Luxury Brand Advertising in Hethersett

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Luxury Brand Marketing in Hethersett

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Hethersett

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NR9 3, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Hethersett

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Hethersett

True luxury need not be directly communicated but instead experienced.

Consumers in Hethersett like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Hethersett

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
South Raynham Pentney Wacton Common Frenze Setchey Pockthorpe North Pickenham Edingthorpe Green Rush Green Litcham Cockthorpe Lynford Blackmoor Row Tivetshall St Mary Pilson Green Barningham Green Swaffham Cranworth Narrowgate Corner Mill Common Little London Blackborough End Castle Acre Thickthorn Hall The Street Deopham Walpole St Andrew Costessey Pott Row Rockland St Mary Craymere Beck Belton Burgh St Margaret Mattishall Burgh Martham Wood Street Hassingham Billockby Cockley Cley Reedham Bridgham Denver Ringstead Westbrook Green Bagthorpe Terrington St Clement Hunworth Tower End Bengate Eastmoor Blo' Norton Great Massingham Gillingham Catton Grove Runcton Holme Methwold Pottergate Street Horsford Toftwood Welborne Common South Burlingham Cobholm Island Lower Gresham Silvergate Coslany South Green Tasburgh Blackwater Queen's Hills Bexwell Upwell Swainsthorpe Heggatt Street Crownthorpe Mile Cross Yaxham Workhouse Common Marham Northwold Emneth Hungate Calthorpe Wilney Green Saddle Bow Wretton Marshland St James Woodton Paston Emorsgate Low Common Stiffkey Walpole Highway Brandon Creek Long Stratton Wiggenhall St Peter Crimplesham Diss Ashmanhaugh Dunton Patch Emneth Filby Heath Burnham Norton Heartsease Hethersett Sutton Tungate Newton Flotman Weasenham St Peter Witton Church Field Pound Corner Stoke Holy Cross Whinburgh Fakenham Tattersett Old Hunstanton Felmingham Clenchwarton Broom Green Tivetshall St Margaret Themelthorpe Haveringland Fincham Bergh Apton Maypole Green Castle Rising Carleton Rode South Runcton East Wretham Sandringham Hickling Heath Harleston Brundall Broome Street Wickmere Swanton Morley Lot's Bridge Waterloo Eccles on Sea Shadwell Lyngate Horstead North Barningham Brancaster The Green Holme Hale Waxham Waterden Shepherds' Gate Dumpling Green West Newton Croxton Nethergate Tottenhill Row Gressenhall Swardeston Walcot Green Ridlington Weybourne Guestwick Green Methwold Hythe Bawburgh Hill Badersfield Hillington Whissonsett Thurgarton Runham Hockering Heath Drayton South Pickenham Ridlington Street Carbrooke Little London Barroway Drove Wilby Broome Roydon Mount Pleasant Newport Aldeby Smallworth Broomhill Lyon's Green Collett's Br Fustyweed Thornage Low Street Hardwick George Hill South Green West Poringland Frankfort Erpingham Bawburgh Wolterton Southwood Lower Thurlton Little Walsingham Aldborough Norton Hill Burnham Overy Staithe Northacre Nordelph Corner Bawdeswell Low Tharston Ketteringham Happisburgh Old Hall Street Norton Subcourse Walpole Cross Keys Mill Green Hyltons Crossways Barford Briston Little Barningham Meeting House Hill Beckhithe Foulsham Newgate Corner Fundenhall Street Aylmerton Great Ryburgh Lakes End Oulton Street Little Ryburgh Suffield Kenninghall Heath Hengrave Burlingham Green Fengate Griston Stockton Lessingham Bodney Great Yarmouth Itteringham Kettlestone Holme next the Sea Edgefield Street Hempstead Helhoughton Bushy Common East Rudham Bacton Temple Bar Oby Houghton Wood Dalling Garlic Street 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Quidenham Haverscroft Street White Horse Common Shepherd's Port Rockland All Saints Harper's Green Wramplingham West End Saxlingham Nethergate Hempstead Brooke Stow Bardolph Knapton North Elmham Cobbler's Green Anmer Sidestock Fair Green Shelton Witton Attleborough Barney Bush Green Fordham Brakefield Green Cat's Corner North Lopham Brettenham Grub Street Little Melton King's Lynn North Wootton Westfield North Green Black Carr Burnham Market Easthaugh Roydon Beeston Nogdam End Hickling Green Spa Common Hevingham West Winch Broadflash Heckingham North Runcton New Holkham Stalham Strumpshaw Roughton Ditchingham Dam Mundham Common Bawsey Watton Green Pockthorpe Raveningham Drabblegate Fodderstone Gap Kirstead Green West Bilney Hindolveston Caston St Olaves Intwood Filby Sloley West End Felthorpe Mautby Scole Whimpwell Green New Rackheath Tyby Tottenhill Whittington Cley next the Sea Elsing Thrigby Mill Street Drymere Horsham St Faith Reymerston Browston Green East Carleton Broomholm 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Primrose Green Beighton Banham Halvergate Southgate Gayton West Earlham Silfield Stonebridge Rushall Stokesby Stratton St Michael Crossdale Street California East Bilney South Lopham Syderstone Snetterton Heath West Rudham Gissing Wereham Welborne Middleton Sidestrand Ormesby St Margaret Honing Gorleston-on-Sea Fritton Starston South Lynn Foxley Little Witchingham Ashill Alby Hill Thursford Westgate Street Sporle Bittering Wortwell Walpole St Peter Bintree Topcroft Kirby Cane Weeting Warham King Row Mattishall Burnham Overy Town Acle Shereford Stalland Common Brandon Parva Hardingham Long Row Gas Hill Park Common Wellingham Little Hale Etling Green Brancaster Staithe RAF Coltishall Melton Constable Besthorpe Eaton Rise Mount Pleasant Chequers Corner North Barsham Crowshill Plaw Field Johnson Street Marlingford Walcott Green Pristow Green West Lynn Walcott Burgh next Aylsham Broadmoor Thorpland Wroxham Belaugh Hemblington Corner The Grove North Burlingham Cantley Corner Necton West Raynham Hempnall Bircham Newton Ovington Lushbush Breckles West Lexham Hales Street Fersfield Common Scole Common Bunwell Hill Dilham How Hill Snow Street Wolferton Silver Green Oxborough Saxlingham Thorpe Thorpe Marriot Southtown Hanworth Shelfanger Keswick Southrepps Hockwold cum Wilton Tilney All Saints Suspension Bridge Paston Green Red Pits Colkirk Skeyton Corner Little Cressingham Baconsthorpe Surlingham Stradsett Pulham St Mary Holt Hawes' Green Newgate Eccles Road Bridge Green Scratby Barton Bendish The Heath Wacton Mulbarton Thorpe Kerdiston Withergate Earsham Larlingford Damgate Mileham Little Dunham Seething Ragmere Threxton Hill Thompson Salhouse Wolferd Green Barnham Broom Clippings Green Bull's Green Burgh Stubbs Sculthorpe Langley Street Hamrow Wattlefield Eastgate Baynard's Green Fen Street Whitwell Little Fransham Langmere Wicken Green Village New Costessey Arlington Runcton Bottom Titchwell Bodham Carleton St Peter Tyegate Green South End Gaultree Lordsbridge Dam 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Newtown Ickburgh Little Thornage Rollesby Babingley Loddon Ingloss Beeston St Lawrence East Somerton Thurton Lower Tasburgh Bexfield Burston New Sprowston Barton Turf Shouldham Bedingham Green Kenninghall Irstead Westgate Anchor Corner Upgate Street Sco Ruston Tilney Fen End Hindringham Burgh Castle Upper Hellesdon Mundham Horning Saxlingham Green Postwick Dickleburgh Colton Marsham Bunwell Bottom Wymondham Antingham Thurlton Trowse Newton Copy's Green Balsam Field The Arms Bale Colby Corner Upton Croxton Shipdham Tharston Barmer Needham Toft Monks Bustard's Green Little Massingham Great Melton Runham Vauxhall South Creake Fiddlers' Green Gaywood Browick Dersingham Mill Hill Danemoor Green Old Buckenham Pockthorpe Fulmodeston Suton Street Mundford Great Hockham Kimberley Ingworth Worthing Beeston Regis Billingford Blakeney Overstrand Ivy Todd Pennygate South Walsham Beckett End South Denes Horningtoft Easton Framingham Pigot Swannington Stratton Strawless Southburgh Shropham Earlham Brisley Oulton Thelveton Earlham Rise Saxlingham Tittleshall Fritton Thetford Weston Green Thornham Edgefield Great Moulton Crostwick Blackwater Swafield Snetterton Foxhole West Head Tilney High End Piccadilly Corner Hempton Buckenham Tilney St Lawrence Brundish Little Barwick Broomsthorpe Blofield Corner Trunch The Common Great Witchingham Hardwick Upper Stoke Suffield Park Caistor St Edmund Mustard Hyrn Coxford Garvestone East Winch Morley St Peter Short Green Twyford Misery Corner Tuckswood Walpole Marsh Roudham Dunston Foundry Hill Sneath Common Heydon West Tofts Scarning Lyngate Shotesham Langham Catfield Little Snoring Blickling North Earlham Brookville Wiveton Colney Hedenham West Caister Honingham Hoveton Cargate Common Kelling Lower Street Alby East Harling Coltishall Lower Street Wighton Hunstanton Swanton Abbott Attlebridge Letton Green Upton Green Ingham Toftrees Norton Corner Lamas New Catton Blofield Nordelph Frogshall Flitcham Penny's Green Bastwick Moorgate Limpenhoe Dam Brigg Bressingham Common Potter Heigham Brumstead Crowgate Street Ashby St Mary Skeyton Lower Easton Feltwell Hainford Harpley Manson Green Morley St Botolph South Green Longham Plumstead Sharrington Geldeston Wimbotsham Frettenham Narborough Southery Stody West Runton Old Catton Little London Florence Walk Thorpe St Andrew Stacksford West Somerton High Kelling West End Peaseland Green Three Holes Kirby Row Bird's Corner Whitwell Street Thuxton Limpenhoe Hill Winterton-on-Sea East Raynham Tuttington Alburgh Paradise Tunstead West Acre Matlaske Tibenham Ten Mile Bank North Green Alburgh Street Poringland Stanford Gateley Gunthorpe Great Bircham Welney Ingleborough Daffy Green Brandon Bank Bush Estate Cliftonville Woodbastwick Podmore Clippesby Highgate Carleton Forehoe Lyng Easthaugh Saxthorpe Upgate Street Puddledock Morston Swanton Hill Deopham Stalland Walton Warren High Green Little Hautbois High Street Burnham Westgate Beachamwell Old Lakenham Sisland Darrow Green Little London Crabgate Southgate Sparham Runham Pollard Street Scottow Happisburgh Common Lingwood Wiggenhall St Germans Spixworth Pooley Street Wash Dyke North Walsham Colby Stoke Ferry Costessey Park Upper Brandon Parva Hellesdon Upper Street Rockland St Peter Pockthorpe Caudlesprings Godwick Eau Brink Booton Hardley Street Arminghall Thurne Baconsthorpe Eaton Burgh Common Yelverton Waterloo Great Hautbois Bracon Ash Upgate Great Walsingham The Lings New Hainford Westwick Colegate End Billingford Heacham Old Beetley Hickling Rougham Burnham Deepdale Upgate Cat's Common West End Didlington Newton St Faith Deopham Green