Luxury Brand Advertising in Staunton on Arrow

Get in touch

Luxury Brand Marketing in Staunton on Arrow

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Staunton on Arrow

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR6 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Staunton on Arrow

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Staunton on Arrow

True luxury need not be directly communicated but instead experienced.

Consumers in Staunton on Arrow like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Staunton on Arrow

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Staunton on Arrow (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Waterloo Sarnesfield Blakemere High Lane Cock Gate Pontshill Marsh Stoke Lacy Wetmore The Heath Shawl Ashperton Poolpardon Bullinghope King's Acre Crowmoor Stockton Belmont Woonton Little Merthyr Llanwarne Upperton Colwall Green Kingsfield Preston Wynne Red Hill Hendre Fine Street Mortimer's Cross Stowe Kilpeck Docklow Old Gore Winnal Common Penrhos Perrystone Hill Burghill Bosbury Adley Moor Pow Green Whitney-on-Wye Hungerstone Upper Broxwood Bolstone Newton Yarsop Upper Sapey Hunderton Bobblestock Marlas Middle Maes-coed Stapleton Crozen Bowley Pen-allt Woodbrook Lugg Green Lower Hardwick Tupsley Phocle Green Loxter Stony Cross Bromyard Downs Dilwyn Brampton Bryan Huntington Golder Field Humber Harewood End Isle of Rhea Stretford Elms Green Woolhope Cockshoot Orcop Hill Ganarew Bredenbury Common Bach Vowchurch Saffron's Cross Stretford Court Colwall Symonds Yat Brinkley Hill Ridge Hill Bellamore Bodenham Pipe and Lyde Bridstow Willersley Broadway Lands Gilfach Pen-pwll-sond Brampton Abbotts Nokelane Head The Wymm Munderfield Row Callow Marsh Whitechurch Maund Shucknall Ledgemoor How Caple Brilley Nupton Whitton Eaton Checkley Franklands Gate Sallys Canon Bridge Winnal Elton West Town Fromes Hill Stoneyard Green Pencoyd Wormbridge Stoke Cross Hurstley Bull's Hill Lyne Down Collington Upper Colwall Sellack Burley Gate Wellington Munstone Woonton Ash Nutfield Upper Kinsham Marlbrook Whitbourne Barrelhill Green Staplow Cobnash Ham Green Westfield Lower Egleton Little Doward Lower Burton Ebnall Penguithal Canon Pyon Chickward Castle Frome Upper Dormington Moorfields St Margarets Llangarron Breinton Common Tretire Westfields Bishops Frome Downton on the Rock Holywell Buckcastle Hill Ewyas Harold Netherton Pict's Cross Woods Eaves Newton Perton Haven Steen's Bridge Baron's Cross Llangrove Aconbury Totnor Ladyridge Bredward Trewen Knapton Green Ruxton Broomy Hill Stretton Grandison Rowlestone Great Brampton Upton Bishop Marston Stannett Bowley Lane Bishopstone Rushock Little Marcle Kentchurch Westbrook Lower Grove Common Yarkhill Eastnor College Hill Brockhampton Stowfield Lyonshall Bartestree Leysters Hamnish Clifford Goose Pool Old Forge Michaelchurch Ruckhall Broad Green Leinthall Earls Marstow / Llanmartin Eardisley Llandinabo Bishon Common Portway Kingswood Welsh Newton Common Yazor Limebrook Credenhill St Weonards Birchall Nextend Linton Eyton Bringsty Common Little Brampton New Street Swinmore Common Lower Lye Newlands Kymin Bromsash Merbach Lingen Eardisland Callowside St Owen's Cross Tumpy Lakes Cophill Pencombe Shobdon Clehonger Grafton Middleton on the Hill Cobhall Common Venn's Green The Bage Aston Ingham Huntington Covender Yatton Waller's Green Crocker's Ash Putley Brierley Brookfield Portfields Lower Maes-coed Newton Weston Combe Ullingswick Crizeley Fromington Stony Cross Treaddow Hagley Crumpton Hill Amberley Mansell Gamage Stocking Ashton Deerfold Ford Sutton Marsh Cusop Storridge Moor Park Buckton Lea Hope's Rough Meadow Green Prior's Frome Comberton Pool Head Kingsland Rodd Hurst Tyberton Beavan's Hill Strangford Orleton Common Hawkersland Cross Welshman's Lane Nash The Marsh Lower Welson Llancloudy Hope under Dinmore Bailey Lane End West Lydiatt Pipe Aston Yarpole Crow Hill Pen-y-Park Lower Green Much Marcle Bodenham Bank Sutton Lakes Hill Hole Preston Marsh Coughton Lower Town Coxall Becknell Monkland Foxley Lower Hergest Upper Maes-coed Edwyn Ralph Hill Gate The Cleaver Richards Castle Holme Lacy Moorhampton Wilson Bromyard Edvin Loach New Town Ross-on-Wye Dorstone Ryeford Easthampton Sandyway Leys Hill Pixley Wigmore Marden Hinton Moreton Swainshill Kynaston Stansbatch Ruxton Green Red Rail Merrivale Newman's Place Crick's Green Elton's Marsh Upper Wootton Grantsfield Tarrington Brimfield Bleak Acre Little Hill Walford Shirl Heath Kinton Dulas Leintwardine Hereford Hope Mansell Bodenham Moor Bearwood Jug's Green Ridgeway Cross Portway Bridge Sollers Leinthall Starkes Kerne Bridge Lulham Westhide Hole-in-the Wall Byford Scotland Bank Upper Marston Munsley Wormelow Tump Upper Egleton Ocle Pychard Lower Buckenhill Linton Hill The Broad Twyford Common Elmdale Clock Mills Callow Panks Bridge Litmarsh Ryelands Wormsley Much Cowarne Wellington Marsh Kerry's Gate Kingstone Kinnersley Acton Green Upper Lye Whyle Wynn's Green Mordiford Abbey Dore Luston Lower Breinton Wofferwood Common Wynds Point Llanveynoe Birchend Arrow Green Parkway Llanrosser Newtown Almeley Wootton Little Tarrington Overross Withington Marsh Adforton Munsley Green Greenhill Aston The Knapp Trolway Sellack Boat Cholstrey Middleton Ongar Street Eau Withington Sutton St Michael The Hundred Priory Wood Brinsop Common Archenfield Walker's Green Flintsham Upcott Common Hill Stony Cross The Riddle Lyde Cross King's Pyon Moorend Cross The Forge Upper Hergest Sapey Common Urishay Common Little Gorsley The Fording Clencher's Mill Old Wharf Little Common Headland Kingstone Cockyard Blackmarstone Wilton Rudhall Grittlesend Field's Place Sapey Bridge Dinedor Cross Mathon Cross Llyde Much Dewchurch Winforton Ludstock Newton Aston Crews Aylestone Hill Newtown Munderfield Stocks Lucton Weston under Penyard Pudleston Bartonsham Parkway Garway Hill Lawton Ledbury Garway Newton Crossway Evesbatch Turkey Tump Pontshill Trereece Lewis Wych Cold Green Wormbridge Common Lower Southfield Todding West Hill Holme Marsh Sutton St Nicholas Shelwick Bush Bank Haven Moreton Jeffries Five Bridges Putson Poolmill Baysham Hom Green The Weaven King's Thorn Didley Shenmore Dodmarsh Little Garway Green Crize Stanford Bishop Craswall Linley Green Rowland's Green Staunton on Wye Urdimarsh Westhope Hardwicke Marston Acton Beauchamp Hartleton Longtown Lower Wootton King's Caple Preston on Wye Broad Oak Felton Marlow Staunton on Arrow Snodhill Bircher The Vauld Dinedor Turnastone Burmarsh Coddington Howle Hill Enmore Field Wharton Kington Byford Common Bagwyllydiart Brelston Green Green Lane Stanley Hill Meer Common Dancing Green Weobley Marsh Barton Court Tillington Vowchurch Common Upper Grove Common Fownhope Woonton Hampton Bishop Broadmoor Common Norton Wood Horseway Head Uphampton Weirend Lower Kinsham Brick End Three Ashes Catley Southfield Birtley Weobley Moccas Monkhide Wood End Archenfield Bradlow Madley Hill of Eaton Lower Rabber Stoke Edith Hillhampton Kivernoll Little London Byton Hand Burrington Burcher Pembridge Falcon Durlow Common Cabal Eign Hill Old Country Birley Brobury Mansel Lacy Canon Frome Aymestrey Lower Harpton Thruxton Hill-field White Stone Ryelands Orleton Goodrich Cross Bringewood Forge Wootton Dormington Lugwardine Hales Wood Wayend Street Sollers Dilwyn Hopley's Green Peterstow Pikestye Ivington Carey Logaston Symonds Yat West Hildersley Clouds Fawley Chapel Rodd Grendon Bishop Walterstone Common Little Dewchurch Mahollam Brilley Mountain Tidnor Bredwardine Moreton on Lugg Auberrow Tudorville Brinsop Veldo Putley Common Lower Broxwood Upper Wellington Ballingham Stretton Sugwas Eaton Bishop Park Gate Llanrothal Monmarsh Holmer Wellington Heath Greytree Stretford Brimfieldcross Little Hereford Dukes The Moors Howton Shutton Goodrich Bicton Moorcot Newtown Sollers Hope Stagbatch Risbury Ailscroft Clifford Grendon Green Thornbury Stoke Prior Hatfield Upper Breinton Clodock Sunset Lower Todding Leominster Almeley Nunnington Tarrington Common Winter's Cross Monnington on Wye Chance's Pitch Kimbolton Letton Cornett Bradnor Green Norton Canon Bycross Larport Crossway Norbridge Beggars Ash Combe Moor White Cross Foy Welsh Newton White Rocks Trumpet Great Doward Upton Crews Ballingham Hill Batchfields Alder's End Flaggoners Green Letton Walford Westmoor Lower Bearwood Little Cowarne Upper Buckenhill Bowley Town Peterchurch Shelwick Green Ashfield Halmond's Frome Newton Farm Aylton Allensmore Colwall Stone Fiddler's Green Dinedor Camp Upper Hardwick Glewstone Weston Beggard Even Pits Tedstone Delamere Trelough Titley Kenchester Pentre-Jack Wolferlow Lower Bullingham Millhalf Headbrook Lea Line Hyde Ash Donnington Sugwas Pool Dorstone Much Birch Rhydspence Orcop Little Birch Ledicot Walterstone Hegdon Hill Byton Pencraig Hoarwithy Whitchurch Ashley Moor Wyson Hales Bank Biddlestone Woolhope Cradley Portway Welsh Bicknor Upper Hill Upper Welson Three Crosses Luntley Altbough Pontrilas Rotherwas Claytons Ballsgate Common Streamford Michaelchurch Escley Bacton Evendine Widemarsh Eastwood Wacton Rushall The Leys Stoke Lane Floodgates Wylde Netherton Tillington Common Aulden Upper Hamnish Portway Upper Town Knill Putley Green The Parks Maund Bryan Leysters Pole Brockmanton Stockingfield Calver Hill Coldharbour Tedstone Wafer Upper Lyde Withington Gorsley Common