Luxury Brand Advertising in Much Hoole Moss Houses

Get in touch

Luxury Brand Marketing in Much Hoole Moss Houses

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Much Hoole Moss Houses

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in PR4 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Much Hoole Moss Houses

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Much Hoole Moss Houses

True luxury need not be directly communicated but instead experienced.

Consumers in Much Hoole Moss Houses like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Much Hoole Moss Houses

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Much Hoole Moss Houses (Lancashire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Ford Green Walton Summit Higher Audley Simonstone Preesall Hindle Fold Jack's Mere Carleton Tunstead Inglewhite Reeds Holme West End Crag Bank Sunnyhurst Burnley Lane Hoghton Bottoms Harrop Fold Little Plumpton Tatham Roseacre Normoss Park Close Scotforth Read Cow Ark Quernmore Holmeswood Rishton Hare Runs Town Centre Cherry Tree Medlar Standen Hall Nab's Head Longshoot Moor End Much Hoole Town North Shore Higher Change Thorney Holme Revidge Crawford Preston Harwood Bar Brookfield Garstang Fishwick Higher Broad Clough Fence Hoscar Cote Holme Cocker Bar Little Thornton Claughton Pleckgate Mill Hill Holme Slack Hare Appletree Cleveleys Gisburn Cotes Radford Grimshaw Green Belthorn Birch Hall Bare Pilling Lane Adlington Park Wharles Rake Foot Tosside Entwistle Southward Bottom Kirkham Barrow Eccleston Ryelands York Squires Gate Golden Hill Euxton Osbaldeston Green Earby Crow Trees Cloughfold Banks Rose Hill Moor Side Woodplumpton Ansdell Higher Heysham Edgworth Moor Primrose Myerscough Weir Cockerham Little Layton Great Eccleston Bank Hey Barrow Nook Roach Bridge Fulwood Row Lower Cloughfold Facit Edenfield Tarnbrook Withnell Farington Moss Hud Hey Grimsargh Lane Heads Goodshaw Fold Dalton Ellel Edgworth Whalley Banks Scronkey Brandwood Inskip Trough Gate West End Burn Naze Aughton Park Far Banks Mellor Dill Hall Higher Hogshead Whittington Stanley Greenhalgh Hesketh Moss Crossmoor Westhead Hey Head Wade Hall Smallwood Hey Hurstwood Newton-with-Scales Whittlefield Mere Syke Huttock Top Pleasington Howick Cross Roe Lee Walton-le-Dale Scorton Lower Fold Old Langho Bolton-by-Bowland Brighouse Green Walmer Bridge Lower Audley Chapels Earnshaw Bridge Lower Lee Cob Wall Fairview Marsh Houses Coppull Hollins Bleasdale Shawforth Swillbrook Blaguegate Bolton Town End Torrisholme Revoe Dunsop Bridge Cumeragh Village Cadley Grange Knotts Grindleton Balderstone High Cross Townsend Fold Osbaldeston Stydd Wesham Hoghton Brock Rufford Whittingham Carr Cross Winmarleigh Norbreck Tarlscough Farington Smith Green Helmcroft Gallows Hill The Row Cow Hill Tanhouse Great Marton Moss Rimington Higher Baxenden Thistleton Hyndburn Bridge Syke Side Belmont Wheelton Nook Burnley Preesall Park Hole House Freehold Crag Foot Cantsfield Dinckley Accrington Spring Vale Red Scar Blackpool West Bradford Broadgate Cliviger Whinny Heights Lammack Marton Fold Beardwood Sower Carr Penwortham Lane Morecambe Wensley Fold Primrose Meal Bank Foxhill Bank Eskrigge Hollins Grove Moss Side Wood Top Out Rawcliffe Pippin Street Hardhorn Whitworth Stanhill Moss Bridge Lower Penwortham New Hall Hey Ribby Caton Trawden Hey Jack Green Astley Village Dunnockshaw Raikes Whittlestone Head Rockliffe Green Bank School Lane Little Bispham Lumb Johnson's Hillock Hundred End Brinscall Waverledge Brockhall Village Skelmersdale Whitewell Bottom Norcross Poulton-le-Fylde Clayton-le-Moors Broad Clough Top o' th' Lane Whinny Edge Colne Edge Common Edge Silverdale Whiteholme Mere Side Moss Side Ortner Wycoller Knuzden Brook Penwortham Tardy Gate Bulk Sherfin Bank Houses Higher Cloughfold Stodday Whitefield Lancaster Tarleton Little Town Warton Bank Haverbreaks Drummersdale Kelbrook Acre Moorgate Oakenhead Wood Shaw Clough Middleton Wallbank Elmslack Stanah Hall Cross Higham Little Knowley Brownhill St Michael's on Wyre Moor Side Sharneyford Wrayton Arkholme Lane Side Galgate Ribbleton Hall Pheasant Wood Livesey Fold Barber's Moor Aughton Whitebirk Lumb Higher Bartle Higher Constable Cuerden Green Chapel House Overton Adlington Belgrave Blackamoor Ribchester Waterside Sand Side Booth Bridge Booth Fold Reedley Heaton's Bridge Miller Fold Shorey Bank Hutton Boarsgreave Holland Slack Spring Side Bacup Elmers Green Bangor's Green Skitham Lytham Whittle-le-Woods Clitheroe Bunkers Hill Edge End Cottam Brindle Cuddy Hill Park Place Downholland Cross Much Hoole Moss Houses Queenstown Lowerford Riley Green Haskayne Milnshaw Oakenclough Silverdale Green Mellor Brook Goose Green Lower Fold Rising Bridge Bolton-le-Sands Chorley Hall Green Slaidburn Tanterton Sollom Tunstall Five Lane Ends Blackburn Roby Mill Whin Lane End Scarth Hill Edge Fold Whitewell Waterloo East Gillibrands Freckleton Mawdesley Larches Lower Heysham Larkholme Beverley Pennylands Holland Lees Inskip Moss Side Waterfoot Hawkshaw Burscough Seven Stars Ratten Row Higher Penwortham Moorlands Peel Ormskirk Hambleton Mere Brow Cold Row Bottom of Hutton Cabus Aldcliffe Barley Little Marton Moss Side Mereside Glasson Oakenshaw Newchurch Longshaw Barton Feniscliffe Goodshaw Chapel Irwell Vale Hapton Bamber Bridge Bank Fold Holmes Winewall Duncombe Heskin Green Ingol Burnley Wood Hesketh Lane Brookhouse Newton Myerscough Smithy Height End Bailrigg Carnforth Rawtenstall Hareholme Sharoe Green Bashall Eaves Clayton Brook Melling Heysham Potters Brook Broughton Walker's Hill Little Moor End Waterslack Bay Horse Lea Clayton Green Thursden Blacko Piercy Knowle Green Goosnargh Hawes Side Newsham Hugh Mill Higherford Heath Charnock Higher Ballam Bispham Willacy Lane End Peel Hill Little Hoole Moss Houses Cuerden Gressingham Worden Halton Green Newlands Knott End-on-Sea Leyland Downham Spring Hill Sowerbutt's Green Whalleys Lostock Hall Marton Moss Side White Lund Elston Samlesbury Bottoms Elswick Leys St Anne's Nun Hills Leck Bastwell Over Burrow Turner Green Hollin Bank Smithy Lane Ends Skerton Black Pole Mowbreck Holden Appley Bridge Low Moor Wrightington Yealand Storrs Great Altcar Bryning Capernwray Laneside Highfurlong Wapping Hurst Green Birkacre Hunger Hill Great Knowley Warton Farington Hollin Hall Robin Hood Moss Edge Sough Scarisbrick Green End Hornby Marsh Side Farm Salesbury Sherwood Conder Green Carry Bridge Barton Over Leck Longholme Holden Vale Nar Broadfield Marsh Bolton Houses Intack Burscough Bridge Town's Moor Crawshawbooth Westby Layton Pendleton Ewood Bridge Nooklands Maudlands Staynall Ewood Hambleton Moss Side Newchurch in Pendle Sandham's Green Blacksnape Higher Walton Fern Gore Lea Town Wrightington Bar Newton Clayton-le-Woods Ollerton Fold Priest Hutton Treales Yealand Conyers Much Hoole Warton East Pimbo Queen's Park Parbold New Gate Lewth Waddington Thornton Newbridge Balladen Fleetwood Cotton Tree Elswick Towngate Rossall Beach Upper Thurnham White Coppice Weld Bank Nether Kellet Cliffe Farringdon Park Staghills Bowgreave Siss Clough Heapey Newsholme Haighton Green Wilpshire Tarleton Moss Rake Head Lane Head Stalmine Wray Butt Yeats Hartwood Ireby Withnell Fold Carr Hall Monkroyd Hampson Green Bradley Bank Top Forest Holme Whitehall Pike Hill Rose Grove Lower Copthurst West Gillibrands Higher Broadhalgh Church Clough Hoddlesden Gisburn Little Marsden Baxenden Kingsfold Swarthdale Scout Lower Ballam Higher Wheelton Midge Hall Millhead Helmshore Bretherton Turton Bottoms Windy Harbour Lower Baxenden Little Singleton Winmarleigh Moss Habergham Within Grove Warbreck Lightfoot Green Bracewell Wennington New Lane Long Ing Mossy Lea Deepdale Barrowford Dolphinholme Halton Rush Bed Sunderland Worsthorne Bay Gate Haslingden Rivington Marsden Height Grimshaw Park Cadshaw White Moss Crossgill Hesketh Bank Salterforth Spen Brook Hoohill Newton Borwick Nethertown Hollins Lane Wymott Longridge Cribden Side Newtown Pinfold Nateby Little Harwood Earcroft The Greaves Wrea Green Paythorne Howgill Horrocksford Newton Lower Green Bank Chatburn Chipping Holme Chapel Well Bank Hala Colne Royshaw Hill Shadsworth Lomeshaye Dowbridge Ward Green Cross Spring Green Stopper Lane Kellamergh Croston Hest Bank Cockden Bowerham Waterloo Coates Abbeystead Foulridge Staining Roughlee High Moor Lower Bartle Great Mitton Hall Carr Haggate Enfield Bescar Hoyle Bottom Sawley Nova Scotia Tockholes Forest Becks Wiswell Whalley Knowley Millgate Waterside Pincock Love Clough Higher Croft Water Higher Copthurst Lower Thurnham Little Poulton Heaton Brownside Flax Moss Witton Bispham Green Croft Tewitfield Stake Pool Stubbins Avenham Little Carleton Waterfoot Twiston Riverside Docklands Fold Head Hale Nook Fulwood Seed Lee Over Town Great Marton Norden Eccleshill Hothersall Brook Primet Bridge Ribbleton Royal Oak Nelson Marshaw Lane Bottom Bonds Stacksteads Greave Waterside Skippool Easington Lucas Green Laneshaw Bridge Nether Burrow Chorley Moor Catlow Scale Hall Laund Town Head Brunshaw Scaitcliffe Lathom Waterbarn Pilling Street Hillock Vale Churchtown Church Clow Bridge Red Bank Shireshead Becconsall Salwick Bruna Hill Sunny Bower Up Holland Bolton Green Bickerstaffe Lower Darwen Catterall Matshead Breedy Butts Ulnes Walton Abbey Village Four Lane Ends Over Kellet Aughton Alleytroyds Ryal Fold Ashurst North Holme Harle Syke Chatterton Lenches Brierfield Horton Gregson Lane Barnfield Nog Tow Digmoor Stalmine Moss Side Clifton Newton West Pimbo Pool Hey Turpin Green Newby Bank Top Hurlston Green Bull Hill Darwen Stock Adelphi Dam Side Thorpe Green Runshaw Moor Strongstry Ramsgreave Limbrick Calder Vale Larbreck Tottleworth Golgotha Edgeside Yealand Redmayne Slyne Heasandford Stubbins Pudding Pie Nook Guide Green Haworth Saltcotes Glen Top Little Marton Ridge Lower House Woodnook Mythop Billington Altham Pickup Bank Grunsagill Charnock Richard Chapeltown White Stake Green Lane Wheatley Lane Catforth Grimshaw Coppull Moor Shirdley Hill Hurlston New Longton Fulledge Bowker's Green Oswaldtwistle Charnock Green Fairhaven Turn Haighton Top Frenchwood Cowling Woodsfold Grimeford Village Whitechapel Anchor Barnoldswick Brookhouse Caton Green Stoneyholme The Straits Green Blackleach Fosters Green Town Green Southfield Longton Singleton Newburgh Mereclough Red Bridge Clayton-le-Dale Eagland Hill Copster Green Claughton Ring o' Bells Worston Constable Lee Huncoat Brown Edge Walthew Green Abraham Heights Daisyfield Sough Peel Bank Four Lane Ends Bilsborrow Anchorsholme Sandylands Lytham St Anne's Overtown Sykes Cowpe Lowgill Ashton-on-Ribble Fisher's Row Holt Green Middleforth Green Langho Coup Green Greenfield Trunnah Halsall Forton Sabden Hardhorn Village Shaw Green Esprick Anderton Corner Row Feniscowles South Shore Bashall Town Moss Side Padiham Great Harwood Ashton Bank New Town Hey Houses Cowan Bridge Broadfield Walker Fold Weeton Snape Green Samlesbury Great Plumpton Botton Head Lane Ends Hill Dale Dunnyshop Stanley Gate The Wrangling Little Eccleston Pimlico Pot House Copp Farleton Goodshaw Andertons Mill

Pages

Legal information