Luxury Brand Advertising in Trimingham

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Luxury Brand Marketing in Trimingham

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Trimingham

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NR11 8, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Trimingham

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Trimingham

True luxury need not be directly communicated but instead experienced.

Consumers in Trimingham like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Trimingham

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Garvestone Titchwell Dunton Patch Pockthorpe Eaton Rise Oulton Street Workhouse Common Ragmere Browick Keswick Cess Blofield Corner Guilt Cross Dickleburgh Larling Stockton Wilby Mill Common Melton Constable Flordon Broomholm Framingham Earl Waterden Ringland Gressenhall Mill Green Aldeby Nethergate Happisburgh Kerdiston Earlham Alderford Wiggenhall St Mary the Virgin The Close Coltishall Sprowston Great Fransham Waxham Puddledock Sandringham Swanton Morley Whimpwell Green Costessey Leziate Gasthorpe Drury Square Hockering Southery Lower Gresham Terrington St Clement Cake Street Panxworth Ingworth Morningthorpe Saddle Bow Saxlingham Green Tunstall Crimplesham Hockwold cum Wilton Caston Tottenhill Bradwell Repps Little Ryburgh Newgate Corner Hevingham Lower Bodham Fersfield Common Foundry Corner Mill Hill Castle Rising West Earlham Antingham Tyegate Green Heggatt Street Catfield Wendling Cliftonville Great Green Brundish Cawston Bushy Common Copy's Green Frenze King Row Sustead Moorgate Alpington Harpley Dilham Holt Feltwell Tasburgh Bridge Green Heacham East Winch Great Barwick New Rackheath Fiddlers' Green South Green Thurton Bengate Upwell Brancaster Staithe Plumstead Green Stanfield Caister-on-Sea Nogdam End East Ruston Burnham Market Upton Green Bridgham Stacksford Necton Cangate East Wretham Bunwell Edingthorpe Green Little Cressingham Brandon Creek Horstead Brandon Bank Caudlesprings Little London Fodderstone Gap Great Hockham Stow Bardolph Thetford Upper Street Podmore Fundenhall Street Skeyton Corner Foundry Hill Colegate End East Runton Wymondham Old Lakenham Wramplingham Earlham Rise Brisley Holly End Bird's Corner Godwick Syderstone Maypole Green Filby Swanton Hill Houghton St Giles Ridlington Little Fransham Tilney High End South Wootton Scottow Woodgate Great Cressingham East Somerton West Newton Long John's Hill Langmere Snetterton Easton Bedingham Green Eccles Road Thorpe Row Marshland St James Emneth Hungate St James' End Short Green Worstead St John's Fen End Weybourne Kirstead Green Anchor Street Bintree Cringleford Wolterton Lordsbridge Lower Thurlton Heckingham Worthing Westgate Street Nordelph East Barsham Thorpe St Andrew Illington Scoulton Stiffkey Marsham Raveningham Walcot Green Sutton Bressingham Common Wiggenhall St Peter Sidestrand Orange Row Wacton Little London Cantley Corner Felmingham Weasenham All Saints Kettlestone Framingham Pigot Little Hautbois North Creake Sharp Street Muckleton Eccles on Sea Docking Wash Dyke Cat's Common Drayton Deopham Stalland Threehammer Common Hardingham Three Holes Salhouse Thorpe Marriott Norton Hill Edgefield Weeting Suffield Winterton-on-Sea Beetley Filby Heath Mattishall Walcott The Drove Itteringham Common Chedgrave North Lopham Tottenhill Row Little Marsh Swanton Abbott Bellmount Dowe Hill Hanworth Clint Green Lingwood George Hill Spa Common West Somerton Hempnall Green Bodney Brandon Parva Runham Vauxhall Hengrave Upgate Street Methwold Hythe Burgh next Aylsham Shepherds' Gate Lyon's Green Stody Sparrow Green Bush Green Belaugh Heigham Grove Dunburgh Barmer Lower Easton Claxton Southtown Loddon Ingloss Woodton Cargate Common Dockeney Kirby Green Tumbler Hill Langley Street Stow Bedon Attleborough Harris' Green Croxton Stradsett Sedgeford Honing Mill Street Little Hale Waterloo Stalland Common Pettywell Witton Saxlingham Oxwick The Banks Great Green Smallburgh Hockering Heath Gayton Thorpe Methwold Banningham Eau Brink Runham Three Cocked Hat Martham Piccadilly Corner Thunder Hill Fordham Great Snoring Loddon Fairstead Wicklewood Danemoor Green Gayton Bawburgh Hill Beeston East Carleton Swafield Dumpling Green North Barningham Brettenham Briggate Flaxlands Bittering Hardley Street Saxthorpe East Beckham Lenwade Upgate Stratton Strawless Bacton Thorpe Marriot Ingham Corner Pockthorpe Runcton Holme Pockthorpe Overstrand Highoak Hunt's Corner Tilney All Saints Eaton West Head Caistor St Edmund Elsing Thrigby Banham High Green Road Green Erpingham Mundham Common Anchor Corner Pockthorpe Shepherd's Port Manson Green Horningtoft Goose Green Silvergate Drabblegate Great Bircham Hethel Little Plumstead Morton Warham Lessingham Quidenham Swannington Morston South End The Grove Aylmerton Woodbastwick North Lynn St John's Highway Ashill West Caister Hyltons Crossways Wheatacre Crabgate Whinburgh Westwick Little London Lushbush Besthorpe Hindringham Butcher's Common Sheringwood Surlingham Shropham Billingford Wolferd Green Metton Upper Street Pound Corner Wortwell Morley St Peter Salthouse North Barsham Watton Roughton Hilgay Haddiscoe Tilney Fen End Hamrow Little Green Thurlton Mundesley Lower Street Brancaster Beeston St Lawrence Gooderstone Toft Monks Burnham Norton Dunston Rackheath Wiggenhall St Mary Magdalen Ovington Brock's Watering Etling Green Wroxham Gissing Garboldisham Belton Greensgate Temple Bar Horning Emorsgate Thorpland Stoke Holy Cross Burgh Castle Clippings Green Rougham Thursford Green How Hill Cobbler's Green Horsey West End Little Dunham Southgate Frettenham Burnham Overy Staithe Shammer Sporle Toprow Lamas Winfarthing Mileham Thornham Gateley Deopham Green Dam Brigg Longham Queen's Hills Little London Kirby Row Itteringham Wood Street Threxton Hill New Sprowston Craymere Beck Billockby Weston Longville East Tuddenham Griston Buckenham Kenninghall Heath Hemblington Whissonsett Oxnead North Earlham Tattersett Scratby Low Common Workhouse Common Barton Turf North Denes Cley next the Sea Thurlton Links Bircham Newton Mautby Hempnall Harper's Green Terrington St John West Bilney Gorleston-on-Sea Cockthorpe Runham Holme next the Sea Barford West Runton Foulsham Kidd's Moor Gunthorpe North End Stalham Frans Green Letton Green Bodham Foxhole Buxton Shouldham Sneath Common Sculthorpe Thuxton Sparhamhill Broome Street Colby Howe Swainsthorpe Boughton Thurgarton Bramerton Salle Chequers Corner Thorpe Hamlet North Green Whitwell Street Stibbard Sidestock East Harling Castle Acre Great Plumstead California The Lings Old Catton Beckhithe Glandford Blackwater Little Snoring Babingley South Walsham Neatishead Baynard's Green Old Beetley Tower End Florence Walk Little Ellingham Ashwicken East Walton Bergh Apton Harleston Trimingham Watlington Gaywood Diss Barton Bendish Binham Ormesby St Margaret Kimberley Ingleborough Bircham Tofts New Holkham Reedham North Walsham Old Buckenham Guestwick Green Wickmere Corpusty The Common Billingford Aylsham Oulton Shelfanger Thurning Needham Downham Nordelph Corner Seething High Street Ringstead Gillingham West Beckham Old Hunstanton Broome Walton Highway Walcott Green Brandiston Field Dalling Meeting House Hill Park Common Ingoldisthorpe Coslany Pudding Norton Reepham Snetterton Heath Bedingham Corner Southwood Alby Hill Dersingham Burgh St Margaret Haverscroft Street Litcham Westbrook Green Crossdale Street Primrose Green Upgate Church Field Ashwellthorpe East Rudham Edgefield Street Burlingham Green South Green Northrepps Tibenham Saham Waite Topcroft Earsham Great Ryburgh Cockley Cley Alburgh New Costessey Bradenham Pulham St Mary Baconsthorpe Bawdeswell Geldeston Morley St Botolph Thorpe Abbotts Dam Green Westfield Blackwater Salters Lode Yelverton Brampton Ellingham Brakefield Green North End Hales Broadmoor Sloley Pilson Green Trowse Newton Scarning St James Hungry Hill New Hainford Paradise Happisburgh Common Blofield Heath Wacton Common Cranwich Wattlefield Collett's Br New Catton Snow Street Pennygate Bracon Ash Deopham Little London South Pickenham Hoe Irstead Street Wiggenhall St Germans Horsford Bastwick Mustard Hyrn Tungate West Harling Fersfield Moulton St Mary Walpole St Peter Hilborough Saxlingham Nethergate Beckett End Fring Thursford Holkham Rollesby Hickling Silfield South Runcton Hapton South Green Lyng West End Flitcham Newton Pott Row Hoveton South Creake West Walton Lower Stow Bedon Fritton Coston Roydon Runcton Bottom Fincham West Poringland Waterloo Hunstanton Wicken Green Village Upper Guist Mulbarton The Green Topcroft Street Suffield Park Yaxham Wiveton Bawburgh Themelthorpe Brockdish Spooner Row Highgate Saxlingham Thorpe Frost Row Wereham Whittington Little Walsingham Burgh Stubbs Waterheath Cromer Bunwell Bottom Easthaugh Pockthorpe Shingham Mattishall Burgh Wickhampton Long Stratton St Olaves Cranworth Newtown Ashby St Mary Red Pits Stanhoe Furze Green Broom Green Blo' Norton Coxford Browston Green South Lynn Long Row Sparham Blakeney Dickleburgh Moor Runhall Briston Mundham Clenchwarton Calthorpe Street Ickburgh Tunstead Burnham Westgate Tyby Gas Hill Suton Street Ten Mile Bank High Kelling Tivetshall St Mary Arlington Barroway Drove Hunworth Thornage Crowshill Bunwell Hill Smallworth Fustyweed Lower Tasburgh Upper Street Bow Street Southgate Knapton Walpole Highway Upper Brandon Parva Ranworth Pentney Eastmoor Freeland Corner Felbrigg West Lynn Starston Fengate Wreningham Ditchingham Dam Bull's Green Foxley Rockland St Peter Penny's Green Letheringsett Thickthorn Hall Hellington Corner Wood Norton Fiddler's Green Frogshall Setchey Brookville Carleton Rode Outwell Langham Norton Subcourse Merton Larlingford Great Massingham Twyford Bush Estate Gaultree Broadflash Lower Street Low Tharston Cat's Corner Lower Street Hempstead Fritton Cucumber Corner Pooley Street Ashmanhaugh Black Carr Drymere Daffy Green Fakenham Pedham Scole Common Carleton St Peter Neaton Lower East Carleton Newton Flotman Tilney St Lawrence Rushford Heartsease East Lexham Crane's Corner Trunch South Acre Alburgh Street Stalham Green Paston Green Skeyton Guist Crostwick West Lexham Grimston Newport Houghton Lynford Breckles Taverham Lyngate Bexwell Forncett St Mary Whitlingham Boyces Bridge Aldborough Cantley Great Ellingham Balsam Field Wighton Burston Thorpe Market Bustard's Green Shouldham Thorpe Hedenham Lakes End Darrow Green Hardwick Blackmoor Row Welborne Aslacton The Arms Cobholm Island Great Walsingham Johnson Street The Ling Fritton The Heath Hellesdon Wereham Row Burnham Deepdale Bexfield West End Silver Green Lakenham West Raynham New Buckenham Pulham Market Tatterford Stokesby Little Barwick Boyland Common Newton St Faith Colney North Elmham Crowgate Street Blickling Walpole Marsh Oby Postwick Plumstead Costessey Park Downham Market Westgate Weasenham St Peter Marham Bale Thwaite St Mary Walton Warren Norwich Carbrooke Middleton Shereford Town Green Walpole St Andrew Old Hall Street Gimingham Norton Corner Wellingham Hargate Badersfield Guestwick Weston Green Baconsthorpe Low Common Crownthorpe Broomhill Ormesby St Michael Mount Pleasant Damgate Brewers Green Egmere Witton Beachamwell Shotesham Burnham Overy Town Damgate Sisland Saham Toney Tharston Grub Street Newtown Denver Hardwick Stanford Stonebridge Denton Shernborne Kelling Irstead Hethersett Little Melton Stow Bridge Frankfort East Raynham Kirby Bedon Saham Hills Intwood Burnham Thorpe Matlaske Stubbs Green Hempton Stratton St Michael Thorpe End Ludham Clippesby Emneth Bawsey Pristow Green South Denes Toftrees Upgate Street Sharrington Upton Suspension Bridge Roudham RAF Coltishall Lyngate Halvergate East Bilney Booton Tottington Congham Garlic Street Dereham Pollard Street Swanton Novers Hopton on Sea North Tuddenham Gresham West Winch Burgh St Peter Forncett St Peter Southburgh Pottergate Street Walpole Cross Keys Upper Stoke Beeston Regis Broomsthorpe Wolferton Reymerston Ketteringham Rush Green South Lopham Croxton Great Witchingham Great Dunham Narrowgate Corner Potthorpe Tilney cum Islington North Burlingham Catton Grove Paston West Acre West Tofts Sco Ruston Eastgate Whitwell Limpenhoe Hill Wells-next-the-Sea Redenhall Hindolveston Little Barningham Haveringland Blofield Spixworth Northwold Chapelfield Grove Southrepps Bressingham Burgh Common Scole Fair Green Low Street Roydon Potter Heigham Wretton Witton Bridge Hempstead Tuckswood Wormegay Ivy Todd North Wootton Plaw Field Rushall Low Street North Runcton Redcastle Furze Wimbotsham Shadwell Carleton Forehoe Woodrising Withergate Waterloo Colby Corner Great Moulton Low Common High Common Little Massingham Helhoughton North Pickenham Oxborough Northacre Marlingford Barningham Green Mount Pleasant Ridlington Street Forncett End Primrose Corner Blackborough End Fen Street North Green Sea Palling Hales Street Arminghall Narborough Tacolneston South Raynham Hall Green Rockland St Mary Hainford Honingham Tuttington Hemblington Corner Hackford Anmer Hassingham Swardeston Alby Hawes' Green Sheringham Strumpshaw West Rudham Hemsby Newgate Bradfield Kirby Cane Welney Barney Richmond Hill Thompson Tivetshall St Margaret Hickling Green Thorpe Bowthorpe Mundford Felthorpe Horsey Corner Upper Sheringham Edingthorpe Shelton Mile Cross Thurne Lyng Easthaugh Bessingham Hickling Heath Upper Hellesdon Barnham Broom Brooke Lundy Green Cordwell West End Middle Harling Rockland All Saints Harling Road Kenninghall Acle Swaffham Ingham Heydon Horsham St Faith Peaseland Green Fulmodeston Briningham Old Brigg Holme Hale Poringland Misery Corner Beighton Brumstead Crostwight Hillington Great Yarmouth Hellington Fen Street White Horse Common Great Hautbois Lot's Bridge Foulden Suton The Street Keswick Thelveton Great Melton Trowse Millgate Little Thornage Welborne Common Calthorpe Northall Green Colkirk Toftwood Low Common Didlington Colton Shipdham Wilney Green Jordan Green Shimpling Tittleshall West Dereham Brundall Hingham Limpenhoe Attlebridge West Barsham Fundenhall Brinton Stoke Ferry Ditchingham Snettisham Freethorpe Watton Green South Burlingham King's Lynn Dunton Wood Dalling Little Witchingham Little London Bagthorpe