Luxury Brand Advertising in Garboldisham

Get in touch

Luxury Brand Marketing in Garboldisham

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Garboldisham

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in IP22 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Garboldisham

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Garboldisham

True luxury need not be directly communicated but instead experienced.

Consumers in Garboldisham like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Garboldisham

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

Other locations available for luxury brand advertising
Starston Buxton Alby Blakeney White Horse Common Scole Hevingham Drayton West Lexham Great Moulton Maypole Green Langmere Saxthorpe Potthorpe Bramerton Baconsthorpe West End Stody Alpington Mount Pleasant Pockthorpe Bush Green Aslacton Ragmere Swafield Horsey Egmere Overstrand Whissonsett Tilney cum Islington Brandon Bank Hemblington Corner Silfield Breckles Lower East Carleton Paston Ridlington Street Tuckswood Flordon Mautby Thorpe Hamlet Lushbush Fustyweed Rushford Lower Stow Bedon King's Lynn Little London Docking Great Hockham West Newton Frost Row Hengrave Aylsham South Lynn Mundford Downham Market Cat's Common Pollard Street Southgate Barroway Drove Mattishall Burgh Deopham Pottergate Street Tuttington Trunch Wereham Bircham Newton Field Dalling Fritton Wimbotsham Bawsey Dereham Tottington Foundry Hill Caistor St Edmund Witton Hickling Heath Salthouse Clenchwarton Mundham Common Blackwater South Green Pentney Darrow Green Moulton St Mary Toft Monks Ingham Norton Subcourse Tatterford Tyby Edingthorpe Pilson Green Harling Road Pedham The Lings Horning Silvergate Pristow Green Clippings Green Crowgate Street Flaxlands Crostwight Dam Green Garlic Street Sharp Street Low Street Pockthorpe Calthorpe California Banham Carleton St Peter Gasthorpe Sheringwood Thorpe Marriott Boyces Bridge Pennygate Barney Stow Bedon Morley St Peter Cantley Corner Waxham Gaywood Ingoldisthorpe Stalland Common Hoveton Saxlingham Grimston Guestwick Green Thunder Hill Blofield Corner Sprowston Blackborough End Thurning Metton Stibbard Frenze Welborne Common Upper Street Witton Bridge Burgh St Margaret Foxhole Sculthorpe Fritton Upgate Street Copy's Green Colkirk Outwell Butcher's Common Tasburgh Haddiscoe Eaton Rise Newtown Yaxham Greensgate North Burlingham Middle Harling Runcton Bottom Edgefield The Ling Dockeney Sporle Gorleston-on-Sea Northwold New Sprowston Horsey Corner Earlham Earsham West Somerton Topcroft Street Tharston Gaultree West Winch Hempstead Blackmoor Row Seething Crownthorpe Stanford Pockthorpe Stacksford Beachamwell Shelton Hellesdon Burnham Westgate Shipdham Muckleton Larling Lyngate Hunstanton Ringland Grub Street Ellingham Fring Little Barwick Tivetshall St Margaret Rollesby Great Ellingham Old Catton Great Plumstead Workhouse Common Godwick Pott Row Tilney All Saints Wilney Green Diss Johnson Street High Street Little Hale Wolferton Eccles on Sea Martham West Earlham Foulsham Three Cocked Hat Calthorpe Street Haverscroft Street Hamrow Watton Green Neaton Brandiston Shernborne Heartsease Thwaite St Mary Coslany Weybourne Corpusty Skeyton Corner West Bilney Beeston Regis Oxnead Road Green Kenninghall Holly End Bale Stockton Billingford Queen's Hills Bodney Spooner Row Ashby St Mary Catfield Croxton Postwick Easton West Caister Bawburgh Hill Tunstall Rockland St Mary High Common Scarning Cawston The Heath West Lynn Brundall Hillington South Raynham Dersingham Thursford Green Ashill Ditchingham Threxton Hill Hockering Heath Barmer Strumpshaw Erpingham Snow Street Bustard's Green Little Cressingham Low Street Threehammer Common Welborne Upper Hellesdon Drabblegate Marlingford Bodham Little Ryburgh Babingley Burgh Common West Tofts Sea Palling Bittering Bexwell Mileham Titchwell South Green Worstead Low Common Brockdish Newton Flotman Nordelph Corner Shereford Ashwicken Mile Cross Thurlton Wretton Great Witchingham Burnham Deepdale Stradsett Suton Street Alderford Pockthorpe Flitcham Banningham Arlington Mundesley Runcton Holme Barton Turf Baynard's Green Topcroft New Rackheath Wramplingham Newtown South Pickenham Southrepps North Earlham Penny's Green Hemblington Upper Stoke Woodrising Limpenhoe Hill Terrington St Clement Brookville Aldborough Chedgrave Wighton Brundish Smallburgh Hingham Tottenhill Heigham Grove Costessey Park Salhouse East Winch Gayton Great Melton Lower Gresham Northacre Carleton Rode Panxworth Stanhoe Lower Street Billingford Hempstead Brampton Little Thornage Brancaster Staithe Brettenham Felbrigg Hempnall Nethergate The Grove Rackheath Smallworth Happisburgh Common Worthing Framingham Pigot North Green Rougham Brewers Green Booton Old Hunstanton Wymondham Piccadilly Corner Brinton Eau Brink Coston Swainsthorpe Silver Green Guestwick Hargate Longham Anchor Corner St John's Highway The Banks Needham Saham Hills Trowse Millgate Cargate Common Gas Hill South Denes Stow Bardolph Lyon's Green Middleton Bawdeswell Hindringham Little Ellingham Waterden Salle Emneth Waterloo North Runcton Burgh Stubbs Shotesham Hungry Hill Cley next the Sea Gillingham Pudding Norton Bird's Corner Sidestrand Belaugh East Bilney Deopham Stalland Wells-next-the-Sea Freeland Corner Drury Square Primrose Green Westbrook Green Thrigby Gressenhall Bridgham Pooley Street Little Green New Costessey Little Marsh Attleborough Hickling Green Sisland Reymerston Costessey Sloley Lower Street Crane's Corner East Lexham Florence Walk East Carleton Emneth Hungate Walcott Walcot Green Great Yarmouth Kirby Bedon Letton Green Lenwade Pulham Market Wash Dyke Hainford South Burlingham Intwood Snetterton Heath Bunwell Bottom Irstead Street Newport Shepherds' Gate Hethel Holkham Burgh Castle George Hill Colby Bressingham Common North Lynn Newton St Faith Baconsthorpe Stoke Holy Cross Church Field Scole Common Mattishall Newgate Spa Common Tyegate Green Mill Green Thorpe End East Somerton Trowse Newton Little London Plaw Field Croxton Ormesby St Michael Honing Leziate Hockering Harris' Green Lyngate St Olaves Aldeby Roydon Mill Common Goose Green South Walsham Oulton North Pickenham Thorpe St Andrew Cranworth Walpole Marsh Old Buckenham Hunworth Wolterton Beeston East Ruston Stalham Little London Holme next the Sea Orange Row Kelling Mundham Brancaster Wiggenhall St Germans Hempnall Green Cucumber Corner Harpley Redenhall Hellington Corner Little Melton Denver Chequers Corner Taverham Lordsbridge Hawes' Green Burlingham Green West Rudham Cake Street Stubbs Green Ketteringham Temple Bar Great Barwick Carleton Forehoe East Beckham Fairstead Oxborough Loddon Walpole St Peter Town Green Foxley Eastmoor Easthaugh Setchey Scratby Pulham St Mary Hedenham Acle Lower Easton Swanton Morley Browston Green New Hainford Colton Ashmanhaugh Snettisham Wheatacre Great Green Bush Estate Roydon Barton Bendish Great Massingham Forncett St Peter Browick Haveringland Shepherd's Port Puddledock West Barsham Frogshall Hales Street Snetterton East Rudham Gateley Methwold Hythe Etling Green Little London Stoke Ferry Themelthorpe Bedingham Corner Norton Corner West Poringland Beckhithe Stanfield Little Walsingham North Elmham Bircham Tofts Griston Pettywell West Runton Filby Heath Shropham East Walton Little Massingham Litcham Blickling Norton Hill Stow Bridge Binham Syderstone Wood Street Tivetshall St Mary Dunton Upper Guist Badersfield Waterheath Stonebridge Garvestone Damgate Thurgarton Westgate Street Heydon Stokesby Kirstead Green Tower End Horstead West Beckham Blofield Hales Swannington Tunstead Tacolneston Crowshill Cliftonville Bradwell Gimingham Sutton Little Barningham New Buckenham Ormesby St Margaret Geldeston Loddon Ingloss Withergate West End Walpole St Andrew Keswick Weston Green Dam Brigg Dilham Gresham South Green Bowthorpe Winterton-on-Sea Gunthorpe Wereham Row Ditchingham Dam Primrose Corner Morton Hardwick Antingham Brandon Creek Roudham Bawburgh New Holkham Lyng Easthaugh Old Hall Street Thickthorn Hall Runham Wendling Anchor Street Paston Green Westgate Great Hautbois St James' End Sidestock Whitwell Street Oxwick Kirby Row Suton Waterloo Three Holes East Runton Morston North Walsham Thorpe Marriot Saxlingham Nethergate Quidenham Tottenhill Row Hickling West Raynham Hoe Weasenham St Peter Upper Street Fundenhall Upper Sheringham Little Witchingham Arminghall Castle Acre Terrington St John Great Fransham Ingleborough King Row Lessingham Cantley Tilney Fen End Surlingham Little Dunham Bellmount Cobbler's Green Clippesby Great Green Hardwick Woodbastwick Colegate End Wiggenhall St Peter Helhoughton Guilt Cross Wilby Mill Street North Creake Suffield Stiffkey Sharrington Cat's Corner Raveningham Shingham Old Beetley Felthorpe Caister-on-Sea North Denes Swanton Novers East Raynham Podmore Great Snoring Glandford Walpole Cross Keys Great Walsingham Ludham Wormegay Ickburgh Workhouse Common Kettlestone Cangate Weston Longville Thurne Cringleford Broadflash Langley Street West Acre Potter Heigham Shimpling Saddle Bow Marshland St James Dumpling Green Howe The Street Lot's Bridge Freethorpe Garboldisham Wiveton Clint Green Alburgh Fersfield Twyford Mount Pleasant Runham Broomsthorpe South Lopham Edingthorpe Green Blo' Norton Gissing Wiggenhall St Mary Magdalen Chapelfield Grove Horningtoft Claxton Broom Green Caston Old Brigg Red Pits Bexfield Poringland Bushy Common Ridlington Cess Aylmerton Alby Hill Bridge Green High Green Witton Forncett End Beeston St Lawrence Downham Marsham Lingwood Kenninghall Heath South Acre Burnham Thorpe Horsford North End Lower Thurlton Cockthorpe Guist South Wootton Walton Highway Thurlton Links Swardeston Highoak Bunwell Southburgh Besthorpe Stalham Green St James West End Sneath Common Bradenham Hanworth Suffield Park Castle Rising Repps Thetford Fen Street North Barsham Reepham Saham Waite Whinburgh Little London Hardingham Swanton Abbott Low Common South Runcton Felmingham Ovington Pockthorpe Southtown Heacham Frans Green Cranwich Frettenham West Walton Irstead Fritton Langham Neatishead Little Plumstead Lower Tasburgh Beighton Crabgate Thursford Fincham Foundry Corner Broome Brock's Watering Fundenhall Street Lakes End Toftwood Foulden Crimplesham Wood Dalling Burnham Overy Town Misery Corner Denton Stratton St Michael Frankfort Carbrooke Melton Constable Northall Green High Kelling Hardley Street Coxford Ranworth Ashwellthorpe Watlington Burnham Norton Saham Toney Balsam Field Ringstead Yelverton Thompson Drymere Rushall Scoulton Beetley Halvergate Holt Ingworth Woodton Scottow Fulmodeston Winfarthing Brandon Parva Thorpe Row Burgh St Peter Brisley Trimingham East Tuddenham Fen Street Hassingham Paradise Great Dunham Mulbarton Attlebridge Bagthorpe Walcott Green Narborough Richmond Hill Kerdiston Peaseland Green Dowe Hill Hilgay Rockland St Peter Rockland All Saints Cobholm Island The Close Hackford Keswick Broome Street West End Mill Hill Sheringham Elsing Sparhamhill Buckenham Whittington Sedgeford Thornham Westfield The Green Briston Methwold Larlingford Kidd's Moor Fiddlers' Green Tittleshall Necton Crostwick Morningthorpe North Barningham Low Tharston Lundy Green Upper Brandon Parva Hyltons Crossways Southery Hunt's Corner Kirby Cane Toftrees Fair Green Fodderstone Gap Alburgh Street Kirby Green Eaton RAF Coltishall Illington Burston Merton Narrowgate Corner Hindolveston New Catton Tilney St Lawrence Caudlesprings Shelfanger Low Common Shouldham Norwich Briggate Oby Fordham Little Hautbois Holme Hale Heckingham St John's Fen End Harleston Itteringham Wreningham Wroxham Lynford Salters Lode Pound Corner Moorgate Wolferd Green Upgate Coltishall Eastgate Marham Boyland Common Broadmoor Woodgate The Common Great Ryburgh Whimpwell Green Wattlefield Plumstead Honingham Low Common Tungate Bracon Ash Damgate Letheringsett Wacton Common Hethersett Blackwater Wortwell Hall Green Furze Green Barnham Broom Great Bircham Hockwold cum Wilton How Hill The Drove Sparrow Green Anmer Wickmere Park Common North Lopham Upper Street Collett's Br Skeyton Westwick Redcastle Furze Great Cressingham Highgate Hilborough Sandringham Walpole Highway Thorpe Danemoor Green Didlington Warham North End Shadwell Emorsgate Bastwick Long Stratton Roughton Happisburgh Little Fransham Southgate Old Lakenham Nogdam End Sustead Dunston Colney Itteringham Common Lakenham Hempton Billockby Oulton Street Stratton Strawless Upgate Lower Bodham Runhall Runham Vauxhall Brooke Knapton Thorpland Bow Street Forncett St Mary Bressingham Edgefield Street South Creake Burnham Market Upton Deopham Green West Harling Limpenhoe Black Carr Horsham St Faith Wiggenhall St Mary the Virgin Fengate Houghton Bunwell Hill Congham Morley St Botolph Bessingham Dickleburgh Hopton on Sea Broomholm Barningham Green Plumstead Green Cordwell Swanton Hill Bradfield Bintree Earlham Rise North Tuddenham Tilney High End Dickleburgh Moor Northrepps Brakefield Green Welney Hapton Catton Grove Swaffham Brumstead Upton Green Thurton Ten Mile Bank Tattersett Filby Little London East Wretham Harper's Green Reedham Watton Wicken Green Village Wacton Crossdale Street Suspension Bridge Eccles Road Thorpe Market Hemsby Fakenham Newton Newgate Corner Dunton Patch Shammer Fiddler's Green Wicklewood Heggatt Street Framingham Earl Bacton West Head Thelveton Upwell Wellingham Briningham Toprow Tibenham Rush Green Wickhampton Waterloo Feltwell Wood Norton Spixworth Saxlingham Thorpe Meeting House Hill Belton The Arms South End Upgate Street Dunburgh Whitlingham North Green Colby Corner West Dereham Ingham Corner Bergh Apton Ivy Todd Burgh next Aylsham Manson Green Bengate Short Green Cromer Lower Street Boughton Long Row Houghton St Giles Lyng Fersfield Common Broomhill Nordelph Daffy Green Lamas Whitwell Walton Warren East Barsham Shouldham Thorpe Weasenham All Saints Bedingham Green Tumbler Hill Saxlingham Green Kimberley Hellington Mustard Hyrn North Wootton Gooderstone East Harling Matlaske Burnham Overy Staithe Long John's Hill Southwood Sco Ruston Cockley Cley Jordan Green Beckett End Thuxton Gayton Thorpe Sparham Little Snoring Bull's Green Thornage Barford Weeting Thorpe Abbotts Blofield Heath Craymere Beck