Luxury Brand Advertising in New Hinksey

Get in touch

Luxury Brand Marketing in New Hinksey

Managing and marketing a luxury brand must be done differently than budget or medium-range businesses.

Competition in this sector is high and difficult, with reputation and word-of-mouth taking centre stage in a way that doesn’t happen for lower-value brands.

Advertising, marketing and talking to both potential and existing customers must be managed in a specialised, targeted way so that brand advertising reflects the quality and aspiration of the product at all times. At PromoMedia we work with luxury brands and high-end retailers, putting together bespoke campaigns using various media channels.

Contact our experienced teams to discuss how we can help create and maintain positive perceptions about your products across the UK market. 

Contact Us

What is Luxury Marketing?

Put simply it is the promotion and marketing of luxury brands and products; these typically include high-end fashion items including: 

  • Clothes

  • Watches

  • Shoes

  • Bags

  • Perfumes and cosmetics

  • Sports cars

Advertising in the sector is specialised and often encompasses mass market approaches with stunning campaigns - more often than not with striking visual artwork. No expense is spared, and often, these brands are recognised the world over.   

Advertising a Luxury Brand in New Hinksey

Luxury brands target a very specific audience and must speak to the audience in a way that is respectful and never patronising. Indeed, high-net-worth audiences often do not like being advertised to; for example, how often do you see Ferrari marketed in mass media?

High-end brands must rely on a solid and respectable reputation alongside a differentiated and strong brand look, feel and message.

In so many cases, these brands should nurture beliefs rather than just values and must always have exemplary and consistent branding. A well-structured marketing strategy should be put together. To achieve all of this is no mean feat and specialist attention is needed. PromoMedia can help you build and manage a brand from scratch or from an existing market position to ensure the success of your company and product.

With luxury brand marketing in OX1 4, you need to be instantly recognisable, desirable and aspirational, but trusted, and we can implement this unique mix to achieve success. 

Enquire Now

Marketing Which Effectively Appeals to a Luxury Brand Audience

To negate the fact that a high-end audience doesn’t need luxury brands message dictated and ‘fed’ to them, in the traditional sense of marketing, your communications should instead invoke a sense of quality and lifestyle. This is completely different from the standard “this is our new product, look how great it is” marketing messages you see daily from more everyday brands.

For example, Chanel will never promote an individual new coat but think about them and you’ll instead conjure up images of pearls, No5 perfume and quilted bags. This invocation is luxurious and sleek and synonymous with high quality, expense and opulence. It’s aspirational already, and yet the brand hasn’t given you any direct information on any product or service!

Luxury Branding Marketing Options

Speaking to a high-net-worth audience should be experiential and never just ‘another ad’.

Traditional channels and the conventional marketing mix should be carefully considered and presenting a brand picture that’s aspirational and expensive is important: it’s unlikely a snap decision purchase will be made and so your company needs to be seen in prime locations to reinforce quality and build recognisability and longstanding appeal. Out of Home options are therefore favoured: 

  • Premium billboard sites are often favoured in key and iconic locations, read more on billboard advertising.  

  • London Underground Advertising - is a favourite, seen by millions of people living in the capital and global visitors, this form of advertising send a positive and bold message, read more on London Underground advertising.  

  • Advertising in airports - which have international travellers and many high-end, luxury outlets, often travellers have time to spare as well. Read more on airport advertising options here.  

  • Digital marketing - suitable for any campaign, digital options can be targeted based on locations and demographics. Read more on digital options here

Point of Purchase Marketing

The point of purchase must be made extra special and experiential for the customer, acting as a ‘temple’ for discerning consumers and the relationship elevated to much more than just a standard transaction. Examples of this include Nespresso, who have tasting bars within their stores and Prada, whose shops are considered ‘epicentres’ for experimental shopping.

Enquire Today

Luxury Good Events

Events (and particularly exclusive events) can be held for both potential and existing customers to reinforce to them the brand’s message without being considered a direct sale. These should be focused on an indulgence or extravagance and should deliver an experience that is seamless, flawless and memorable: creating a positive image in the mind of the consumer so that when they do come to make a buying decision, they think of you.

Flash Sales in New Hinksey

For a more clear-cut sales event without the pressure, exclusive ‘flash sales’ or ‘special sales events’ can extend an invitation to purchase without coming across too sales-y. These messages must be extremely carefully managed, however, and the media planning teams at PromoMedia will be able to help advise you and manage this process.

Retail Press Ads

There are numerous publications aimed at high-net-worth individuals, but for the most part, these are extremely segmented and vigorously targeted; so, care must be taken when selecting them! Adverts in luxury print publications should be image-based: consider the 10-15 pages of adverts at the front of Vogue magazine.

None contain specific product or service information, but all a fancy image, sleek logo and subtle messaging. Such ads should be carefully crafted both graphic and messaging-wise. PromoMedia are able to not just advise, but design and place these for you for maximum success.

Experimental Marketing in New Hinksey

True luxury need not be directly communicated but instead experienced.

Consumers in New Hinksey like to feel both wanted and included, and nurturing this relationship can be beneficial not just to sales and sales value, but also a customer’s lifetime value. A great example of this is Rolls Royce, who don’t advertise their quality but instead invite selected customers into their manufacturing plant and let them see for themselves the care and effort taken.

Frequently Asked Questions About Fashion Advertising in New Hinksey

  1. "How do luxury brands advertise?" Advertising tends to be big, bold and confident - typically iconic outdoor advertising sites and heavyweight television advertising is used, to convey scale and aspiration. 

  2. "How do you make a luxury brand?" It must be approached differently from more mass-market options and anything that is considered cheap or mainstream should be discounted, think confident - TV, outdoor and radio - they all send the correct messages to all concerned. 

  3. "How do I create a premium brand?" - Time, energy, quality and look. It's not something that can be achieved quickly or overnight. If you focus on quality from the start, that is the best chance you have. Think of the cliche, "build it and they will come". 

Summary

Several market sectors are becoming crowded, and only the strongest luxury brands survive. Differentiation is key; after all, there’s only so many cashmere sweaters one can own, but there are hundreds of clothing brands on the market, and they’re all being bought from!

Realistically, very few people hit high-net-worth levels during their lifetime, and for many, it’s a temporary situation. Therefore, despite luxury brands launching every day, the market for them to sell into isn’t growing at the same rate.

Many external factors contribute to this, and the current economic uncertainty isn’t helping things. Of course, there will always be a small percentage of individuals for whom wealth is a certainty and they will always spend, but this is a limited market and not one to be depended upon unless you are already extremely well established with an existing loyal customer base.

To best establish your distinct luxury brand's voice, imagery and messaging, it’s imperative to enlist experts who know the space and the customers within it. 

If you are looking to promote your high-end product or service across the UK contact us today and one of our experienced and friendly team members will call you to discuss the various options available to you, putting together a bespoke campaign to see both your sales and public awareness grow. 

We look forward to working with you. 

Contact Us

We cover New Hinksey (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for luxury brand advertising
Chadlington Barton Bunkers Hill Wallingford Pusey Greenend Juniper Hill Steeple Aston Longcot Lewknor Twyford Toot Baldon Berrick Salome Woodgreen Hornton Salford Eastend Scotland End Rokemarsh Dane Hill Churchill West Hanney Kiddington Fyfield Claydon Milton Hill Pishill Bank Mount Skippett Ascott d' Oyley Mixbury Stanford in the Vale Gainfield Bodicote Noke High Cogges Faringdon Buscot Wick Whitchurch Hill Goring Heath Brookhampton Wootton Drayton St Leonard Shotover Hill Summertown Sonning Common Hailey Bessels Leigh Cutteslowe Stanton St John Ducklington Coscote Radcot Lower Highmoor Lidstone Harcourt Hill Hailey Hampton Gay Culham Finmere Russell's Water Middleton Stoney Field Assarts Harpsden Heights Kingstone Winslow Westend Lower Assendon Stonor Sarsden Carswell Marsh Wendlebury Maidensgrove Bicester Village Adwell Old Chalford Hopcroft's Holt Highmoor Ambrosden Bushey Ground Peppard Hill Bradwell Blackbird Leys Alvescot Middle Aston Lower Radley North Stoke East Hagbourne Goring Winterbrook Forest Hill Aston Chilson Shellingford Cleeve Combe Barford St John Charlton Church End Moulsford Westcott Barton South Newington Hill Bottom Bampton Henwood Thrupp Compton Beauchamp Epwell West Hendred Alkerton Shiplake Bottom Park Corner Garford Wootton Fulwell Sandford St Martin South Hinksey Hardwick Well Place Grandpont Northcourt Collins End Idstone Kirtlington North Moreton Marsh Baldon Nettlebed Charterville Allotments Cray's Pond Belmont Cowleaze Corner Holwell Hampton Poyle Shores Green South Weston Gozzard's Ford Souldern South Stoke Goosey Appleford-on-Thames East End Church Hanborough Upper Arncott Filchampstead Weston-on-the-Green Lower Bourton Bayworth South Leigh Wytham Blackthorn Westcot Bainton Adderbury Newbridge Highfield Sunnymead Idbury Tadley Longworth New Headington Knighton Harpsden Bottom Iffley Milton Kingston Blount Clifton Hampden New Marston Langford Village Tadmarton Preston Crowmarsh Oakley Hempton Wigginton Heath Poffley End Freeland Barnard Gate Charlbury Osney Dry Sandford Uffington Littleworth Milton Common Woodstock Shilton Deddington North Leigh Upper Heyford Bure Park Grimsbury Bicester Lyford Cropredy Woodway Oakley Court Somerton Tusmore Lyneham Williamscot Enslow Upton Spelsbury Over Kiddington Stadhampton Eaton Hastings Little Chesterton Mollington Chesterton Radfordbridge Horton-cum-Studley Tackley Brighthampton Minster Lovell East End Milton Little Bourton Stoke Talmage Shrivenham Barton Abbey Nuney Green Huntercombe End Headington Hill Gallowstree Common Bourton Steventon Old Woodstock Satwell Little Tew Islip Kidlington Cogges East Adderbury Banbury Sandhills Kencot Trench Green Church Enstone Shorthampton Pyrton Mongewell Ascott-under-Wychwood Crowsley Shutford Filkins Woodeaton Easington Drayton Elsfield Yelford Great Holcombe Blenheim Grafton Buckland Marsh Little Faringdon Bletchingdon Aston Rowant Eaton Towersey Wheatley Ardington Wick Leafield Newtown Finstock Lower Wainhill Temple Cowley Sparsholt North Aston Great Rollright Broadplat Carterton Cookley Green Ramsden Postcombe Aston Tirrold The Green Little Haseley East Hanney Risinghurst Ewelme Oddington Little Minster Launton Bucknell Blackditch Great Haseley Heathfield Village East End Marston Garden City Charney Bassett Kingston Stert Millend Lower Shiplake Caldecott Beckley Little Rollright Baldon Row Hatford Binsey Great Tew Whistlow Hethe New Yatt Neithrop Clare Stanton Harcourt Wardington Howe Hill Brize Norton Glympton Letcombe Regis Little Milton Gibralter Benson Cornwell Buckland Tubney Chinnor Hook End Crowell Sutton Ruscote Christmas Common Cumnor Hill Crowell Hill New Hinksey Stratton Audley Merton Horley Swinford Shiplake Row Campsfield Sonning Eye Milton-under-Wychwood Watlington Great Milton Fawler Balscote Baulking Middle Barton Curbridge Begbroke Shillingford Wilcote Taston Marcham Burford Radford Denton Clanfield Greys Green Fewcott Fritwell Southmoor Neat Enstone Sarsden Halt Kidmore End Widford Little Clanfield Boars Hill Over Worton Fringford Baynard's Green Upperton Dorchester Swinbrook Bloxham Eynsham Shirburn Meadside Waterperry Tetsworth New Osney Southcombe Camp Corner Exlade Street Milton Heights Rose Hill Wigginton Long Hanborough Tokers Green Dean Dunsden Green Great Coxwell Ashbury Standlake Broadwell Oxford Langford Coleshill Botley Mackney Chazey Heath Ledwell Garsington Yarnton Woolstone East Challow Nethercote Farmoor Kennington Ipsden Cleveley Didcot Wantage East Hendred Thame Rack End Clifton Tiddington Warpsgrove Chipping Norton Sutton Courtenay Florence Park Cassington Gagingwell Piddington Denchworth Woodcote Shenington West Hagbourne West Challow Overy Bradwell Grove Oakley Wood Newington Foscot Worsham Newnham Murren Nether Worton Abingdon-on-Thames Hardwick Chastleton Appleton Hinton Waldrist Upper Milton Woodleys Kingham Ardington Clattercote Lew Heythrop Horspath Easington Berinsfield Kelmscott Cottisford Witney Lower Wolvercote Dunthrop Over Norton Chilton Duns Tew Harpsden Ascott Earl Whiteoak Green Kingston Bagpuize Frilford Netherton Draycot Chalkhouse Green Hook Norton Upper Wardington Highmoor Cross Cane End Middle Assendon Buscot Chawley Chiselhampton Littleworth Swalcliffe Frilford Heath Blewbury Cholsey Townsend Murcott Shepherd's Green Cothill West Ginge Walton Manor Lower Tadmarton Hardwick Hanwell Littlemore Shifford Barford St Michael Rotherfield Greys Lower Heyford Harwell King's End Kingston Lisle Rowstock West Lockinge Swerford Brightwell-cum-Sotwell Rousham Sydenham Chalgrove East Ginge Binfield Heath Lower Arncott Wildmoor Greenwood Greenfield North Hinksey Village Nuneham Courtenay Brookend Caversfield Watchfield Mapledurham Townsend Wootton Village Calthorpe Slade End Asthall Leigh Sibford Ferris Upton Grove Taynton Headington Quarry Moreton Pishill Long Wittenham Shiplake Henton Broughton Poggs Little Coxwell Burcot Dean Court Westwell Jericho Bladon Enstone Pishill Bottom Newton Purcell Woodfield Checkendon Witheridge Hill Cuddesdon Wroxton Bould Fernham Great Bourton Waterstock Ardley Nuffield Sibford Gower Lodge Hill Holton Newland Stoke Row Foxcombe Hill East Lockinge Shipton-under-Wychwood Letcombe Bassett Bridge End Little Wittenham Cuxham Radley Park Sandford-on-Thames Roke Warborough Godington Signet Fencott Fawler Shippon Down End Emmington Gosford Steeple Barton Upper Wolvercote Delly End Aston Upthorpe Sunningwell Bix Chimney-end Shipton-on-Cherwell Drayton Park Town Kingwood Common Fifield Moreton Albury Norham Manor Asthall Cowley Cold Harbour Headington Littlestead Green Brightwell Baldwin Weald Hensington Burdrop Little Heath Path Hill Caulcott Southrop Wolvercote Play Hatch Hempton Wainhill Britwell Salome Milcombe North Newington South Moreton Cumnor Fulbrook Radley Crowmarsh Gifford Henley-on-Thames Heath End Golden Balls Worton New Botley High Meadow View Black Bourton Stoke Lyne Catslip Bruern Abbey Crocker End Water Eaton Whitchurch-on-Thames Charlton-on-Otmoor Peachcroft Oxford Spires Park Crawley Chimney Cote Westhall Hill Northmoor Rotherfield Peppard West Adderbury Broughton West End Childrey Stonesfield Fordwells