Luxury Brand Advertising in South Leverton

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Luxury Brand Marketing in South Leverton

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in South Leverton

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in DN22 0, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in South Leverton

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in South Leverton

True luxury need not be directly communicated but instead experienced.

Consumers in South Leverton like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in South Leverton

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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We cover South Leverton (Nottinghamshire)

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Annesley Lane End Gunthorpe Carlton-on-Trent South Carlton Newtown Harlequin Bassingfield Belle Eau Park Caunton Norwell Woodhouse Bestwood Village Clarborough Rainworth Darfoulds New Kingston North Muskham Upper Broughton Halloughton Ossington Kirklington Whatton-in-the-Vale Clayworth Aspley Egmanton Budby Hardwick Village Eastwood Hall Daybrook Forest Fields Old Lenton Upton Bradmore Thorpe in the Glebe Rise Park Trowell Moor Ravensdale Maplebeck Styrrup Sneinton Langford Rolleston Rampton Willoughby-on-the-Wolds Hickling Normanton on Soar Bull Farm Sunnyside Wighay Newthorpe Common Fernwood Cropwell Bishop Markham Moor Commonside Upper Morton Thoresby Alma Westville Little Carlton Gorsethorpe Plumtree Park Spalford Church Warsop Farndon West Drayton Hawksworth Mansfield Woodhouse Selston Farnsfield Kinoulton Normanton-on-the-Wolds Broxtowe Babbington Kirkby-in-Ashfield Eakring Bingham Plain Spot Averham Cuckney Hazelgrove Woodbeck Staunton in the Vale Wilford Papplewick Beacon Hill Keyworth Ollerton Serlby Stokeham White Houses Fackley Hayton Toadhole Weston Torworth Wiseton Edwalton Selston Green Bentinck Town Clifton Giltbrook Bunny Hill Moorgreen Kimberley Walkeringham Cox Moor Ladybrook Mapperley Park Top Green Sutton in Ashfield Edingley Meadows Carrington East Stoke Newark-on-Trent Bulwell Forest Sutton on Trent Gateford Costock Woodnook Osberton New Eastwood Mattersey Thorpe Sutton Wallingwells Hickling Pastures Darlton Laxton Gotham Saundby Gringley on the Hill The Park Bramcote Stanford on Soar Redhill White Post Tiln Everton Little Gringley Dunsill Walesby Retford Laneham Spion Kop Rockley Brinkley Bagthorpe Harworth Girton Eaton Carlton in Lindrick Bolham Fledborough Kneeton Chilwell Old Basford Beauvale Shelford Ratcliffe on Soar Kirkby Woodhouse Elkesley Manton Dalestorth Weecar Beeston Bailey Grove Fenton Holbeck Brinsley Kirton Hawton Edwinstowe Skegby Elston Kneesall Newlands Misterton Soss Car Colston Moorhouse Ruffs Barnstone West Markham 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Tollerton Cottam Gamston Owthorpe Welham Pye Hill Carlton Fulwood Morton New Lenton Radmanthwaite Forest Town Thorpe Wigsley Blue Hill Woodborough Hanstubbin Wigthorpe Kilton Flintham Fiskerton Hoveringham Strelley Hill Top Aslockton Flawborough Rufford Shipley Gate Westhorpe Low Marnham Grassthorpe Dove Green Bilby Oxton Hill Rosemaryhill Radcliffe on Trent Rempstone Coates Thrumpton Ompton Saxondale Scarrington Skegness Bilsthorpe Moor Friezeland Oxton Barnby Moor High Marnham New Bagthorpe Treswell Syerston North Carlton Orston Westwood Netherfield Lenton Abbey Nuthall Barrows Green Annesley Cinderhill South Clifton South Retford Thorneywood Epperstone Upton Field New Westwood Scofton Linby Stoke Bardolph Drinsey Nook Nether Headon New Balderton Bilsthorpe Stanton-on-the-Wolds Wysall Dunkirk Nuncargate Morton New Cross High Town Ordsall Balderton Costhorpe Skegby Bakers Fields Holme Pierrepont Shireoaks Bestwood St Albans Elton on the Hill Red Hill Colston Bassett Hucknall Wollaton Grove Newton Bothamsall Whitemoor Harby West Bridgford Dunham on Trent Broomhill East Leake Sturton le Steeple Arnold Lambley Halam Bircotes Stony Dale North Leverton with Habblesthorpe Tithby Gonalston Haughton Carlton Forest Clipston Mansfield Stanford Hills Cossall Marsh Nornay Burton Joyce Alverton North Wheatley Bobbers Mill Trowell Greasley Tibshelf Wharf Stanley Inkerman Misterton Kings Clipstone Beechdale Goverton Sutton Bonington Hockerton Sibthorpe West Leake Thorney New Ollerton Lowdham Thorney Moor Bathley Toton Gamston Rylands Cotham Bulcote Sherwood Adbolton The Green Highbury Vale Hall Green Burrowsmoor Holt Upton Zouch Bestwood Worksop Wellow Brough Besthorpe Gibsmere Harlow Wood Bulwell Cotgrave Blidworth Bottoms Ruddington East Markham West Retford Woodthorpe Bevercotes Mattersey Newthorpe Meden Vale Drakeholes Standard Hill Tuxford Lound Colwick Selston Common Allen's Green Misson Scrooby Top Boughton Thoroton Perlethorpe Collingham Winkburn Milton Sutton Forest Side Newington Haywood Oaks Bleasby Beckingham Shelton Thurgarton Huthwaite Nottingham Annesley Woodhouse North Clifton East Bridgford Sibthorpe Beauvale Norton West Stockwith Widmerpool Coddington Langar Thrumpton Redmay Corner Pleasleyhill Teversal Kelham Headon Easthorpe Watnall Askham South Muskham Moorhaigh Barnby in the Willows Church Laneham Bramcote Hills