Luxury Brand Advertising in West Leith

Get in touch

Luxury Brand Marketing in West Leith

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in West Leith

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in HP23 6, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in West Leith

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in West Leith

True luxury need not be directly communicated but instead experienced.

Consumers in West Leith like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in West Leith

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover West Leith (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Bury Green Venus Hill Mardleybury Latchford Hammerfield Peters Green St Ibbs Buntingford Knebworth Jockey End Digswell Water Walsworth Wandon End Sunnyside Astrope Braughing Batchworth Heath Park Corner Bury End Tonwell Langley Bottom London Colney Wheathampstead Rucklers Lane Kemprow Harmer Green Wood End Wormley Thundridge Peartree Mill End Sacombe Wilstone Green Rableyheath Little Offley Hitchin Hill Cuffley Two Waters Shootersway Trowley Bottom Flamstead End Brookmans Park Green End Green Street North Mymms Oxhey The Swillett Hall's Green The Rookery Old Bricket Wood Green End Handside Standon Green End Little Almshoe Mill Green Clapgate Jersey Farm Bushey Heath Green End Redbournbury Luffenhall Watton at Stone Bourne End Fishers Green Harpenden Meriden Ayot St Peter Cole Green The Frythe Patient End Chapmore End Bozen Green Kitts End Holwell Youngsbury Hebing End Sandon Sherrardspark Little Berkhamsted Broadwater Chorleywood Allen's Green Colney Street Upper Dunsley Townsend Thorley Wash Brent Pelham Ickleford Ballingdon Bottom Hexton Woodhall Eastbury Weston Apsley Presdales Brook End Pin Green Bull's Green Washall Green Rooks Nest Croxley Green Royston Birch Green Wormleybury Smallford Amwell Nettleden Fleetville Thorley Houses Wadesmill Napsbury Smith's End Warren's Green Batchworth Dudswell Burge End Hitchin Swanley Bar Westmill Spitalbrook Roe Green Great Amwell Boxmoor Marshalswick Counters End Meesden Mackerye End West Watford Great Gaddesden Aston End Garston Standon Langleybury Howe Green Chapel Croft Hunton Bridge Little Hormead East End Hunsdon Eastwick Adeyfield Oaklands Hadham Ford South Hatfield Wareside Deacons Hill Piper's End Potters Crouch Rickmansworth Stevenage Hertford Codicote Northaw The Camp Tower Hill Tring Driver's End Haultwick Bendish Lower Titmore Green Wellpond Green Corner Hall Albury West Leith Northaw Valley Green End Waterdale Sandridge Leasey Bridge Belsize Hadham Cross Willian Hay Green Green Street Gilston Park Kings Langley Levens Green Hoo End Old Hatfield Ashwell End Upwick Green Pottersheath Shenley Digswell Park Old Knebworth New Ground Shilley Green St Paul's Walden Monks Green Caldecote Chaulden Cooper's Green Lea Valley Babbs Green Bulstrode Potters Bar Tolmers High Wych Moneyhill Letty Green Damask Green Stanborough Rush Green Nash Mills New Greens Newnham Chipping Holywell Hoddesdon Hailey Clothall Common Gorhambury Hatfield Hyde Nomansland Lower Green Little Heath Wigginton Bottom Nobland Green Aldbury The Heath Woodcock Hill Braughing Friars Crabbs Green Ganwick Corner Oakfield St Ippolyts Bell Bar Gosmore Hare Street Napsbury Park Cradle End Dancers Hill Gustard Wood Mill End The Node Ardeley Little Gaddesden Water End Snailswell Smug Oak Ley Green Bucks Hill Park Street Waterford Perry Green Cottered Broadoak End Black Green Church End Hastoe Ashbrook Harpenden Common Hook's Cross Loudwater Sleapshyde Redhill Easthall Tewin Whitwell Waltham Cross High Cross Frogmore End Grovehill Barkway Ansells End Nasty Bentley Heath Bennetts End Letchworth Hudnall Reed Great Offley Goff's Oak Great Hormead Danesbury Hickman's Hill Clay End Leverstock Green Tringford Sacombe Green Lower Green New Town Roe Green Broken Green Tyttenhanger Darley Hall Bengeo Hatfield Garden Village Ridge Nast Hyde Bishop's Stortford Tring Wharf Newhall Green Essendon Kimpton Throcking Frogmore Little Hadham Todd's Green Cheshunt Church End Well End Great Wymondley Rush Green Cadwell Moor Green The Flints Ayot Green Westwick Row Green Tye Gubblecote Barwick Ford Lemsford Ayot St Lawrence Redcoats Green Great Munden Blackmore End Hogpits Bottom Piccotts End Borehamwood Childwick Green New Mill Westbrook Hay Chells Walnuttree Green Benington Puttenham Westland Green Bushey Northchurch Widford Warners End Little Tring Datchworth Chorleywood West Lilley Rye Park Old Town Hay Street Paradise Whempstead Round Bush Oxlease Westmill Cokenach Bramfield Paynes End Coleman Green Letchmore Heath Markyate St Margarets Batford East End Green Wigginton Anstey Abbots Langley Chiswell Green Furneux Pelham Hinxworth Albury End Rusling End Puckeridge Frithsden Breachwood Green North Watford Woodside Church End Colney Heath Newtown Felden Sopwell Redbourn Bricket Wood Chandler's Cross Norcott Hill Barleycroft End Ringshall Poynders End Langley Tea Green Baldock Aston Codicote Bottom Flaunden Woolmer Green Carpenders Park Frogmore Mangrove Green Rosedale Cheverell's Green Rushden Leavesden Green Nether Street South Mimms Spellbrook Cheapside Walkern Colliers End Purwell Wormley West End Hockerill Pirton Hudnall Corner Pimlico Pouchen End Aspenden Old Hall Green Roestock Thorley Moor Park Baker's End Radwell Elstree Kingswood Burn's Green Kettle Green Chells Manor Titmore Green Tylers Causeway Stapleford Temple End Hartham Cupid Green Thorley Street St Julians Temple Dinsley The Folly Woodside Commonwood Labby Green Welwyn High Cross Puttock's End Painter's Green South Oxhey Holdbrook Potten End Little Wymondley Snow End Bygrave Fiddler's Hill Welham Green Newgate Street Lucas End Heronsgate Lincoln Hill Hertingfordbury Wilstone Green End Bamville Wood Broad Colney Cumberlow Green Woollensbrook Shephall Church End Barley Poplars St Albans Cow Roast The Willows Hall Grove Daw's End Stanstead Abbotts Chorleywood Bottom Digswell Graveley Appspond Cromer Maple Cross How Wood Wymondley Bury Southern Green Brickendon Watford Kelshall Preston Porter's End Hammond Street Stocking Pelham Friar's Wash Roe End Shaw Green Munden Bullen's Green Aldenham Broxbourne Water End Whippendell Bottom Perry Green Therfield Wakeley Symonds Green Bedwell Berkhamsted Gadebridge Nuthampstead Hatching Green Turnford Cockernhoe Highfield Helham Green Bovingdon Pine Hurst Burnham Green Kinsbourne Green Patchetts Green West Hyde Wildhill The Folly Ware Hemel Hempstead The Ryde Staines Green Flamstead Ellenbrook Fields End Slip End Winkwell Barwick Hertford Heath Tewin Wood Ashwell Long Marston Reed End Lower Woodside Datchworth Green West End Bromley King's Walden Dane End Caldecote Hill Watford Heath Cromer Hyde Bury Green Gravesend Newsells Hare Street Childwick Bury Epping Green Ayres End Langley End Shenleybury Wallington Rossway Park Charlton Clothall Trims Green Cherry Green Micklefield Green Bernards Heath Broadgreen Wood Bedmond Bower Heath South-end Shaftenhoe End Sarratt Nup End Green Bassus Green Haldens Marshmoor Welwyn Garden City Batlers Green Bayford Sarratt Bottom Panshanger Radlett High Leigh Hunsdonbury Norton Sawbridgeworth Sergehill Gilston Buckland Cold Christmas Wyddial St Stephens Patmore Heath Bragbury End Much Hadham Birchwood Dassels Chipperfield Bulbourne Hatfield Marshalls Heath Churchgate