Luxury Brand Advertising in Haverbreaks

Get in touch

Luxury Brand Marketing in Haverbreaks

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Haverbreaks

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in LA1 5, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Haverbreaks

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Haverbreaks

True luxury need not be directly communicated but instead experienced.

Consumers in Haverbreaks like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Haverbreaks

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Haverbreaks (Lancashire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Hapton Lucas Green The Straits Roseacre Cow Ark Guide Brookhouse Earcroft Higham Revoe Haverbreaks Edgworth Calder Vale Whalley Banks Sykes Cuddy Hill Winmarleigh Meal Bank Jack's Mere Holden Vale Esprick Oakenclough Cuerden Green Blackleach Oakenshaw Hampson Green Pool Hey Moss Side Croston Newton Cloughfold Waddington Haslingden Lane Head Burnley Ewood Bridge Waterloo Abraham Heights Hoghton Milnshaw Windy Harbour Myerscough Holland Lees Brandwood Rossall Beach The Wrangling Tewitfield Skippool Elswick Stopper Lane Newton Barley Broadfield Blacko Coates Whitworth Halton Green Sawley Knowle Green Primrose Smallwood Hey Thornton Royal Oak School Lane Ring o' Bells Newsham Appley Bridge Grimshaw Nook Preston Becconsall Bastwell Townsend Fold Ireby Longridge Hollins Grove High Moor Brookfield Carry Bridge Newtown Red Bridge Chapel House Lomeshaye Wapping Bay Horse Hillock Vale Reeds Holme Hugh Mill Willacy Lane End Wymott Turner Green Brierfield Elmers Green Bleasdale Mere Side Fulwood Row Dolphinholme Brinscall Dinckley Cockerham Midge Hall Worsthorne Heath Charnock Crag Foot Edge End Garstang Warbreck Pilling Lane Pennylands Newlands Great Marton Moss Habergham Overton Marsh Brownhill Warton Lower Darwen Knuzden Brook Cowpe Spring Hill Sowerbutt's Green Horrocksford Green Marton Fold Hale Nook Wrayton Low Moor Darwen Easington Sabden Lea Cantsfield Quernmore Ingol Pudding Pie Nook Hundred End Waterloo Bowerham Inskip Smith Green Snape Green Woodplumpton Hall Cross Wensley Fold Stanley Gate Myerscough Smithy Town Green Stacksteads Barton Bonds Scronkey Limbrick Elmslack North Shore Cowan Bridge Tatham Sollom Osbaldeston Green Marsh Houses Moss Side Whitehall Higher Ballam Morecambe Shirdley Hill Highfurlong Burnley Wood Cliviger Hambleton Lammack Out Rawcliffe Lower Thurnham Hoscar Bescar Pheasant Wood Anchor Lower Audley Bay Gate Dowbridge Preesall Park Twiston Miller Fold Reedley Westhead Heysham Haighton Green Fence Rose Hill Little Singleton Conder Green Tosside Whittlefield Black Pole Langho Earby Hall Green Trough Gate Tardy Gate Turpin Green Waterfoot Lower Green Bank Newton Hurlston Green Chapels Eskrigge Mowbreck Thistleton Walker's Hill Eccleshill Rising Bridge Heasandford Colne Edge Hole House Little Marton Moss Side Stalmine Moss Side Thursden Huttock Top Tanhouse Nog Tow Shawforth Newchurch Brownside Burscough Bridge Bashall Eaves Newton-with-Scales Fulledge East Pimbo Sunnyhurst Golgotha Avenham Lathom Lumb Fairview Bank Top Mereclough Lane Bottom Aughton Park Tarnbrook Edenfield Brighouse Green Lytham Lower Lee Grange Higher Broad Clough West Bradford Standen Hall Ward Green Cross White Lund Leyland Coup Green Ford Green Wilpshire Wallbank Primrose Lower Baxenden St Anne's Shaw Green Bamber Bridge Hare Appletree Hollins Barrow Nook Ollerton Fold Drummersdale Southward Bottom Adlington Spring Vale Croft Inskip Moss Side Huncoat Rimington Baxenden Knotts Feniscowles Crossgill Clitheroe Nether Kellet Balladen Crag Bank Preesall Red Scar Slaidburn Ewood Lower Heysham Tarleton Shaw Clough Nateby Wharles Holden Higher Broadhalgh Flax Moss Moss Bridge Stoneyholme Kingsfold Saltcotes Maudlands Great Marton Breedy Butts Booth Fold Bowker's Green Cadshaw Grunsagill Ridge Facit Seven Stars Brook Grimeford Village Higher Audley Stanhill Fold Head West Gillibrands Hesketh Lane East Gillibrands Daisyfield Livesey Fold Higher Constable Hesketh Moss Paythorne Butt Yeats Wycoller Eagland Hill Ormskirk Goodshaw Harle Syke Cote Holme Higher Hogshead Alleytroyds Belthorn Carr Hall Street Forest Becks Five Lane Ends Entwistle Hey Head Booth Bridge Bashall Town Staining Ratten Row Catforth Much Hoole Town Osbaldeston Penwortham Lane Blackburn Carnforth Aughton Tarlscough Moor Side Farington Moss Fulwood Holmes Blaguegate Farington Within Grove Walton-le-Dale Mereside Hey Cribden Side Weir Harrop Fold Ribchester Halton Newsholme Mere Syke Common Edge Red Bank Mellor Astley Village New Hall Hey Boarsgreave Park Place Stalmine White Stake Sough Little Marsden Howgill Anderton Cotton Tree Eccleston Hud Hey Nova Scotia Silverdale Dunnockshaw Siss Clough Mawdesley Slyne Haskayne Galgate Balderstone Cob Wall Wennington Royshaw Hill New Lane Ribbleton Hall Woodsfold Whitebirk Whalley Layton Little Harwood Skelmersdale Claughton Bretherton Whinny Edge Scarisbrick Gisburn Cotes Billington Upper Thurnham Clifton Marton Moss Side Mill Hill Glasson South Shore Coppull Sough Irwell Vale Turn Grimshaw Park Bulk Little Bispham Green Lane Crow Trees Sherwood Samlesbury Bottoms Little Thornton Hollin Hall Longholme Goose Green Spen Brook Bolton Houses Winewall Earnshaw Bridge Shorey Bank Bare Clayton-le-Dale White Moss Weeton Sunny Bower Nun Hills Fairhaven Lea Town Ellel Walton Summit Treales Brown Edge Duncombe Cold Row Little Hoole Moss Houses Riley Green Pincock Fleetwood Higherford Brookhouse Helmcroft Brunshaw Yealand Conyers Whittingham Edgeside Bacup Haighton Top Roby Mill Burnley Lane Scarth Hill Knowley Torrisholme Roe Lee Charnock Green Pippin Street Walthew Green Farringdon Park Laneshaw Bridge High Cross Bottom of Hutton Euxton Great Knowley Bangor's Green Wheelton Sharneyford Borwick Larbreck Bank Hey Rishton Thorpe Green Stodday Ribbleton Hoghton Bottoms Freehold Nelson Higher Walton Burn Naze Hest Bank Little Moor End Freckleton Hutton Yealand Storrs Hall Carr Haggate Town Head Higher Penwortham Ashurst Elston Goosnargh Inglewhite Enfield Ribby Lane Side Smithy Lane Ends Grindleton Scotforth Cleveleys Lane Heads Park Close Belmont Hareholme Little Town Little Poulton Grimshaw Green Caton Green Larkholme Town Centre Scale Hall Rawtenstall Newburgh Lowgill Peel Penwortham Kirkham Wesham Catlow Weld Bank Lytham St Anne's Gisburn Cherry Tree Johnson's Hillock Lower Bartle Wood Top Worden Hurstwood Nether Burrow Holland Slack Pimlico Bailrigg Howick Cross Broadfield Lane Ends Seed Lee Cow Hill Lancaster Pinfold Nab's Head West End Ryelands Higher Copthurst Witton Bispham Broad Clough Hollins Lane Accrington Rivington Feniscliffe Fisher's Row Blacksnape Crossmoor Arkholme Middleforth Green Much Hoole Moss Houses Tanterton Ansdell Over Leck Bank Fold Lowerford Blackamoor Salwick Strongstry York Shireshead New Gate Cliffe Clayton-le-Moors Dalton Squires Gate Read Bolton-by-Bowland Dunnyshop Waverledge Halsall Whitewell Sandham's Green Mythop Great Mitton Grimsargh Longshoot Well Bank Capernwray Chatterton Hoyle Bottom Hardhorn Village Corner Row Walker Fold Clayton Brook Holme Chapel Hollin Bank Over Town Silverdale Green Mere Brow Bolton-le-Sands Warton Bank Broadgate Little Carleton Laund Tottleworth Bilsborrow Coppull Moor Caton Crawford Raikes Clow Bridge Lower Copthurst Carleton Pleasington Nooklands Greave Waterfoot Bradley Downholland Cross Melling Downham Newton Roughlee Lenches Rose Grove Altham Sherfin Riverside Docklands Ulnes Walton Millgate Lower Fold Piercy Hey Houses New Longton Walmer Bridge Lumb Gressingham Pilling Gallows Hill Wrightington Runshaw Moor Kellamergh Clayton-le-Woods The Row Kelbrook Bank Houses Birkacre Pendleton Tunstead Aughton Foxhill Bank Deepdale Heapey Newton Westby Peel Bank Green Bank Up Holland Old Langho Millhead Tockholes Little Layton Primet Bridge St Michael's on Wyre Four Lane Ends Cumeragh Village Cocker Bar Chorley Moor Fern Gore Lower Cloughfold Bank Top Skitham Withnell Fold Great Plumpton Great Harwood Ashton Bank Aldcliffe Broughton Edgworth Moor Over Burrow New Town Top o' th' Lane Hala Higher Cloughfold Marshaw Barber's Moor Heskin Green Salterforth Stubbins Love Clough Greenhalgh Hawkshaw Adlington Park Stock Green Haworth Horton Matshead Farleton Whittington Hambleton Moss Side Bracewell Ashton-on-Ribble Trunnah Longton Padiham Higher Change Acre Pike Hill Marsh Side Farm Whinny Heights Sand Side Catterall Elswick Leys Whittlestone Head Barrowford Peel Hill Oswaldtwistle Parbold Forton Higher Heysham Rake Foot Swillbrook Scout Hurlston Scaitcliffe Mossy Lea Belgrave Towngate Holmeswood Ramsgreave Sharoe Green Poulton-le-Fylde Barnoldswick Great Altcar Edge Fold Bryning Sower Carr Cowling Hesketh Bank Moor End The Greaves Turton Bottoms Nethertown Newby Rufford Middleton Rockliffe Longshaw Woodnook Whin Lane End Cockden Lostock Hall Water Priest Hutton Knott End-on-Sea Church Hare Runs Pot House Laneside Hothersall Abbeystead Pleckgate Overtown Lightfoot Green Lower Penwortham Leck Rake Head Larches Dill Hall Waterside Barrow Claughton West End Hyndburn Bridge North Holme Little Plumpton Bolton Town End Winmarleigh Moss Wrea Green Radford Bickerstaffe Fosters Green Height End Copp Fishwick Hartwood Stydd Cuerden Whitechapel Potters Brook Farington Lower Ballam Foulridge Stanley Helmshore Chapeltown Oakenhead Wood Dunsop Bridge Holt Green Brockhall Village Lower House Chatburn Hunger Hill Higher Croft Bruna Hill Heaton Hindle Fold Bull Hill Blackpool Hurst Green Samlesbury Robin Hood Lewth Glen Top Pickup Bank Church Clough Singleton Town's Moor Charnock Richard Bolton Green Cadley Banks Much Hoole Worston Tarleton Moss Waterslack Whitewell Bottom Sandylands Moor Side Skerton Moorgate Crawshawbooth Jack Green Revidge Waterside Little Eccleston Clayton Green Syke Side Newchurch in Pendle Bispham Green Wrightington Bar Heaton's Bridge Hill Dale Beardwood Churchtown Whittle-le-Woods Whalleys Queen's Park Long Ing Beverley Goodshaw Fold Wheatley Lane Little Marton Ortner Chorley Abbey Village Spring Green Cottam Shadsworth White Coppice Waterside Constable Lee Carr Cross Hoohill Adelphi Stake Pool Swarthdale Stubbins Ryal Fold Staynall Copster Green Higher Bartle Chipping Lower Fold Bunkers Hill Birch Hall Hoddlesden Colne Botton Head Roach Bridge Far Banks Spring Side Hardhorn Higher Wheelton Southfield Wray Greenfield Over Kellet Salesbury Barton Brock Simonstone Frenchwood Medlar Scorton Four Lane Ends Burscough Bowgreave Thorney Holme Wade Hall Andertons Mill Marsden Height Hawes Side Queenstown Mellor Brook Normoss Golden Hill Whiteholme Wiswell Hornby Forest Holme Withnell Digmoor Staghills Tunstall Whitefield Newbridge Harwood Bar Holme Slack Brindle Cabus Yealand Redmayne Rush Bed Warton Sunderland Monkroyd Moss Edge Norbreck Goodshaw Chapel Norden Dam Side Intack Gregson Lane Moorlands Norcross Barnfield Stanah Anchorsholme Green End Great Eccleston Waterbarn Higher Baxenden Trawden Moss Side West Pimbo Nar Little Knowley