Luxury Brand Advertising in Albury

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Luxury Brand Marketing in Albury

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Albury

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in OX9 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Albury

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Albury

True luxury need not be directly communicated but instead experienced.

Consumers in Albury like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Albury

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
West Ginge Tadmarton Moulsford Thame Rotherfield Greys Woodleys Tackley Caulcott Charlton-on-Otmoor Marcham Faringdon Swinford Culham Eaton Hastings West Challow Woodway Filkins Milton Common South Newington Exlade Street Hinton Waldrist Sparsholt Townsend Westcot Fawler Great Milton Brightwell-cum-Sotwell Broadwell Emmington Bix Ascott-under-Wychwood Chadlington Iffley Charney Bassett Little Haseley Beckley East Ginge Ruscote Radfordbridge Appleford-on-Thames Norham Manor Yelford Finstock Wantage Oxford Abingdon-on-Thames Lower Heyford Denchworth Ardington Wick Bradwell Grove Ardington Wolvercote South Hinksey Grandpont West End Oddington Mollington North Aston Cleeve Maidensgrove Lew Godington Ipsden Twyford Shilton Bould Juniper Hill Ascott Earl Belmont New Botley Pishill Bank Langford Village Great Bourton Westcott Barton Crowmarsh Gifford Woodfield Newton Purcell Shutford Bicester Baulking New Hinksey Tiddington Chesterton Waterperry Great Holcombe Over Kiddington Littleworth Chilson Cottisford Worsham Brighthampton Rack End Yarnton Ardley Highmoor Cross Worton Waterstock Newland Barnard Gate Millend Neithrop Epwell Shifford Cropredy Letcombe Regis Milton Heights Southcombe Little Rollright Postcombe Upperton Brookend Wootton Village East Hendred Harpsden Campsfield Holwell Northmoor Christmas Common Bodicote Wallingford Curbridge Townsend Eastend Sydenham Clifton Hampden Caversfield Mackney Great Haseley Asthall Lower Tadmarton Middle Assendon Garford Bladon Charterville Allotments Blenheim Minster Lovell Wytham Cuddesdon Lower Wainhill Moreton Dane Hill Chawley Park Town Woodeaton Henwood Longworth South Moreton Begbroke Down End Hornton Little Bourton Lower Arncott Burdrop Chazey Heath Cray's Pond Souldern North Hinksey Village Huntercombe End New Marston Wootton Nethercote Catslip Cold Harbour Play Hatch Ambrosden Slade End Cothill Bridge End Stanton St John Wheatley Radcot Meadside Highmoor Combe Kidlington Banbury Milton Mount Skippett Easington Draycot Gosford Osney Northcourt Great Coxwell Collins End Sarsden Halt Shorthampton Risinghurst Shillingford Pishill Bottom Whitchurch-on-Thames Greenfield Duns Tew Swalcliffe Bure Park Towersey Bayworth Radley Easington Wroxton Marston Berrick Salome Somerton Church Enstone Goring Leafield Upper Milton Old Chalford Signet Little Chesterton Bicester Village Enslow Grove Greenwood Hempton Church Hanborough Fritwell Clare Clifton Watchfield Standlake Hardwick Aston Rowant Stadhampton Barton Abbey Watlington Kingstone Winslow Sutton Sibford Ferris Bruern Abbey Gibralter Tokers Green Southrop Binfield Heath Gainfield Fifield Weald North Newington Tusmore Sonning Eye East Hanney Over Worton Bradwell Cumnor Sunnymead Wootton Dunsden Green Harwell Islip Little Minster North Leigh Poffley End Tadley Cholsey Woodstock Garsington Southmoor Merton Uffington Eynsham Stoke Lyne Kingston Blount Black Bourton Pishill Oxford Spires Park Upton Broughton Poggs Cutteslowe Coleshill Florence Park West Hendred High Meadow View Bessels Leigh Chimney-end Knighton Chipping Norton Charlbury Brize Norton Headington Quarry Alvescot Shippon East End Gagingwell Appleton Lodge Hill Holton Henley-on-Thames Kingwood Common Wigginton Heath Dunthrop Middleton Stoney Headington Hill Rokemarsh Old Woodstock Bletchingdon Chimney Wilcote Littlemore Marsh Baldon Nuffield Littlestead Green Oakley Court Temple Cowley Murcott Shiplake Row Asthall Leigh Stanton Harcourt East Adderbury Tetsworth King's End Westend Bucknell Eaton Spelsbury Toot Baldon Sibford Gower Stoke Talmage Coscote Idbury Harcourt Hill Cuxham Nether Worton Forest Hill Hook Norton Hempton Wainhill Buscot Newington Kennington Milcombe Britwell Salome Compton Beauchamp Path Hill Ascott d' Oyley Henton Radley Park Lower Radley Shellingford Neat Enstone Upper Heyford Lower Wolvercote Sunningwell North Stoke Barford St John Wardington Hailey Cleveley Milton-under-Wychwood East Challow New Yatt Williamscot Trench Green Gallowstree Common Lower Assendon Shotover Hill Botley Baynard's Green New Osney Warborough Lower Highmoor Aston Tirrold Rowstock Stoke Row Little Faringdon The Green Carswell Marsh Bainton Mixbury Fulwell High Cogges Hatford Kiddington Whiteoak Green Garden City Barton Ramsden Calthorpe Kingston Bagpuize Denton Broughton Checkendon Witney Adderbury Golden Balls Swerford Kingston Lisle Letcombe Bassett Buckland Chalgrove Frilford Little Heath Shiplake Tubney Westhall Hill Kelmscott Sarsden Middle Barton West Lockinge Wigginton Clattercote Hanwell Shipton-under-Wychwood Elsfield Hook End Goosey Highfield Finmere Fyfield Russell's Water East End Cane End Headington Blackthorn Peppard Hill Fencott Bushey Ground Aston Upthorpe Stonor Overy Glympton Lidstone Enstone Bampton Balscote Foscot Shiplake Bottom Dorchester Jericho Kencot Piddington Charlton Dry Sandford Nuney Green Broadplat Hopcroft's Holt Blewbury Hardwick Didcot Shenington Rose Hill Fewcott Sutton Courtenay Field Assarts Shores Green Whitchurch Hill Fringford Cookley Green West Adderbury Upton Hethe Frilford Heath Caldecott Woodcote Dean Preston Crowmarsh Oakley Wood Shirburn Whistlow Blackbird Leys Winterbrook Idstone New Headington Stanford in the Vale Adwell Horspath Crowsley West Hagbourne Fulbrook Clanfield Moreton Heythrop Noke Stratton Audley Drayton Foxcombe Hill Weston-on-the-Green Summertown Chinnor Barford St Michael Littleworth Shrivenham Fawler Cote Upper Arncott Thrupp Over Norton Greenend Churchill Berinsfield Heathfield Village Kirtlington Aston Freeland Kidmore End Crawley Hensington Grafton Camp Corner Satwell East End Great Rollright Cassington Church End Well Place Shipton-on-Cherwell Dean Court North Moreton Taston Mongewell South Stoke Greys Green Harpsden Heights Upper Wolvercote Drayton Wendlebury Milton Hill Newbridge East Lockinge Farmoor Drayton St Leonard Heath End Horton-cum-Studley Nuneham Courtenay Benson Boars Hill Pyrton Great Tew Stonesfield Albury Brookhampton Filchampstead Buscot Wick Peachcroft Binsey Little Milton Shepherd's Green Water Eaton West Hanney Chalkhouse Green Kingston Stert Steventon Middle Aston Longcot Buckland Marsh Hampton Poyle Horley Cowleaze Corner Little Tew Mapledurham Widford Baldon Row Deddington Netherton Little Wittenham Cowley Goring Heath Ashbury Newnham Murren Upper Wardington Cumnor Hill Woodgreen Ducklington Harpsden Bottom Hardwick Sonning Common Langford Roke South Weston Hampton Gay Carterton Woolstone Bunkers Hill Brightwell Baldwin Crowell Hill Bottom Sandhills Oakley Rousham Park Corner Westwell Burford Childrey Little Coxwell Ewelme East Hagbourne Long Hanborough Lyford Cornwell Fernham Hailey Nettlebed Ledwell Delly End Walton Manor South Leigh Lower Bourton Launton Gozzard's Ford Chiselhampton Witheridge Hill Steeple Barton Howe Hill Bourton Grimsbury Lower Shiplake Swinbrook Fordwells Kingham Steeple Aston Crowell Hill Sandford St Martin Bloxham Salford Taynton Sandford-on-Thames Scotland End Chilton Blackditch Newtown Milton Cogges Rotherfield Peppard Radford Chastleton Alkerton Burcot Claydon Warpsgrove Pusey Lyneham Lewknor Wildmoor Crocker End Little Clanfield Long Wittenham