Luxury Brand Advertising in Giltbrook

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Luxury Brand Marketing in Giltbrook

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Giltbrook

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in NG16 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Giltbrook

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Giltbrook

True luxury need not be directly communicated but instead experienced.

Consumers in Giltbrook like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Giltbrook

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Ollerton Coddington Cottam Upper Morton Elkesley Thorney Barton in Fabis Stapleford Bradmore Scofton Market Warsop Winkburn Harby Whitemoor Radford Holbeck Woodhouse Kinoulton Rempstone Sunnyside Normanton on Soar Huthwaite Bentinck Town Giltbrook Norwell Woodhouse Maplebeck Hodsock Costock Gamston Lower Beauvale Carlton Forest Blidworth Bottoms Normanton-on-the-Wolds Aslockton Bulwell Goverton Oldcotes Dove Green Grove Upton Field Tuxford Gringley on the Hill Warsop Vale Fernwood Bilborough Barnby Moor Fiskerton Shelford Thrumpton Newton Darfoulds Radcliffe on Trent Brinsley Plumtree Bothamsall East Drayton Sturton le Steeple Bakers Fields Wellow Beacon Hill North Carlton Greasley Sutton Forest Side Ompton Hardwick Village Papplewick Ruffs Blidworth Nottingham Misterton Soss Gunthorpe Beckingham Bramcote Kelham Jacksdale Brinkley Cotham Broomhill Burrowsmoor Holt Westville Broxtowe The Park Misson Langar The Green Costhorpe Shireoaks Stanton-on-the-Wolds Gamston Carlton in Lindrick Grassthorpe Meden Vale Adbolton South Muskham Barnstone Gotham Holme Lane Hazelgrove Norton Everton Bleasby Mansfield Woodhouse South Clifton High Town Dunsill Bilsthorpe Flawborough Elston Kilton Orston Bull Farm Cossall Hickling Pastures Pleasleyhill Normanton on Trent Wollaton Zouch Alexandra Park Stragglethorpe Bobbers Mill Weecar Tollerton High Marnham West Retford Besthorpe Hill Top North Muskham Church Warsop Kimberley Carrington Upton Eastwood Hall The Park Kersall Carburton New Cross North Leverton with Habblesthorpe Bleak Hills Old Basford Gorsethorpe Tithby Fackley Edwalton New Brinsley Hempshill Vale Woodbeck Holme Sherwood Rise West Leake Bunny Hill Gateford Common Ravensdale Styrrup Meadows Top Green Friezeland Clipstone Plain Spot Thorpe East Bridgford South Scarle Bulcote Skegby Rockley Stokeham Bilby Ratcliffe on Soar Thorneywood Sibthorpe South Carlton Brough North Clifton Mapperley Manton Haughton Wighay Cinderhill Porchester Ragnall Beeston Forest Town Whatton-in-the-Vale Bircotes New Basford Clipston Underwood Alverton Ossington Spion Kop Westwood Wysall Kirton Beauvale Newthorpe Common Haywood Oaks Staythorpe Newington Halam Trowell Moor Hanstubbin Lound Woodnook White Post Walkeringham North Wheatley Netherfield Girton Treswell Redhill Coates West Field Bevercotes Osberton Fulwood Carlton Shipley Gate Sutton Hall Green Mapperley Park Knapthorpe Upper Broughton Nuncargate Scarrington New Eastwood Stony Dale Scrooby Top Cromwell Barnby in the Willows East Stoke Newton Town Edingley Kings Clipstone Lowdham Scrooby Weston Harlequin Ravenshead Morton Fenton Sookholme St Ann's Little Gringley Blyth Newstead Clifton Chilwell Harworth Newlands Kingston on Soar Bingham Laxton Caunton Watnall Bramcote Hills Barrows Green Worksop Eastwood Ordsall New Kingston Swingate Arnold Allen's Green Saundby Teversal Epperstone Hayton Flintham Wigsley Redmay Corner Red Hill Tiln Owthorpe Cuckney Beauvale Carlton-on-Trent Winthorpe Southwell Beechdale Averham Hockerton Cossall Marsh Dalestorth Gateford Newthorpe Bailey Grove Welham Sibthorpe Thrumpton New Bagthorpe Kilvington Upton Kneeton Hoveringham Wiseton New Ollerton Sutton on Trent Spalford Aspley Langold Toadhole Drakeholes Bestwood Village Nether Headon Colwick Babworth White Houses Bolham Oxton Hill Annesley Lane End Retford Fledborough Selston Common Bassingfield Car Colston Laneham Gibsmere Eaton Sneinton Wallingwells West Markham Holbeck Oxton Bole Saxondale Newark-on-Trent Clayworth Old Lenton Butler's Hill Lambley Attenborough Easthorpe Boughton Gonalston Stoke Bardolph Scaftworth Wigthorpe Blue Hill Widmerpool Farndon Gedling Staunton in the Vale Lenton Abbey Woodhouse Colston Bassett Woodborough Cox Moor Nuthall Dunkirk Farnsfield Cropwell Butler Drinsey Nook Babbington Norwell Normanton Woodthorpe Averham Park Walesby Rampton Annesley Perlethorpe Ruddington Bunny Ranskill Stanford Hills Maythorne Top Valley Budby Morton Nornay Strelley Hawksworth Mattersey Thoresby Selston Green Hucknall Headon Hawton West Stockwith Eakring Dunham on Trent Stanley Kirklington Selston Keyworth Littleborough Sutton in Ashfield Ranby Wilford Forest Fields Harwell Caythorpe Bulwell Forest Commonside Kirkby-in-Ashfield Stanford on Soar New Lenton Mattersey Thorpe New Balderton Langford Tibshelf Wharf Burton Joyce Syerston Moorhouse Elton on the Hill Pye Hill Harlow Wood Thurgarton Rise Park Sutton Bonington Inkerman Newtown Kirkby Woodhouse Thoroton Skegby Torworth South Wheatley Mansfield New Westwood Calverton Darlton Moorgreen Shelton Upper Saxondale Cotgrave Rufford Bestwood St Albans West Bridgford Balderton Serlby East Markham Annesley Woodhouse Moorhaigh Bagthorpe Granby Thorney Moor Westhorpe Thorpe in the Glebe Willoughby-on-the-Wolds Ladybrook Radmanthwaite Nether Langwith Trowell Stanton Hill Skegness Bestwood Misterton Screveton Halloughton Lace Market Sutton cum Lound Milton Askham Commonside Church Laneham Clarborough Rosemaryhill Daybrook Plumtree Park South Leverton Rhodesia Rainworth Harworth Edwinstowe Collingham South Retford Standard Hill Kneesall Highbury Vale Little Carlton Rolleston Sherwood East Leake Linby Markham Moor Egmanton Rylands Awsworth Blidworth Dale Alma Toton Hickling Bathley Cropwell Bishop West Drayton Hyson Green Bilsthorpe Moor Balk Field Bracebridge Low Marnham Belle Eau Park Holme Pierrepont