Luxury Brand Advertising in Lound

Get in touch

Luxury Brand Marketing in Lound

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Lound

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in PE10 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Lound

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Lound

True luxury need not be directly communicated but instead experienced.

Consumers in Lound like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Lound

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Lound (Lincolnshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
South End New Waltham Scamblesby Boston West Garthorpe West Butterwick Immingham Swaby Harmston Heckdyke Kingerby North Ewster Wyham Haddington Ewerby Thorpe Stixwould Ewerby Usselby Skendleby Psalter Cawkwell Lusby Gipsey Bridge North Elkington Great Steeping Belton North End Scotterthorpe Moorby Calcethorpe North Hykeham Blankney Reeds Beck Winthorpe North Cotes Weelsby Stainsby Tealby Thorpe Carrhouse Little Ponton Dragonby Dunsby Will Row Kirmond le Mire Oasby New Bolingbroke Boston Long Hedges Westcliff Little Steeping Coningsby Sotby Normanton-on-Cliffe Croxby Top Anderby Creek Birthorpe North End Throckenholt Swallow Beck West End Glentham Wainfleet Tofts Graizelound Burton-le-Coggles Sutterton Goxhill Sibsey Fen Side Brigsley Humby Leadenham Stockholes Turbary Fleet Owston Ferry South End Leake Commonside Mawthorpe Harpswell Fen End Spilsby Sudbrooke Waltham Theddlethorpe All Saints Roughton Moor Burgh le Marsh Reed Point Wispington Carlton Ashes Ashby by Partney Tunnel Pits Walcot Little Grimsby Old Gate Well Doddington Tumby Woodside Fishtoft Drove Hogsthorpe Willoughby Hills Great Limber Digby Old Woodhall Ruckland Scrafield Stroxton Chapelgate Stow Mareham le Fen Tetley Cowbridge Hilldyke Gate Burton East Firsby Greetham Beckingham Claxby St Andrew Ulceby Cross Culverthorpe Woolsthorpe-by-Colsterworth Deeping St Nicholas Sutton Corner Gosberton Alvingham Barton Waterside Riseholme Friesthorpe Stowgate Ulceby Sandilands Winceby Counthorpe West Firsby Thealby North Rauceby Little Sutton West Willoughby East Ravendale Baythorpe Grimblethorpe Hagnaby Lock Thornton le Moor Wargate Leasingham Reedham Spanby Austen Fen Laughton Stamford Kelstern Scremby Lenton Keadby Langton Cumberworth Messingham Woodthorpe Ludford St Catherines Morton Bracon Westhorpe Gedney Hill Market Deeping Brattleby Wragby Leverton Scottlethorpe Twenty Scampton Fulbeck Normanby-by-Spital Wainfleet St Mary Benniworth Holbeach St Marks Grantham Church End Binbrook Helpringham Grange de Lings Dogdyke Newtown Halton Holegate Threekingham White Pit Surfleet Seas End Ranby Stainfield Ulceby Skitter Leverton Lucasgate Rothwell Obthorpe Dunholme Halesgate Bucklegate Aubourn Clay Lake Dawsmere Tothill Spalding Marton Sturgate Maltby le Marsh Dalderby Clixby Raithby Lincoln Gardens Edenham Wood Enderby Bag Enderby North End Blyborough Brampton Dovendale Swaton Horkstow Wolds Graby Hungerton Brand End Great Coates Manthorpe Nettleton Fishtoft Careby Panton Eagle Barnsdale Beesby South Thoresby South Rauceby Caistor Galley Hill West Keal Haconby New Quarrington Brothertoft Donna Nook Castle Bytham Crowle Hill West Ravendale Belnie Ashby Monksthorpe Hartsholme Grebby Owmby-by-Spital Horkstow Ealand Harrowby Austendike Cranwell Santon Broughton Withcall Stickford Witham St Hughs Baumber Boultham Moor Little Bytham Irnham Dalby Norton Disney Sutton Bridge Broadholme Tattershall South Willingham Rigsby Black Barn Three Bridges Holbeach Drove Haxey Irby upon Humber Westrum Worlaby Little Carlton South Hykeham Crowland Newton on Trent Hibaldstow Scredington Horncastle Sausthorpe Scupholme Sapperton Kirkby Fenside Newball Eastoft West End Yawthorpe Stoke Rochford Marston Martin Bransby Wyberton Moulton Seas End Grimsthorpe Great Ponton Sutterby Bratoft Halton Fenside Friskney Sloothby Gosberton Clough Aslackby Pointon Elsthorpe Clark's Hill Miningsby Fotherby Grant Thorold Brandy Wharf Bicker Bar Cherry Orchard Barholm Cadney Hoffleet Stow Barkston Apley Londonthorpe Sandy Bank Lutton Gowts Anderby Lobthorpe Brumby Riddings Harrington Lea Little Limber Snelland South Ferriby Greatford Walesby Hawthorpe High Risby Haxey Carr Claydike Bank Witham on the Hill Thorpe le Fallows East Keal Swinderby Burton upon Stather South Reston Barton-upon-Humber Frognall Denton Claythorpe Keddington Corner Stenwith Hagnaby Humberston Fitties Snarford Roughton Rimac Bilsby Field Fulney Gosberton Cheal Hemingby Leverton Highgate Frieston Mavis Enderby Holbeck Scothern Wrangle Bridge End Bracebridge Asgarby Cuxwold Covenham St Mary Garnsgate Deeping St James South Elkington Burnham Navenby Folkingham Hareby Far Thorpe Tattershall Thorpe Ingham Barrow Hann Authorpe Row The Hallands Risegate Manor Farm Toft Stickney Toynton Fen Side Surfleet Bulby Weston Stainton le Vale Laceby Aswardby Gedney Broadgate Mareham on the Hill Benington Reasby Dyke Great Sturton Silk Willoughby Braceborough South Kelsey Gunthorpe Welton le Wold Nunsthorpe Wellingore High Ferry Bonthorpe Fen End Sutton Fockerby Welby Croft Washingborough Gedney Dyke Woodhouse Sedgebrook Crofton Aswarby Dorrington Langton Wyberton Fen Friskney Eaudyke Barrowby Bardney Evedon Market Rasen Grimoldby Wilksby Hanby Morton Hall Brandon Mablethorpe Toby's Hill Timberland Swayfield Flixborough Belchford Medlam Manton Warren Hundleby Toynton All Saints Swineshead Manby Goulceby Normanby by Stow Easton Hall Hills Little London Aisthorpe Woodhall Spa Isle of Axholme Welton le Marsh Trusthorpe Hallington Skendleby Saxby All Saints Driby Hatcliffe Epworth Turbary Brant Broughton Thorpe Fendykes Bradley Great Humby Ketsby Riby Gonerby Moor North Greetwell Kirton High Toynton Bleasby Moor Market Stainton Wootton Newton Welton Kelfield Boston Hawthorn Hill Edlington Hasthorpe Saltfleet Burtoft Little Welton Aisby Nettleton Top Island Carr Anton's Gowt Cowbit Langton by Wragby Castle Carlton Moor Side Langtoft East Stockwith Rowston Gautby Ermine Wasps Nest Swallow Small End Algarkirk Haugh Wigtoft Girsby Saxby Laughton Withern Tetney Old Brumby Holton le Clay Markby Normanby le Wold Scawby Brook Chapel Hill Honington Osgodby North Thoresby Ancaster Knaith Tydd Gote Eagle Moor Tumby Somerby Holton cum Beckering Croxton Moulton Eaugate East Butterwick Leadenham Park Frodingham Castlethorpe Hanthorpe Blyton Gayton le Wold Martin Dales Revesby Asgarby Lade Bank Willoughton Kirkby on Bain Belleau Butterwick Pickworth Kirkby Green Branston Cold Harbour Grimsby Hagnaby Bloxholm Newstead Crossgate Burringham Asterby Old Clee Somersby Sturton Addlethorpe Ludney Stragglethorpe Broughton Common Birkholme Brinkhill West Halton Eastville Ashington End Legsby Holbeach Hurn Asperton Poplar Grove Haven Bank New Brumby Snitterby Tothby East Ferry Thornton Wellow Donington Kirton in Lindsey Hedgehog Bridge Ashby Puerorum Dowsdale Timberland Dales Ropsley Colsterworth Humberston Wold Newton Bleasby Cold Hanworth Elsham New Apley Northorpe Pyewipe Laceby Acres Moorhouses Upton North Carlton East Kirkby Thimbleby Boothby Graffoe Sutterton Dowdyke Little Hale Claxby Heckington Donington on Bain Sudbrooke Park Martin Moor Yaddlethorpe Boothby Slackholme End Caenby Freiston Sandbraes Corringham Holme Welton Hill Thornton Curtis Dembleby Bottesford The Rectory Scopwick Little Cawthorpe Louth Wressle Wainfleet Bank Bicker Northorpe South Cockerington Habertoft Bitchfield Potterhanworth Booths Mill Place Hardwick Stenigot Long Bennington Fulnetby Kirkstead Bracebridge Heath Ferriby Sluice Donington South Ing Blackjack Sutton St James Corby Glen Wainfleet Clough Sixhills Bradley Barkston Heath Holbeach St Matthew Fenhouses Walesby Grange Lower Bassingthorpe Revesby Bridge Manor Hill Corner Barrow Haven Wheelbridge Branston Booths Burton Waters Gibraltar Billingborough Moortown Spridlington Swinhope Quadring Eaudike Morton Bramble Hills West Torrington Toynton St Peter Kirkby la Thorpe South Witham Hawerby Allington South Somercotes Scott Willoughby Toft Hill Haceby Ingham Cliff Fordington Manton Somerby Hemswell Cliff St Giles Kettlethorpe North Willingham Kirkby Underwood West Marsh New York Amber Hill Strugg's Hill West Ashby Thorpe St Peter Ashby de la Launde Cherry Willingham Gelston Mumby Belton Wrangle Low Ground Utterby Gunness Croxby West Rasen North Killingholme North Witham Scotton Leake Hurn's End Burton-by-Lincoln Bassingham Holbeach Holme Hill Old Somerby Saracen's Head Carlton-le-Moorland Brigg Seathorne Skillington Tattershall Bridge Osgodby Martin Langrick Fishmere End Pode Hole Quadring Little London Cadeby Short Ferry Willingham by Stow The Willows Low Burnham Cleethorpes Great Hale Kelby Listoft Prince Albert Gardens Orby Asserby East Lound East Marsh Stallingborough Lissington Hagworthingham Port Sutton Bridge Saxilby Hough-on-the-Hill Benington Sea End Saltfleetby All Saints Habrough Burton Stather Woodnook Uffington Atterby Wybers Wood Crowle Park Northgate Amcotts Keal Cotes Beltoft Wroot Eagle Irby in the Marsh Melton Ross Langrick Bridge Great Tows Frithville East Heckington Jerusalem Ashby Hill Sutton on Sea Appleby Holland Fen Hundle Houses North Reston Baston Owmby New Holland Scartho Thoresthorpe Moulton Chapel Wrawby Canwick Ingoldsby Metheringham Caythorpe West End Tarry Hill Lutton Asserby Turn Tetford Guy's Head Stow Oxcombe Fold Hill Obthorpe Lodge Pinchbeck Cabourne Laughterton Northlands Thorpe Culvert Tongue End Low Risby Potterhanworth Worlaby Winterton Newton by Toft Stainton by Langworth Swinethorpe Skegness Flixborough Stather Dunston Bassingthorpe Skidbrooke North End Woolsthorpe by Belvoir North Kelsey Moor Fen Side Shepeau Stow Otby Howsham Stapleford Wainfleet All Saints Horsington Drayton Springthorpe Little Wisbeach Brocklesby Spittlegate Scrane End Grainsby Hemswell Loosegate North Cockerington North End Crosby Candlesby Burgh on Bain Theddlethorpe St Helen Luddington Alford Earlesfield Fleet Hargate Whaplode Drove North Ormsby Haltoft End Strubby Hatton Sandtoft Hubbert's Bridge Grayingham Beelsby Fillingham Aisby Holbeach St Johns Calceby Claxby Pluckacre Greylees Wildsworth Covenham St Bartholomew Freiston Shore Knaith Park Frampton Fen Conisholme Swinstead Holbeach Bank Furzehills Waddington Lincoln Walmsgate Susworth Bonby Wrangle Bank Healing Broxholme Westborough Hougham East Torrington Cawthorpe Caenby Corner South Ormsby Braceby Kexby Temple Bruer Bicker Gauntlet Torksey Lock New Barnetby West Deeping Westgate Torksey Newtoft Tallington Boultham Legbourne Wrangle Lowgate Ashby cum Fenby Mid Thorpe Scunthorpe Carlton Scroop Yarburgh Ailby Manthorpe Burton Corner Thorpe le Vale Haltham Normanby Low Toynton Thurlby Gayton le Marsh Millthorpe South Carlton Holywell Bullington Dickon Hills Sots Hole Birchwood Goltho Crowle Stubton Beesby Sutton Crosses Berkeley Thoresway Fulletby Tydd St Mary Kingthorpe Barrow upon Humber Salmonby Wickenby Langholme Thurlby Biscathorpe Beeden Park Heydour Winteringham Creeton Bilsby Tealby Grainthorpe Fen Bourne Stainby Dowsby Ulceby Wilsford Coleby Brookenby Gayton Engine Ludborough Skeldyke Foston Hainton Bishop Norton Driby Top Byard's Leap Pilham Holton le Moor Troutbeck Westby High Barn Fenton Barnoldby le Beck Ruskington Greetwell Maltby Tamworth Green Tanvats Nettleham Redbourne Aylesby Thurlby Swarby Kirton End Buslingthorpe Peak Hill New Leake Epworth Low Barlings Grey Green Walcot Coleby Westwoods Bishopbridge Scrivelsby Leverton Outgate Keddington Tathwell Farlesthorpe Waithe Heapham Whitton Rippingale Saleby Hop Pole Scrub Hill Yarborough Carrington Grange Fiskerton Osbournby Long Sutton Skirbeck Quarter Boughton Great Carlton Roxby North Somercotes Whaplode Aby Gunby Sturton by Stow Gedney Drove End Muckton Bottom The Castles Saltfleetby St Peter Brauncewell Walkerith Westwoodside Tetney Lock Bunker's Hill Gainsborough Low Hameringham Scawby Beckering Toft next Newton Searby Marshchapel South Owersby Welbourn Northorpe Ingoldmells Holbeach Clough Thorpe Latimer Park Springs Little London Old Bolingbroke Southrey Aunby North Kyme Wyville Great Gonerby Billinghay Stewton Anwick Keisby Burwell Partney Sutton St Edmund West Barkwith Wilsthorpe Grasby Waddingham Hannah Nocton Frampton Low Fulney Reepham Little Coates Huttoft Boswell Barlings Barnetby le Wold Stainfield East Barkwith Chapel St Leonards Howell Holdingham Weston Hills Dry Doddington New Boultham Fosdyke Bridge Heighington Eskham Brotherhouse Bar Carlby Kirkby Ingleby Northbeck Pinchbeck West Cackle Hill Sandholme Lound Muckton Coskills Kirmington Frith Bank Fosdyke Raithby by Spilsby Fulstow Authorpe Skirbeck Northfields Derrythorpe Seacroft Sudbrook Whaplode St Catherine Church Town Seadyke Gedney Guthram Gowt Askerton Hill Wragholme Frampton West End South Kyme Moulton Gonerby Hill Foot Helsey Morton Haugham Skidbrooke Sempringham Middle Rasen Firsby North Kelsey Horbling North Owersby Saltfleetby St Clement Leake Fold Hill Cammeringham Swineshead Bridge Sleaford Claypole Skellingthorpe Burton Pedwardine Keelby Rand Littlefield Young Wood Hameringham Walcott Bucknall Althorpe Whisby Bigby Midville Alkborough Old Leake North Scarle Quarrington Farforth Thorganby Aunsby Spital in the Street Sibsey Thorpe on the Hill Langworth Grainthorpe Maidenwell Boothby Pagnell Waddingworth East Halton Willoughby Wykeham Hackthorn Glentworth Brauncewell Scotter Donington Eaudike Syston Harlaxton Strubby South Killingholme Swanpool Kirton Holme Fenton Thorpe Tilney Friskney Tofts Coates Minting Faldingworth Eagle Hall Thorpe