Luxury Brand Advertising in Wigmore

Get in touch

Luxury Brand Marketing in Wigmore

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Wigmore

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HR6 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Wigmore

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Wigmore

True luxury need not be directly communicated but instead experienced.

Consumers in Wigmore like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Wigmore

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Wigmore (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Shenmore Ladyridge West Lydiatt Canon Bridge Batchfields Whitchurch Little Garway Marlow Norbridge Castle Frome Field's Place Dancing Green Aymestrey Trumpet Hatfield Hendre Deerfold Brookfield Byton Nutfield Welsh Newton Common Marden Hurstley Stoke Lane Edvin Loach Stanley Hill Byford Shelwick Green Stockton Prior's Frome Halmond's Frome Pool Head Stony Cross Llancloudy Aston Crews Rowland's Green Whitney-on-Wye Lower Lye Bobblestock Crowmoor Wormelow Tump Upper Hardwick Upper Marston Aconbury Aston Almeley Upton Crews Flintsham Elms Green Waterloo Holme Marsh Great Doward Durlow Common Colwall Kimbolton Hole-in-the Wall Aston Ingham Wilton Walford Tudorville New Street Didley Nash Green Crize King's Caple Ebnall Michaelchurch Weston under Penyard Lower Broxwood Sutton Lakes Moorfields Much Marcle Preston Wynne Weobley Marsh Walterstone Newtown Ongar Street Whyle Brick End Lower Burton Broadway Lands Foy Maund Bryan Lower Bullingham Munsley Burley Gate Kingstone Breinton Common Whitechurch Maund Upton Bishop The Weaven Bailey Lane End Little Brampton Little Marcle Munsley Green Westbrook Lower Wootton Linley Green Steen's Bridge Orcop Preston on Wye Ruckhall Crizeley Headbrook Moreton Jeffries Dinedor Cross Cholstrey Lower Harpton Wacton Lower Hergest Penrhos Jug's Green Dinedor Camp Knill Bowley Lane Lower Egleton Goodrich Kynaston Tedstone Delamere Hales Bank How Caple Pict's Cross Bacton Hagley Fownhope Newton Llandinabo St Margarets Ruxton Green Uphampton Newman's Place Canon Pyon Kilpeck Clock Mills Eastwood Newton Welshman's Lane Cabal Crocker's Ash Old Forge Greenhill Twyford Common Tillington Common Lower Hardwick Coldharbour Goodrich Cross Buckton Common Hill Madley Linton Hill Lucton Stoke Lacy Bromyard Downs Enmore Field Dulas Mansel Lacy Wynds Point Orleton Common Brockhampton Bodenham Bank Barton Court Sellack The Broad Dinedor Leintwardine Park Gate Harewood End Auberrow Marlas Leysters White Rocks Hawkersland Cross Cobhall Common Rhydspence Wigmore Stoke Cross Monkland Winforton Docklow The Moors Peterstow Beggars Ash Llanrothal Becknell Byford Common Thruxton Tupsley Rodd Portway Bolstone Westhope Hopley's Green Venn's Green Winter's Cross Checkley Red Hill Swinmore Common Hill Gate Newlands Peterchurch Lyne Down Clouds Blackmarstone Little Cowarne Broad Green Holme Lacy Rowlestone Old Gore Symonds Yat West Rushock Stapleton Walterstone Common Falcon Garway Hill Brinkley Hill Upper Wellington Mordiford Lower Bearwood Stansbatch Dilwyn Brelston Green Munstone Evendine Bull's Hill Luston Tumpy Lakes Birley Lower Kinsham Pen-pwll-sond Lower Welson Upper Town Hales Wood Tidnor Wetmore Stony Cross Turkey Tump Marston Kington Bicton Colwall Green Little Dewchurch Linton Newton Wynn's Green Wood End Little Common Hereford Westmoor Mansell Gamage Cobnash Ham Green Floodgates Sollers Hope Bycross Burrington Lower Todding Portway Upper Hill Woonton Adley Moor Callowside Colwall Stone Cornett Kingstone Haven Middle Maes-coed Trolway Clodock Amberley Hungerstone Westfield Ledbury Brilley Fawley Chapel Fromes Hill Wormbridge Much Birch Llanwarne Netherton Grafton Newton Phocle Green Stony Cross Nokelane Head Orcop Hill Clehonger Arrow Green Wilson Bishon Common Hope's Rough Leinthall Starkes Brimfieldcross Catley Southfield Lower Maes-coed Ruxton Ocle Pychard Ailscroft Westfields Woolhope West Hill Hunderton Panks Bridge The Heath Upper Breinton Shelwick Llanveynoe Greytree Upperton Bringewood Forge Wormsley Upper Lye Aylestone Hill Coddington Newtown Elton Upper Grove Common Thornbury Sarnesfield Little Birch Bartestree Ivington Eaton Upper Buckenhill Acton Beauchamp Bredwardine Ford Hampton Bishop Ballingham Stocking Tyberton Ross-on-Wye Tedstone Wafer Adforton Upper Dormington Lingen Stowfield Weobley Bradlow Titley New Town Bellamore Kenchester Brinsop Common College Hill Lea Lugg Green Hill of Eaton Weirend Howle Hill Stretford Court Risbury Penguithal Birtley Byton Hand Veldo Parkway Bradnor Green Goose Pool Upper Maes-coed Lower Town Orleton Monkhide Shobdon Upper Hamnish Upper Welson Marstow / Llanmartin Munderfield Stocks Newton Farm Lower Buckenhill Cross Llyde Bodenham Lower Green Hill Hole Hope under Dinmore Marston Stannett Swainshill Hamnish Clifford Cold Green Bosbury Pow Green Pencoyd Staplow Scotland Bank The Knapp Crow Hill Brobury Dormington Callow Brockmanton Widemarsh Wofferwood Common Upper Wootton Little Hill Evesbatch Brimfield Tretire White Cross West Town Stowe Walker's Green Foxley Brampton Bryan Kivernoll Sellack Boat Netherton Preston Marsh Golder Field Nunnington Gilfach Belmont Upper Broxwood Kingswood Wayend Street Little Hereford High Lane Sapey Common White Stone Blakemere Vowchurch Common The Hundred Upper Colwall Luntley Bishops Frome Downton on the Rock Upper Egleton Bearwood Humber Mahollam Hom Green Ledgemoor Moorcot Merrivale Almeley Wootton Huntington Ryelands Ashperton Bodenham Moor Poolpardon Bullinghope Grantsfield Larport Moorhampton Holmer Chickward Broomy Hill Trewen Bowley Town Logaston Bishopstone Lewis Wych Allensmore Kerry's Gate Middleton Kerne Bridge Weston Sutton Marsh Pixley Bridge Sollers Moreton Overross Moor Park Yatton Hegdon Hill Altbough Garway The Vauld Portfields Willersley Eaton Bishop Putley Stretton Grandison Ullingswick Stoke Prior Withington Marsh Wormbridge Common Abbey Dore Shucknall Wolferlow Pen-y-Park Ryeford Elmdale Barrelhill Green Archenfield The Riddle Portway Woodbrook Canon Frome Stanford Bishop Bredenbury Hillhampton Five Bridges Welsh Bicknor Woonton Whitton Llangarron Haven Brinsop Letton Trereece Aylton Green Lane Holywell Meer Common Eardisley Wellington Isle of Rhea Ballsgate Common Staunton on Arrow Leysters Pole Todding King's Pyon Stockingfield Newtown Rotherwas Bircher Woods Eaves Millhalf Yarsop Bredward Ridgeway Cross Streamford Urishay Common Perton Dorstone Collington Pikestye Limebrook Birchend Pipe Aston Brierley Wellington Marsh Ashley Moor Hildersley Bridstow Moccas Ryelands Cusop Little Tarrington Sutton St Michael Hardwicke Hoarwithy The Bage Pudleston Pontshill Eign Hill Letton Loxter Perrystone Hill Sutton St Nicholas Brilley Mountain Ledicot Michaelchurch Escley Little Gorsley Bagwyllydiart Wootton Dodmarsh Monmarsh Bowley Bartonsham Craswall Grendon Green Stagbatch Waller's Green Richards Castle Stretton Sugwas Lower Southfield Saffron's Cross Grendon Bishop Lea Line Fine Street Poolmill Huntington Shutton Munderfield Row Sandyway Woonton Ash Gorsley Common Burcher Ashton The Wymm The Marsh Great Brampton Sapey Bridge Llangrove Coughton Eardisland Old Wharf Combe Horseway Head Howton Tarrington Common Buckcastle Hill Lower Rabber Eau Withington Winnal Common Kentchurch Fiddler's Green Ballingham Hill Lyonshall Meadow Green Little Doward Red Rail Leys Hill Much Cowarne St Owen's Cross Strangford Crozen Symonds Yat Longtown Ludstock Upcott Aulden Crossway Lulham Eastnor Calver Hill Hinton Hope Mansell Little Merthyr Putson Kingsfield Pentre-Jack Parkway St Weonards Tillington Crumpton Hill Turnastone Kingsland Glewstone Staunton on Wye Pencombe The Forge Lyde Cross Crick's Green Clifford Rodd Hurst Lugwardine Lawton Pontshill Marsh Covender Snodhill Three Ashes Crossway Combe Moor The Leys Portway Pembridge Leominster Vowchurch King's Acre The Parks Cockyard Bush Bank Hill-field King's Thorn Upper Lyde Old Country Withington Burghill Cradley Rudhall Pen-allt Even Pits Newton Grittlesend Coxall Stretford Sugwas Pool Moreton on Lugg Kinton Chance's Pitch Middleton on the Hill Wylde Elton's Marsh Winnal Bromsash Much Dewchurch Pontrilas Shirl Heath Norton Wood Mathon The Cleaver Bringsty Common Ewyas Harold Upper Hergest Comberton Carey Merbach Leinthall Earls The Fording Welsh Newton Llanrosser Tarrington Westhide Dorstone Upper Sapey Yarpole Trelough Kymin Birchall Baysham Ganarew Lower Grove Common Nupton Baron's Cross Storridge Little London Hartleton Franklands Gate Marlbrook Wellington Heath Donnington Burmarsh Bleak Acre Putley Green Nextend Archenfield Knapton Green Acton Green Sunset Monnington on Wye Walford Pipe and Lyde Broadmoor Common Moorend Cross Three Crosses Alder's End Hyde Ash Easthampton Putley Common Claytons Kinnersley Ashfield Dukes Edwyn Ralph Callow Marsh Cock Gate Woolhope Cockshoot Priory Wood Weston Beggard Sollers Dilwyn Ridge Hill Biddlestone Felton Stoke Edith Urdimarsh Yarkhill Bromyard Beavan's Hill Upper Kinsham Rushall Cophill Common Bach Brampton Abbotts Treaddow Wharton Stretford Stoneyard Green Yazor Wyson Lower Breinton Pencraig Clencher's Mill Broad Oak Norton Canon Sallys Shawl Whitbourne Totnor Eyton Litmarsh Fromington Credenhill Headland Mortimer's Cross Flaggoners Green