Luxury Brand Advertising in Tyttenhanger

Get in touch

Luxury Brand Marketing in Tyttenhanger

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Tyttenhanger

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in AL4 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Tyttenhanger

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Tyttenhanger

True luxury need not be directly communicated but instead experienced.

Consumers in Tyttenhanger like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Tyttenhanger

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Tyttenhanger (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Youngsbury Levens Green Cromer Chipping Nettleden Temple Dinsley Nasty North Mymms Hinxworth Adeyfield Chandler's Cross Lincoln Hill Munden Green End Benington Stocking Pelham Ashbrook High Cross New Greens Brickendon Burnham Green Broadoak End Todd's Green Waterford Spellbrook Bassus Green Digswell Water Widford Allen's Green Brent Pelham Easthall Chiswell Green Aston Darley Hall Stanstead Abbotts Standon Turnford Clay End Marshalls Heath Sarratt Bottom Woodcock Hill Luffenhall Breachwood Green West Leith Caldecote Abbots Langley Labby Green Moor Park Green End Broadgreen Wood Mackerye End Codicote Epping Green Bury Green Lucas End Hare Street Hertingfordbury Bushey Lemsford Bygrave Shaw Green Wormleybury Chorleywood Bottom Jockey End Langley Bottom Reed End Patchetts Green Danesbury Grovehill Bucks Hill Old Bricket Wood Walnuttree Green Roe End Apsley Hastoe Cheshunt Clothall Common Barley Oaklands Bramfield Belsize Hatfield Garden Village Black Green Cradle End Hartham Church End Rickmansworth Gilston Trims Green Sarratt Well End Titmore Green Langleybury Friar's Wash Wymondley Bury Ashwell End Cherry Green Little Almshoe Bovingdon Watton at Stone Furneux Pelham Westmill The Swillett Woodside Mill Green Preston Radlett Wood End Cheverell's Green Ganwick Corner Sergehill Childwick Green Lower Green Pin Green Waltham Cross Hay Street Newgate Street West Hyde Digswell Park Old Hall Green Harpenden Common Hunton Bridge Eastwick Rye Park Hebing End Cole Green Great Amwell Great Munden Kings Langley Whempstead Tring South Hatfield Nobland Green Water End Heronsgate Green End Mangrove Green Chells Willian Southern Green Wormley Shenleybury Moneyhill Hatching Green Holwell Whippendell Bottom Counters End Highfield Barleycroft End Washall Green Norcott Hill Much Hadham Chorleywood Snailswell Goff's Oak Pottersheath Park Corner Ley Green Cow Roast Wandon End Hay Green Little Heath Aldbury Cooper's Green Kinsbourne Green The Rookery Hall Grove The Folly Bury Green The Camp Warren's Green Shootersway Wheathampstead Clapgate Brook End St Ippolyts Barwick Ford Bayford Bromley Rush Green Paynes End Burn's Green Cockernhoe Little Tring Chapel Croft Tonwell Knebworth Napsbury Chipperfield Harmer Green Hall's Green Hare Street Berkhamsted Round Bush Babbs Green Royston Green Tye Shaftenhoe End Batchworth Poynders End Gadebridge Kemprow Frogmore Watford Old Town Smith's End Birchwood Buntingford Wadesmill Nup End Green Rableyheath Roestock Loudwater Boxmoor Hadham Cross Ballingdon Bottom Newhall Green Bower Heath Wakeley Tyttenhanger Braughing Park Street Hunsdon Rushden Bengeo Tewin Pine Hurst Piccotts End Handside Moor Green Bulstrode Nuthampstead Waterdale St Margarets Bury End Broken Green Meriden The Ryde Lower Titmore Green Letchworth New Mill Gravesend Pouchen End South Mimms West End Ridge Hatfield Hyde King's Walden Smallford Braughing Friars Presdales Gorhambury East End Felden Leverstock Green Great Offley Hook's Cross Bragbury End Churchgate Patient End Gosmore Meesden Chaulden High Cross Sandon South Oxhey Smug Oak Lower Woodside Sacombe Green Langley End Clothall Hitchin Hill Little Hormead Langley Hunsdonbury Hoo End Venus Hill Cokenach Tring Wharf Redcoats Green Datchworth Helham Green Temple End Cadwell St Stephens Ansells End Ardeley Tewin Wood New Ground Tower Hill Stanborough Frithsden Astrope Sherrardspark Welwyn Garden City Welwyn Hitchin Trowley Bottom Chapmore End Purwell Wilstone Rosedale Potters Bar Shenley High Wych Dane End Kingswood Kettle Green Green Street Cheapside Napsbury Park Townsend Amwell Aston End London Colney Panshanger Daw's End Little Offley Perry Green Cromer Hyde Hickman's Hill Essendon Great Hormead Codicote Bottom Shilley Green Newsells Whitwell Kimpton Childwick Bury Corner Hall Brookmans Park North Watford Mill End Hexton Marshalswick Chells Manor Stevenage Flamstead Painter's Green Wigginton Aldenham Batlers Green Batchworth Heath Ayres End Carpenders Park Crabbs Green Leavesden Green Thundridge Charlton Datchworth Green Markyate Porter's End St Ibbs Gubblecote Throcking Nether Street Roe Green Great Wymondley Jersey Farm Puckeridge Micklefield Green Driver's End Green End Lea Valley Monks Green Burge End Little Gaddesden Sacombe Bentley Heath Fiddler's Hill Little Hadham Church End Tringford Baldock Marshmoor Harpenden Gustard Wood Mardleybury Roe Green Shephall Holywell South-end Bishop's Stortford Watford Heath Ashwell Redhill Ickleford Pirton St Julians Woodside Old Hatfield Westmill Sopwell Therfield Borehamwood Perry Green Old Knebworth Church End Bulbourne Upwick Green The Node Peters Green Nash Mills Rucklers Lane Hogpits Bottom Puttenham East End Green Sunnyside Tolmers Bushey Heath Woolmer Green Ringshall Haldens Peartree Green End Colney Heath Redbourn Northaw Valley The Willows Poplars Birch Green Bozen Green Ware Haultwick Hailey Wigginton Bottom Church End Warners End Winkwell Croxley Green Appspond Cold Christmas Woollensbrook Hemel Hempstead Bernards Heath Westwick Row Kelshall Westland Green Bedmond Symonds Green Thorley Houses Letchmore Heath Stapleford Woodhall Weston Green Street Cumberlow Green Sleapshyde Oxhey Rossway Park Fields End Wareside Hatfield Oxlease New Town Fleetville Hammerfield Nomansland Spitalbrook Albury St Albans West Watford Colney Street Broad Colney Thorley Wash Nast Hyde Barwick Thorley Street Walkern Norton Chorleywood West The Folly Reed Hudnall Corner Dancers Hill Northchurch Blackmore End Rusling End Barkway Cupid Green Little Berkhamsted Kitts End Bourne End Leasey Bridge Bedwell Staines Green Anstey Two Waters Great Gaddesden Frogmore End Hoddesdon Latchford Tea Green Wilstone Green Hockerill High Leigh Letty Green Howe Green Standon Green End Piper's End Radwell Ayot St Peter Eastbury Holdbrook Wormley West End Damask Green Lower Green Potten End Batford Bull's Green Maple Cross Oakfield Ayot Green Wildhill Puttock's End Colliers End Sawbridgeworth Mill End Snow End Northaw Newtown Little Wymondley Rush Green How Wood Ayot St Lawrence Hudnall Broadwater The Heath St Paul's Walden Coleman Green Pimlico Sandridge Flaunden Wallington Redbournbury Aspenden Walsworth Rooks Nest Ellenbrook Deacons Hill Flamstead End Baker's End Albury End Bell Bar The Flints Dassels Hertford Broxbourne Commonwood Patmore Heath Bennetts End Welham Green Dudswell Water End Slip End The Frythe Gilston Park Hammond Street Wyddial Garston Swanley Bar Potters Crouch Graveley Lilley Upper Dunsley Newnham Caldecote Hill Frogmore Bendish Hadham Ford Thorley Elstree Bullen's Green Paradise Bricket Wood Fishers Green Tylers Causeway Hertford Heath Westbrook Hay Buckland Cottered Cuffley Bamville Wood Long Marston Digswell Wellpond Green