mountain Elmdale Foxley Coddington Moorhampton Credenhill Putson Moorcot Castle Frome Upcott Brinsop Common Westbrook Rhydspence Bull's Hill Burcher Aylestone Hill Merrivale Blakemere Common Hill Knill The Forge Putley Common Leinthall Earls Rowland's Green Symonds Yat Yarpole Westmoor Pipe and Lyde Pen-y-Park Acton Green Eau Withington Archenfield Cross Llyde Red Hill Kingsland Much Marcle Bromyard Downs Elton Middleton Callowside Acton Beauchamp Upper Hardwick Upper Lyde Newton New Street White Stone Park Gate Widemarsh Staunton on Wye Overross Richards Castle Risbury Fine Street Hampton Bishop Ocle Pychard Upper Grove Common Felton Broad Oak Leintwardine Wood End The Vauld Canon Bridge Hom Green Bolstone Sandyway Tyberton Alder's End Bellamore Middleton on the Hill Broadmoor Common Upper Wellington The Marsh Trumpet Munderfield Stocks Shelwick Gorsley Common Isle of Rhea Much Birch Stretford Grendon Bishop Ludstock Trewen Hill of Eaton Bicton Trereece Panks Bridge Lower Harpton Woodbrook Welshman's Lane Bleak Acre Hillhampton Cabal Woonton Upton Crews Pembridge Lulham Dukes Howton Loxter Enmore Field Newman's Place Upton Bishop Llanwarne Cophill Sunset Hendre Walker's Green Clouds Peterstow Goodrich Fromington Bishops Frome Kingsfield Wormbridge Common Marston Stannett Ashley Moor Hill-field Little London Dinedor Camp Altbough Newton Uphampton Little Common Strangford Little Merthyr Aston Crews Rushall Mortimer's Cross Grendon Green Shobdon King's Acre Monkhide Pentre-Jack Eaton Bishop Penguithal Eardisland Hill Gate Burley Gate Bartonsham Yatton Marlbrook Stretton Sugwas Docklow Lower Rabber Archenfield Canon Pyon The Moors Crumpton Hill Sarnesfield Portway Lower Wootton Upper Hergest Westfield Tidnor Breinton Common Clencher's Mill Garway Upper Welson Limebrook Ryelands Totnor Field's Place Stagbatch Venn's Green Collington Willersley Aston Ingham Callow Wayend Street Eastnor Letton Westhide Portfields Dinedor Trelough Greytree Bearwood Norbridge Lower Green Stretford Even Pits Upper Lye Adley Moor Dodmarsh Treaddow Kentchurch Llanveynoe Upper Sapey Lower Lye Three Ashes Howle Hill Orleton Bullinghope Ewyas Harold Kimbolton Ridgeway Cross Rodd Hyde Ash Allensmore Stoneyard Green Bobblestock Bartestree Old Country Waller's Green Leys Hill Donnington Brobury Weirend Bredenbury Haven Auberrow Moccas Wellington Marsh Shirl Heath Lower Southfield Baysham Hales Bank Ham Green Newton Tedstone Delamere Nash Whitechurch Maund Grittlesend Craswall Almeley Wootton Storridge Merbach Newtown Pen-allt Dormington Greenhill Crozen Litmarsh Upper Marston Yarkhill Shenmore Cornett Byford Grantsfield Great Doward Ledbury Bredwardine