Luxury Brand Advertising in Clanfield

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Luxury Brand Marketing in Clanfield

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

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What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in Clanfield

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in OX18 2, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

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Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

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Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in Clanfield

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in Clanfield

True luxury need not be directly communicated but instead experienced.

Consumers in Clanfield like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in Clanfield

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

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Other locations available for luxury brand advertising
Wigginton Piddington Berrick Salome Churchill Langford Thrupp Henton Farmoor South Leigh Barton Abbey Chazey Heath Rowstock Harpsden Little Faringdon Stanford in the Vale Stanton St John Ducklington Chadlington Walton Manor Long Wittenham Easington Alkerton Bould Headington Quarry Denchworth Ardington Wick Satwell Down End Chinnor Hardwick Greenwood Little Tew Claydon Gagingwell Goring Exlade Street Woodcote Hailey Roke Peppard Hill Bure Park Kelmscott Uffington Lower Radley Stoke Row Lodge Hill Howe Hill Chalkhouse Green Brize Norton Milton Common Worton Calthorpe Drayton St Leonard Long Hanborough Newtown Holwell Asthall Leigh Shippon Peachcroft Upper Heyford Cumnor Hill Christmas Common Mongewell Jericho Upper Milton Cassington Curbridge Kidmore End Souldern Wootton Rotherfield Greys Neithrop Dunsden Green Hardwick Tackley Signet Nether Worton Park Corner Huntercombe End South Weston Buckland Marsh Steeple Barton Frilford Heath Grove Horley Steventon East Hagbourne Aston Sarsden Halt Worsham Noke Hempton Sibford Gower East End Fencott Fawler Easington Watlington Holton Hatford Lower Tadmarton Baulking Great Rollright Slade End Cane End Townsend Northmoor Barnard Gate Finstock Greenfield Campsfield Waterperry Appleford-on-Thames Barford St Michael Oxford Southcombe Heath End Middle Barton Great Bourton Eaton Hastings Garsington Kennington Lew Chipping Norton Caldecott Marcham Kirtlington Fyfield Oakley Wood Nuneham Courtenay Charlton Bodicote Temple Cowley Rousham North Leigh Upton Harcourt Hill Ambrosden Sparsholt Aston Upthorpe Westend Blackthorn Sibford Ferris Great Coxwell Grandpont Islip Old Chalford Little Rollright West Ginge Little Wittenham West Adderbury Coleshill Wootton Village Freeland Foscot Upperton Ledwell Cutteslowe Bayworth Mollington Over Norton North Moreton Pishill Bank Over Kiddington New Headington Milton Middleton Stoney Whiteoak Green West Lockinge Balscote Stadhampton Appleton Charlton-on-Otmoor Black Bourton Ashbury Westhall Hill Drayton Gosford Alvescot Kingston Stert Woodgreen Ewelme East End Shotover Hill Brookend Woodleys Caulcott Enstone Highmoor Lower Wolvercote Upper Wolvercote Shirburn Cholsey Wildmoor Bridge End Sunningwell Radcot Goring Heath Henley-on-Thames Little Haseley Lidstone Grafton Milton Hill Shores Green Shutford Hailey King's End Carswell Marsh Shilton Kingston Lisle Lyford Stoke Lyne Barton Faringdon Enslow Rotherfield Peppard Lower Arncott Fifield Wootton Chilton Swinbrook Highmoor Cross Buckland Rokemarsh Milton-under-Wychwood West Hanney Kingham Osney Ascott d' Oyley Oxford Spires Park Swerford Glympton Waterstock Dunthrop Horspath Littlestead Green Merton Compton Beauchamp Berinsfield Lower Wainhill Widford Coscote West End Little Heath Woodeaton Wantage Towersey Bloxham Westcot Middle Assendon Oakley Court Eastend Broughton Radley Park Maidensgrove Stratton Audley Fringford Idbury Poffley End Kingwood Common Dean Court Drayton Blackditch Dane Hill Shipton-on-Cherwell Buscot Shepherd's Green Culham Hampton Gay Well Place Binfield Heath Deddington Kingstone Winslow Binsey Gozzard's Ford Epwell Emmington Trench Green East Ginge Rose Hill Stanton Harcourt Shrivenham Horton-cum-Studley Somerton Shifford Sandford St Martin Radley Aston Rowant Headington Gallowstree Common Newbridge Sandhills Childrey Watchfield Brookhampton Great Milton Over Worton Stoke Talmage Cowley East Hanney Townsend Cumnor Fewcott Grimsbury Upper Arncott Russell's Water Play Hatch Boars Hill Longcot Mapledurham Nettlebed Blewbury Crawley Toot Baldon Lower Shiplake Marsh Baldon South Stoke Tetsworth Great Tew Mackney Radford Blenheim Launton Kingston Bagpuize Water Eaton Eynsham Winterbrook Overy Ruscote South Hinksey Cuddesdon Fulbrook Lower Bourton Pusey Dean Catslip Botley New Marston Chilson Crocker End Great Haseley Collins End Woodstock Cleveley Fritwell Field Assarts Duns Tew Southmoor Hempton Wainhill Barford St John Standlake Warpsgrove Wytham Sandford-on-Thames Crowell Hill Lewknor Postcombe Milton Spelsbury Idstone Oakley Radfordbridge Hook Norton Kingston Blount Highfield Newton Purcell Tubney Fernham Elsfield Swinford Hethe Clare North Hinksey Village Adwell Cote Broughton Poggs Harpsden Bottom Denton Bourton Sonning Common Shellingford Twyford Garford Whitchurch-on-Thames Whitchurch Hill Ramsden Shorthampton Golden Balls Park Town Newland Pyrton Pishill Bottom Rack End Preston Crowmarsh Finmere Ipsden Church End Dry Sandford Tokers Green Cropredy Headington Hill Bucknell Moreton East Adderbury Kencot Iffley Tadley Woodfield Tusmore Lyneham South Moreton Stonor Crowmarsh Gifford New Yatt Filkins Wendlebury Mixbury Shiplake Row Norham Manor Nuffield Chawley Shipton-under-Wychwood North Newington Aston Tirrold The Green Newnham Murren Milton Heights Crowell Knighton Weston-on-the-Green Charney Bassett Crowsley Netherton Burford Gainfield Greys Green Belmont Brightwell-cum-Sotwell Clifton Hampden Cornwell Clanfield Fawler Godington Henwood Milcombe Cottisford Heathfield Village Minster Lovell Sunnymead Kidlington Shiplake Mount Skippett Little Bourton Leafield Baynard's Green Burcot Heythrop Woolstone Scotland End Hornton Eaton Oddington Cookley Green Southrop North Stoke Dorchester Ardington South Newington Frilford Chiselhampton Clattercote Caversfield Little Minster Hill Bottom Church Hanborough Letcombe Regis Swalcliffe Asthall Forest Hill Baldon Row Hensington Meadside Weald Foxcombe Hill Shiplake Bottom Harwell Wardington Warborough Sonning Eye Salford Upper Wardington Charterville Allotments Old Woodstock Moreton Westwell Abingdon-on-Thames Path Hill Sutton Nethercote Bradwell Grove Chastleton Taynton Cuxham Little Chesterton Bladon Bruern Abbey Nuney Green Buscot Wick Murcott Yelford Hardwick Thame Ascott-under-Wychwood Hampton Poyle Chalgrove Whistlow Steeple Aston Bix Broadplat Sutton Courtenay Wilcote Marston West Hendred East Hendred Wheatley Cold Harbour Britwell Salome Delly End Shenington Kiddington Pishill East Lockinge Burdrop Middle Aston Westcott Barton Bicester Village Banbury Clifton Williamscot Woodway Bainton Juniper Hill Florence Park East Challow Chesterton Longworth Little Clanfield Fordwells Newington Charlbury Camp Corner Witheridge Hill Millend Ardley Lower Assendon Sarsden Letcombe Bassett Summertown Hinton Waldrist Begbroke Lower Heyford Benson Draycot Yarnton Littlemore Cothill Langford Village Shillingford Harpsden Heights Didcot Brightwell Baldwin Beckley Northcourt Wallingford Neat Enstone Greenend Littleworth Filchampstead New Hinksey Bampton Witney Bradwell Cowleaze Corner Bushey Ground Little Coxwell Cleeve Hanwell Tiddington New Osney Church Enstone Fulwell Moulsford Bunkers Hill Brighthampton Blackbird Leys Lower Highmoor Broadwell Ascott Earl Wroxton Albury Taston High Cogges Wolvercote Gibralter New Botley Hook End Littleworth Wigginton Heath Bicester Little Milton Hopcroft's Holt East End Sydenham West Hagbourne Garden City Checkendon Combe Cray's Pond Risinghurst Chimney Bletchingdon Goosey Tadmarton Adderbury North Aston Carterton Bessels Leigh High Meadow View Chimney-end Stonesfield Upton Cogges Great Holcombe West Challow