Luxury Brand Advertising in Itteringham

Get in touch

Luxury Brand Marketing in Itteringham

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Itteringham

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NR11 7, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Itteringham

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Itteringham

True luxury need not be directly communicated but instead experienced.

Consumers in Itteringham like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Itteringham

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover Itteringham (Norfolk)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
North Elmham Eaton Rise Skeyton Corner Muckleton Fodderstone Gap South End Arlington Lyngate Walton Warren Alby Kelling Little Green Attleborough Eccles Road North End Baconsthorpe California Wiveton How Hill Harpley High Street East Beckham Wimbotsham Danemoor Green Harris' Green Oxnead Neaton Burnham Thorpe Horsford The Ling The Drove Winterton-on-Sea Scoulton Suffield Park Sheringham Westfield Sharrington Old Beetley Forncett St Mary Little London Norton Subcourse Brettenham Dersingham Northwold Craymere Beck Felmingham Fairstead Wolferton Park Common Morningthorpe South Runcton Lyon's Green Pentney Anchor Street North Lynn Surlingham Runhall Thurlton Mount Pleasant Ridlington Street Town Green Hassingham Aldeby Itteringham North End Edingthorpe Green Bawburgh Hill Southburgh Arminghall Lyng Easthaugh Lushbush Edgefield Street Ickburgh Manson Green Lenwade Whimpwell Green Cawston Orange Row Beeston Regis Sea Palling Silfield Norwich Pennygate Watton Green Fersfield Blackborough End Cliftonville Wacton Common Cess Runham Vauxhall Little Witchingham Wiggenhall St Peter Heartsease Breckles North Green Caudlesprings Wendling Three Cocked Hat Burgh St Peter Bedingham Corner Brundall Wilney Green East Walton Narborough St Olaves Briston Happisburgh Common Tilney Fen End Costessey Park Tuttington Little London Earlham West Head East Tuddenham Hardley Street Drayton Fengate Mattishall Burgh Barford Great Yarmouth Low Tharston Beighton Freeland Corner Little London Litcham Eaton Thorpe Hamlet Hapton Warham Grub Street Highoak Morston Catton Grove Hockering Happisburgh Upgate Street Roughton Mulbarton The Banks Low Street Topcroft West End Swardeston Ormesby St Michael Crane's Corner Broomsthorpe Methwold Gooderstone St James' End Kenninghall Heath West Lexham Hyltons Crossways Marshland St James Denver Buckenham Three Holes Whitwell Street Thorpe Keswick Primrose Corner Runcton Bottom Wilby Middleton Forncett End Stubbs Green Dickleburgh Primrose Green Diss Ashmanhaugh Great Bircham Aldborough Bedingham Green Crostwight Langley Street West Tofts Brandiston East Winch Scottow Shimpling Whitwell Scarning Silver Green Besthorpe Shouldham Thorpe Leziate Anchor Corner High Green Larlingford Foundry Hill Pudding Norton Thwaite St Mary Topcroft Street Great Snoring Cat's Corner Ashwellthorpe Hanworth Lower Easton Great Melton Short Green Kimberley Reepham Wood Street Browston Green Kirby Green Marham East Raynham Acle Clippings Green Holme next the Sea Weeting Runham Ten Mile Bank Bawburgh Welborne Suspension Bridge Pockthorpe Chapelfield Grove Hemsby Walcot Green Suton Pound Corner Foulsham Burnham Overy Town Crimplesham Bunwell Bottom Brewers Green Caistor St Edmund Holt West Rudham Upper Stoke Little Marsh Foxhole Letton Green Frogshall Blo' Norton Fen Street Fritton Ashill Stratton Strawless Blackwater Darrow Green Cucumber Corner Nordelph Blofield Corner Martham Red Pits Clippesby Sparham Mustard Hyrn Sculthorpe The Arms Lyng Stokesby Haveringland Tunstall Stratton St Michael Brisley Hindringham Blofield Ketteringham Swanton Hill Wicken Green Village Rushall Hickling Southgate Rockland St Peter Easthaugh Billingford Little Hautbois Shepherds' Gate Hales Tilney St Lawrence Blackwater Mileham Heggatt Street Coslany Carleton St Peter Holme Hale West Raynham Northrepps Billockby Nethergate Fordham Drabblegate Woodton Alby Hill Stalham Sidestock Fair Green Daffy Green Limpenhoe Clenchwarton Oby Brooke Newtown Harling Road Little Hale North Green St John's Highway Cobbler's Green Hethersett Croxton Brandon Parva Themelthorpe Lower Street Blackmoor Row Dunton Saham Waite Hoveton Worthing Little Fransham Long Row Walpole St Andrew Crostwick Brampton Trowse Millgate Snettisham West Runton Ashby St Mary Northall Green Hellington North Pickenham Lower Gresham Badersfield South Lopham Threehammer Common Metton Field Dalling Gorleston-on-Sea Welney Claxton Barton Bendish Clint Green Outwell Heigham Grove Shipdham Bessingham Hardingham George Hill Horstead Horning Barton Turf Upper Street Ringland Cantley Felbrigg Trowse Newton Quidenham Bexwell Fen Street Pockthorpe Upwell Hockwold cum Wilton Fustyweed Little Cressingham Felthorpe Damgate Piccadilly Corner Ringstead Wellingham Newton St Faith Lakes End New Rackheath Colby Corner Dumpling Green Browick Thorpe Marriot Houghton St Giles Mundham Common Newtown Dunburgh South Green North Runcton Crownthorpe Copy's Green Stoke Holy Cross Wheatacre West Acre Pristow Green The Green Gaultree King's Lynn Bircham Newton Brinton Griston Spooner Row Mill Common North Earlham Great Dunham Wickmere Cranworth Waterheath Fulmodeston Johnson Street Gaywood Old Catton Ingham Dereham Upgate Street Gayton Thorpe Strumpshaw Yaxham Hemblington Corner Witton Horsey Swannington Burgh Common Hingham Harper's Green Bircham Tofts Costessey Little London South Denes Hempnall Reedham Whinburgh Howe Blofield Heath Cley next the Sea Pockthorpe Earlham Rise North Creake Norton Hill Rockland All Saints Welborne Common Oxborough Watlington Upton Green Upper Brandon Parva Thorpe Marriott Wiggenhall St Mary Magdalen Stalland Common Barmer Saham Hills Mautby Guilt Cross Dunton Patch Saxthorpe Boyland Common Mattishall Burnham Deepdale Tattersett Framingham Pigot Banningham Tibenham Seething South Pickenham Tivetshall St Mary South Wootton Frost Row Etling Green Westgate Street Little Melton Ashwicken Gateley West Lynn Necton Tittleshall West Dereham RAF Coltishall Church Field Gresham Yelverton Little Massingham Brandon Creek Low Common Wacton Reymerston Waterden Old Brigg West Walton Low Common Poringland Postwick Tilney All Saints Plaw Field Castle Rising Crossdale Street Feltwell Bush Green Roydon Aylsham Redcastle Furze Lordsbridge Longham Titchwell Eccles on Sea Thetford Tasburgh Coston Castle Acre West Winch Pockthorpe Lyngate Stalham Green Thurton Witton Bridge South Burlingham East Runton Bergh Apton Upper Sheringham Shouldham Shepherd's Port Beckhithe Bradenham Eastmoor Garlic Street West Caister Honing Gimingham Highgate Newton Flotman South Green Gas Hill Aslacton Langham The Street Houghton Tumbler Hill Ludham New Holkham Wells-next-the-Sea South Lynn Frenze Morton Broomholm Thurning Newgate Corner Hethel West Harling Fring Great Green Mundham Irstead Gillingham Toprow Shereford Bunwell Hill Foulden Pilson Green Gayton Hemblington Foxley Ditchingham Dam Swaffham East Somerton Temple Bar Spa Common Cockthorpe Briningham Great Green Peaseland Green Pulham St Mary Skeyton Langmere Southwood Terrington St Clement Sparrow Green Fakenham Thuxton Toftwood Little London Irstead Street Binham North Barningham Mill Street Sandringham Morley St Botolph Westgate Flitcham Tuckswood Waterloo Thorpe St Andrew Keswick Pedham Weston Green Rollesby Long John's Hill West Bilney Waterloo Elsing Beeston Grimston Thurgarton Great Plumstead Brancaster Bracon Ash Nordelph Corner Little Thornage Weybourne Ingworth East Barsham New Buckenham Swanton Morley Burgh next Aylsham East Wretham Cantley Corner Heacham Earsham Lower East Carleton High Kelling Baconsthorpe Westwick Docking Wroxham Thornage Lot's Bridge Hargate Blakeney Saxlingham Green Burgh St Margaret Eastgate Shelfanger Flaxlands Hockering Heath St John's Fen End Pooley Street Thurne West Newton East Bilney Sharp Street Little Dunham Lower Street Gasthorpe The Grove North Wootton Cranwich Fundenhall Garvestone Colby Foundry Corner Upgate Burnham Westgate Shropham Ellingham North Walsham West End Wash Dyke Calthorpe Street Paston Paradise Old Lakenham Freethorpe Spixworth Whittington Frettenham Stody Sidestrand Burnham Norton Deopham Stalland Thompson Barney Shelton Maypole Green Weasenham St Peter Catfield Bacton Hempstead Wereham Brandon Bank Cat's Common Workhouse Common Saxlingham Thorpe Godwick Hindolveston Walpole Highway Watton Broome Street Salle Cromer Glandford Honingham Lower Street South Raynham Bale Moorgate Westbrook Green Sco Ruston Collett's Br Fritton Stacksford Sloley Corpusty Great Witchingham Fritton Guestwick Pott Row Middle Harling Matlaske Banham Norton Corner Great Barwick Potthorpe Intwood Saxlingham Bradfield The Common Whissonsett Great Moulton Mundesley Dam Brigg Bawsey Hopton on Sea Swafield Wereham Row Plumstead Ovington Bastwick Thelveton Stanfield Hilgay Loddon South Green Waxham Great Walsingham Salthouse Sparhamhill Stradsett North Barsham Billingford South Acre Paston Green Fiddler's Green Kidd's Moor East Carleton Bellmount Frankfort Lakenham Dam Green Shadwell Dickleburgh Moor Little Ryburgh Tottenhill Row Stow Bridge Guestwick Green Mount Pleasant Kenninghall Swainsthorpe Richmond Hill Hardwick Hempton Twyford Bridgham Dunston Thursford Oulton Horningtoft North Burlingham Woodbastwick Bressingham Bull's Green Rush Green Mundford Holly End Kettlestone Workhouse Common Dilham West End Scratby Rackheath Pockthorpe Road Green Ingoldisthorpe Hellington Corner Antingham Tyegate Green West Earlham Little Barwick North Lopham Dowe Hill Geldeston Stockton Wickhampton Burston Saddle Bow Wicklewood Ormesby St Margaret Brockdish High Common Marlingford Hempstead Colkirk Salhouse Horsham St Faith Kirby Cane Roydon Lamas Silvergate South Walsham Wiggenhall St Germans Booton Lynford Trunch Briggate Bush Estate Hall Green Brundish Holkham Beckett End Scole Bagthorpe Shernborne Eau Brink Withergate Broom Green Downham Market Filby Heath Trimingham Chedgrave Barnham Broom Croxton Snow Street Upper Street Walpole Cross Keys Pettywell Easton Kirstead Green Suton Street Suffield Witton Black Carr Low Street Brookville Runcton Holme Emorsgate Meeting House Hill Crabgate Broomhill Fundenhall Street Walcott Starston Morley St Peter Tungate Carbrooke Damgate Didlington Barroway Drove Forncett St Peter Tivetshall St Margaret Thorpland Limpenhoe Hill St James Cake Street Sedgeford Fincham Runham Taverham Raveningham Colton Tatterford Hickling Green Bradwell Hempnall Green Snetterton The Heath Crowshill Kirby Bedon Thorpe Market Rougham Broome Ranworth Hilborough Downham Wood Norton Aylmerton Gressenhall Wreningham Brancaster Staithe Thurlton Links Cobholm Island Great Ryburgh Greensgate Hunt's Corner Egmere Sustead Caister-on-Sea Podmore Great Massingham East Ruston Gunthorpe Burgh Castle Hainford Drymere Upgate Tottington Sheringwood Helhoughton Caston Pollard Street Attlebridge Shingham Wolterton Setchey Barningham Green Framingham Earl Bawdeswell New Hainford Southrepps Little Plumstead Bintree Thickthorn Hall East Harling Anmer Baynard's Green Bustard's Green Belton Toftrees Fersfield Common Carleton Forehoe Boughton Gissing Little Ellingham New Sprowston Repps Kerdiston Toft Monks Tacolneston Ditchingham Stibbard Wymondham West Barsham East Rudham Coxford Heydon Halvergate Belaugh Bird's Corner Boyces Bridge Sisland Great Ellingham Worstead West Somerton Stoke Ferry Walpole Marsh Potter Heigham Pottergate Street Melton Constable Tottenhill Jordan Green Low Common Drury Square Misery Corner Pulham Market Lower Bodham Stiffkey Horsey Corner Winfarthing Hackford Wolferd Green Alderford Upper Guist East Lexham Edgefield Deopham Green Broadflash Beeston St Lawrence Lessingham Southgate Broadmoor Brakefield Green Bunwell Itteringham Common Butcher's Common Cringleford Stonebridge Marsham Nogdam End Newgate Saxlingham Nethergate Thunder Hill Fiddlers' Green Syderstone Bow Street Narrowgate Corner Plumstead Green Heckingham Wiggenhall St Mary the Virgin Haddiscoe Hawes' Green Kirby Row Bridge Green Great Hautbois Long Stratton Oulton Street Buxton Stow Bedon Deopham Roudham Low Common Edingthorpe Burgh Stubbs Brock's Watering Babingley Upton Lingwood Penny's Green Loddon Ingloss Swanton Abbott Great Hockham Little London Tilney cum Islington Bowthorpe Threxton Hill Rushford Tower End Puddledock Emneth Hungate Rockland St Mary Stow Bardolph Garboldisham Bodney Thursford Green Hales Street Balsam Field Salters Lode Upper Street Whitlingham Hunworth Thorpe Abbotts Woodrising Emneth Lundy Green Wighton Saham Toney Moulton St Mary Needham Little Snoring Thrigby Furze Green Lower Stow Bedon Flordon Mill Hill Weasenham All Saints Terrington St John Hillington Shammer North Denes Redenhall Hardwick Bittering New Catton Bodham Snetterton Heath Chequers Corner Alburgh Overstrand Haverscroft Street Erpingham Weston Longville Congham New Costessey North Tuddenham Old Hunstanton Tilney High End Wormegay West End Coltishall Sprowston Filby Neatishead Carleton Rode Illington Merton Panxworth Hellesdon Old Buckenham Hamrow Hevingham Sutton Cordwell Stanhoe Wramplingham Sneath Common Beetley Tyby Lower Tasburgh Hoe Calthorpe Larling Brumstead Colegate End Thorpe Row South Creake Alpington Little Walsingham Ingleborough Newport Scole Common Florence Walk Mile Cross Woodgate Letheringsett Methwold Hythe Colney Goose Green Swanton Novers White Horse Common Alburgh Street Wattlefield Cockley Cley The Lings Burnham Market Knapton Wortwell Thornham Bengate Smallburgh Queen's Hills Tunstead Wretton Thorpe End Denton Hedenham Hunstanton Bramerton Smallworth Stanford Newton Crowgate Street Great Cressingham Walpole St Peter Bexfield Blickling Walcott Green Northacre Southtown Ivy Todd Harleston King Row Hickling Heath Southery Great Fransham Waterloo Burnham Overy Staithe Tharston West Beckham Guist Mill Green Wood Dalling Lower Thurlton Upper Hellesdon Walton Highway Cargate Common Sporle Ragmere West Poringland Dockeney Burlingham Green Old Hall Street Shotesham Cangate Ingham Corner Ridlington Beachamwell Oxwick The Close Bressingham Common Bushy Common Little Barningham Frans Green Hungry Hill Hengrave