Luxury Brand Advertising in Toy's Hill

Get in touch

Luxury Brand Marketing in Toy's Hill

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Toy's Hill

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in TN16 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Toy's Hill

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Toy's Hill

True luxury need not be directly communicated but instead experienced.

Consumers in Toy's Hill like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Toy's Hill

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Chilmington Green Brooks End Uplees Strood Stick Hill Appledore Heath Crossways Stonestreet Green Well Head Underriver Church Whitfield West Hougham The Harbour Farthing Green Finberry Copton Chiddingstone Causeway Branbridges Tenterden Langley Upper Goldstone Wilgate Green Cold Harbour Watt's Cross Staplestreet St Martin's Sandling Further Quarter Postling Yalding Chalkwell Nonington Addington Bybrook Otterden Place Ivychurch Walmer Fordwich Tovil Bluewater Labour-in-vain Halfway Houses Murston Brook Street Millbank Cross-at-Hand Bishopstone Southernden Willington St Margaret's at Cliffe Stonebridge Green Wittersham Woodchurch Borstal Arpinge Newington Hilden Park Hemsted Henhurst Badlesmere Hicks Forstal Kent Street Horseshoe Green St Michaels Lower Island Field Green Shoreham Cowden Chillmill Sherwood Way Hempstead Herne Milton Regis Pegwell Littlebourne Ripper's Cross Pluckley Wetham Green Coolinge Cheeseman's Green Hinxhill Great Cheveney Dean Street Burrswood Wouldham Seacox Heath Riverview Park The Leacon Farthingloe Troy Town Shelvingford Maltman's Hill Marden Beech Breach Deal Gun Green Heaverham Deerton Street Goddard's Green Ottinge Istead Rise Highsted Henley Street Well Street Mill Street Yew Tree Green Denstroude Key Street Longford Chillenden Lower Hardres Marden Thorn Pootings Upper Bush Tonge Corner Iden Green Wheelbarrow Town Lower Goldstone Bishopsbourne Whiteacre Hook Green Barnsole St Mary's Bay St Augustine's Capel Cross Ebbsfleet Valley Bottom Pond Stanhope Oversland Seed Stone Cross Platt's Heath West Stourmouth Otham Hole Dymchurch Ashbank Greatstone-on-Sea Westenhanger Christian Fields Capel-le-Ferne Broom Street Pipsden Tudeley Hale The Park Four Elms Radfall St John's Isle of Wight Congelow Hamstreet Flemings Lade Temple Hill Napchester Aldington Frith Great Job's Cross Grafty Green Upper Rodmersham Capel Chilham Gravesend Plucks Gutter Goodnestone Fleet-Downs Egerton Forstal Maxton Clap Hill Breach Gadshill Bilsington Boughton Street Bogle West Cliffe Woolpack Corner Hosey Hill Winterbourne Brooklands Sevenoaks Common Bulleign Snoadhill French Street St Peter's Linkhill West Yoke Biddenden Cranbrooke Common Cooper Street Chequertree Linton Northfleet Green Gosmere Knockholt Speldhurst Great Pattenden Coxheath Burlings Broadstairs Daniel's Water Warmlake Coursehorn Rhode Common East Langdon Wanshurst Green Newington East Hill Stone Cross Goose Green Tankerton Ulcombe Rolvenden Standen Street Gore Fawkham Green Norton Ash Potman's Heath Allhallows-on-Sea Queen Street Cherry Orchard Medhurst Row Park Side Finglesham Bay View Lashenden Ash Childsbridge Forstal Fleeden Milebush Harman's Corner Tutt Hill Frith Fairbourne Heath Paddock Nevill Park Dene Park Eynsford Newingreen Holborough Kempe's Corner Donkey Street Eyhorne Street High Knocke Moor Street Marley Kilndown Goodnestone Hartley Fletcher's Green Tonbridge South Street The Moor Seabrook Paddock Wood Birchington Slade Western Heights Townland Green Bowmans Ford Sandgate Faversham Lakes Kettle Corner Silver Street Stockland Green Ridge Row Haviker Street Wayfield Margate Hoaden Staplehurst Felderland Middle Deal Wormshill Frinsted Stocker's Head Walter's Green Four Throws Crit Hall Shorncliffe Camp Halstead Markbeech Durlock Hill Hoath Summerfield Brompton Ham Hill Horsmonden Force Green Pye Corner Shelvin Lower Halstow Moorstock Sandwich Bay Estate Coombe Stonehill Green Reculver Womenswold Shalmsford Street Morehall Higham Wood Offham Kipping's Cross Swanton Pett Bottom Lamberden Parrock Farm Westgate-on-Sea Peters Village Sellindge Exted Chiddingstone Hoath Frittenden Ham Ospringe Ridley Capstone Graveney Boughton Aluph Tudeley Hawkenbury West Langdon Henwood Green Sole Street Broadstone Drellingore Yelsted Matfield Peene Riseden Haffenden Quarter Gover Hill Hall's Green Patrixbourne Chattenden Molash Woodlands Round Street Old Romney The Lees Pettings Elms Vale Maypole Fosten Green River Studd Hill Potten Street Stowting Court Faversham Hacklinge Barming Cooling Street Coppins Corner Dartford Herne Common Eastling Timbold Hill Broad Tenterden Pepper Hill Sheerness Stodmarsh Minster Friningham Palmer's Green Stoke Loose Hill Studdal Horns Cross Egerton Eastchurch Beaver Throwley Forstal Little Betteshanger Tyler Hill Neames Forstal Coomb Hill Broomhill Bank Hollybushes New House Statenborough Chipstead Sherwood Park Woodnesborough Chart Corner Park Wood Bearsted Elvington Oldbury South Willesborough Hamlet of Shellness Scotland Hills Smart's Hill Selsted Wallend Nackington Sinkhurst Green Scragged Oak West Malling South Alkham Sixmile Woolage Village Clarendon Bagham Newtown Cheriton Goathurst Common Upper Walmer Yewhedges Deans Bottom Sole Street Highstead Farningham Fordcombe Seaton Gore Street Warehorne Flishinghurst Ashford Northwood Bidborough Cooling Appledore Broomfield Grove Green Westbrook Dumpton Buckland Valley West Hythe Davington West End Sholden Clapper Hill Ashley Ewell Minnis Leigh Eythorne Ramslye Waterman Quarter Wye Coldred Marshborough Dartford Marshes Smarden Bell Wilsley Pound Pembles Cross Durrant Green Sheldwich Lees Upper Postern Woodland Bapchild Sandown Park Darland Hazel Street Manston Leybourne Underriver Ho Tunstall Hunters Forstal Collier Street South Street The Bridge Shipbourne Cliffe Woods Ansdore Derringstone Marsh Green Mount Pleasant Crowdleham Little Conghurst Hythe Southfleet Queenborough Knockhall Borden Hill Greenhill Pittswood High Halden Little Chart Stansted Barden Park Pean Hill Radfield Knowles Hill Danaway Priestwood Beltinge Gravel Castle Saint's Hill Darenth Valley North Street South Street Stocks Green Littlestone-on-Sea Boughton Monchelsea Larkfield Little Mongeham Sittingbourne Saltwood Rough Common Lower Green Stubb's Cross Pineham St Margarets Ratling Highstreet Sibertswold Petham Elmsted Langley Heath Kenardington New Romney Bossington Rosherville Reading Street Upper Deal Preston Kemsley Street Brook Mile Town Dungate Upper Hardres Brattle Great Mongeham Hartlip Hill Deans Hill Brabourne Westwood Cuxton Harbledown Bircholt Forstal Nettlestead Green Scarborough Bean Iden Green Sutton Brabourne Lees The Quarter Kemsing Painter's Forstal Stowting Common Golford Devil's Den Northfleet Charing Heath Westwood New Pound Hartlip Pratling Street Dryhill Old Wives Lees Boxley Skeete Sevington The Brents Sevenoaks Weald Bredgar Clapham Hill Lower Haysden Denton Luddesdown Lower Eythorne The Forstal West Dumpton Stone Hill Rushenden Upper Fant Ramsgate Clement Street Ruckinge Hildenborough Laddingford Stone Corner Edenbridge Twitham Sharnal Street Lett's Green Each End Cranbrook Heronden Otford Hawley Godmersham Curteis' Corner Swalecliffe Snowdown West Street Pedlinge North Foreland Mersham Five Oak Green Camer Basted Culmers Guilton Baker's Cross Cobham New Town West Farleigh Chegworth Birling Hale Street Coldharbour Northdown Hill Street Lower Walmer Sandwich Starvecrow Tilmanstone Lower Herne Withersdane Longfield Hill Bliby Hadlow Goodley Stock St George's Square Perrywood Whitley Row Iwade Snodland Hocker Edge Barrow Hill Howt Green Knatts Valley Lamberhurst Quarter Burmarsh New Town Blacketts Bekesbourne Herne Bay Otham Minster Stede Quarter Ileden Stone Cross Round Green Lower Higham North Street Woodchurch Hoppers Corner Cranbrook Common Chart Sutton Lower Cox Street Lydden Bodsham Canterbury Royal British Legion Village Bicknor Lords Wood Detling Pennypot Hodsoll Street Acrise Newchurch Westerham The Crook Brasted Wildernesse Stone Street Palmarsh Selgrove Broad Street Smeeth Little Mill Seasalter Brandfold South Stour Broad Ford Troy Town Snave Martin Mill Westbere Charing Hill New Barn Chalksole East End Bilting Sturry Brenzett Temple Ewell Boughton under Blean Broadwater Down Hampton Green Street Green Shatterling Crockham Hill Poulders Gardens Ringwould Stonewood Marlpit Kemsley Charing Boughton Corner West End Kingston Pizien Well Garlinge Fenn Street Perry Godden Green Conyer Tunbridge Hill Upper Upnor Folly Town Sepham Heath Boyden Gate Platt Church Street High Brooms Hadlow Stair Bedgebury Cross Swingfield Street East Farleigh Goose Green Trench Wood Grange Upper Ifield East Stourmouth Hazel Street The Pound Meresborough Lymbridge Green Green Hill Rainham Brookfield Curtisden Green Hoo Leysdown-on-Sea St Dunstan's Claygate Brookland Yorkletts Willesborough Cellarhill Broomfield Barming Heath Small Hythe Printstile Chevening Aycliff Singlewell Lower Twydall Knave's Ash Wingmore Maplescombe Lenham Forstal Wateringbury Swift's Green Culverstone Green Hawkhurst Eastwell Park Brenchley Newnham Robhurst Knox Bridge Aldington Hassell Street Kings Hill How Green Orchard Valley Tower Hamlets Flete Crabble Sandling Lower Rainham Riverhead Pembury Windmill Hill Stone Pullington Mystole Beal's Green Woodside Green Teynham Barrow Green Gain Hill Hastingleigh Eccles Cliffs End Aylesham Erriottwood Boughton Malherbe Hearts Delight Dingleden Hockley Royal Tunbridge Wells Bobbing Milton Livesey Street Ham Green Dargate St John's Orlestone Rodmersham Cage Green Stowting Stiff Street Hoath Corner South Darenth Goat Lees Hook Green Snargate Lydd-on-Sea Brook Street North Eastling Stockbury Mountain Street Brissenden Green Speed Gate Kit's Coty Marley Knockholt Pound Oakhurst New Hythe Oare West Peckham Ram Lane Chalk Chestnut Street Sutton at Hone Well Hill Sandhurst Cross Nettlestead Middle Stoke Scrapsgate East Studdal Ware Street Chitty Toy's Hill Kingsnorth Fig Street Crouch Crockenhill Plumford Leeds West Street The Quarter St Leonard's Street Buckhurst Greenhithe Meopham Green Rowling Street Rooting Street Whitstable Grove Lower Bitchet Nash Payden Street Guston Eddington Wilsley Green Three Chimneys Church Hougham Potter's Forstal New Ash Green Romford Castle Hill Golden Green Loose Knockmill Westwell Moon's Green Doddington Barrowhill Burham Court Swingfield Minnis Upchurch Middle Quarter Dunn Street Shepway North Elham South Street Joyden's Wood Frogholt West Kingsdown Newington Aylesford Dane Street West Court Pluckley Thorne Lower Stoke Maidstone Rochester Glassenbury The Freehold Swanley Gill's Green Bessels Green Yardhurst Staple Hersden Peckham Bush Hawkenbury Monkton Lunsford Mereworth Ide Hill Selson Kingsdown Denny Bottom Bullingstone Kennington Lees Greatness Comp Bladbean Headcorn Chislet Forstal Weddington Bloodden Lower Green Slutshole Colliers' Green Lower Fant Cold Harbour Selling East End Hubbard's Hill Fant Worten Hollingbourne Lower Bush Ditton Swanton Street Ripple Lynsted Hunton Parkgate Leadingcross Green Newbarn Hartley Elmstone Meopham Station Hill Top Merryman's Hill Burham Little Chart Forstal Poundsbridge Frogham Hungershall Park Court-at-Street Woodsden New Street Paramour Street White Oak Elvington Bossingham Lidsing The Valley Broadoak Greet Betteshanger Wombwell Park Sandway Acton Hareplain Four Oaks Great Stonar Hook Green Hulberry Lodge Lees Biddenden Green Halling Preston Chalksole Green Strood Ashurst Haine Sarre Little Frith Ash Tubslake Rabbit's Cross High Street Hearnden Green Great Chart Crockhurst Street Wootton South Green Chambers' Green Bexon Swattenden Shottenden Hoo St Werburgh Westfield Sole Upper Eythorne Teston Wingham Green Roughway Camden Hill St Ann's Green Noke Street Upper Harbledown Snipeshill Teynham Street Lower Hartlip Cliffe Hogben's Hill Key's Green Priestwood Green Lewson Street Seal Hawthorn Corner Timberden Bottom Charcott Frindsbury Goudhurst Harrietsham Benenden Romney Street Grubb Street Willesborough Lees Lower Luddesdown Under the Wood Richborough Port Bluetown Mabledon East Peckham Sevenscore Liverton Street Wichling Grove Park Bayley's Hill Hanging Bank Colt's Hill Froghole Sevenoaks Thong Marden Ickham Mud Row Styants Bottom Elham Bromley Green Tanden Upper Halling Harvel Fostall Parker's Green Dunkirk Park Wood Halfway Street Longfield Darenth Hales Place Market Heath Wolverton Marine Town Lydd Martin Kingswood Chatham Heath Side Marshside Kennington Cock Street Ridgeway Dunton Green Tuesnoad Rooks Hill Bredhurst Hook Green Tylden Wissenden Benover London Beach Hickmans Green Grain Ightham Common Troy Town Hale Burmarsh Maxted Street Tower Hill Marlpit Hill South Ashford Harbourland Westmarsh Upper Hayesden Stelling Minnis Luddenham Fir Toll Twenties Lullingstone Broomhill Hothfield Plumtree Green North Lyminge Upper Hardres Court St Mary in the Marsh Kings Farm Ightham Leigh Green Smarden Mill Hill Sly Corner Newland Green Yewtree Cross Cooper's Corner Weller's Town Winchet Hill Bromstone Wyebanks Naccolt The Quarter Sundridge Woolage Green Barfrestone Perry Street Densole Modest Corner Etchinghill Worth Oad Street Claygate Cross Dunk's Green Broad Oak Bedmonton Dunn Street Wickhambreaux Rolvenden Layne Swanscombe Waterham Dargate Common Whitehall Meopham Lenham Heath Trottiscliffe Kearsney Borough Green Wrotham Hawkinge Throwley Otterham Quay Lower Upnor Singleton Wigmore Lamberhurst Twitton Loyterton Rhodes Minnis Walderslade Stone in Oxney Sheldwich Old Cryals Buttsole Fairseat Great Bower Hoath Nash Street Cliftonville Sandhurst Postling Green Chestfield Bateman Corner Penenden Heath Northgate Buckland Lilyvale Whatsole Street Great Buckland Old Tree Boughton Lees Chartway Street Bramling Bridge East Street Blue Town Warren Street Hernhill Bockhanger St Radigund's Botolph's Bridge New Town Street End Tong Green Weavering Street Broad Street Ringlestone Bax Mundy Bois Twydall Alkham Chainhurst High Halstow Worms Hill Roseacre Rusthall Whitehill Out Elmstead Chilton Kippington Sutton Valence Sissinghurst Hillborough Keycol Whetsted Whitehill North Halling Chesley Westwell Leacon Kingsnorth Hollow Street Plaxtol Tickham Gold Street West Street Higham Wickhurst Farleigh Green David Street Chart Hill Stalisfield Green Bonnington Westwood Noah's Ark West Cross Brenzett Green St Stephen's Anvil Green Shirkoak Gillingham Carter's Hill Boughton Green New Town Hammill Honey Hill Wierton Rowling Warden Lamb's Cross Paddlesworth Church Street Wingham Lynsore Bottom Potters Corner Monk's Hill Underling Green Hartley Hill Blean Nethercourt Powder Mills Shorne West Salmans Garlinge Green Calcott Folkestone Shadoxhurst Durlock Northbourne Bough Beech Five Wents Crundale Ivy Hatch Langton Green Reading Street Palmstead Shorne Shuttlesfield Adisham Satmar Stanford Lyminge Chislet Whitfield Bitchet Green Gibraltar Ringlestone The Stocks East Malling Heath Four Wents Bogden East Barming Caring Thanington Shorne Ridgeway Lympne Camden Park Crouch Acol Betsham Denton Pested Hamptons Chiddingstone Herne Pound Knowlton Leaveland Mockbeggar Bullockstone Barham Allhallows Wingham Well St Nicholas at Wade Hucking Grigg Wilmington Hextable Three Tees East Malling Barnes Street Luton Lower Heppington Blue Bell Hill Waltham Eastry Challock Penshurst Yopps Green Horton Kirby Pearson's Green Lydden Nelson Park Badgers Mount Tickenhurst Eastwood Mockbeggar Standen Chartham Hatch Broad Street Dover Wainscott Newenden Swanley Village Milstead Winkhurst Green Foord Wrotham Heath Mowshurst Bekesbourne Hill Red Hill Gushmere Cop Street St Mary Hoo Allington Thurnham Peening Quarter Horn Street South Tankerton Beltring Chartham The Pinnock Thurston Park Long Reach Snoll Hatch Foxendown Stonecrouch Mile Oak St James Brasted Chart Millhall Horsalls Bethersden Broad Oak Vigo Village Rodmersham Green Hever Upstreet Upton Ryarsh Southborough Dungeness West Minster Lenham Kingsgate Smallbridge Petteridge Farthing Corner Addlestead Highgate Horselees Maypole Ware Windmill Hill Borden