Luxury Brand Advertising in Bladon

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Luxury Brand Marketing in Bladon

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Bladon

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in OX20 1, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Bladon

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Bladon

True luxury need not be directly communicated but instead experienced.

Consumers in Bladon like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Bladon

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Hailey Longworth Heythrop Brize Norton Chipping Norton Shipton-on-Cherwell Sarsden Halt Hanwell Holwell Langford Village Shiplake Bottom Rack End Baldon Row Uffington High Cogges Barford St Michael Cumnor Hill Mixbury Watchfield Overy North Stoke Little Chesterton Chimney Alvescot Dry Sandford Childrey Finstock Wootton West Adderbury Dean Easington Chalkhouse Green Clifton Tadmarton Radley Cropredy Noke Mongewell Little Rollright Dorchester Osney Dunsden Green Caulcott Ardington Wick Little Coxwell Lower Shiplake Maidensgrove Milcombe Down End South Moreton Highfield Hook End Bicester Merton Gibralter Sonning Common Upton Stoke Row East Challow Leafield Broadplat Cornwell Oakley Wood Chinnor Bucknell Brighthampton Kidmore End Charlbury Compton Beauchamp Rose Hill Little Milton Chilton Greenwood Mapledurham Lower Bourton Drayton St Leonard Eastend Belmont Bradwell West Lockinge Upper Arncott Enslow Garden City Epwell Radcot New Yatt Bradwell Grove New Hinksey Cutteslowe Ipsden Stanford in the Vale Waterperry Crowell East Ginge Little Haseley Hill Bottom Shipton-under-Wychwood Bix Abingdon-on-Thames Baynard's Green Pishill Bottom Standlake Ambrosden Gosford Kingston Blount Nuneham Courtenay Middle Assendon Bourton Burdrop The Green Stonor Park Town New Marston Upton Cottisford Cuddesdon Longcot Weald Great Coxwell Goring Woodway Eynsham Kingston Lisle Park Corner Fencott Brookend Little Tew Bloxham Stoke Talmage Cothill Garsington Fringford Shores Green Lower Heyford Kidlington Hailey Bayworth Shillingford Draycot Stadhampton Heath End Steventon Sibford Gower Launton Albury Knighton Mollington Marston Steeple Aston South Newington Little Clanfield Signet Ascott Earl Nettlebed Stanton Harcourt Woodfield Whitchurch Hill Warborough Middleton Stoney Sarsden Chawley Delly End Bampton Kingwood Common Satwell Buscot Wick Wigginton Cowleaze Corner Pishill Bank Woodgreen Lower Wainhill Bessels Leigh Foscot Church End Headington Asthall Broughton Poggs Crowmarsh Gifford Path Hill Cray's Pond Yelford Scotland End Toot Baldon Westwell Burford Bridge End Rokemarsh Britwell Salome Pyrton Taston Ascott-under-Wychwood Harwell Boars Hill Walton Manor Garford Caldecott Poffley End King's End Tokers Green Fulbrook Henton New Botley East End Littleworth Westcot North Aston Blackditch Juniper Hill Woodcote Denton Kingstone Winslow Filkins East End Fyfield Calthorpe Alkerton Blackthorn Risinghurst Chazey Heath Long Wittenham Christmas Common Over Kiddington Frilford Heath Grove Church Enstone Crawley Hampton Gay High Meadow View Marcham Iffley Sunningwell Upperton Cuxham Exlade Street Cleeve Horton-cum-Studley Greenend Taynton West Ginge Grafton Crocker End Oddington Begbroke Golden Balls Mount Skippett West End Swerford Hook Norton Cane End Middle Barton Cold Harbour Lidstone Harpsden Bainton Well Place Kirtlington Salford Winterbrook Pishill Newland Didcot Freeland Charlton Hinton Waldrist Horley Ramsden Denchworth Murcott Bushey Ground Sandhills Summertown Woodstock Dane Hill Great Haseley Berrick Salome Horspath Charney Bassett East Lockinge Little Minster Curbridge Nethercote East Adderbury Lodge Hill Wendlebury Nuffield Neithrop West Hanney Nuney Green Marsh Baldon Eaton Whitchurch-on-Thames Roke Benson Headington Hill Adderbury Williamscot Wigginton Heath Fernham Idbury Culham Cholsey Northmoor Broadwell Heathfield Village Chadlington Lew Pusey Watlington Aston Rowant Brookhampton Buckland Marsh South Leigh Forest Hill Frilford Towersey Milton Heights Newton Purcell Drayton Headington Quarry Slade End Westhall Hill Weston-on-the-Green Bruern Abbey Newtown Crowell Hill Howe Hill Ewelme Over Norton Combe Ruscote Collins End Idstone Sandford-on-Thames Sunnymead Blewbury Bould Highmoor North Newington New Headington Witheridge Hill Middle Aston Harcourt Hill Long Hanborough East Hendred Bicester Village Letcombe Regis Whistlow Stratton Audley Gainfield Clanfield Barnard Gate Lyford Elsfield Shiplake Row Upper Wolvercote Oxford Spires Park Great Holcombe Shenington Whiteoak Green Upper Heyford Beckley North Moreton Tubney Islip Blenheim Widford Sydenham Deddington Wilcote Sandford St Martin Moreton East End Huntercombe End Burcot Filchampstead Ascott d' Oyley Old Chalford Brightwell Baldwin Jericho Buscot Upper Milton Binsey Minster Lovell Radford Sonning Eye Aston Tirrold Greys Green Spelsbury Millend Aston Harpsden Heights Newnham Murren Hatford Cassington Water Eaton Little Bourton Chastleton Greenfield Milton Common Woodeaton Woodleys Holton Milton Hill Thame Swalcliffe Hardwick Sparsholt Aston Upthorpe Fulwell Rotherfield Greys Rowstock Clattercote Shotover Hill Wildmoor Goosey Claydon Little Faringdon Wolvercote Worton Hardwick Littlestead Green Binfield Heath Woolstone Witney Field Assarts Lower Wolvercote Littleworth Churchill New Osney Appleford-on-Thames Shilton Lower Highmoor Henley-on-Thames Shellingford Trench Green Chiselhampton West Hendred Townsend Enstone Barton Abbey Swinford Little Heath Oakley Court Farmoor Wardington Tetsworth Chalgrove Great Milton Hopcroft's Holt Milton-under-Wychwood Banbury Gagingwell Southmoor Bladon Campsfield Shirburn Sutton West Hagbourne Peppard Hill Charlton-on-Otmoor Over Worton Great Tew Postcombe Preston Crowmarsh Stoke Lyne Cogges Southcombe Camp Corner Coleshill Meadside Wytham Stonesfield Godington Mackney North Hinksey Village Kelmscott Fordwells Highmoor Cross Shrivenham Black Bourton Great Rollright Tiddington Florence Park Gallowstree Common Steeple Barton Clifton Hampden Lewknor Chesterton Waterstock Wootton Village Stanton St John Shifford Radfordbridge Ardington Lower Assendon Carswell Marsh Catslip Glympton Carterton Worsham Crowsley Letcombe Bassett Finmere Duns Tew Wootton Shiplake Russell's Water Oakley Hampton Poyle Ledwell Buckland Fewcott Kingston Bagpuize East Hanney Lower Radley Cleveley Drayton Warpsgrove Great Bourton Cowley Fawler Ducklington Barford St John Wantage Brightwell-cum-Sotwell Kencot Chimney-end Ashbury Moulsford Blackbird Leys Chilson Foxcombe Hill Coscote East Hagbourne Shutford Grimsbury Baulking Thrupp Balscote Faringdon Netherton Shorthampton Westend Hempton Wainhill Dunthrop Hempton Littlemore Hardwick Bletchingdon Hensington Clare Cookley Green South Weston Botley West Challow Barton Wheatley Cumnor Asthall Leigh Kennington Lower Tadmarton Norham Manor Lyneham Milton Newbridge Yarnton Wallingford Peachcroft Shepherd's Green Radley Park Rousham Piddington Southrop Adwell Kingham Souldern Easington South Stoke Fifield Somerton Hornton Langford Oxford Upper Wardington Caversfield Moreton Neat Enstone Goring Heath Northcourt Cote Church Hanborough South Hinksey Dean Court North Leigh Sibford Ferris Wroxton Shippon Play Hatch Lower Arncott Bure Park Townsend Tusmore Nether Worton Newington Checkendon Broughton Milton Bodicote Harpsden Bottom Berinsfield Ardley Kingston Stert Tackley Westcott Barton Temple Cowley Sutton Courtenay Appleton Gozzard's Ford Swinbrook Twyford Kiddington Emmington Rotherfield Peppard Little Wittenham Bunkers Hill Fritwell Old Woodstock Tadley Charterville Allotments Fawler Henwood Grandpont Hethe Eaton Hastings