Luxury Brand Advertising in Glantlees

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Luxury Brand Marketing in Glantlees

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Glantlees

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NE65 9, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Glantlees

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Glantlees

True luxury need not be directly communicated but instead experienced.

Consumers in Glantlees like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Glantlees

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Beadnell Berwick-upon-Tweed Craster Aydon Road Estate Alnmouth Low Humbleton Roddam Hadston Belford Newbiggin-by-the-Sea Dalton Littlehoughton North Togston Peppermoor East Cramlington Greenhead Malvin's Close Bowsden Prior Park Mardon Blenkinsopp Hall Hall Close Grange Glororum Bedlington Station Heddon-on-the-Wall Halton Lea Gate Whalton Low Buston Detchant Tow House Shoresdean Whiteside Ponteland Newsham Chathill Middleton Dilston North Seaton Burradon Low Hauxley Felkington Blyth Hall Close Chase Bolam West Houses East Ord Causey Park Bridge Elrington Apperley Dene Marshall Meadows Carterway Heads Spindlestone Hampeth Heugh Fenwick Great Swinburne Harwood Stannersburn Hipsburn Low Prudhoe Hexham Shotleyfield Bingfield Loanend Seaton Berwick Hill Wark Birtley Lanton Otterburn Camp Hepscott Park Barrasford Collingwood Grange Mayfield Grange High Warden Hirst Dunstan Great Tosson Prestwick Aydon Grindon New Bingfield Shilburn East Thirston Halton Netherton Humbleton Ford Forge Strothers Dale Steel Wooley Lanehead The Lee North Charlton Wark Common Town Centre Wingates Netherton Park Stobhillgate Wooley Stokoe Alwinton Linbriggs Ancroft Northmoor Diptonmill Colwell Nesbit High Hauxley Annitsford Catton Yetlington Bothal Branxton Coanwood Morpeth Bywell Sandhoe Thorngrafton Burnstones Callaly Allendale Town Carrshield Cornhill on Tweed Heigh Bearsbridge Southfield Green Donkleywood Birkshaw Longhorsley Swarland Guide Post Ovington Wall Higham Dykes New Ridley Henshaw Hall Close Glade Freelands Haggerston West Allerdean Woodhorn Horsley Horncliffe Whitfield Hall Kilham Little Swinburne Longhoughton Spartylea Scots' Gap Seahouses Hole Belsay Parkside Dale Shoreswood Newham Holy Island Bolam East Woodburn Eshott Linhope Ogle Eastfield Dale Hedley on the Hill Black Heddon Bridge End Melkington Bareless Cresswell Bamburgh East Horton Kielder Fair Moor Eslington Park West Sleekburn Eltringham Church Side Beaconhill Glade Eland Green Stamfordham Healey Hall West Mains Hazon Mickley Little Bavington Brownieside Kirkheaton Rothley West Mickley Cramlington Mayfield Dale Low Angerton Bebside Matfen Whitelea Glade Slaley Scrainwood Stobhill Stakeford Ninebanks Black Heddon Holburn Kiln Pit Hill Saltwick Waren Mill Middleton West Flodden Ridsdale High Callerton Shilvington Corbridge Redesmouth Low Newton-by-the-Sea Flodden Rothbury High Buston Wylam Warenford Great Whittington High Newton-by-the-Sea Cheswick Buildings Ingram Collingwood Chase Wooperton Scrogg Wood Blanchland North Blyth Togston Nether Warden Rugley Maiden's Hall Netherwitton Crookham Norham Chollerton Snitter Greendykes Molesden Kirkwhelpington Eals Chesterhope West Learmouth Beauclerc Denwick Redburn Bedlington New Heaton Simonburn Pressen Harle Choppington Ford Hill Cambo North Seaton Colliery Howtel Thornley Gate Seaton Terrace Bardon Mill West Chevington Whittonstall South Middleton New Hartley Bilton Byerhope Whitton Bates Cottages Low Gate West End Town Cambois Great Bavington Lucker Humshaugh Hawkhill Keenley Stamford Throphill Stonelaw Dale Rowfoot Horsley Milbourne Nedderton Newtown Shilbottle Ellingham East Sleekburn Ross Whitfield Tranwell Woods Ryal Hepburn Middleton Hall Ordley Stonelaw Grange Ellington Ridley Hepscott Widdrington Station West Thirston Beaconhill Lea Tughall South Broomhill Beaconhill Green Juniper Featherstone Rowfoot Colpitts Grange Wallington Riding Mill Doxford Thockrington Beal Broomhill Boulmer Pigdon Meldon Plenmeller Knarsdale Ulgham Hall Close Green Fallowfield Butteryhaugh Longwitton Thornton Acomb Hallington Beanley Shillmoor Holystone Red Row East Kyloe Flotterton Bridge End Mitford Broomley Collingwood Nunnykirk Abberwick Earsdon Bygate Crofts Chillingham Tarset Tranwell Byrness Cramlington Village Stonehaugh Low Brunton Whitelea Grange Branch End Newbrough Forestburn Gate Lambley Houghton Bolton Kirkharle Mayfield Glade Longhirst New Delaval Longframlington Stannington Thropton Warenton Etal Knowesgate Newton North Choppington Haugh Head Deadwater Burgham Carham North Middleton Hawkhope High Church Westnewton Warkworth Alnwick Greystead Yeavering Swinhoe Howick Rawgreen Kirknewton Acklington Eglingham Newbiggin Ayle West Woodburn Edlingham Broomhaugh Dirt Pot Tritlington Settlingstones Beaconhill Grange Embleton Allenheads Newlands Riding Lea Hall Close Dale Biddlestone Wark Glantlees Coalcleugh Lilburn Tower North End South Newsham Elwick Shilbottle Grange Woodhorn Demesne Chatton Goswick Powburn Spittal Beltingham Guessburn Whitley Chapel Eastfield Green Fenwick Kellah Reedsford Clennell Harbottle Ovingham Slaggyford Parkside Grange Cheswick Stocksfield Shotton South Charlton Newtown Burton Birling Easington New Bewick Barrow Burn Thrunton Ford Ingoe Weldon Akeld Pawston Eachwick Rochester Broxfield Clifton Chesterwood Medburn Seaton Sluice Prudhoe Parkside Chase Sinderhope Widdrington Branton Seghill The Riding Hepple Oakwood Radcliffe Stanton Bomarsund High Angerton Wharmley Warden Mount View Terrace Halton Shields West Wylam Fourstones Tweedmouth Southfield Lea Alnham Whygate Linton Ouston Harlow Hill Mindrum Longbyre Seaton Delaval Ilderton Falstone Healey Cote Chollerford Felton Eastfield Hall Melkridge Cocklaw Glanton Loansdean Dye House Greenhaugh High Pit Bellshill Cartington Haydon Bridge Knocklaw Milfield Stobswood Doddington Leadgate North Sunderland Berrington Wooler Limestone Brae Old Swarland Charlton Scremerston Newton Underwood Preston Haughton Pegswood Eastfield Chase Rock Raylees Ashington West Horton Sheepwash Lowick Whitelea Chase Harnham Wallridge Painshawfield Lilburn Grange Edgewell Walwick Lesbury Amble Parkside Glade Norham West Mains Christon Bank Haltwhistle Trygill Welton Elsdon Langley Lilburn Glebe Fenrother Nelson Village Kimmerston Brandon Baybridge Gunnerton Whittingham Otterburn Darras Hall Snods Edge East Learmouth Titlington Old Bewick West Fleetham Duddo Klondyke Anick Healey Catcleugh Lynemouth Hartburn East Hartford Newton on the Moor Guyzance Scotland Gate Ridley Stokoe Newton Hall Ancroft East Lilburn Rennington Shawdon Hall Holywell High Mickley The Butts Bellingham Hebron Cowpen Low Alwinton Mickley Square Whitelea Dale Capheaton Brunton Park Village Dalton Sharperton